2. | Confidential 2
Hi, I’m Kristina
Lead Acquisition Manager
Manages WordStream’s paid
advertising channels
Sharing steps we’re taking in our own
accounts to ramp back up
5. | Confidential 5
● Focus on ROI today
● Get back to the basics
○ Build off a strong foundation
○ Adhere to best practices
● Set to scale
○ Understand COVID-19 impact
○ Identify the right time to scale
● Scale & be nimble
Reactivation Tips: