Here's an example of a redacted report that we deliver to our clients on a monthly or bi-monthly basis. Please look through to get a feel for the sort of reporting we do and the sort of metrics and ROI we can offer -- in this example, the outreach was in Spanish to bloggers in Central America and in Portuguese to bloggers in Brazil.
DISC is a tool helpful in managing ad building successful relationships with your team and customers. This is a presentation I created to assist my team with both.
How to Use Influencer Marketing To Promote Your Book Gerris
Basically, how I earn shout outs for my publishing clients by Chris Abraham. Topic: Content Marketing. Description: As publishers abandon their authors in droves and as more writers take to self-publishing, there’s a need for taking up the slack and getting things done on your own. Chris Abraham will walk you through how he does it for his publishing clients.
This is being presented streaming delayed live on 28 April, 2015 for the 2015 Outreach Marketing Summit hosted by GroupHigh -- it's free to attend and I, Chris Abraham, will be live tweeting and engaging while this pre-recorded video is presented. Register here for free: http://bit.ly/virSum415
Looking to sell more to your prospects?
It is easier when you adapt your communication style to meet their needs. We buy more easily from people like us, who communicate like we do and with whom we have strong rapport.
DISC is a tool helpful in managing ad building successful relationships with your team and customers. This is a presentation I created to assist my team with both.
How to Use Influencer Marketing To Promote Your Book Gerris
Basically, how I earn shout outs for my publishing clients by Chris Abraham. Topic: Content Marketing. Description: As publishers abandon their authors in droves and as more writers take to self-publishing, there’s a need for taking up the slack and getting things done on your own. Chris Abraham will walk you through how he does it for his publishing clients.
This is being presented streaming delayed live on 28 April, 2015 for the 2015 Outreach Marketing Summit hosted by GroupHigh -- it's free to attend and I, Chris Abraham, will be live tweeting and engaging while this pre-recorded video is presented. Register here for free: http://bit.ly/virSum415
Looking to sell more to your prospects?
It is easier when you adapt your communication style to meet their needs. We buy more easily from people like us, who communicate like we do and with whom we have strong rapport.
In the third instalment we present the strategy for the second wave: content. The first wave, channels (Twitter, Facebook, LinkedIn) will primarily be used for broadcasting the content we create at Apegroup. However, the content itself is also part of the social media, we will not own any channels.
Click through for a few facts about the differences between outbound and inbound release tactics and objectives, tips on how to effectively integrate your efforts, thoughts on how social media fits in, and information on what we’re hearing from journalists and bloggers regarding their release preferences and social media usage.
In this white paper, the author goes through recent online local and social media history and proposes a direction for local media (Yellow Pages, newspapers, etc.). Local media's future will be in real-time.
This is a report that Nimble Media provides all of its clients at the end of each month. This report summarizes all social media, blog writing, guest blogging, Klout score updating, and traffic generating endeavors that Nimble Media does on an ongoing basis.
Social Media and Publishers: NewsWhip's 2016 ReviewNewsWhip
Delivered at DONA 2016 in Copenhagen on November 28 2016.
Blogposts referenced:
Facebook Video: http://po.st/egFQyb, http://po.st/wY4gqV
Instagram: http://po.st/dZ5zIq
newswhip.com
what we learned from looking at 1.2 billion Google Top Stories Boxes - News D...Trisolute News Dashboard
How do YOUR articles appear in Google? We crunched the numbers and will share the most visible publishers in the U.S., UK, Australia, Germany Switzerland and France, as well as industry trends in AMP; where your target keyword should appear in a headline; and more.
Whether you already have a newsroom SEO strategy in place or you're considering how you can improve the engagement and readership you get from search engines, you need hard data on visibility and optimization.
We will share:
Most visible news publishers in Google News and the Top Stories Boxes per country, so you can examine their tactics and best practices
Where your target search keywords should be placed in headlines
Accelerated Mobile Pages trends and how they affect what new articles are seen
The variety of publishers who appear in Google News and Top Stories
Micro-Influencer-Marketing Guest Lecture at Georgetown University November 2,...Gerris
My Micro-Influencer Marketing is 1% Inspiration, 99% Perspiration, guest lecture that I do for Professor Shashi Bellamkonda's class, XCPD-732 Social, Mobile and Search Marketing at the Georgetown University School of Continuing Studies. This guest lecture is on November 2, 2019, 10:30AM.
