Abstract media consumption patterns of indian youth

•

1 like•215 views

This document summarizes a study on the media consumption patterns of Indian youth and the influence of movies and television on their behaviors and attitudes. The study found differences in preferences between genders. It aims to introduce chi-square analysis for checking the independence of two classifications using a chi-square distribution and discuss whether media preferences vary by gender.

MEDIA CONSUMPTION PATTERNS OF
INDIAN YOUTH
This caselet enables an understanding of the application of Chi-square Analysis. Akhila Vasan in
her working paper titled, Films and TV: Viewing patterns and influence on behaviours of college
students1
, presented findings from a study about the influence of the media on youth. Based on
the report, this caselet provides a brief about media preferences of the Indian youth and the
influence of media (Movies andTelevision) on selected behavior and gender attitude.The report
also cites certain similarities and dissimilarities among the gender preferences.The caselet enables
a discussion on whether the media preference or consumption pattern changes depending on
the gender.
Pedagogical Objectives
• To introduce chi-square analysis and its use in statistical inferences
• To use chi-square distribution to check whether two classifications of the same data are
independent of each other
CASELET
ABSTRACT
© www.etcases.com
1
Akhila Vasan, “Films andTV: Viewing patterns and influence on behaviours of college students”, Health and Population
Innovation Fellowship Programme Working Paper, No. 13, http://www.popcouncil.org/pdfs/wp/India_HPIF/013.pdf,
2010

This project was done as a pilot project of the Illahee Institute. There were four of us in our Participatory Design class who decided to take it on. We started by doing secondary research to become more familiar with the health care system, followed by primary research interviews with various stakeholders in the system. We went through a lot of work to decide at what level of detail we wanted to define our stakeholders, and then just started in trying to understand the relationships between them. Our final iterations are based on the maps that we made with participants in our workshop. Afterwards, we had the opportunity to share our maps with Wendell Potter and a group of key individuals in the health care system. We were given a positive response and gathered some ideas as to how we could take this project further in the future.

Evaluation: Lessons Learned for the Global Health Initiative

MEASURE Evaluation

mLearning Tibotec project presented at eLearning Africa in Dakar Senegal

Inge de Waard

American Humane Association - Policy priorities and data needs regarding the ...Thomas Müller

Using Engineering Methods During Intervention Design to Increase Participant ...

Elizabeth (Lisa) Gardner

mlearning for Health Care Workers in Low Resource Settings

Carlos Kiyan

Academia session WASH OP: Ricard Gine, UPC, 16th January UN Water Zaragoza Co...water-decade

Jesse Dove PosterJesse C. (Conrad) Dove, MHA

How it All Comes Together

MEASURE Evaluation

Mitigating errors of representation: a practical case study of the University...Sonia Whiteley

Measuring the impact of the uk professional standards.summary.august2013

Rajesh Dhimar

Coping strategies used by students with disabilities in higher education inst...

Ambati Nageswara Rao

TV In the context of: “Uses and Gratification approach”

Rijitha R

Uses & Gratifications approach arose originally in the 1940s and underwent a revival in the 1970s and 1980s. It presents the use of media in terms of the gratification of social or psychological needs of the individual (Blumler & Katz 1974). The mass media compete with other sources of gratification, but gratifications can be obtained from a medium's content (e.g. watching a specific program). Zillmann (cited by McQuail 1987: 236) has shown the influence of mood on media choice: boredom encourages the choice of exciting content and stress encourages a choice of relaxing content. The same TV program may gratify different needs for different individuals.

Influence of heavy and low television watching on study habits of secondary s...

Alexander Decker

Influence of heavy and low television watching on study habits of secondary s...

