TikTok is a social media platform for creating and sharing short videos, founded by Zhang Yiming in September 2016 and owned by the Chinese company ByteDance. The app has seen explosive growth, achieving over 1 billion monthly active users and 3 billion downloads, with a significant presence in the U.S. where 37.36% of mobile internet users are engaged. Despite its popularity and engaging content, TikTok faces challenges such as offensive content and potential issues with addiction.

1. TIKTOK
TIKTOK
Ananda Rizki O
2301943586

2. What Is
What Is
TikTok is a social media platform for
creating, discovering, and sharing short
videos. Users of TikTok can make videos
that range between 15 seconds up to 3
minutes long and use various music
backgrounds and fun effects to quickly
edit together bite-sized digital films. TikTok?
TikTok?

3. Was created on September 2016.
Founded by Zhang Yiming. Owner
of ByteDance.
Owned by chinese company
ByteDance Ltd.
Merged with Musical.ly in 2018.
Facts
Facts
About
About
TikTok
TikTok

4. How TikTok
How TikTok
Became
Became
Popular
Popular
TikTok’s merger with Musical.ly along with a
smart marketing campaign by ByteDance.
Expansion to both Apple App Store and
Google Play, ranked third in the world in
November 2018.
More than 104 million times downloads on
Apple’s App store during the full first half of
2018.

5. TIKTOK
TIKTOK
GROWTH
GROWTH
TikTok active users – 1 billion monthly active
users.
Market penetration – 20.83% of 4.8 billion internet
users use Bytedance’s video sharing service.
Number of downloads – TikTok has been
downloaded 3 billion times and was the most
downloaded non-game app in the first 6 months
of 2021.
Overtaking competition – Considering it was only
released in 2016, TikTok was the 7th ranked social
media app in 2021.
Company valuation – TikTok’s parent company
(Bytedance) reportedly reached a valuation of
$280 billion in August 2021.
User growth rate – TikTok’s had a 1157.76%
increase in its global userbase between Jan 2018
and July 2020.

6. TIKTOK
TIKTOK
GROWTH
GROWTH
Engagement – TikTok is the most engaging social
media app, with an average session length of
10.85 minutes
Influencer earnings – TikTok creators have up to
100 million followers and earn up to $5 million a
year.
U.S. Market Penetration – Monthly U.S. TikTok
users have now passed 100 million, equalling
37.36% of America’s 267.6 million mobile internet
users, an 800% increase in 20 months.
U.S. Demographics – TikTok’s generation Z
penetration is highest in America. 47.4% of their
active users aged between 10 and 29.
U.S. average time on the app – Americans 18 and
over are estimated to have spent 1.43 billion hours
on TikTok in March 2020.

7. HOW TO USE TIKTOK
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Tap + at the bottom of the screen.
Upload content from your device or
use the TikTok camera.
Add sounds, effects, filters, or other
features.
Start your video by pressing the
record button.
Record your content.
Tap the checkmark.
Make additional edits.
Post your video!
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8. TIKTOK'S
STRENGTHS
Can be accessed by
everyone
Not required to be an
expert in specific areas
(e.g. dancing)
Brings opportunities to
content creators
A suitable option for
business promotion
Endless Entertainment Large community

9. TIKTOK'S
WEAKNESS
Offensive content and
hate speeches
Time wastage
Email scams Overuse and addiction
Fake accounts and scams Clickbait methods

10. Thank You
Thank You