EUROPEAN IT DISTRIBUTOR PARTNER SUCCESS STORY 15 years of partnership & €42M of trade. Read how the Markit/AB 15 year relationship has deepened over the past 5 years to produce a growing volume of trade due to AB’s ability to meet Markit clients’ needs. The AB Group is the largest distributor of electronic equipment (IT, CE, telecom, and household appliances) in Central and Eastern Europe in terms of turnover and the number of customers. AB has been listed on the Warsaw Stock Exchange since 2006. It operates on the Polish, Czech and Slovak markets, offering 96,000 products from the largest modern technology manufacturers in the world. It cooperates with 16,000 business partners: SMB dealers, VARs, hypermarkets, integrators, service providers, shops, and computer wholesalers.

1. WWW.MARKIT.EU 2023
HIGH PERFORMANCE PARTNERSHIP
RESULTS MATTER
EUROPEAN DISTRIBUTOR
PARTNER SUCCESS STORY
15 years of partnership & €42M of trade
AB S.A - IT distributor - 1000 employees - €3B sales 2022
www.ab.pl
The past 5 years have seen the
Markit-AB relationship deepen
and, as a result, produce a
growing volume of trade due
to AB’s ability to meet Markit
clients’ needs.
Results matter in our business where we
strive to help our clients succeed in saving
time and money on their IT requirements.
A.B delivers strong results. The average
delivery time to our clients over the past
5 years has been a speedy 1.42 days with
96.9% of deliveries made on time or early.
Strong account management from the AB
side really made a difference years ago and
set us on the trajectory to where we are
today. This early and consistent investment
in our cooperation is now reaping very
satisfactory dividends for both sides.
Since 2018 AB has delivered more than
440,00 IT products (value over €31M) to
Markit clients.
2018 CY 2019 CY 2020 CY 2021 CY 2022 CY
mln €
14
12
10
8
6
4
2
0

2. WWW.MARKIT.EU 2023
AB HELPS MARKIT’S CLIENTS SUCCEED
CLOSE COLLABORATION DELIVERS CLIENT SATISFACTION
“At the end of 2022, Zoetis placed a number of CRAD orders (Customer
Requested Arrival Date) that were sensitive on delivery date – we had to
receive the custom Lenovo products on the exact date, not earlier, not
later, but on a specific agreed delivery date. Thanks to the partnership
between Markit and AB distributor, the orders were completed
successfully. It was a great experience working with you on that special case.”
Tomasz Cichocki | ZTD - Client Productivity Services Senior Manager at Zoetis
FAST, RELIABLE AND FRIENDLY
“AB S.A. is a professional, reliable,
competitive, and forward-thinking supplier
with a “human touch.” They provide a range
of 100,000 high quality IT products, from
800+ leading brands, in CEE markets where
we operate. They are our largest partner
in Poland and have been for many years.
Our cooperation works so well thanks to
our strong mutual understanding. It’s a
friendly, professional relationship which
means together we can go the extra mile to
help our clients succeed in saving time and
money on their IT hardware and accessory
requirements.
What also impresses me about AB share
our growing commitment towards
environmental issues and the fact they
were the first IT distributor in CEE to
introduce the TCO
Certified label which
makes it easy to see
which products have
received this world’s
leading sustainability
certificate for IT
products. Markit’s online marketplace
integrates numerous eco-filters (including
TCO) to help clients “buy greener,” so this
step by AB is an important one that aligns
with our and our clients’ values and further
enable them to make purchasing decisions
based on minimising their impact on the
environment.”
Olga Paluga
International Key Account Manager at Markit

3. ABOUT AB S.A.
WWW.MARKIT.EU 2023
The AB Group is the largest distributor of electronic
equipment (IT, CE, telecom, and household
appliances) in Central and Eastern Europe in terms
of turnover and the number of customers. AB has
been listed on the Warsaw Stock Exchange since
2006. It operates on the Polish, Czech and Slovak
markets, offering 96,000 products from the largest
modern technology manufacturers in the world.
It cooperates with 16,000 business partners: SMB
dealers, VARs, hypermarkets, integrators, service
providers, shops, and computer wholesalers.
AB S.A. is a member of “Global Technology
Distribution Council” - prestige association uniting
the largest and the most influential distributors
from all around the world. The association’s
mission is to familiarize IT manufacturers and
investors with the role of distribution in the market
of new technologies and creating a common
communication platform.
THE VALUE TO AB S.A.
GROWTH AND COMMITMENT
“AB has grown significantly in size and reach over the past 15 years
that we have been working with Markit. We understand each other
well, and our mutual teams have developed a seamless and efficient
way of working that consistently delivers speed and value to Markit
clients throughout the CEE region and beyond.”
Andrzej Przybyło | President of the Management Board of AB SA
SUSTAINABLE IT PROCUREMENT
“Sustainable development and social responsibility are an integral
part of AB’s activities. Our recent Silver Medal award from EcoVadis is
largely thanks to the commitments made by our employees - a joint
success which also helps our relationship with Markit go from strength
to strength as we address sustainable IT procurement issues together
to further help Markit clients reach their goals.”
Zdzisław Jakubowski | Circular Economy Business Development
Manager of AB SA
In 2023, AB S.A. received the prestigious Silver Medal awarded by EcoVadis, the world’s largest independent
rating agency evaluating companies in terms of sustainable development and social responsibility.

4. WWW.MARKIT.EU Markit Holding AS, Laeva 1, 10111 Tallinn, Estonia Ph: +372 666 9900
HELP OUR CLIENTS SUCCEED
By partnering with the strongest, most
reliable, and ethical companies, we can
help our clients save time and money and
strengthen their ability to meet their ESG
goals. AB is a notable example of a regional
IT distribution partner committed to helping
our clients and the results reflect that.
If you are a well-established and respected
IT distributor at a country, region, or global
level we can give real-time visibility of your
entire product catalogue to our thousands
of international clients. This constant
availability of your product lines increases
the probability of fast stock turnaround.
LIKE TO KNOW MORE?
LET’S TALK.
Kairo Alloja
Head of Vendor Relations
+372 712 2340
kairo.alloja@markit.ee
About MARKIT
Thousands of international companies
across 6 continents are saving
considerable amounts of time and money
by sourcing and buying their IT hardware
and accessories through Markit’s IT
marketplace and procurement solution.
Markit clients compare prices and delivery
times in real time in our marketplace of
over 5 million unique IT products. In 2022,
they saved an average of 10.3% on average
market prices and thousands of hours by
using Markit to manage, centralise, and
streamline their IT purchasing.
Founded in Estonia in 2003, Markit is now
working in 42 countries in 2023.
In 2022, Markit’s revenue was €217.8M.
TAKE THE CHASING
OUT OF IT PURCHASING