Alexander Decker

Discussion on Inequality of Opportunity in Adult Health in Colombia

Tito Armando Velasco

Statistic in Health Care Management Assignment Week 3Case Study.docx

rafaelaj1

Statistic in Health Care Management: Assignment Week 3 Case Study: Chapters 5 and 6. Objective : The students will complete a Case study assignments that give the occasion to create and apply the thoughts learned in this and previous project to examine a real-world scenario. This set-up will illustrate through example the practical importance and implications of various roles and functions of a Health Care Administrator in probability and interval Estimates. The investigative trainings will advance students’ understanding and ability to think critically about basic concepts of probability and introduction to estimation. ASSIGNMENT GUIDELINES (10%): Students will critically measure the readings from Chapters 5 and 6 in your textbook. This assignment is planned to help you examination, evaluation, and apply the readings and strategies to your Health Care organization. You need to read the article (in the additional weekly reading resources localize in the Syllabus and also in the Lectures link) assigned for week 4 and develop a 3-4 page paper reproducing your understanding and capability to apply the readings to your Health Care organization. Each paper must be typewritten with 12-point font and double-spaced with standard margins. Follow APA format when referring to the selected articles and include a reference page. EACH PAPER SHOULD INCLUDE THE FOLLOWING: 1. Introduction (25%) Provide a brief synopsis of the meaning (not a description) of each Chapter and articles you read, in your own words that will apply to the case study presented. 2. Your Critique (50%) Case Studies The Effect of Maternal Healthcare on the Probability of Child Survival in Azerbaijan Nazim Habibov and Lida Fan 1School of Social Work, University of Windsor, Windsor, ON, Canada N9B 3P4 2School of Social Work, Lakehead University, Thunder Bay, ON, Canada P7B 5E1 Received 15 February 2015; Revised 23 June 2015; Accepted 23 June 2015; Published 10 July 2015 Academic Editor: Gudlavalleti Venkata Murthy Copyright © 2017 Nazim Habibov and Lida Fan. This is an open access article distributed under the Creative Commons Attribution License , which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. Abstract This study assesses the effects of maternal healthcare on child survival by using nonrandomized data from a cross-sectional survey in Azerbaijan. Using 2SLS and simultaneous equation bivariate probit models, we estimate the effects of delivering in healthcare facility on probability of child survival taking into account self-selection into the treatment. For women who delivered at healthcare facilities, the probability of child survival increases by approximately 18%. Furthermore, if every woman had the opportunity to deliver in healthcare facility, then the probability of child survival in Azerbaijan as a whole would have increased by approximately 16%. 1. Introduction Poor chil.

Barriers and Enablers Associated with Differentiated Models of ART Distributi...

JSI

In an effort to expand access to antiretroviral treatment (ART), countries across sub-Saharan Africa have begun to implement and scale up differentiated approaches to ART distribution, particularly at the community level. These distribution models are typically designed to cater to stable adult patients and aim to bring ART closer to where patients live, which, in turn, serves to decongest clinics and reduce the overall strain on a country’s health system. While documentation on the results of these models exists, there is limited information on the specific barriers and enablers that have impacted the implementation of such models. This cross-country study describes various models of differentiated ART distribution and the barriers and enablers associated with their implementation. The community models of ART distribution that were explored were: community adherence clubs, outreach and community distribution points. It was concluded that While differentiated models of ART distribution aim to broaden patient access to ART, models that provide these services at the community level have additional challenges and considerations that should be assessed and planned for prior to implementation. Two important barriers seen across all countries assessed included stigma and poor linkage to care. Peer support and education for both patients and providers were noted as important drivers of the success of community models. Intensive education at the front-end of scale-up can help providers effectively market the community-level models and help patients pick a model that would work best for them. Understanding these barriers and enablers will help country programs effectively and efficiently implement differentiated models of ART distribution to fit varying contexts, and allow for rapid scale-up, resulting in expanded access to ART and the ability to better meet the demands of patients on ART on a global level. This poster was presented at the Fifth Global Symposium on Health Systems Research in Liverpool in October by Nikki Davis.

Classroom CGiA_finalBetty C. Jung RN MPH MCHES

A Review Of Electronic Interventions For Prevention And Treatment Of Overweig...

Carrie Cox

Using Camcorders to Increase Awareness and Understanding of the Social Determ...

Kelly Brittain

What's hot

Parental Financial Assistance, Paid Work, and Undergraduate Campus Involvemen...

Elizabeth (Lisa) Gardner

Mapping the Health Care System

Danielle Olson

Evaluation: Lessons Learned for the Global Health Initiative

MEASURE Evaluation

mLearning Tibotec project presented at eLearning Africa in Dakar Senegal

Inge de Waard

American Humane Association - Policy priorities and data needs regarding the ...Thomas Müller

Using Engineering Methods During Intervention Design to Increase Participant ...

Elizabeth (Lisa) Gardner

mlearning for Health Care Workers in Low Resource Settings

Carlos Kiyan

Academia session WASH OP: Ricard Gine, UPC, 16th January UN Water Zaragoza Co...water-decade

Jesse Dove PosterJesse C. (Conrad) Dove, MHA

How it All Comes Together

MEASURE Evaluation

Mitigating errors of representation: a practical case study of the University...Sonia Whiteley

Measuring the impact of the uk professional standards.summary.august2013

Rajesh Dhimar

What's hot (12)

Parental Financial Assistance, Paid Work, and Undergraduate Campus Involvemen...

Mapping the Health Care System

Evaluation: Lessons Learned for the Global Health Initiative

mLearning Tibotec project presented at eLearning Africa in Dakar Senegal

American Humane Association - Policy priorities and data needs regarding the ...

Using Engineering Methods During Intervention Design to Increase Participant ...

mlearning for Health Care Workers in Low Resource Settings

Academia session WASH OP: Ricard Gine, UPC, 16th January UN Water Zaragoza Co...

