Professor Dennis Brode and Assistant Professor Chrissann Ruehle provided an overview of Sinclair Community's College new digital marketing program at the ACBSP Conference in Philadelphia. Degree requirements and social media topics were discussed such as Periscope, Twitter, and LinkedIn.
Creating a resume for a fresher looking to start a career in Business Analytics or as a Business Consultant should focus on highlighting relevant education, skills, and any internship or project experiences that demonstrate your analytical and problem-solving abilities.
User Experience Service - Digital Transformation Board update - University of...Neil Allison
Briefing on the past 12 months' work and achievements of the User Experience Service, and looking ahead to the next year. Delivered to the University of Edinburgh Digital Transformation Board, 9 May 2018
Skapa presentation for Carthage CollegeErik Ekholm
16 students from Carthage College (http://www.carthage.edu/) came to Skapa. I had the opportunity of sharing some of my knowledge and experience from driving sales with social media in B2B companies.
Presentation from the 2014 Product, Customer and User Experience Summit in Chicago on June 16, 2014. The presentation discusses the context for UX as strategy, provides an example of applying a UX approach to informing your business and experience strategy, measuring the impact of UX and what's needed to sustain and build upon the value of UX within an organization.
Creating a resume for a fresher looking to start a career in Business Analytics or as a Business Consultant should focus on highlighting relevant education, skills, and any internship or project experiences that demonstrate your analytical and problem-solving abilities.
User Experience Service - Digital Transformation Board update - University of...Neil Allison
Briefing on the past 12 months' work and achievements of the User Experience Service, and looking ahead to the next year. Delivered to the University of Edinburgh Digital Transformation Board, 9 May 2018
Skapa presentation for Carthage CollegeErik Ekholm
16 students from Carthage College (http://www.carthage.edu/) came to Skapa. I had the opportunity of sharing some of my knowledge and experience from driving sales with social media in B2B companies.
Presentation from the 2014 Product, Customer and User Experience Summit in Chicago on June 16, 2014. The presentation discusses the context for UX as strategy, provides an example of applying a UX approach to informing your business and experience strategy, measuring the impact of UX and what's needed to sustain and build upon the value of UX within an organization.
Yle´s Lean-Agile Story and Vision for the Future CultureMirette Kangas
This is the presentation about Yle´s (Finnish Broadcasting Company) Lean-Agile Journey and Vision for the Future Culture.
There has been many early adopters and cases behind this transformation success story. For example the next level development leadership model has been crucial in order to to achieve common and shared understanding for the company’s key product strategy implementation.
If organization want to be successful the total change to the new leadership model and cultural transformation is crucial. Self management, intrapreneurship and autonomy are in the centre of new way to lead by example. Organization is more like a living organism, a living system and network. Your value as a leader will be measured by your achievements and willingness to do good to other people within networks.
Ms Mirette Kangas is the leader of lean-agile development at the Finnish Broadcasting Company (Yle). During the past four years, she has led transformation from traditional project management to lean-agile model in all company levels at Yle, from service development to top executive team. Lean-agile transformation and new company culture is also scaled from internet to other areas and units such as traditional broadcast production and design, creative content, multiplatform and transmedia development, strategic management of key programme projects and the whole leadership culture in several units. More recently, she has been focusing on growing the scope of the transformation and spread the new approach to leadership across the organization.
Topic: How can your digital content cater for all your customers?
* What assumptions are you making about your who your site visitors are? What data/evidence do you have to show to support it?
* Find out what your visitor/followers are after (stop guessing!)
* Recognise the cumulative benefit of the long-tail of interactions with different customers
* Take steps to get on top of your Digital Comms to-do list
* You'll never get everything, to everyone in every channel. It is OK to admit it. Break your activities down into blocks in your main channels- run them for a period, reassess, improve, branch out where necessary.
A brief introduction to how web development benefits from clear communication goals.
This presentation was part of a guess lecture I gave for J201 Introduction to Mass Communications class at the School of Journalism and Mass Communications at the University of Wisconsin-Madison.
Lean-agile management at Finnish Broadcasting Company YleMirette Kangas
Finnish Broadcasting Company Yle has taken Agile Portfolio Management into use at web and mobile development. Agile Portfolio Management is perceived to be one of the ways to improve efficiency of operations. Transparency replaces need for control. Agile Portfolio Management creates tight learning loop from items under development and launch to user feedback.
Digital Lifecycles: Website Design ProcessLynn Makela
Understand the lifecycle of an educational website designed for the School of Business and Economics as we go from launch to analysis and then to paralysis as years go by. After analyzing data and testing new designs, interfaces, and elements we redesigned the site to improve performance and usability.
[WSO2Con Asia 2018] Get on the Bus for the JourneyWSO2
Today’s technologies are changing the way we live, learn, work and communicate. In an era of rapid technological and market change, organizations of all sizes in every industry need to increase their capacity to move their business forward and remain competitive. Digital transformation is not a ‘one-off’ project - it is a journey. Get on the bus to make the start to yours.
Skapa at West Sweden Chamber of Commerce November 20, 2015Erik Ekholm
This is the presentation "Driving Sales with Content Marketing" that I used when I held a seminar for a group of executives of companies at the West Sweden Chamber of Commerce.
From our Future of Content Strategy: Accessible, Personalised and SEO Friendly webinar on February 11th 2021.
Discover the Cyber-Duck way for establishing a future-proof content strategy that works at scale.
Brett Walters, Sr. Director, Duke Alumni Association, shares how the Duke Alumni Association successfully implemented a pilot program with LinkedIn to connect Duke Alums with their alma maters' Alumni Association.
Session 1: Gary Shochat (PAU) The basics of setting up a web strategy and com...Web2LLP
First session of the Web2LLP online training course on web strategies and maximising the social media presence of Lifelong Learning Projects.
Topic: Setting up a web strategy and communication action plan
Author: Gary Shochat (PAU Education)
Website: http://web2llp.eu/training/online-session-1-web-strategy
Yle´s Lean-Agile Story and Vision for the Future CultureMirette Kangas
This is the presentation about Yle´s (Finnish Broadcasting Company) Lean-Agile Journey and Vision for the Future Culture.
There has been many early adopters and cases behind this transformation success story. For example the next level development leadership model has been crucial in order to to achieve common and shared understanding for the company’s key product strategy implementation.
If organization want to be successful the total change to the new leadership model and cultural transformation is crucial. Self management, intrapreneurship and autonomy are in the centre of new way to lead by example. Organization is more like a living organism, a living system and network. Your value as a leader will be measured by your achievements and willingness to do good to other people within networks.
Ms Mirette Kangas is the leader of lean-agile development at the Finnish Broadcasting Company (Yle). During the past four years, she has led transformation from traditional project management to lean-agile model in all company levels at Yle, from service development to top executive team. Lean-agile transformation and new company culture is also scaled from internet to other areas and units such as traditional broadcast production and design, creative content, multiplatform and transmedia development, strategic management of key programme projects and the whole leadership culture in several units. More recently, she has been focusing on growing the scope of the transformation and spread the new approach to leadership across the organization.
Topic: How can your digital content cater for all your customers?
* What assumptions are you making about your who your site visitors are? What data/evidence do you have to show to support it?
* Find out what your visitor/followers are after (stop guessing!)
* Recognise the cumulative benefit of the long-tail of interactions with different customers
* Take steps to get on top of your Digital Comms to-do list
* You'll never get everything, to everyone in every channel. It is OK to admit it. Break your activities down into blocks in your main channels- run them for a period, reassess, improve, branch out where necessary.
A brief introduction to how web development benefits from clear communication goals.
This presentation was part of a guess lecture I gave for J201 Introduction to Mass Communications class at the School of Journalism and Mass Communications at the University of Wisconsin-Madison.
Lean-agile management at Finnish Broadcasting Company YleMirette Kangas
Finnish Broadcasting Company Yle has taken Agile Portfolio Management into use at web and mobile development. Agile Portfolio Management is perceived to be one of the ways to improve efficiency of operations. Transparency replaces need for control. Agile Portfolio Management creates tight learning loop from items under development and launch to user feedback.
Digital Lifecycles: Website Design ProcessLynn Makela
Understand the lifecycle of an educational website designed for the School of Business and Economics as we go from launch to analysis and then to paralysis as years go by. After analyzing data and testing new designs, interfaces, and elements we redesigned the site to improve performance and usability.
[WSO2Con Asia 2018] Get on the Bus for the JourneyWSO2
Today’s technologies are changing the way we live, learn, work and communicate. In an era of rapid technological and market change, organizations of all sizes in every industry need to increase their capacity to move their business forward and remain competitive. Digital transformation is not a ‘one-off’ project - it is a journey. Get on the bus to make the start to yours.
Skapa at West Sweden Chamber of Commerce November 20, 2015Erik Ekholm
This is the presentation "Driving Sales with Content Marketing" that I used when I held a seminar for a group of executives of companies at the West Sweden Chamber of Commerce.
From our Future of Content Strategy: Accessible, Personalised and SEO Friendly webinar on February 11th 2021.
Discover the Cyber-Duck way for establishing a future-proof content strategy that works at scale.
Brett Walters, Sr. Director, Duke Alumni Association, shares how the Duke Alumni Association successfully implemented a pilot program with LinkedIn to connect Duke Alums with their alma maters' Alumni Association.
Session 1: Gary Shochat (PAU) The basics of setting up a web strategy and com...Web2LLP
First session of the Web2LLP online training course on web strategies and maximising the social media presence of Lifelong Learning Projects.
Topic: Setting up a web strategy and communication action plan
Author: Gary Shochat (PAU Education)
Website: http://web2llp.eu/training/online-session-1-web-strategy
Embracing GenAI - A Strategic ImperativePeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
Honest Reviews of Tim Han LMA Course Program.pptxtimhan337
Personal development courses are widely available today, with each one promising life-changing outcomes. Tim Han’s Life Mastery Achievers (LMA) Course has drawn a lot of interest. In addition to offering my frank assessment of Success Insider’s LMA Course, this piece examines the course’s effects via a variety of Tim Han LMA course reviews and Success Insider comments.
Normal Labour/ Stages of Labour/ Mechanism of LabourWasim Ak
Normal labor is also termed spontaneous labor, defined as the natural physiological process through which the fetus, placenta, and membranes are expelled from the uterus through the birth canal at term (37 to 42 weeks
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
"Protectable subject matters, Protection in biotechnology, Protection of othe...
ACBSP 2015 presentation: Preparing Students for the New Digital Economy
1. Preparing Students for the New Digital Economy
• Dennis Brode – Professor/Chair, Management/Marketing
• Chrissann Ruehle – Assistant Professor, Management/Marketing
@ACBSPAccredited #ACBSP2015
2. Preparing Students for the New Digital
Economy
Presentation Overview
• How We Started
• Digital Marketing Program Components
• Social Media Pedagogy: Periscope, Twitter,
LinkedIn, Facebook, Infographics
• Works Cited
• Conclusion
@ACBSPAccredited #ACBSP2015
3. Preparing Students For The New Digital Economy
•How we started:
•Focus group to gather data on jobs and
need
•Analyzed the data gathered
•Developed a degree program and two
certificates that cross several disciplines
@ACBSPAccredited #ACBSP2015
4. Digital Marketing – A.A.S.
BIS – 1120 – Introduction to Software Applications
CIS 1304 – Web Site Development w/HTML/JavaScript
COM 2206 or 2225 – Communications
ECO 2180 – Principles of Microeconomics
ENG 1101/1201 – English Composition I & II
GEO 1107 – Introduction to Geographic Information Systems (GIS)
LAW 1101 – Business Law
MAN 1107 – Foundations of Business
MAN 2150 – Management & Organizational Behavior
MAN 2155 – Management Information Systems
MAN 2270 – Management Internship
MAT 1460 – Finite Mathematics for Business Analysis
MRK 2100 or MRK 2101 – Introduction to Marketing
MRK 2102 – Principles of Advertising
MRK 2135 – Digital Marketing
MRK 2230 – Social Media & Consumer Engagement
MRK 2236 – Consumer Behavior
VIS 1140 – Design Processes I
@ACBSPAccredited #ACBSP2015
5. Digital Marketing Technologies - CRT
BIS 1120 - Introduction to Software Applications
CIS 1304 - Web Site Development w/HTML/JavaScript
MAN 2270 – Management Internship
MRK 2100 or MRK 2101 – Intro to Marketing
MRK 2102 - Principles of Advertising
MRK 2135 - Digital Marketing
MRK 2230 - Social Media & Consumer Engagement
MRK 2236 - Consumer Behavior
VIS 1140 – Design Processes I
@ACBSPAccredited #ACBSP2015
6. Digital Marketing Communications - CRT
COM 2206 or COM 2225 – Communications
GEO 1107 – Introduction to Geographic Information Systems (GIS)
LAW 1101 – Business Law
MAN 2150 – Management & Organizational Behavior
MAN 2155 – Management Information Systems
MAN 2270 – Management Internship
MRK 2100 or MRK 2101 – Introduction to Marketing
MRK 2102 – Principles of Advertising
MRK 2135 – Digital Marketing
MRK 2230 – Social Media & Consumer Engagement
@ACBSPAccredited #ACBSP2015
7. Social Media Pedagogy: Periscope
The Evolution of Periscope
Early March 2015 Late March/April 2015
#Showusyourfridge
#Fridgeview
@ACBSPAccredited #ACBSP2015
Courtesy of Buhr
8. Social Media Pedagogy: Periscope
Periscope Applications for
Business:
• Employer Branding/Recruitment
Campaigns
• Meet the CEO Chats
• Event Promotion/New Product Launch
• Virtual Experience
• Behind-the-Scenes Interviews
@ACBSPAccredited #ACBSP2015
9. Social Media Pedagogy: Periscope
Teaching and Learning Take-aways:
• Interactive nature of Periscope
promotes critical thinking
• Practice helps lift students’ confidence
levels
• Boosts agile thinking
• Fertile ground for ethics and piracy
issues debate
@ACBSPAccredited #ACBSP2015
10. Social Media Pedagogy: Twitter
• Getting Started:
• Remember that Twitter is a close-knit social community
• Always communicate in a courteous and respectful manner
• Choose the right Twitter handle
• Design a bio that represents your business interests
• Upload a photo or image that represents you
• Follow others first
• Notify your network that you are on Twitter
• Establish your participation goals
• Just Tweet!
@ACBSPAccredited #ACBSP2015
11. Social Media Pedagogy: Twitter
• Getting Your Students Started:
• Explain the Twitter “Rules of the Road”
• Discuss the importance of setting up their
account correctly
• Invite them to follow you
• Model participation for students
• Share news articles and publications of interest
• Demonstrate productivity tools like Hootsuite or
Tweetdeck
• Emphasize the value of an editorial calendar
@ACBSPAccredited #ACBSP2015
12. Social Media Pedagogy: LinkedIn
• Introducing Your Students to LinkedIn:
• Valuable for job search and professional networking
• Faculty should setup their LinkedIn profile first
• Integrate LinkedIn profile development as an assignment
• Value for Students and Faculty:
• Career branding for a professional online presence
• Ability to connect with potential recruiters and apply for jobs
• Follow LinkedIn influencers and learn the art of content curation
• Allows educators to maintain contact with students and track progress
@ACBSPAccredited #ACBSP2015
13. Social Media Pedagogy: Facebook
• Getting Started with Facebook:
• Develop a strategy, goals and objectives for your business’ Facebook page
• Identify who will be responsible for setting up and maintaining the page
• Develop an Editorial Calendar
• Assemble prewritten content and images for the page setup
• Create a page for your business and fill out the basic information completely
• Setup administrator rights
• Add content to your site including an attractive cover photo
• Invite users to “like” your page
• Monitor results such as page likes, post reach, page visits and overall
engagement levels
@ACBSPAccredited #ACBSP2015
14. Social Media Pedagogy: Infographics
“While not appropriate or useful for all
types of content, infographics can add
valuable context to existing stories by
using visuals to show relationships in
data, anatomy, hierarchy, chronology,
and geography” (Crooks).
