In this presentation yo can find an introduction about Academic SEO and what's inside. In fact, Academic SEO comes from SEO but applied to Academic. How is possible to have more visibility? Is a question about breaking rules on searchers?

1. Academic SEO
Juanjo Boté
Universitat de Barcelona

2. What’s SEO?
• SEO – Search Engine Optimization acronim
• Used on the web to be ranked on first position searchers
• SEO
• Final Goal
• To get visibility on Searchers result
2/8
Twitter
Instagram
Slideshare
WEB
SOCIAL
NETWORKS

3. What’s Academic SEO
• It comes from tradicional SEO but on research environment
• Researchers publish papers
• Papers (among others) receive citations
• Citations are done by other researchers
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First authors
Beel, J., Gipp, B., Wilde, E. (2010) Academic Search Engine
Optimization (ASEO): Optimizing Scholarly Literature for
Google Scholar & Co.
ALWAYS THE APPROPRIATE PAPER IS FOUND

4. What’s academic SEO?
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Researcher
A
Paper
Reseacher
B
Paper B
Paper C
Final
Goal
To be more
cited
To get more
Funding

5. What’s Academic SEO - ASEO
• Research look for information
• Payed database -> biased results
• Google Scholar
• Research Gate
• Scholarly repositories
• Another social networks, Academic or not
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6. SEO académico
• Goals
• To have lots of citacions
• To work to be found (findability)
• Upload preprints
• Upload posprints
• Other..
• Get fundings
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repositorios institucionales

7. Is it possible to do something more?
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Paper
Podcast
Blog Post/s
Vídeo/s
PREPRINT
POSTPRINT
Presentations
DATA SET
• Web
• Instutional
repository
¿?
RCM
Dissemination
Researcher
Community
Manager
Infographics

8. Is it possible to do something more?
• Open Access publishy
• Horizon 2020 https://goo.gl/NNnGxr
• Metadata care
• Author profiles on Academic Social Networks
• Google Scholar (Aguillo, 2017)
• Research Gate
• etc
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Word
PDF
No
Altering results

9. http://juanjobote.com
@juanjobote