Jesse Dove Poster

How it All Comes Together

Mitigating errors of representation: a practical case study of the University...

Measuring the impact of the uk professional standards.summary.august2013

Similar to Abstract media consumption patterns of indian youth

Coping strategies used by students with disabilities in higher education inst...

Ambati Nageswara Rao

TV In the context of: “Uses and Gratification approach”

Rijitha R

Influence of heavy and low television watching on study habits of secondary s...

Alexander Decker

Influence of heavy and low television watching on study habits of secondary s...

Alexander Decker

Discussion on Inequality of Opportunity in Adult Health in Colombia

Tito Armando Velasco

Statistic in Health Care Management Assignment Week 3Case Study.docx

rafaelaj1

Barriers and Enablers Associated with Differentiated Models of ART Distributi...

JSI

Classroom CGiA_finalBetty C. Jung RN MPH MCHES

A Review Of Electronic Interventions For Prevention And Treatment Of Overweig...

Carrie Cox

Using Camcorders to Increase Awareness and Understanding of the Social Determ...

Kelly Brittain

Presentation1 ppt.pptx

VEERENDRAKUSHWAH1

Tell creating a professional conference posterBCcampus

EEOC SeminarGbenga Adeogun, Morgan Hawkins, Trisha Bahr, Jov.docx

toltonkendal

EEOC Seminar Gbenga Adeogun, Morgan Hawkins, Trisha Bahr, Jovan Chapman, Velma Bastian June 3, 2019 COMM/ 400 Patricia Dolly Gbenga Section Header 01 Subtitle Discuss projected demographics for this company in terms of age, ethnicity, gender, lifestyle, and language. How might these factors influence communication inside and outside the company? 2 Gbenga Discuss projected demographics for this company in terms of age, ethnicity, gender, lifestyle, and language. How might these factors influence communication inside and outside the company? 3 Gbenga Discuss projected demographics for this company in terms of age, ethnicity, gender, lifestyle, and language. How might these factors influence communication inside and outside the company? 4 Morgan “ Provide examples of cultural issues that may arise in this company. Consider, for example, employees whose cultural holidays do not align with those of the corporate calendar. Provide other examples and propose strategies for management to maintain cultural neutrality. 5 Morgan Provide examples of cultural issues that may arise in this company. Consider, for example, employees whose cultural holidays do not align with those of the corporate calendar. Provide other examples and propose strategies for management to maintain cultural neutrality. 6 Morgan Provide examples of cultural issues that may arise in this company. Consider, for example, employees whose cultural holidays do not align with those of the corporate calendar. Provide other examples and propose strategies for management to maintain cultural neutrality. 7 Jovan Address the role of the manager as a communicator in a rapidly diversifying work environment. Analyze the specific diversity issues involved in the EEOC case. Outline managerial communication strategies to address prejudgment, discrimination, and stereotyping. 8 Jovan Address the role of the manager as a communicator in a rapidly diversifying work environment. Analyze the specific diversity issues involved in the EEOC case. Outline managerial communication strategies to address prejudgment, discrimination, and stereotyping. 9 Jovan Address the role of the manager as a communicator in a rapidly diversifying work environment. Analyze the specific diversity issues involved in the EEOC case. Outline managerial communication strategies to address prejudgment, discrimination, and stereotyping. 10 Trisha Convey the managerial responsibilities to the new recruits regarding organizational values. Focusing on communication issues, supply suggestions for how, as managers, they may establish an interculturally sensitive organizational climate. 11 Trisha Convey the managerial responsibilities to the new recruits regarding organizational values. Focusing on communication issues, supply suggestions for how, as managers, they.

Daughters of Charity Technology Research in Disability (DOCTRID)

Miriam O' Sullivan

Research Essay Conclusion

Paper Writing Service Cheap

Correction_Cell_Phone_Addiction_Classroom_Alertness_Nursing_Students.pdf

SSR Institute of International Journal of Life Sciences

Background: Cell phones have advanced to the degree of becoming a necessary piece of individuals' lives. Cell phones are utilised for correspondence, diversion, efficiency, interpersonal interaction, and gaming. In addition to supplanting the conventional cells, cell phones have likewise supplanted personal computers and numerous other comparative gadgets. Individuals these days feel indistinguishable from their cell phones. In lined with the rising improvement of innovation and excessive utilisation of cell phones, one of the significant issues that scientists have noticed and are chipping away at is cell phone addiction. Methods: It was a graphic study directed among 100 nursing students aged 19-22 in B.V.V.S. Institute of Nursing Sciences Bagalkot. Information was gathered utilising a structured knowledge questionnaire to survey socio-demographic information. The Stanford Sleepiness Scale (Alertness Test) was utilised to evaluate the classroom alertness of the nursing students and the Cell phone Addiction Scale-Short Version (SAS-SV) was utilised to assess the cell addiction of the nursing students. Results: An association was found between the year of studying and the classroom alertness of students (χ2 =3.9102) p<0.05. There was a significant negative correlation between cell phone addiction and classroom alertness of the nursing students, p<0.05. The r-value obtained was 0.80. Thus, the correlation between the two factors is seen as statistically significant. Conclusion In the wake of acquiring the consequences of the current work the scientist s saw a negati ve relationship between cell pho ne addiction and the class room alertness of the students. Key-words: Addiction, Alertness, Cell phone, Classroom, Phone addiction