@ACBSPAccredited #ACBSP2015
Demo
Storyboarding in
Class
Use
Draw/Pair/Share
for Initial Design
Create
Infographic using
Technology (i.e.
Piktochart,
Visual.ly)
Applications:
Assessment &
Metacognition,
Lecture, Team
Presentations
15. Works Cited
“About Us.” LinkedIn.com. 2015. 7 May, 2015.
Buhr, Sarah. “Meerkat and Periscope Aren’t Sure What to Do with
Their Hands.” TechCrunch.com. The Crunch Network, 29 Mar.
2015. Web. 5 May 2015.
Crooks, Ross. “Are Infographics Still Effective as Part of Your
Content Strategy?” Forbes.com. 14 Jan. 2014. Web. 6 May
2015.
Quinn, Cassidy (@CassidyQuinn). “Apparently #fridgeviewis the new
live streaming trend…I just tried it @kgwnews and got 1,300 hearts
and 77 viewers.” 31 Mar. 2015, 6:17 p.m. Tweet
@ACBSPAccredited #ACBSP2015
16. Conclusion
• Prepare for a fast moving digital marketing field
• Remain open to collaborating in a dynamic environment
• Be a builder!
• Step forward to model lifelong learning
• Never assume students know everything about social media
• Help students overcome their fears, especially “Imposter
Syndrome”
• Have fun!
@ACBSPAccredited #ACBSP2015
Sinclair Community College received a high volume of internship postings requesting students with digital marketing experience. At this point in time, we did not have a marketing degree program available for students. As a result, many internship opportunities went unfilled. This issue prompted Sinclair’s leadership team to explore the feasibility of designing and implementing a digital marketing degree program. We reviewed Dayton area job postings and gathered hiring trend data on the hiring needs of local employers. The data suggested there was a need for the marketing major, but we needed confirmation from the business community. We organized a focus group and invited local business leaders with expertise in digital marketing to participate. They provided excellent feedback on their hiring needs and provided us with specific information on the prerequisite knowledge, skills, and abilities that are needed to be successful in a digital marketing career. Based on their feedback, we designed and developed an AAS degree and two certificate programs.
We built the Digital Marketing AAS degree to reside within the Business Management family of degree programs. This would enable students that were currently studying business management to declare digital marketing as their major while avoiding the loss of credits that often occurs when students switch majors. Further, we learned during our research that it is very important that students obtain knowledge and skills outside the traditional business areas. We included GEO 1107 Introduction to Geographic Information Systems because customer segmentation and data analysis are key parts of the class and we believe this will strengthen our students’ knowledge. Further, location marketing is a key trend in marketing currently as marketers are looking for ways to ensure the right message is being communicated to the right target audience at the right time and the right place which is often point of purchase. VIS 1140 Design Processes I will give digital marketing students an overview of graphic design and assist them in effectively working with graphical designers in their future career.
Digital Marketing is a unique program in that it crosses multiple disciplines including marketing and information technology. This certificate stresses the intersection of marketing and information technology.
This certificate stresses the creative communications side of marketing with an emphasis copywriting and design elements.
Periscope is a live broadcasting app that currently operates on IOS only. Developers are busy working to design the app for other smartphone formats. Stay tuned! Meerkat, another live-stream app and competitor of Periscope, was launched at the South by Southwest Interactive Conference in Austin, TX earlier this year. Not to be upstaged, Twitter purchased Periscope for a mere $100M and set the marketing wheels in motion (Buhr). Similar to Ricky Bobby in the movie, Talladega Nights: The Ballad of Ricky Bobby, many Periscope users weren’t quite sure what to do with this app. So, they started Periscoping their refrigerators and a new phenomenon was born on Twitter: #Showusyourfridge and #Fridgeview.
