The document provides tips and strategies for effective communication in presentations. It emphasizes the importance of communication skills, noting that 75% of professional success is due to communication abilities. Some key points discussed are engaging the audience, focusing on their perspective, finding areas of agreement, using impactful visuals, practicing delivery, and focusing on the goals and needs of the audience. Specific individuals like Amy Cuddy, Dale Carnegie and Winston Churchill are discussed as examples of strong communicators.

1. Achieve by Communication
A first generation
American of
Scottish heritage.
Educated at Florida
Institute of Technology
and Georgia Institute of
Technology receiving her
BSEE and MSEE.
Joanna Hill
248-765-3599
jhill28590@comcast.net

2. Less than 25% of your
professional success is due to
your technical abilities,
75% is due to your ability to
communicate and inspire others.
Achieve by Communication

3. This presentation is about communication,
It is about perceptions,
It is about connecting with people.
It is about achieving more through
communication.
Achieve by Communication

4. It is about creating your success.
Spend twice as much time
communicating each day and achieve
ten times the results.
Achieve by Communication

5. Amy Cuddy
Associate Professor of
Business Administration
Harvard School of Business
http://amycuddy.com/presence/

6. High
Power
http://amycuddy.com/
Your Body Language Shapes Who You Are by Amy Cuddy
https://www.youtube.com/watch?v=Ks-_Mh1QhMc
Power Posing How the Body Changes the Mind by Amy J C Cuddy, Harvard School of Business
https://www.youtube.com/watch?v=O6sE0tMcVwg
Low
Power
If you feel like
you shouldn't
be somewhere:
Fake it.
Do it not until
you make it,
but until you
become it.
Amy Cuddy
Associate Professor of
Business Administration
Harvard School of Business

7. High
Power
Low
Power
http://amycuddy.com/
Your Body Language Shapes Who You Are by Amy Cuddy
https://www.youtube.com/watch?v=Ks-_Mh1QhMc
Power Posing How the Body Changes the Mind by Amy J C Cuddy, Harvard School of Business
https://www.youtube.com/watch?v=O6sE0tMcVwg

8. High Power
Images by Amy Cuddy
Low Power

9. The
Power Pose
Wonder Woman
Linda Carter
Supergirl
Melissa Benoist
Superman
Christopher Reeve
http://amycuddy.com/
Your Body Language Shapes Who You Are by Amy Cuddy
https://www.youtube.com/watch?v=Ks-_Mh1QhMc
Power Posing How the Body Changes the Mind by Amy J C Cuddy, Harvard School of Business
https://www.youtube.com/watch?v=O6sE0tMcVwg

10. Add
Impact
to your
Presentations
Source: St George International School of English
https://www.youtube.com/watch?v=iJq-thyDF9Q

11. Steve Jobs Presentations
Super smile
Put on a show
Stunning images
Magic moments
Keep moving
Source: St George International School of English
https://www.youtube.com/watch?v=iJq-thyDF9Q

12. Steve Jobs Presentations
Theme
Big headlines
Tell stunning stories
Simple relevant stats
Less words
More impact
Source: St George International School of English
https://www.youtube.com/watch?v=iJq-thyDF9Q

13. Steve Jobs Presentations
Stand up
Posture
Don’t hide
Mindful of tone
Be in the moment
Performance art

14. Steve Jobs
Presentations
Practice
Practice
Practice

15. Most people
start with What
or How and
sometimes they
get to Why.
Great Leaders
Start With Why.
Source: Wikipedia, the free encyclopedia
https://en.wikipedia.org/wiki/Simon_Sinek
Start With Why on Amazon
http://www.amazon.com/Start-Why-Leaders-Inspire-Everyone/dp/1591846447
Simon Sinek on TED: How great leaders inspire action
https://www.youtube.com/watch?v=qp0HIF3SfI4
Start With Why

16. Start With Why
Source: Wikipedia, the free encyclopedia
https://en.wikipedia.org/wiki/Simon_Sinek
Simon Sinek on TED: How great leaders inspire action
https://www.youtube.com/watch?v=qp0HIF3SfI4
People don’t buy
What you do.
They buy
Why you do it.
Great speakers go from
Why to What.
This is also a cross-sectional brain map.

17. This is my cat
She doesn’t
understand humans.
She’s never going to
understand humans.
There is no need, she’s a cat.

18. Often in the
mornings she gets
very upset with me.
It’s if she’s saying…
This is my cat

19. That’s water.
You drink water.
You don’t get it all
over yourself!
This is my cat

20. “What we've got here is failure to
communicate.”
Image source: Warner Brothers Pictures, Cool Hand Luke
http://www.warnerbros.com/cool-hand-luke

21. Where did the communication break down?
Why did the communication break down?
Was it due to:
Unrealistic expectations?
Lack of technical knowledge?
Personal conflicts?
Political issues?
Cultural content?
“What we've got here is failure to
communicate.”

