A/B testing compares two versions of a web page by randomly showing visitors version A or B and measuring which performs better based on conversion rates. JavaScript and web services are used to determine which version a visitor sees and to save visit and conversion data which can then be viewed in a dashboard report showing metrics like visits, conversions, and conversion rates for each version over time periods like day, week, or month.

1. A/B TESTING WORK FLOW
By: Jainul Khan

2.  Short Description:
A/B TESTING WORK FLOW
 A/B testing is comparing two versions of a web page to see which one
performs better. You compare two web pages by showing the two
variants (let's call them A and B) to similar visitors at the same time.
The one that gives a better conversion rate wins!

3.  Settings:
A/B TESTING WORK FLOW

4.  Common.js and CommonWebServices
A/B TESTING WORK FLOW
 ABTest.js and ABTestWebServices have all
functionalities of A/B Test to perform.
 ABTest.js will be called on AspxStartupEvents page
globally if A/B Test is Active.
 We Have to Call ABTest.js function on front-end as
follows…

5.  Structure:
A/B TESTING WORK FLOW
isActive
VisitCount
Redirect()
Page
Previous
Page
Original
Variation1
Redirect() SaveVisit()
Save
Conversion()

6.  Dashboard
A/B TESTING WORK FLOW
 After saving visit counts and conversion result will be shown by
clicking view option in settings page’s A/B Test List.
Day Week Month
Variations Visits Conversion Conversion Rate Compare to Original Chances to Beat Original
Original Page 500 300 30.00%
Variation1 500 325 32.5% 8.33% 90%
 My-Cart Report

7. A/B TESTING WORK FLOW
Thank You