This is my session at SMX London 2016 about Accelerated Mobile Pages (AMPs) and other content distribution channels such as Facebook Instant Articles, and Apple News. Sets the context with mobile UX and ad blocking.

1. #SMX #XXA @delibdigital
Pierre Far
Beyond AMP:
Why we're here, where we're going

2. #SMX #XXA @delibdigital
pierrefar.com
@pierrefar
● deliberatedigital.com
● @delibdigital
● Founder, advisor, ex-Googler, product manager, biologist
● Email me: pierre@deliberatedigital.com

3. #SMX #XXA @delibdigital
Mobile UX sucks
leading to more content blocking
and new content distribution channels
The old new things, with a 2016 twist

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The story of The Verge

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The first ad blocker.

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Comments to FTC re cross-device tracking
Ad tech industry Consumers

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Ad tech industry
"the Internet economic engine"
"seamless digital experience"
Comments to FTC re cross-device tracking
Consumers

8. #SMX #XXA @delibdigital
Ad tech industry
"the Internet economic engine"
"seamless digital experience"
Comments to FTC re cross-device tracking
Consumers

9. #SMX #XXA @delibdigital
Consumers
"non-court ordered surveillance"
"insidious invasion of privacy"
Ad tech industry
"the Internet economic engine"
"seamless digital experience"
Comments to FTC re cross-device tracking

10. #SMX #XXA @delibdigital
Consumers
"non-court ordered surveillance"
"insidious invasion of privacy"
Ad tech industry
"the Internet economic engine"
"seamless digital experience"
Comments to FTC re cross-device tracking

11. #SMX #XXA @delibdigital

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Too simplistic to call it content blocking
It's users modifying their experience
to a more comfortable value exchange.
So what to do?

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1. Understand your users
2. Deliver great experience through
every customer interaction channel
So what to do?

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The distributed content ecosystem

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The nascent distributed content ecosystem

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Thank you!
@delibdigital
pierre@deliberatedigital.com
deliberatedigital.com