22. What is wrong
with this slide?
“What we've got here is failure to
communicate.”
Image source: Warner Brothers Pictures, Cool Hand Luke
http://www.warnerbros.com/cool-hand-luke

23. Not everyone shares the same
cultural content.
Image source: Warner Brothers Pictures, Cool Hand Luke
http://www.warnerbros.com/cool-hand-luke

24. Ancient Chinese treatise
attributed to Sun Tzu.
Definitive work on
military strategy.
I suggest you read it.
Source: Wikipedia, the free encyclopedia
https://en.wikipedia.org/wiki/The_Art_of_War
The Art of War narrated by Jim Roberts, 2012, presented by audible.com 1:15:05
https://itunes.apple.com/us/audiobook/the-art-of-war-unabridged/id311281078
The Art of War

25. A Chinese general
Military strategist.
Also known as Sun Wu,
and Chang Qing.
The Art of War
Source: Wikipedia, the free encyclopedia
https://en.wikipedia.org/wiki/The_Art_of_War
The Art of War narrated by Jim Roberts, 2012, presented by audible.com 1:15:05
https://itunes.apple.com/us/audiobook/the-art-of-war-unabridged/id311281078

26. The Art of War
“So it is said that if you know your enemies and
know yourself, you can win a hundred battles
without a single loss.”
“If you only know yourself, but not your opponent,
you may win or may lose.”
“If you know neither yourself nor your enemy, you
will always endanger yourself.”
Source: Wikipedia, the free encyclopedia
https://en.wikipedia.org/wiki/The_Art_of_War

27. Know who you’re speaking to,
Know yourself,
and you will achieve more.
The Art of War
Source: Wikipedia, the free encyclopedia
https://en.wikipedia.org/wiki/The_Art_of_War

28. Seek battle after the victory has been won.
Those destined to be defeated, fight first
and then look for victory.
Always leave a way of escape. Don’t put
your opponent on “Death Ground”
The skilled General wins without conflict.
The Art of War
Source: Wikipedia, the free encyclopedia
https://en.wikipedia.org/wiki/The_Art_of_War

29. 1. Calculations; think first.
2. The Challenge; work within resources.
3. Attack by Stratagem; have a plan
4. Positioning; recognize strategic opportunities
5. Use of Energy; creativity and timing
6. Illusion and Reality; real and perceived
The Art of War
Source: Wikipedia, the free encyclopedia
https://en.wikipedia.org/wiki/The_Art_of_War

30. 7. Engaging The Force; the dangers of direct conflict
8. Variation of Tactics; flexibility
9. Maneuvering; the intentions of others
10. Situational Positioning; distance dangers barriers
11. The Nine Situations; nine common situations
12. The Fiery Attack; know your weapons
13. The Use of Intelligence; network with others
Source: Wikipedia, the free encyclopedia
https://en.wikipedia.org/wiki/The_Art_of_War
The Art of War

31. Dale Carnegie
Author of How to Win
Friends and Influence People.
I suggest you read the
updated version:
How to Win Friends and
Influence People in the
Digital Age (2012).
How to Win Friends and Influence People in the Digital Age
http://www.amazon.com/How-Friends-Influence-People-Digital/dp/1451612591
Source: Wikipedia, the free encyclopedia
https://en.wikipedia.org/wiki/Dale_Carnegie

32. Dale Carnegie
Begins with friendliness
If you argue, it will be an empty victory.
“To get the best of an argument …
avoid it.”
Don’t think about what you want.
Think about what they want.
Source: Wikipedia, the free encyclopedia
https://en.wikipedia.org/wiki/How_to_Win_Friends_and_Influence_People

33. “Creating a Want”
“There is only one way...to get
anybody to do anything.
And that is by making the
other person want to do it.”
Source: Wikipedia, the free encyclopedia
https://en.wikipedia.org/wiki/How_to_Win_Friends_and_Influence_People

34. Dwight D. Eisenhower
United States Army
five-star general in
World War II
Served as Supreme
Commander of the
Allied Forces in Europe.
Source: Wikipedia, the free encyclopedia
http://en.wikipedia.org/wiki/Dwight_D._Eisenhower
The 34th American President.

