Academy Oost Congres - Steven van Belleghem
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The document discusses the importance of conversations for businesses. It argues that company culture should guide conversations and promote collaboration both internally with employees and externally with customers. Successful companies focus on maximizing their "unused conversation potential" by improving customer experiences, employee engagement, and collaborative social media strategies. The key is shifting from treating social media as the goal to seeing people as the ultimate medium for conversations.
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Academy Oost Congres - Steven van Belleghem
- 7. It’s not about social media @StevenVBE
- 13. You have loads of Unused Conversation Potential ! ………………………………………….………..……………..………………………………………… ………………………………………….………..……………..…………………………………………
- 14. Open your eyes & ears Start looking for your Unused Conversation Potential. It’s everywhere. ………..……………………… ………..………………………
- 16. Conversation Company boosts your business through: ………………………………………….………..……………..………………………………………… ………………………………………….………..……………..………………………………………… People Culture Social Media ………………………… …………………………
- 17. Company Culture is the Conversation Guide ………………………………………….………..……………..………………………………………… ………………………………………….………..……………..…………………………………………
- 18. ……………………………………………………….… Brand positioning is the long term effect of company culture ……………………………………………………….…
- 25. ……………………………………………… Company Culture is the only long term strategy of the Conversation Company ………………………………………………
- 26. Conversation Company boosts your business through: ………………………………………….………..……………..………………………………………… ………………………………………….………..……………..………………………………………… Culture Social MediaPeople ………………………… …………………………
- 27. In the Conversation age, PEOPLE are the media ……………………………………. …………………………………….
- 30. Conversations from external stakeholders Conversationsfrominternalstakeholders Proud company Conversation company Boring company Adored company
- 31. Conversations from external stakeholders Conversationsfrominternalstakeholders Customer experience Proud company Conversation company Boring company Adored company
- 32. Conversations from external stakeholders Conversationsfrominternalstakeholders Proud company Conversation company Boring company Adored company Culture&newscontent
- 33. The magic words: Train & facilitate ………………………………………….…. ………………………………………….….
- 36. Conversation Company boosts your business through: ………………………………………….………..……………..………………………………………… ………………………………………….………..……………..………………………………………… People Culture Social Media ……………………………….…… ……………………………….……
- 37. Social Media are NOT the goal ………………………………………….………..……………..………………………………………… ………………………………………….………..……………..…………………………………………
- 38. Social Media are the perfect partner of the Conversation Company ………………………………………….………..……………..………………………………………… ………………………………………….………..……………..…………………………………………
- 39. ………………………………………… Until now, we only used the first dimension of their power …………………………………………
- 47. OPEN AUTHENTIC POSITIVE ………………………………………….………..……………..………………………………………… ………………………………………….………..……………..………………………………………… A true people centric Company Culture Employees Customers Collaboration Content Conversations Customer Experience
- 48. ………………………………………….………..……………..………………………………………… ………………………………………….………..……………..………………………………………… A true people centric Company Culture Employees Customers Collaboration Content Conversations Customer Experience Customer Experience is about what you DO, Not whay you SAY.
- 49. Unused Conversation Potential: Customer Experience ………………………………………….………..……………..………………………………………… ………………………………………….………..……………..………………………………………… Service schizophrenia
- 50. ………………………………………….………..……………..………………………………………… ………………………………………….………..……………..………………………………………… A true people centric Company Culture Employees Customers Conversation Management is about observing, facilitating & joining. Conversations
- 55. ………………………………………….………..……………..………………………………………… ………………………………………….………..……………..………………………………………… A true people centric Company Culture Employees Customers Content should be the start of a good conversation Content
- 56. Content does NOT equal campaign Unused Conversation Potential: Content ………………………………………….………..……………..………………………………………… ………………………………………….………..……………..…………………………………………
- 57. Content Specific update, project or campaign ………………………………………….………..……………..………………………………………… ………………………………………….………..……………..…………………………………………
- 61. ………………………………………….………..……………..………………………………………… ………………………………………….………..……………..………………………………………… A true people centric Company Culture Employees Customers Collaboration is an extreme form of customer centricity. Collaboration
- 64. ………………………… They are employees that are not on the payroll …………………………
- 70. Thank you! ………………………………………….………..……………..………………………………………… linkedin.com/in/stevenvanbelleghem @stevenVBe Steven@VanBelleghem.biz Let’s connect on ………………………………………….………..……………..…………………………………………
- 72. Erwin Nyhoff