Electric Yarn is a next generation transmedia firm. We are re-imagining how stories are developed, told, experienced and shared

1. ELECTRIC YARN
A next generation transmedia firm
⚡ Re-imagining how stories are developed, told, experienced and shared
⚡ Leveraging a unique reach across industries to build brand franchises
OUR SERVICES OUR TRANSFORMATIVE MODEL
We develop intellectual property into digital experiences We provide services to recognize revenue and retain
and brands that span platforms and devices. We deliver ownership stakes along a project’s entire lifecycle
mobile apps and e-books, games, print, merchandising,
TV, film and more
We think beyond one App.
Our business model is based on building
IDEATION multi-media franchises.
We provide strategies that create multi-platform opportunities
We are not just consultants.
DEVELOPMENT We reframe traditional client
engagements and partnerships
We connect resources to bring a project’s vision to life
to create multiple revenue
MARKETING conversations and invite participation
We grow communities, curate
streams from the properties we
develop...ownership stakes,service
fees, IP & digital rights...
DISTRIBUTION outlets to bring content to market
We leverage digital & traditional
We connect people.
Our team’s relationships in the worlds of media, technology,
FRANCHISE EXPANSION products and education bring unparalleled resources and
partners together to co-develop projects.
We drive engagement with new audiences through new channels
info@electric-yarn.com

2. ELECTRIC YARN TEAM ⚡ Leaders in publishing, film and TV packaging,
web and mobile content, digital marketing, technical operations and global product
development
Swanna MacNair Lorna Curtis Elizabeth Chapin
MARKET OPPORTUNITY
The demand for transmedia services and products is driven by shifts in how audiences are
consuming media
Key Growth Trends Transmedia Making Headlines
Barry Diller and Scott Rudin Get Into E-Publishing With
Apps Tablets
Brightline- Fast Company
NBC launches Olympics live streaming app for tablets and
phones- CNN Money
Gartner IDC
Sales of adult e-books are expected to How Oprah is Revolutionizing Social TV in Real-Time
-Mashable.com
grow 180% by 2015 - Forrester Research
By 2020 80% of global media Scholastic, Ruckus Media Form New Digital/Print Imprint
consumption per week will be digital compared -Publishers Weekly
to 50% in 2007 - Carat
info@electric-yarn.com