Micro-Influencer Marketing is 1% Inspiration, 99% PerspirationGerris
Guest lecture for Professor Shashi Bellamkonda for his Social, Mobile and Search Marketing (XCPD-732) course for Georgetown University School of Continuing Studies on Saturday, 6 April, 2019, at 10:30 AM.
More Related Content
Similar to Abraham Harrison "Xyz, Inc." Sample Report
In the third instalment we present the strategy for the second wave: content. The first wave, channels (Twitter, Facebook, LinkedIn) will primarily be used for broadcasting the content we create at Apegroup. However, the content itself is also part of the social media, we will not own any channels.
Click through for a few facts about the differences between outbound and inbound release tactics and objectives, tips on how to effectively integrate your efforts, thoughts on how social media fits in, and information on what we’re hearing from journalists and bloggers regarding their release preferences and social media usage.
In this white paper, the author goes through recent online local and social media history and proposes a direction for local media (Yellow Pages, newspapers, etc.). Local media's future will be in real-time.
This is a report that Nimble Media provides all of its clients at the end of each month. This report summarizes all social media, blog writing, guest blogging, Klout score updating, and traffic generating endeavors that Nimble Media does on an ongoing basis.
Social Media and Publishers: NewsWhip's 2016 ReviewNewsWhip
Delivered at DONA 2016 in Copenhagen on November 28 2016.
Blogposts referenced:
Facebook Video: http://po.st/egFQyb, http://po.st/wY4gqV
Instagram: http://po.st/dZ5zIq
newswhip.com
what we learned from looking at 1.2 billion Google Top Stories Boxes - News D...Trisolute News Dashboard
How do YOUR articles appear in Google? We crunched the numbers and will share the most visible publishers in the U.S., UK, Australia, Germany Switzerland and France, as well as industry trends in AMP; where your target keyword should appear in a headline; and more.
Whether you already have a newsroom SEO strategy in place or you're considering how you can improve the engagement and readership you get from search engines, you need hard data on visibility and optimization.
We will share:
Most visible news publishers in Google News and the Top Stories Boxes per country, so you can examine their tactics and best practices
Where your target search keywords should be placed in headlines
Accelerated Mobile Pages trends and how they affect what new articles are seen
The variety of publishers who appear in Google News and Top Stories
Micro-Influencer-Marketing Guest Lecture at Georgetown University November 2,...Gerris
My Micro-Influencer Marketing is 1% Inspiration, 99% Perspiration, guest lecture that I do for Professor Shashi Bellamkonda's class, XCPD-732 Social, Mobile and Search Marketing at the Georgetown University School of Continuing Studies. This guest lecture is on November 2, 2019, 10:30AM.
Micro-Influencer Marketing is 1% Inspiration, 99% PerspirationGerris
Guest lecture for Professor Shashi Bellamkonda for his Social, Mobile and Search Marketing (XCPD-732) course for Georgetown University School of Continuing Studies on Saturday, 6 April, 2019, at 10:30 AM.
Influencer Marketing is One Percent Inspiration, Ninety Nine Percent Perspira...Gerris
This is a presentation I am giving to the Elements of Communications Planning class at Georgetown a fun-filled presentation about earned media influencer marketing.
Chris Abraham will offer you step-by-step advice on how to openly and honestly manage your brand and reputation on Wikipedia while providing you with best practices that will keep you out trouble.
Digital and Online Reputation Management by Chris Abraham of Gerris for The S...Gerris
We invite you to join us online to learn about digital and online reputation management. December 19th, 2014 1pm - 2pm EST
Online reputation management (ORM) is the practice of making people and businesses look their best on the Internet. To accomplish that, people need to control their online search results because they frequently contain inaccurate, misleading, or outdated material which can adversely influence how web searchers view them. Online reputation management is akin to defensive SEO.
Presenter: Chris Abraham
Chris Abraham is Gerris digital's founder and principal consultant. Gerris is a full-service digital strategy firm that reaches deeper into the conversation than any other agency anywhere. Gerris digital offers Internet and digital strategy consulting services. Gerris reaches deeper into the conversation online than any other agency anywhere. Chris is a leading expert in digital: search engine optimization (SEO), online relationship management (ORM), Internet privacy, and online public relations with a focus on blogger outreach, blogger engagement, and Internet crisis response and brings these skills and the skills of his partners, associates, and staff to Gerris.
Have questions about Digital and Online Reputation Management? Contact The Social Media Monthly
This isn't the official Gerris capabilities deck but a preliminary draft. I call it the Kitchen Sink capabilities deck because I brainstormed everything Gerris is capable of into one very long deck that emcompasses everything, including the kitchen sink.
Clickagy is a programmatic ad buying platform built around proprietary targeting intelligence, adapting in real-time to fluctuations in market conditions and unique campaign data.
Mizuno Running Mezamashii Long Tail Blogger Outreach Case StudyGerris
A Blogger Outreach Case Study: How I Activated Hundreds of Bloggers for Mizuno Running A step-by-step walk through of a campaign that Sally Falkow and I did for Mizuno Running. See what we did to engage and activate hundreds of bloggers, from the top 100 running bloggers down the every single blogger who self-identified with being a Runner. Chris Abraham has been doing blogger outreach and influencer engagement campaigns for top global brands since 2003, including Mizuno, Alzheimer’s Association, Kimberly-Clark Health Care, Sage Software, Smucker’s, US Olympic Committee, Sharp, Snapple, and others. Chris is currently Principal Consultant of Gerris Corp. Gerris offers its clientscomprehensive online conversation marketing campaigns
Influencer Outreach is the New Link Building SEOGerris
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The Smart Guide to Working With Bloggers: A Compilation of Expert AdviceGerris
What’s InsideOne of the best ways to apply next level tactics to your own outreach marketing strategy is not to read another post where someone simply outlines steps that you should be doing and tactics you should be applying. Dull right?
This ebook is full of real examples and actionable advice from some of the best and most experienced marketers and communicators when it comes to working strategically with influential bloggers.
Examples Include:
A case study from InStyle Maganzine
Jeff Domansky’s (aka PR Coach) view on influencer relations best practices
Gini Dietrich explains how to PROVE blogger outreach success
And so many more gems that will be sure to help you take your work with bloggers to the next level!
Have you spent all this time and money building the perfect social media and content marketing campaign and now feel all dressed up with nowhere to go? Did you build it and no one came? You must get out there, identify influencers, and engage with them.
Chris talks about earned media marketing: how to get off your duff and get out there online.
Chris Abraham goes through a real case study for Mizuno Running. He shows how his team helped introduce their Mezamashii “brilliant” run project not only to the top runners, athletes, and celebrities, but to all runners. He also tells how to find the right online influencers, bloggers, and the social media savvy.
Media Kit for The Social Media Monthly and The Startup Monthly MagazinesGerris
I am doing sales, promotions, and business development for The Social Media Monthly and The Startup Monthly magazines -- so, please take a look and let me know if you're interested -- you can reach me at chris@thesocialmediamonthly.com and I'll hook you up!
Trust is the New Currency: Innovative Models for Business TransactionsGerris
Six out of ten U.S. consumers study a company’s reputation before buying a product or service, according to the 2013 Harris Poll Reputation Quotient. Reputation is everything with trust-based systems enabled by the Internet replacing traditional currency, such as an ad in the Yellow Pages, a magazine or on a billboard.
Take Amazon, for example, which beat Apple, Google, Walt Disney, and Johnson & Johnson as the most trusted company in the U.S. in the Harris Poll. It remains the leading online retailer with a reputation for security, an endless inventory, and effortless shipping and return. Plus, it has a truly groundbreaking recommendation system. The other top companies have similar strengths, but the emotional bond Amazon builds with its customers when their box arrives seals the deal.