Running head IMPACT OF SOCIAL MEDIA ON STUDENT’S PERFORMANCE1.docx

wlynn1

Running head: IMPACT OF SOCIAL MEDIA ON STUDENT’S PERFORMANCE 1 IMPACT OF SOCIAL MEDIA ON STUDENT’S PERFORMANCE 8 Impact of social media on student’s performance Rodriquez Mitchell Northcentral University Introduction In my selection of an article which fits the assignment criteria I zeroed down to a peer-reviewed article entitled “Impact of social media on student’s performance”. The article was authored in 2013 by Sara Selvaraj of Vels University. This work posits to explain the issue being addressed in the research article, the purpose of the work, provide a summary of the research questions therein, describe both the null and alternative hypothesis used by the author, show application of the conceptual framework, and discuss the methodology used and the limitation of the article. Describe the problem or issue addressed. The main issue addressed in the article is the consequences of students using social networking platforms. This means the impact that social networking has on the education system. As evident from the literature part of the work social networking sites are not meant to have a negative effect on the education system. However, it has turned out that there is an array of negative effects of using social networking sites by students. One of these problems is prompted by social networking site addiction. Students with access to the internet and have social media networking sites accounts spend a significant time of their day on these sites. The impact of that is the students are left with little or no time for their personal studies hence cannot submit things like assignments in a timely fashion (Selvaraj, 2013). Secondly, the students are poised to fail their examinations or experience a decline in their academic scores. The article attempts to show the severity of this problem and provide proof that indeed the problems exist. Describe the purpose or intent of the study. The article has 3 main objectives or intents. The first objective is to determine the influence of various social networking sites on student’s academic performance. Young children or generation is one of the most affected by social networking sites. The study tries to investigate the difference between the performance of the students before starting to use the sites and the performance after starting to use the sites. The second objective of the study is to investigate how the education system in totality has been impacted by social networking sites. This objective arises from the knowledge that not only student use the sites. The websites are used nearly by everyone in the sector irrespective of age, position and professional. This use must have an effect and it’s this impact that the work tries to unravel. The third objective of the study is to determine the motivation behind the use of social networking sites. These are the uses which are prompting individuals to sign up of social media accounts. The work also tries to discover the uses of the si.

Running head Final Project Early Methods Section .docx

charisellington63520

Running head: Final Project: Early Methods Section 8 Final Project: Early Methods Section Student’s Name: Instructor’s name: Affiliation: Course: Date: Final Project: Early Methods Section 1. What is your research question? Does Reality TV influence perceive body image in the adolescent child? 2. What is your hypothesis or hypotheses? What is the null hypothesis? H0: Reality TV does not influence perceived body image in the adolescent child H1: Reality TV does influence perceived body image in the adolescent child 3. Participants To qualify as a participant in the study the age should range from eight years to sixteen years. Culturally, the study will use African American, Caucasian, and other racial backgrounds. I intend to use adolescents from the same socio-economic levels to attain reliability and validity with the current data analysis and collection for the study. I will use an audit trail and reflective journal to achieve a high degree of dependability. 4. Sampling technique I will use a purposeful sample with the adequate number of adolescents to facilitate efficient and effective saturation of categories. Any negative case enhances validity since it demonstrates that the aspects of the analysis are less than obvious. Top improve transferability in the study I will use moderate populated schools in the samples that attract adolescents from multiple cultures, histories, and comparable socio-economic levels across the city. 5. What are the variables in your study? Demographic data, race, body dissatisfaction, body image, ethnic background, socioeconomic status, media pressure, awareness, self-confidence, and internalization 6. Provide operational definitions for each variable. The race will mention the cultural background of each participant. The awareness of body image and self-image begins to form at a young age. It is not clear whether the desire or pressure to become thin affects all adolescents equally. At the age of six, girls desire a thin body and use some types of diet to obtain low weight and thin body. Girls spend a lot of time watching television or magazines to focus on the appearance and use thin models. Ethnically blacks interpret media influences from white or Hispanics. A majority of white participants indicate a desire to look at thin models shown in advertisements. The media pressure will present one’s effect of media portrayal. There seems to be a consensus that the mass media does tend to influence one's perception of body image. Exposure of commercials that use thin models leads to higher levels of dissatisfaction with overall body image. 7Measuirng of variables I will use a Body Dissatisfaction Subscale of the Eating Disorder Inventory to measure specific bodies such as waist and thighs. Additionally, A Multidimensional Media Influence Scale (MMIS) will measure five dimensions of media influence that include awareness of media thin ideal, media pu.