Lucky for us, most Periscope users have evolved beyond the #fridgeview stage and started using more sophisticated applications. Hootsuite, a global company that designed a productivity tool for social media users, stepped to the front of the stage with its #FollowTheSun campaign. Hootsuite has offices in Singapore, Romania, UK, Brazil, Boston, San Francisco and Vancouver. The firm is ramping up its hiring and wanted to find a unique way to attract the best and brightest minds to the business. The firm used Periscope to showcase the company culture and engage users. Further, Ryan Holmes, HootSuite’s CEO, holds weekly Periscope chat sessions in his office as a way to engage with the public. A travel agency conducted a “Walk and Talk Through the Eternal City of Rome” as a way to promote their tours to Italy. Social media icon, Guy Kawasaki, recently toured the Porsche factory in Stuttgart, Germany and he took us along via Periscope. There are many creative applications for Periscope. The famous Nashville photographer, Jeremy Cowart, recently took a stroll around New York City and stopped to take photos of people that he met along his walk. He asked Periscope viewers for suggestions on where to go for his walk and places to photograph. It was true viewer engagement! Dale Earnhardt, Jr. took Periscope viewers on a tour of the new Whisky River Restaurant Grand Opening at the Charlotte Airport. Viewers got a behind the scenes tour of the operation.
When users begin broadcasting on Periscope, viewers can log in and post comments. Often, viewers will influence or drive the direction of the broadcast as the broadcaster responds to viewer comments. When Periscope is used in the classroom to broadcast student presentations and team activities, viewers can ask questions or make substantive comments. This engagement poses an opportunity for students to reflect on the question, use their critical thinking skills, and formulate a response that demonstrates their knowledge of the topic. Further, Periscope and some of the piracy issues that have been in the news recently pose wonderful opportunities for debate and discussion. Pay Per View television shows like Game of Thrones and the Mayweather vs. Pacquiao boxing match pose piracy challenges for HBO, Showtime, Periscope, Meerkat and live app broadcasters. Boxing meet Periscope. Periscope meet Boxing. These real world scenarios would provide rich opportunities for in-class debate and discussion.
Twitter is a 140-character microblogging program. It is important to explain the true learning value of Twitter. Students often believe that Twitter is for sharing what one ate that day for lunch. This is NOT correct. Education and the sharing of valuable content are central tenants of Twitter. It is an opportunity for community members to share valuable information with one another. Direct selling of products or services should be limited.
In order to effectively teach students Twitter, one needs to learn how to effectively use the tool first. Explain Twitter terminology such as Retweets, Notifications, Favorites, Tweetchats. In order to learn about interactions in the Twitter community, it is helpful to watch how other accounts interact. Helpful accounts that I follow include @Mashable, @Hubspot, @SocialMediaExaminer, @AdWeek, and @Hootsuite. Productivity tools such as Hootsuite or Tweetdeck allow users to pre-schedule their posts. Often, social media experts will schedule a block of time on a Friday afternoon to compose multiple blog postings or social media posts. These productivity programs allow users to preschedule and post their tweets which is very helpful from a time management standpoint.
LinkedIn is the world’s largest online professional networking organization. According to About LinkedIn, globally it has more than 364M users in 200 countries and territories. Over 75% of the users are outside the U.S. LinkedIn indicated that college students and recent college graduates comprise the “fastest growing demographic”. The U.S. has over 115M LinkedIn users. In today’s global economic environment, it is imperative that students and working professionals alike maintain current LinkedIn profiles.
Given that 829M people are on Facebook daily, your business needs to have a presence. It is always important to identify a strategy for your Facebook page and identify your target audience. Many businesses target their current customer base on Facebook and use it as a tool for leveraging customer reviews, providing customer service, and cultivating strong relationships with their current customer base. Those customers will often refer other prospective customers to the business when they have a positive customer experience. Service businesses rely heavily on Facebook for cultivating customer referrals such as realtors and beauty salons. Retailers and consumer packaged goods manufacturers rely heavily on Facebook for promoting products and services. Facebook is an especially strong platform for contests and coupons.
Digital marketing is rapidly changing. Sometimes it seems as though it is changing by the week. Be open to learning new technologies and techniques. Show students this “openness” to learning and model it in the classroom. They will need to highly develop this skill in order to stay afloat in this fast changing field. Imposter Syndrome is a big issue in this technology-driven field.