The document discusses achievement motivation and the relationship between an individual's behavior and their motivation to succeed or fear of failure. It states that achievement motivation is a combination of personality and how one evaluates situational factors. Individuals with higher motivation to achieve tend to display approach behavior by taking risks, rising to challenges, and gaining satisfaction from difficult tasks, while those with higher motivation to avoid failure will display avoidance behavior like opting for easier tasks or not attempting tasks to protect their self-esteem. Coaches should encourage approach behaviors like taking risks and facing challenges in their athletes.