"Trust is the New Currency" Webinar Slides by Chris AbrahamGerris
A selection of slides I put together for the webinar I am going to be participating in tomorrow: Trust is the New Currency: Innovative Models for Business Transactions -- the full description and registration is here: http://bit.ly/trustWebinar-3-11
DESCRIPTION of WEBINAR:
Six out of ten U.S. consumers study a company’s reputation before buying a product or service, according to the 2013 Harris Poll Reputation Quotient. Reputation is everything with trust-based systems enabled by the Internet replacing traditional currency, such as an ad in the Yellow Pages, a magazine or on a billboard.
Take Amazon, for example, which beat Apple, Google, Walt Disney, and Johnson & Johnson as the most trusted company in the U.S. in the Harris Poll. It remains the leading online retailer with a reputation for security, an endless inventory, and effortless shipping and return. Plus, it has a truly groundbreaking recommendation system. The other top companies have similar strengths, but the emotional bond Amazon builds with its customers when their box arrives seals the deal.
If you want to make deposits in your brand bank that build a solid reputation, you shouldn't miss this webinar. Join our panelists and us as we discuss:
-- Building trust with simpler contracts, less transaction complexity, lower costs, and value-added content creation.
-- The benefits of instituting a rating system with your customers.
-- How to shift from controlling your social message to striving to be the best.
-- Putting the client experience ahead of profits.
Identifying & Creating Nonprofit Content and Content StrategyGerris
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Today I did a webinar for Bulldog Reporter/PR University titled "Google+ for PR: Mastering Google+ Pages and Hangouts—Best Bets for Brands in 2013" and while I was indeed sharing the stage with the amazing Stephanie Scott, Katie Morse, Danielle Brigida, and Brian Pittman, this is just my part of the presentation without any edits or changes or cuts -- so you're welcome to enjoy just my part of it, wherein I talk about the three types of Google+ for Brands adopters: Hot & Heavies, Afterthoughts, and Zombie Ghost Towns. I hope you enjoy this, learn loads, and ask me tons of questions.
I put together a case study and exploration of blogger outreach for a webinar I put on for a company yesterday and I thought I would share it here. I might go from calling it Long Tail Blogger Outreach to Deep Blogger Outreach or Deep Content Marketing. Anyway, it was meant to be spoken through so I will do that as well but for now check it out and let me know what you think
Unison is a full-service digital agency that develops integrated solutions by combining anthropological, strategic, creative and technological capabilities to advance our clients’ brands across all relevant touch points.
By combining high-impact media and seamless usability with the latest technology in content management systems, e-commerce, social media and digital mobility, Unison works with nascent as well as well-known international brands to deliver value by creating end-customer experiences that are multifunctional and bridge channels and platforms.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
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Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
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https://viralsocialtrends.com/vat-registration-outlined-in-uae/
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Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
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Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
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• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
2. XYZ, Inc.
Campaign Report
Dear Mr. Doe and team,
We have enjoyed working with you over the past four months and look forward to building on our successes in
English, Spanish, and Portuguese and achieving the same kinds of results for you in online PR in Russian, Polish,
and perhaps additional languages over the coming year. We are thrilled with the willingness with which the
blogosphere and bloggers in general accepted and spread the XYZ message amongst themselves, their readers, and
throughout the Twittershpere. We are also extremely pleased with the conversations we‘ve started with some of the
largest tech sites like the Techcrunch article (Please see Appendix A for a list of the 316 URLs mentioning XYZ on
Techcrunch) and the article on Industry.com we were able to secure, in response to their piece about your
competitor, ABC Technologies, through our A-List outreaches. We gave Techcrunch the exclusive, but followed up
by sending the press release out the following day through PRWeb which at this point has over 42,000 impressions.
