The 2112 Strategy Group is a business strategy firm that focuses on improving technology companies' direct and indirect channel performance. It develops go-to-market strategies for vendors, partners, and end users. The 2112 Group uses proprietary intelligence and research to create tools and programs that automate strategic services and enablement. It provides services such as channel development, partner enablement, research, and guidance on routes to market.

1. ©The 2112 Strategy Group, LLC – Distribution Prohibited Without Express Permission.
Visit the2112group.com | Call 347.770.2112 | Email info@the2112group.com
Strategy. Execution. Results.
Building Better Channels.

2. ©The 2112 Strategy Group, LLC – Distribution Prohibited Without Express Permission.STRATEGY. EXECUTION. RESULTS. 2
The 2112 Group is a business strategy firm focused on
improving the performance of technology companies’
direct and indirect channels through our portfolio of
market-leading products and services.
STRATEGY. EXECUTION. RESULTS.

3. ©The 2112 Strategy Group, LLC – Distribution Prohibited Without Express Permission.STRATEGY. EXECUTION. RESULTS.
PROPRIETARY
INTELLIGENCE
ENABLEMENT
PROGRAMS
STRATEGIC
SERVICES
AUTOMATION
QUALITATIVE
RESEARCH
By looking at the technology market from the viewpoint of
vendors, partners and end users, The 2112 Group is
uniquely positioned to develop go-to-market strategies
that are beneficial to all parties from both a channel and
enterprise perspective. With a presence in the United
Kingdom, 2112 has established an international footprint.
We leverage proprietary intelligence,
qualitative research and market analysis
to develop the tools we use to automate
our strategic services and enablement
programs.
2112: Take a Closer Look
3

4. ©The 2112 Strategy Group, LLC – Distribution Prohibited Without Express Permission.STRATEGY. EXECUTION. RESULTS. 4
Serving a Broad Array of Clients

5. ©The 2112 Strategy Group, LLC – Distribution Prohibited Without Express Permission.STRATEGY. EXECUTION. RESULTS.
Delivering Outcome-Based Repeatable Value
5

6. ©The 2112 Strategy Group, LLC – Distribution Prohibited Without Express Permission.STRATEGY. EXECUTION. RESULTS.
2112 Intelligence: Enabling Fact-Based Decisions
Our 2112 Intelligence offerings include:
• Custom Research Programs
• Expert Voices
• Strategic Content
• Training and Workshops
2112 offers research-based thought leadership and strategic
guidance through a variety of content types and options that provide
prescriptive direction for building better partner businesses. Our
knowledge acts as a bridge when communication needs aren’t being
met, whether the disconnect is between vendors and partners or
partners and customers.
2112 can develop the content clients need, from white papers that
convey a value proposition to reports that facilitate the implementation
of a new go-to-market strategy, to get the results they want.
6

7. ©The 2112 Strategy Group, LLC – Distribution Prohibited Without Express Permission.STRATEGY. EXECUTION. RESULTS.
Products Designed to Drive Actionable Results
7
Our product portfolio consists of tools that clients can
use to initiate a strategic plan, calculate anticipated
profitability, profile the right partners, and set in motion a
repeatable process to achieve goals and accelerate
short- and long-term growth and value.
By taking a holistic approach to strategic planning and
establishing clear objectives early on, we reduce the risk
of failure substantially.
Success Becomes Repeatable.

8. ©The 2112 Strategy Group, LLC – Distribution Prohibited Without Express Permission.STRATEGY. EXECUTION. RESULTS.
Converting Intelligence to Action
8
• Assessment tool tailored to each implementation
• Performance matched to products, specializations, needs, and
markets/customers
• Analysis based on 2112’s proprietary 3C’s Methodology
(Capabilities, Competencies, Capacity)
• Analysis resulting in intelligence for targeting partners with direct
messages, technology road maps, and special incentives
• Opportunities for joint marketing uncovered, and for accelerating sales by
leveraging adjacent channels
2112 provides:
• Assessment Support
• Data and Gap
Analysis
• Business Planning
• Trending Indicators
• Strategic Guidance
• Roadmaps

9. ©The 2112 Strategy Group, LLC – Distribution Prohibited Without Express Permission.STRATEGY. EXECUTION. RESULTS. 9
2112 Services: Redefining & Maximizing Channel Value
2112’s portfolio of channel programs meet the specific strategic needs of
technology companies regardless of size, geographic location and industry vertical.
Recognizing that the status quo is never good enough, 2112 focuses on the
continual improvement both vendors and partners seek. For effective development
and optimization, we apply our 3C’s Methodology to identify the business,
operational and technical attributes all partners should maintain to achieve better
performance: Capabilities, Competencies, and Capacities.
Our service offerings include:
• Channel Development
• Partner Enablement
• 2112 Advisors
• Channel Optimization
• 2112 Optimization Framework
• Partner Advisory Councils

10. ©The 2112 Strategy Group, LLC – Distribution Prohibited Without Express Permission.STRATEGY. EXECUTION. RESULTS. 10
Conducting Focused, Unbiased & Independent Research
Before a technology company launches a product, enters a new market,
or develops a channel, it needs intelligence. Such intelligence comes
from applied research. 2112 provides clients with objective and
subjective intelligence through our conventional and alternative research
methods.
• Custom Research Programs
• Market Reports
• Surveys and Comparative Analyses
• Third-Party Validated Product Reviews
2112 is expert in the execution of focused, applied objective and subjective research. Our goal: to answer
our clients’ specific questions on market trends and dynamics — and uncover the trends they’ve yet to think
about. In many cases, we identify what’s best for their business.
Our research offerings include:

11. ©The 2112 Strategy Group, LLC – Distribution Prohibited Without Express Permission.STRATEGY. EXECUTION. RESULTS. 11
Navigating Routes to Market
Our goal is to enable IT vendors and partners
to build better business models and value
propositions that result in higher returns—
more sales, revenue, and profits—despite
their vertical or product focus.

12. ©The 2112 Strategy Group, LLC – Distribution Prohibited Without Express Permission.STRATEGY. EXECUTION. RESULTS. 12
Doing Things Differently
What makes 2112 different?
We do. With a range of experience that covers everything from technology, journalism, and media to
research, marketing, and even investment banking, the 2112 team is well-equipped to advise
companies on the many challenges they face, whether channel conflict, the development of go-to-
market strategies, post-merger integration, or the launch of a multi-level partner enablement program.
This collective experience is available to 2112 clients through a variety of services, ranging from
strategic consulting and channel development programs to exclusive speaking engagements and
facilitation of vendor/partner councils.

13. ©The 2112 Strategy Group, LLC – Distribution Prohibited Without Express Permission.STRATEGY. EXECUTION. RESULTS.
 info@the2112group.com 347.770.2112
Contact us to get started…
Get In Touch
@The2112Group
13
Information contained in this publication has been obtained by sources and methodologies of The 2112 Strategy Group, LLC, and are considered to be reliable but not warrantied. This publication may contain the opinions of The 2112 Strategy Group, which are subject to change from time to time. This publication is copyrighted by
The 2112 Strategy Group, LLC. Any violation of the limited terms of reproduction or redistribution of this publication, in whole or in part, whether in hard-copy format, electronically, or otherwise to persons not authorized to receive it, without the express consent of The 2112 Strategy Group, LLC, is in violation of U.S. copyright law and
will be subject to an action for civil damages and, if applicable, criminal prosecution. Any questions should be directed to The 2112 Strategy Group at (347) 770-2112 or info@the2112group.com.