OCA Conference PaperRichard Murphy

HAEMODIALYSIS.PRESENTATION L SUNEETHA MSC IST YEAR

LankeSuneetha

Similar to Abstract media consumption patterns of indian youth (20)

Coping strategies used by students with disabilities in higher education inst...

TV In the context of: “Uses and Gratification approach”

Influence of heavy and low television watching on study habits of secondary s...

Discussion on Inequality of Opportunity in Adult Health in Colombia

Statistic in Health Care Management Assignment Week 3Case Study.docx

Barriers and Enablers Associated with Differentiated Models of ART Distributi...

Classroom CGiA_final

A Review Of Electronic Interventions For Prevention And Treatment Of Overweig...

Using Camcorders to Increase Awareness and Understanding of the Social Determ...

Presentation1 ppt.pptx

Tell creating a professional conference poster

EEOC SeminarGbenga Adeogun, Morgan Hawkins, Trisha Bahr, Jov.docx

Daughters of Charity Technology Research in Disability (DOCTRID)

Research Essay Conclusion

Correction_Cell_Phone_Addiction_Classroom_Alertness_Nursing_Students.pdf

Running head IMPACT OF SOCIAL MEDIA ON STUDENT’S PERFORMANCE1.docx

Running head Final Project Early Methods Section .docx

OCA Conference Paper

HAEMODIALYSIS.PRESENTATION L SUNEETHA MSC IST YEAR

More from etcases

Productivity Concerns at RKC: Production Function and Returns to Scale

etcases

This caselet's purpose is to introduce the participants/students to the concepts of Isoquants (the Production Function), Returns to Scale/Law of Variable Proportions and Economies and Diseconomies of Scale, through the workforce productivity dilemma faced by RK Constructions (RKC). RKC, an upcoming construction company based out of Hyderabad (India) enlisted the services of skilled migrant workers to tide over the shortage of workforce and to bolster the productivity as several industry experts suggested to Ravi Kumar (Ravi), Founder and CEO of RKC. However, Ravi is grappled with a new problem arising out of engaging the migrant workers...

Robert Bosch Engineering, India (RBEI) – An Innovative Frugal Engineering

etcases

The case study details the situation faced by Emerging Market Projects Department of Robert Bosch Engineering and Business Solutions India (RBEI), India in January 2014. RBEI, one of the Bosch group's subsidiaries in India, was established in 1998 at Bangalore, India. In 2004, RBEI had been tasked with designing and engineering mechatronic automotive products tailored specifically to meet the needs of emerging economies. Operations were integrated with two other Bosch entities, one which manufactured its engineered products and another unit which was in charge of regional coordination and external sales of the product. An important dimension of this success was their dedication to the process of innovative frugal engineering. Their ability to drive out the unnecessary costs and engineer robust and quality products to fit the unique demands of the emerging economies was significant to the needs of the entire automotive value chain. RBEI, had realised that the 'low lying fruit' of frugal engineering had been successfully harvested. To further maintain a commitment to driving down costs, there was a need for new external and internal market based solutions. The question was whether RBEI management was ready for such steps....

Amul’s ‘Utterly Butterly Delicious’ Brand Elements

etcases

This case study introduces the participants/students to the concept and importance of choosing brand elements to build brand equity. Brand elements - name, logo, color, imagery, tagline, jingles and packaging - go a long way in building a brand's equity. Amul's umbrella brand, which is operational since 1967, offers interesting insights into the importance of choosing brand elements. While there are definite criteria for choosing brand elements - Memorability, Meaningfulness, Likability, Transferability, Adaptability and Protectability - How has Amul's brand been soaring on these criteria? What lessons do Amul's tactics for its brand elements offer for building sustainable and thriving brand equity? While Amul's 'utterly, butterly, delicious' girl became the country's darling, does its brand performance also reflect the brand's acceptance?

Inclusive Growth in a Mobile Way: m.Paani

etcases

Technology in the last decade has evolved exponentially with the mobile phone probably being the leader. India has the world's second highest penetration of mobile connections with 73.9 connections per 100 citizens. That is a startling statistic considering that the penetration of toilets in rural India is only 30.7%. For instance, one may believe that the people at the Bottom of the Pyramid (BoP) prefer mobiles to sanitation. However, given that a mobile is the way that the world communicates today, it is no longer a luxury but a necessity.