Blogger Outreach:
As you know, we have been rotating outreaches and twittering between three languages: English, Spanish, and
Portuguese. For the English portion, we’ve reached out to over 4000 bloggers in the following demographics:
• Animal Bloggers
• College Bloggers
• Online Classifieds Bloggers
• Job Seeking Bloggers
• Mommy Bloggers
• Real Estate Bloggers
• Saving Money Bloggers
• Tech Bloggers
These outreaches (Appendix B - Message Models) have generated over 200 posts (Appendix C) since mid-March
and the SMNR http://xyz-newsrelease.com has generated over 76,000 hits:
Summary by Month
Daily Avg Monthly Totals
Month
Hits Files Pages Visits Sites KBytes Visits Pages Files Hits
Jul 2009 1306 1057 60 56 2660 338374 564 600 10575 13062
Jun 2009 626 544 27 27 7117 413407 758 783 15244 17530
May 2009 894 767 47 44 8497 721198 1301 1365 22243 25950
Apr 2009 1074 868 61 53 4185 632042 1007 1163 16495 20408
Totals 2105021 3630 3911 64557 76950
CONFIDENTIAL 2 July 15th, 2009
3. XYZ, Inc.
Campaign Report
Our Spanish blogger outreaches (Appendix D – message models) have generated over 165 posts (Appendix E). We
reached out to over 2000 bloggers within the following demographics:
• College Bloggers
• Job Seekers
• Mommy Bloggers
• Real Estate Bloggers
• Saving Money Bloggers
• Tech Bloggers
• Top Spanish Blogs
The Spanish language SMNR http://xyz-prensa.com has had some very impressive stats with over 236,000 hits. We
were unable to gather the complete statistics for the months of April and May for the chart and graph that follow.
The first Spanish outreach was April 2, so these statistics should include tens of thousands more hits to the SMNR
generated throughout April and May.
Summary by Month
Daily Avg Monthly Totals
Month
Hits Files Pages Visits Sites KBytes Visits Pages Files Hits
Jul 2009 6507 5363 95 89 39018 1075674 899 954 53639 65071
Jun 2009 5976 4931 99 94 90695 2850244 2642 2787 138072 167333
May 2009 4436 3544 81 78 2599 67449 78 81 3544 4436
Totals 3993367 3619 3822 195255 236840
CONFIDENTIAL 3 July 15th, 2009
4. XYZ, Inc.
Campaign Report
The Portuguese portion of our blogger outreach campaign has developed into approximately 100 posts (Appendices
F&G). For this campaign we engaged over 2500 bloggers in the following categories:
• Brazil Blogs
• College Bloggers
• Daddy Bloggers
• Job Bloggers
• Mommy Bloggers
• Portuguese Top Blogs
• Real Estate Bloggers
• Saving Money
• Tech Bloggers
The Portuguese language SMNR http://xyz-imprensa.com has had over 64,000 hits:
Summary by Month
Daily Avg Monthly Totals
Month
Hits Files Pages Visits Sites KBytes Visits Pages Files Hits
Jul 2009 1986 1677 76 70 8625 382070 708 764 16775 19869
Jun 2009 887 748 51 45 4348 580037 1270 1454 20957 24838
May 2009 394 317 23 20 717 270766 593 672 9197 11434
Apr 2009 414 312 25 21 299 171263 400 486 5928 7870
Totals 1404136 2971 3376 52857 64011
CONFIDENTIAL 4 July 15th, 2009
5. XYZ, Inc.
Campaign Report
As you know, we began with English, and the earlier starting date partly accounts for the higher number of blog
posts in that language. Note, though, that the response rate (bloggers reached out to compared to the number who
posted) was highest in Spanish, and only slightly lower in Portuguese than English. We are continually working to
attune ourselves to the cultural norms specific to the blogosphere in each language, and aim to achieve similar or
higher results as we move into additional languages.
The charts below were created with SM2, an online conversation monitoring tool, and as you can see there was a
very low level of conversation surrounding XYZ prior to the start of our campaign. The dots represent the dates of
outreaches in English, Spanish, and Portuguese. The biggest spikes obviously surround the date of the press release
to Techcrunch. While there are dips in conversation, this graph illustrates the vastly-increased conversation around
XYZ during the past 5 months of our blogger and social media campaign. The great thing about these earned posts
and the internet in general is that the 110+ posts on May 7th, for example, remain in the blogs, and in the search
engines, and will continue to be read on later dates. Unlike paid media, which disappears the minute you stop
paying the fees, earned media continues to be seen by millions long after the initial date of posting.