35. Eisenhower Quotations:
“Pull the string, and it will follow
wherever you wish. Push it, and it will
go nowhere at all”.
Don’t be pushy,
Don’t be preachy,
Pull them in.
Make them feel like it was their idea.
Source: Wikipedia, the free encyclopedia
http://en.wikipedia.org/wiki/Dwight_D._Eisenhower

36. Winston Churchill
10 Winston Churchill Leadership Lessons
http://servetolead.org/10-winston-churchill-leadership-lessons/
Wikipedia, Winston Churchill
https://en.wikipedia.org/wiki/Winston_Churchill
British Prime Minister.
British Army Officer.
Historian, writer and artist.
Nobel Prize in Literature.
First honorary United States citizen.

37. Winston Churchill Leadership Lessons
1. Leaders are self-created.
2. Courage is the first virtue.
3. Vision can be transmitted faithfully through a romantic lens.
4. Insight is superior to intellect.
5. Apply history to illuminate the present and future.
6. Master the written word.
7. Master the spoken word.
8. Summon unconquerable grit in oneself as a prelude to
inspiring others.
9. Embrace exuberance to fuel enthusiasm.
10. Live and lead as an artist.

38. Find something to agree on
Keep looking for agreement.
When you are nose to
nose with someone
that does not share
your opinion, find
something to agree on.

39. Pay Attention to
nonverbal signals
(Body Language).
Find something to agree on

40. Then resolve the disagreement.
Find something to agree on
Then voice a "concern"
about the disagreement.
Prove you are
reasonable and likable.
Build a positive connection.

41. Read received email.
Write response.
Proofread response.
Audio Proofreading.
Reread received Email.
Rewrite response email.
Email

42. Don’t write what you want to say.
Write what needs to be said.
Purpose
Goal
What is it you want to achieve?
Email

43. Audience participation.
Let the audience in.
This gives them a feeling of control.
Encourage their feeling of control.
Act as if they are in control even
though you are guiding them.

44. Communicating with Executives
They are running a business to
make money.
They are paid to maximize profit.
They have people
to do the technology.

45. First and last, thank them.
Keep the presentation very short.
One title slide.
Fifteen minutes.
Six content slides.
Communicating with Executives

46. Use the corporate formats
Use the corporate logos.
No technical detail.
Use the language of management
not technology. For example
“incorporate” rather than “include”.
Communicating with Executives

47. Encourage discussions.
Pay attention to their discussions.
Adapt your remarks to their interests.
Find a way to agree with what they
are saying.
Communicating with Executives

48. Attitude is everything!
Know deep inside that you are going to win.
People can sense your attitude.
Choose your attitude wisely.
For further information on the power of attitude
see the Charles Swindoll Attitude quotation.
Charles Swindoll Attitude quotation
http://thinkexist.com/quotation/the_longer_i_live-the_more_i_realize_the_impact/296740.html
Source: Wikipedia, the free encyclopedia
https://en.wikipedia.org/wiki/Chuck_Swindoll
Amy Cuddy on TED: Your body language shapes who you are (Fake it until you become it.)
https://www.youtube.com/watch?v=Ks-_Mh1QhMc
Till H. Groß on Ted: How to become more confident -- lay down on the street for 30sec.
https://www.youtube.com/watch?v=HtDkg3Xwn7U

49. Presentations
Most people will support strength.
They also attack weakness.
It is your posture, personal style, and attitude
that shows strength or weakness.
Win because you know
you are going to Win.

50. Presentations
Avoid Bullets and numbered lines.
One Column.
Tahoma, Arial, or Times New Roman Font.
Font readable from the back of the room.
Avoid underline, UPPER CASE & low contrast.
Avoid colloquialisms, jargon and acronyms.
Do not read your slides ever.
Vary loudness and cadence.

51. Presentations
Project your voice to the back of the room.
Move around, gesture and show enthusiasm.
Make eye contact with as many as you can.
Look at your audience, not the slides.
Avoid coffee and other diuretics.
Check the room ahead of time.
Arrive early.
Discreetly watch the time.

52. Audience Questions
Have a plan
Refer in-depth question to later.
Repeat the question.
Makes sure you understand the question.
Insure audience hears the question.
Answer clearly and simply.
If you don’t know the answer, say so.

53. Put twice as much
effort into
communication.
Achieve ten times
the results.

54. by
Joanna Pirie Hill
248-765-3599
jhill28590@comcast.net
http://www.linkedin.com/in/JoannaPHill
Thank You
Achieve by Communication
© Joanna Pirie Hill 2016, All Rights Reserved
No part of this presentation or any of its contents may be reproduced, copied, modified or adapted, without the prior written consent of the author,
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