Chennai Bakers’ Sales Concerns: Measuring and Scaling Dilemmas

etcases

The caselet intends to introduce the participants/students to the concept and importance of measurement and scaling in carrying out a marketing research project. In February 2015, Arun Prasad (Arun), a BBM (Bachelor of Business Management) graduate with distinction started an experiential and customer-centric bakery, Chennai Bakers, in Nungambakkam, Chennai. Based on his award-winning business plan and with encouragement from his Professor, friends and family, Arun had established Chennai Bakers' dealing in cakes, pastries, sandwiches, cookies, fruit juices and hot beverages like coffee and tea. For the first few months, the sales were very promising. However, the last two months' (July and August 2015) suddenly sales were plummeting at Chennai Bakers. A good friend, Raghu Ram, advised him to prepare a questionnaire to collect customer feedback. Arun prepared a questionnaire containing just six questions. After having collected the feedback from select customers, Arun was not sure how to process the data to arrive at appropriate conclusions. When Arun met Professor Francis Xavier (Prof. Xavier) and shared his dilemma, he stated categorically that the measurements and scales were not apt and the feedback exercise must be implemented all over again with appropriate measurements and scales. However, Arun required Prof. Xavier’s help in this regard, to achieve apposite conclusions.

Service Tax Hike: Elasticity of Demand and Incidence of Tax

etcases

This case flyer introduces the participants/students to three types of Elasticity - Price, Income and Cross Elasticity - along with Incidence of Taxation. The base article1 from The Economic Times estimates how the newly imposed service tax of 14% would impact three different types of services - Luxuries, Basic Services and Financial Services. This case flyer lets the participants to understand how different types of services behave differently to changes in prices, income and the prices of related goods (complements and substitutes). When a service tax is imposed the burden has to be borne either by the consumer (by way of increased prices) or the producer (by way of reduced margins) and this case flyer can be used to understand the accompanying incidence of taxation when a service tax is levied.

Four Disruptive Forces: Movements and Shifts in Demand and Supply Curves

etcases

This case flyer is meant for understanding the concepts of Movements and Shifts in Demand and Supply curves. In the base article1, the four disruptive forces outlined, based on the book No Ordinary Disruption2 by the directors of the McKinsey Global Institute, point a major shift in the world economy by 2030. While the four disruptive forces - the age of urbanization, accelerating technological changes, challenges of an aging world, and greater global connections - may seem over simplified, they offer enormous business opportunities and challenges. While the business opportunities would influence the demand and supply curves of variety of goods, commodities and services, an endeavor has to be made to look through whether some of these seismic changes would end up 'shifting' or 'moving along' the curves. How to interpret the influence of these four disruptive forces to translate the same into demand and supply related actionable items?

Demand and Supply Disequilibrium of Gilead’s Sovaldi

etcases

This case flyer and the accompanying article1 can be used to introduce the participants/students to the concepts of Law of Demand, Law of Supply and the elusive equilibrium between demand and supply. Presented through an intriguing, yet quite prevalent phenomenon, this case flyer debates on the high price differentials for a Hepatitis-C drug, Sovaldi. Produced by Gilead, while Sovaldi is sold at $84,000 for a 12-week treatment in the US, the same drug is available at $1000 in India. Mylan Pharmaceuticals - one of the five Indian generic drug manufacturers allowed to manufacture and distribute Sovaldi in India - makes it available at $1000. Enamored with huge price differentials, customers like Greg Jefferys from Australia, travel all the way to India for treatment. All at a total cost of $3000 which includes travel, boarding and lodging during the treatment. What explains this spiraling price differential? How can there ever be equilibrium between demand for and supply of Sovaldi? Can there be an equilibrium market clearance price?

Anita’s First Three Months at BEEPL: Elasticity Experiences?

etcases

This caselet is meant to understand three types of elasticity of demand - Price, Income and Cross Elasticity of Demand. Presented through a management trainee, Anita's first three months at her new job, this caselet presents several of her elasticity-related experiences. While her residence selection explains the price elasticity of demand, her changed brand preferences reflect the income elasticity of demand and her decision to purchase a two-wheeler highlights the cross elasticity of demand. Each of these episodes can be used to discuss and debate on the concept and contours of each of the three types of elasticity of demand. While each of the three types of elasticity of demand has sub-types, this caselet can also be used to examine the revenue relationships based on the elasticity type.

Hidesign’s Strategic Brand Management

etcases

This case frame is meant to introduce the participants/students to the basic building blocks of Brand Management. With very carefully chosen and relevant pictures/advertisements which indicate Hidesign brand's meteoric rise in building a premium leather brand, this case frame attempts to lay out all the critical elements of building a sustainable brand. The accompanying pictures, based on the idea of less is more, enable the participants/students to connect the dots between the four building blocks of strategic brand management process: (a) Identifying and establishing brand positioning; (b) Planning and implementing brand marketing programs; (c) Measuring and interpreting brand performance and (d) Growing and sustaining brand equity. As this case frame is meant to be positioned as an inaugural case in Brand Management course, a clinical analysis of the pictures provides an overview of all the critical elements of brand management.