CONFIDENTIAL 5 July 15th, 2009
6. XYZ, Inc.
Campaign Report
SM2 also allows us to show you the geographical spread of messaging resulting from our outreaches. The maps
below show the locations these posts came from around the world. While not 100% accurate (because the tool uses
IP addresses to gather these stats, and one’s IP address does not always correspond to one’s home country), it is
interesting to note. The larger “push pins” represent more conversation:
CONFIDENTIAL 6 July 15th, 2009
7. XYZ, Inc.
Campaign Report
Please note that the blog post numbers cited in this report only refer to those for which we feel we can take direct
credit, because we tracked the blogger’s response to our outreach and noted the resulting post. If you search on
“XYZ” in Google Blog search, limiting the search to begin from the first day of our work with you, you will get
results ranging around 10,500. While some of these are independently generated, many more are certainly a result
of growth of discussion about XYZ that has grown organically –and dramatically - since we began our work with
you a few months ago. In other words, for every blog post we feel we can claim direct credit for, it is likely that an
order of magnitude more were written only because the blogger was initially exposed to XYZ by reading another
posting which resulted from our work.
XYZ Twitter Campaigns
We have established daily twittering in all three initial languages, and will maintain those accounts for you in the
months to come. As we recently agreed, our Twitter strategy for English and Portuguese has just begun to feature
an XYZ cool item of the day. We anticipate that will generate even more interest in XYZ tweets. Currently, the
XYZ multilingual Twitter campaigns have resulted in some very impressive followings in the current 3 languages:
XYZ_Espanol:
CONFIDENTIAL 7 July 15th, 2009
8. XYZ, Inc.
Campaign Report
XYZ_Portuguese:
In conclusion, we are very happy with the way this campaign is going and look forward to continuing to grow the
languages we are currently working in addition to building the Russian and Polish campaigns of XYZ as we move
forward. If you have any questions about any information presented please let me know.
The Abraham & Harrison Team
CONFIDENTIAL 8 July 15th, 2009
9. XYZ, Inc.
Campaign Report
Dan Krueger, Director of Client Services – dkrueger@abrahamharrison.com
Chris Abraham, COO – cabraham@abrahamharrison.com
Mark Harrison, CEO – mharrison@abrahamharrison.com
Sara Wilson, Director of Business Development - swilson@abrahamharrison.com
CONFIDENTIAL 9 July 15th, 2009
10. XYZ, Inc.
Campaign Report
Appendix A:
XYZ Techcrunch Mentions:
In the original report, all 316 URLs were listed here for the client’s review. They have been
redacted from this version because they would identify the client.
CONFIDENTIAL 10 July 15th, 2009
11. XYZ, Inc.
Campaign Report
Appendix B:
English Message Models –
Redacted because they are too specific to the client.
CONFIDENTIAL 11 July 15th, 2009
12. XYZ, Inc.
Campaign Report
Appendix C:
English Outreach URLs
In the original report, all 200 URLs were listed here for the client’s review. They have been
redacted from this version because they would identify the client.
CONFIDENTIAL 12 July 15th, 2009
13. XYZ, Inc.
Campaign Report
Appendix D:
Spanish Message Models –
Redacted because they are too specific to the client.
CONFIDENTIAL 13 July 15th, 2009
14. XYZ, Inc.
Campaign Report
Appendix E: Spanish Outreach Posts
In the original report, all 165 URLs were listed here for the client’s review. They have been
redacted from this version because they would identify the client.
CONFIDENTIAL 14 July 15th, 2009
15. XYZ, Inc.
Campaign Report
Appendix F:
Portuguese Message Models
Redacted because they are too specific to the client.
CONFIDENTIAL 15 July 15th, 2009
16. XYZ, Inc.
Campaign Report
Appendix G:
Portuguese Posts
In the original report, all 100 URLs were listed here for the client’s review. They have been
redacted from this version because they would identify the client.
CONFIDENTIAL 16 July 15th, 2009