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The Power of
             Conversations



@StevenVBE
Isn’t it amazing?




@StevenVBE
It’s not about
              social media




@StevenVBE
It’s not about
                technology




@StevenVBE
It’s about PEOPLE
CONVERSATIONS between people
………..……………………...

Conversations
build a reputation.

………..……………………...
Yo u h a v e l o a d s o f
………………………………………….………..……………..…………………………………………


            Unused
          Conversation
           Potential !
………………………………………….………..……………..…………………………………………
………..………………………

Open your
eyes & ears
Start looking
for your Unused
Conversation
Potential.
It’s everywhere.
………..………………………
1    Are they willing to HUG us?


2   Give hem stuff to talk about


3   Take part in the conversation
1    Are they willing to HUG us?


2   Give hem stuff to talk about


3   Take part in the conversation
The secret?
………………………………………….………..……………..…………………………………………


              Extreme
             Customer
             Centricity!
………………………………………….………..……………..…………………………………………
Hey Steven,
This is our world.
Remember?
………………………………………….………..……………..…………………………………………


   Your social media success
depends on your offline behavior
………………………………………….………..……………..…………………………………………
1    Are they willing to HUG us?


2   Give hem stuff to talk about


3   Take part in the conversation
………………………………………….………..……………..…………………………………………


    Not: what should WE say.
………………………………………….………..……………..…………………………………………
………………………………………….………..……………..…………………………………………


         What should others
           say about us?
………………………………………….………..……………..…………………………………………
Best ever

  36M
Let’s take it one step further…
7  350.000.000
………………………………………….………..……………..…………………………………………

           Unused Conversation Potential:
                   Content
………………………………………….………..……………..…………………………………………




    Content does NOT equal campaign
………………………………………….………..……………..…………………………………………

                 Content
………………………………………….………..……………..…………………………………………




                                   Specific update,
                                   project or campaign
1    Are they willing to HUG us?


2   Give hem stuff to talk about


3   Take part in the conversation
cnn.com
November 7, 2012
cnn.com
November 7, 2012
………………………………………….….
   The magic words:
Train & facilitate
………………………………………….….
………………………………………….………..……………..…………………………………………


              The secret?
              Stay human
………………………………………….………..……………..…………………………………………
………………………………………….………..……………..…………………………………………


           The secret?
     Everybody has influence
………………………………………….………..……………..…………………………………………
It’s about INFLUENCE, not influencers
It’s about INFLUENCE, not influencers
It’s about INFLUENCE, not influencers
It’s about INFLUENCE, not influencers
………………………………………….………..……………..…………………………………………


          The secret?
     Random acts of kindness
………………………………………….………..……………..…………………………………………
………………………………………….………..……………..…………………………………………


      Never under estimate
   the power of conversations
………………………………………….………..……………..…………………………………………
1    Are they willing to HUG us?


2   Give hem stuff to talk about


3   Take part in the conversation
………………………………………….………..……………..…………………………………………


                Start now
………………………………………….………..……………..…………………………………………
Good luck!


    Steven@VanBelleghem.biz

            @StevenVBe
   Linkedin.com/in/stevenvanbelleghem
www.Facebook.com/theconversationmanager

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