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Introducing the ILRI communications and knowledge management team
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Presented by James Stapleton and Peter Ballantyne to UNECA visitors, Addis Ababa, 3 March 2016
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Introducing the ILRI communications and knowledge management team
- Introducing ILRI communications and knowledge management team James Stapleton and Peter Ballantyne Presentation to UNECA visitors, Addis Ababa, 3 March 2016
- ILRI Strategy
- Strategic objective 1 ILRI and its partners will develop, test, adapt and promote science-based practices that—being sustainable and scalable— achieve better lives through livestock.
- Strategic objective 2 ILRI and its partners will provide compelling scientific evidence in ways that persuade decision- makers—from farms to boardrooms and parliaments— that smarter policies and bigger livestock investments can deliver significant socio-economic, health and environmental dividends to both poor nations and households.
- Strategic objective 3 ILRI and its partners will work to increase capacity amongst ILRI’s key stakeholders and the institute itself so that they can make better use of livestock science and investments for better lives through livestock.
- The critical success factors: Together with partnership, five areas where ILRI needs to excel to be able to deliver the strategy
- ILRI core identity ILRI creates knowledge about livestock (feed-health- genetics research) to benefit rural poor in developing countries in a way that has global application and draws on knowledge from around the world Success is: the creation of new knowledge that has a significant global profile as well as being applied on a significant scale
- CKM team
- CKM vision One CKM community delivering value for money so ILRI meets its mission and strategic objectives. One multi-skilled and motivated, community several teams, with flexible structures and mechanisms providing: 1) decentralized targeted delivery to meet different demands, 2) coherent institute-wide products, and 3) consistent standards and service levels. As individuals and teams, role models for communications, collaborating and sharing, learning and innovating, and working out loud.
- Principles 1. The knowledge we generate will be open and public 2. We value the knowledge of our clients and partners 3. We publish and communicate using multiple formats for multiple purposes 4. We support knowledge collecting, connecting and conversing 5. Face‐to‐face communication is as important as other more explicit communication channels 6. Advocacy is everyone’s responsibility 7. Communication inextricably linked to outcomes 8. Internal communication is part of our communication strategy 9. Partnerships are key to impact 10.We will innovate in the ways we share knowledge and use ICTs.
- Functional elements Publish • Editing • Design • Graphics • Multimedia • Printing Curate • Knowledge management • Infoservices • Website • CRM • Repository Awareness and advocacy • Advocacy • Media • Events • Messaging • Multimedia Engage and collaborate • Facilitation • Events • Documenting and reporting • Collaboration tools
- Communications and knowledge management Publish and curate Awareness and advocacy Engage and collaborate Embedded staff Community of Practice
- 3 teams Knowledge, publishing and curation team This team organizes and publishes ILRI knowledge to maximize its accessibility and use. Knowledge, engagement and collaboration team This team facilitates engagement, collaboration, learning and knowledge sharing across ILRI and with key stakeholders. Communications, awareness and advocacy team This team helps ILRI to frame issues, attract higher quality attention to livestock in the developing world, build greater support for pro-poor livestock research for development and make its science stories 'stick.'
- Research publishing and reporting
- Research publishing and reporting • Policy Briefs • Research Briefs • Program profiles • Project brochures • Project profiles Institutional flyers
- Research publishing and reporting • Editorial oversight: standards, procedures, policies and guidelines • Services • Editing, copyediting, and design and layout • Manages specialist and non-specialist editorial pool • Graphic design (logos, posters, photos, templates, videos, etc.) • Publications: scientific, briefs, corporate, profiles, blogs • Social reporting and social media
- Public awareness
- Public awareness • Corporate messaging/ frames • News stories and updates • Media liaison, press releases and interviews • Events, public speeches • Films/multimedia products • Corporate social media campaigns • Corporate reports (annual and financial) • Posters and exhibits (displays and handouts) • Give-aways –caps, folders, pens, etc.
- The presentation has a Creative Commons licence. You are free to re-use or distribute this work, provided credit is given to ILRI. better lives through livestock ilri.org
Editor's Notes
- This presentation focuses on the overall relationship between ILRI goals and communications and knowledge management, and specifically on publishing and public awareness.
- Key metric Over 5–10-years: increase livestock-related income of 2.8 million people by 30%, supply of safe animal-source foods in ILRI target countries by 30%, and reduce GHG emissions from livestock. In partnership scale up to 10s of millions.
- Key metric Within 10–15-years: Increase level of livestock investment 20% closer to its respective share of agricultural GDP, ensuring increased investment drives greater representation of livestock in development efforts, (measured by changes in attitudes and behaviour). Practices For instance in high growth scenarios focusing on ‘inclusive growth’ and ‘food security’ improving practice refers to the uptake of technologies and institutional innovations that: increase on-farm livestock productivity in smallholder production systems and associated market channels, improve the distribution of benefits generated through more livestock employment and income, and minimize livestock threats to the environment and public health Decision makers Changing the practices of a wide range of decision-makers: consumers, businesses along the value chain and governmental agencies at local, regional and global levels where development actions, policy and investment decisions impact the livestock sector.
- Key metric Capacity development: Never before articulated capacity at this level: diversity of engagement spanning institutions and individuals from farmers to global decision-makers. Based on a baseline assessment, exact metrics will be produced for individuals/ institutions: farm productivity, environmental management or use of development resources.
- Success means exceling in the five performance areas Their articulation as interacting and mutually supporting the critical success factors recognises the need to the challenges addressed if ILRI is to meet its strategic objectives. KRAs also provide a structured way of planning/ monitoring key areas: bridge between strategy and operation framework: a means of overseeing and monitoring the institute. Partnership is key.
- Value for money= products and services, and attitudes and behaviours
- Knowledge, publishing and curation team Supports processes to co-create, capture, document and disseminate ILRI knowledge through various products. Curates this knowledge by managing the systems, workflows and channels necessary to collect, organize, categorize and distribute content. Knowledge, engagement and collaboration team Supports communities of practice, and networks. Promotes effective uses of social, collaborative and online tools and approaches. Designs, facilitates and documents processes and events. Communications, awareness and advocacy team It does this through strategic, targeted communications and campaigns that influence key stakeholder groups.
- Co-create materials for development impact
- Procedures: plans to introduce a publishing pipe software, ensuring sign-off from planning to publications of all major ILRI research Guidelines include on branding, publishing, workflows and social media Products include: 1. Scientific publications: research and project reports 2. Corporate report, flyers, brochures 3. Briefs (research, policy): co-creation is key here. 4. Profiles (program, project) 5. Blogs: stories/ film/ photo-film/ audio
- Corporate messaging can translate into communications campaigns on frames, for example on CGIAR system level goals (SLOs): Increased incomes/ employment and livestock productivity Improved food and nutrition security for health Improved natural resource and ecosystem services Support to projects: Using theory of change/ key goals to identify key audiences Audience analysis Message development Communication plans based on key opportunities Development of approach to influencing Identifying key actors and opportunities internationally and in target countries Building coalitions Positioning ILRI as an influencing organization: producer of knowledge in many accessible forms (development impact)
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