Smartwear’s Marketing Research Proposal: NAC’s Dilemma

etcases

This case study is meant to introduce the participants/students to the subject matter and scope of Marketing Research as a discipline. Positioned to be the inaugural case in Marketing Research course, this case study enables an exposure to the richness of rigor and deep interconnections vis-à-vis the business decisions landscape. This case study, through the dilemma of Newton Advertising and Consulting Pvt. Ltd. (NAC), outlines the broad contours of Marketing Research subject. When approached by a B2B textile manufacturer Smartwear to undertake a Marketing Research for its newly planned ethnic wear for men, NAC was in a dilemma whether to undertake the assignment or not. John Mathews, Strategy Director, NAC, was not sure what would the Marketing Research business practice entail. Atul Jain, a marketing research enthusiast, provides him with a broad marketing research canvas. John was not convinced with Atul's reurging to take up Smartwear's marketing research assignment, let alone marketing research as a Business Practice.

BMW India - Designing Marketing Programs to Build Brand Equity

etcases

This case frame introduces the participants/students to different Marketing Programs designed to build Brand Equity. Based on BMW India's advertisement1, this case frame elaborates on four key elements of Designing Effective Marketing Programs - New Perspectives on Marketing, Product Strategy, Pricing Strategy and Channel Strategy - to build Brand Equity. The advertisement would have passed off as a mere announcement but what does a clinical analysis of the chosen advertisement highlight about BMW India's marketing programs? While BMW had been operating in India since 2006, BMW started manufacturing in Chennai, India in June 2015. The case frame also focusses on how BMW, building on its illustrious legacy, had been building its brand equity in India with its marketing programs.

TinyTech Plants: Is Small Beautiful?

etcases

TinyTech's story is about creating an affordable ecosystem making a difference to the people at the Bottom of the Pyramid applying the Gandhian philosophy. TinyTech Plants was established in 1982 by Veljibhai Desai, a mechanical engineer and a law graduate. The motive behind starting TinyTech was to develop and manufacture affordable rural machineries. Desai a fervent Gandhian, imbibed Gandhian ideology on industrialization in the conduct of his day-to-day business. Today, TinyTech is engaged in manufacture, export and supply of a wide range of affordable agricultural process equipment. Another firm associated with TinyTech is Aadhunik Global Energy, established in 2002, basically engaged in manufacture and development of low-cost renewable energy technologies. The annual turnover of TinyTech in 2013-2014 was ₹4 crore (including the export business of Aadhunik Global Energy).

Rural Relations: A Socially-Driven Organization

etcases

Rural Relations is a case study on Social Entrepreneurship with the twin objectives of creating social impact and being sustainable by being profitable. Pradeep Lokhande (Pradeep) demonstrates the importance of innovating along the way in the face of challenges in setting up field operations in rural India. Pradeep undertook a journey for his organization covering 40,000 villages of which he personally visited 4000. He tried to understand rural India's administrative methodologies, markets and the bazaar-haat systems and the education system. In his journey, he established direct contact with opinion makers in villages and started recording details of the local economy. In 1996, he acquired his first customers, Tata Tea and Parle, to delve into the data that he had collected. Since then there has been no turning back.

Child Labor in India: Role of Company HR

etcases

This caselet can be used to discuss whether the HR departments have extended responsibility of arresting the practice of child labor. In India, 4.5 million children (according to 2011 census) were reportedly employed but the unreported numbers are mindboggling. While many government and non-governmental organizations were working towards the eradication of this social malice, corruption among the enforcement authorities, illiteracy of the parents, poverty, adult unemployment, and many other factors kept the practice of child labor prevalent in the country. Can Indian companies and their HR departments play a proactive role to abate the prevalence and occurrence of child labor?

Managing Employee Turnover

etcases

This caselet describes employee attrition concerns faced by the Founders of Develop Computing, N. Gopi and M. Anjaneyalu. The caselet highlights the various issues like absenteeism, employee turnover, etc. The Founders try to analyze the issues by interviewing the employees who were in the process of quitting as well as those who had already quit and take corrective actions, if any. After making certain changes in the norms, there was a reduced turnover and absenteeism. However, the challenge now staring at Develop Computing was whether such flexible work environment would be beneficial or would it prove to be a debacle?

Interviewing Candidates

etcases

This Case Flyer and the accompanying article1 enable a discussion on the nuances of job interviews. The Case Flyer helps understand the purpose of a job interview and also the process of the same with certain pertinent questions. It triggers a debate whether an individual is hired only for his/her skills or knowledge or for other soft attributes such as attitude. Broadly, it focuses on the necessity of a job interview and the ways to conduct an effective job interview. It helps identify the ways in which information about a candidate can be gathered during an interview even without asking objectionable questions such as those related to age, religion, marital status, etc. This case flyer can be suitably used to teach the concept of interviewing candidates.

Chinese Mobile Brands and Cross-Cultural Consumer Behavior

etcases

This case flyer, based on the accompanying article published in The Economic Times1, is meant to introduce the participants/students to the concept of Cross-Cultural Consumer Behavior. With the underlying concepts of Country of Origin, Country of Design, Country of Manufacture and acculturation, this case flyer presents how some of the Chinese global mobile brands (Xiaomi, Gionee, OPPO Mobile and Lenovo) have carved a niche for themselves in the Indian market with their focused and differentiated strategies. Most importantly, how could these late entrants prompt Indian consumers' acculturation giving them heads-up in the market? Since all these Chinese mobile brands carry the baggage of "Made in China-Sold in India", how did they overcome the incumbency threat in the Indian market?

Hector Beverages’ Paper Boat: Diffusing Innovation Through “Drinks And Memori...

etcases

Pay for Performance and Financial Incentives (E): Team and Organization-wide ...

etcases

Fifth in a series of six caselets on Pay for Performance and Financial Incentives, this caselet is meant to understand the importance of organization-wide incentive plans. Siddarth Ray (Ray) established Ray Tech Pvt. Ltd. (Ray Tech) in January 2011. The company designed a software for doctors and clinics to store, access (from anywhere) and share healthcare records with other doctors. The company also launched a website through which patients can search for doctors and book appointments. However, the company’s projects were getting delayed on a regular basis. The management found lack of cooperation and coordination between the technical team and the marketing team. In order to motivate the two teams to work in sync with each other, Ray Tech’s management decided to go for an organization-wide incentive plan using the Scanlon Benefit Sharing Formula.

More from etcases (20)

Productivity Concerns at RKC: Production Function and Returns to Scale

Robert Bosch Engineering, India (RBEI) – An Innovative Frugal Engineering

Amul’s ‘Utterly Butterly Delicious’ Brand Elements

Inclusive Growth in a Mobile Way: m.Paani

Chennai Bakers’ Sales Concerns: Measuring and Scaling Dilemmas

Service Tax Hike: Elasticity of Demand and Incidence of Tax

Four Disruptive Forces: Movements and Shifts in Demand and Supply Curves

Demand and Supply Disequilibrium of Gilead’s Sovaldi

Anita’s First Three Months at BEEPL: Elasticity Experiences?

Hidesign’s Strategic Brand Management

Smartwear’s Marketing Research Proposal: NAC’s Dilemma

BMW India - Designing Marketing Programs to Build Brand Equity

TinyTech Plants: Is Small Beautiful?

Rural Relations: A Socially-Driven Organization

Child Labor in India: Role of Company HR

Managing Employee Turnover

Interviewing Candidates

Chinese Mobile Brands and Cross-Cultural Consumer Behavior

Hector Beverages’ Paper Boat: Diffusing Innovation Through “Drinks And Memori...

Pay for Performance and Financial Incentives (E): Team and Organization-wide ...

Abstract media consumption patterns of indian youth

1. MEDIA CONSUMPTION PATTERNS OF INDIAN YOUTH This caselet enables an understanding of the application of Chi-square Analysis. Akhila Vasan in her working paper titled, Films and TV: Viewing patterns and influence on behaviours of college students1 , presented findings from a study about the influence of the media on youth. Based on the report, this caselet provides a brief about media preferences of the Indian youth and the influence of media (Movies andTelevision) on selected behavior and gender attitude.The report also cites certain similarities and dissimilarities among the gender preferences.The caselet enables a discussion on whether the media preference or consumption pattern changes depending on the gender. Pedagogical Objectives • To introduce chi-square analysis and its use in statistical inferences • To use chi-square distribution to check whether two classifications of the same data are independent of each other CASELET ABSTRACT © www.etcases.com 1 Akhila Vasan, “Films andTV: Viewing patterns and influence on behaviours of college students”, Health and Population Innovation Fellowship Programme Working Paper, No. 13, http://www.popcouncil.org/pdfs/wp/India_HPIF/013.pdf, 2010

Abstract media consumption patterns of indian youth

Recommended

Recommended

More Related Content

What's hot

What's hot (12)

Similar to Abstract media consumption patterns of indian youth

Similar to Abstract media consumption patterns of indian youth (20)

More from etcases

More from etcases (20)

Abstract media consumption patterns of indian youth