Ab 299 Enhance teaching - snaptutorial.comHarrisGeorg41
AB 299 Unit 1 Assignment Vision Statement
Vision Statement
Short Term Goals
Long Term Goals
Owner Responsibilities
Managers Responsibility
Employee Responsibility
Hi Guyss,
Parth Cholera here and would like to share one of my Capstone Project based on Machine learning-based Model Building with the objective to develop a business model/proposal & find the optimal price for the products being sold. This will in turn help CFO to convince the merchants to higher profitable sales.
Also, need to analyze the factors which drive the price of the product and provide suggestions that will help in increasing the pricing.
Contact & follow me to get PDF & PPT file - https://www.linkedin.com/in/parthcholera/
Kim Nichols is seeking a customer service position where she can utilize her 25 years of experience in the surf industry. She has extensive skills in data entry, customer service, sales support, and administration. Her most recent role was as a Senior Customer Service Officer for Billabong Limited where she managed customer accounts, orders, and provided excellent customer service.
This document discusses key concepts around branding and brand equity. It begins by defining a brand as a name, symbol or design that identifies a seller's goods/services and differentiates them from competitors. Brand equity is defined as the added value provided to products/services by a brand and is reflected in how consumers think/feel about the brand. The document then outlines steps in strategic brand management, models for measuring brand equity, and discusses how brand equity is built, measured and managed.
Finding the right products and best practices - Autumn FairDaytodayebay
In this presentation, we discuss how to go about finding the right product to sell and listing best practices on Amazon. Below are the topics covered:
Understanding market size and the competition
Determining if it is a fad or a growing market
Who is your target market?
Setting a price and understanding the margin
Optimising your product listing for Amazon's search criteria and using Amazon's marketing services
Planning for the future – is your product scalable?
The document discusses branding and brand equity. It defines branding as identifying the maker of a product to simplify handling, organize accounting, offer legal protection, signify quality and create barriers to entry. Brand equity is the added value brought to a product through branding, allowing companies to charge price premiums. Strong brands improve perceptions, create loyalty, and make companies less vulnerable to competition. The document outlines steps in strategic brand management and factors that build brand equity like differentiation, energy, relevance, esteem and knowledge. It also discusses measuring brand equity through audits and tracking.
For more course tutorials visit
www.tutorialrank.com
MT 450 Unit 1 Assignment Marketing Strategy (Packaged Ice)
MT 450 Unit 2 Assignment Scenario Marketing (Edible Arrangements)
MT 450 Unit 2 Assignment Scenario Marketing (Liberty Tax Service)
MT 450 Unit 3 Assignment The Market Research Plan
Ab 299 Enhance teaching - snaptutorial.comHarrisGeorg41
AB 299 Unit 1 Assignment Vision Statement
Vision Statement
Short Term Goals
Long Term Goals
Owner Responsibilities
Managers Responsibility
Employee Responsibility
Hi Guyss,
Parth Cholera here and would like to share one of my Capstone Project based on Machine learning-based Model Building with the objective to develop a business model/proposal & find the optimal price for the products being sold. This will in turn help CFO to convince the merchants to higher profitable sales.
Also, need to analyze the factors which drive the price of the product and provide suggestions that will help in increasing the pricing.
Contact & follow me to get PDF & PPT file - https://www.linkedin.com/in/parthcholera/
Kim Nichols is seeking a customer service position where she can utilize her 25 years of experience in the surf industry. She has extensive skills in data entry, customer service, sales support, and administration. Her most recent role was as a Senior Customer Service Officer for Billabong Limited where she managed customer accounts, orders, and provided excellent customer service.
This document discusses key concepts around branding and brand equity. It begins by defining a brand as a name, symbol or design that identifies a seller's goods/services and differentiates them from competitors. Brand equity is defined as the added value provided to products/services by a brand and is reflected in how consumers think/feel about the brand. The document then outlines steps in strategic brand management, models for measuring brand equity, and discusses how brand equity is built, measured and managed.
Finding the right products and best practices - Autumn FairDaytodayebay
In this presentation, we discuss how to go about finding the right product to sell and listing best practices on Amazon. Below are the topics covered:
Understanding market size and the competition
Determining if it is a fad or a growing market
Who is your target market?
Setting a price and understanding the margin
Optimising your product listing for Amazon's search criteria and using Amazon's marketing services
Planning for the future – is your product scalable?
The document discusses branding and brand equity. It defines branding as identifying the maker of a product to simplify handling, organize accounting, offer legal protection, signify quality and create barriers to entry. Brand equity is the added value brought to a product through branding, allowing companies to charge price premiums. Strong brands improve perceptions, create loyalty, and make companies less vulnerable to competition. The document outlines steps in strategic brand management and factors that build brand equity like differentiation, energy, relevance, esteem and knowledge. It also discusses measuring brand equity through audits and tracking.
For more course tutorials visit
www.tutorialrank.com
MT 450 Unit 1 Assignment Marketing Strategy (Packaged Ice)
MT 450 Unit 2 Assignment Scenario Marketing (Edible Arrangements)
MT 450 Unit 2 Assignment Scenario Marketing (Liberty Tax Service)
MT 450 Unit 3 Assignment The Market Research Plan
Ab 299 Extraordinary Success/newtonhelp.com amaranthbeg122
The document provides information about assignments for an AB 299 business course. It includes summaries of 8 units that discuss topics like vision and mission statements, human resources, marketing, competitive advantage, suppliers, and ethics. The final project asks students to analyze a coffee shop scenario and provide recommendations to the owner on improving various aspects of the business like operations, HR, marketing, and finances.
Unit 4 [AB299 Associates Capstone in Management]Assignmen.docxdickonsondorris
Unit 4
[AB299: Associates Capstone in Management]
Assignment Details and Rubric
Competitive Advantage
You are a marketing consultant to Tim’s Coffee Shoppe. A way for Tim’s Coffee Shoppe to determine the advantages (or weaknesses) Tim’s has as compared to their competitors is through doing a Competitive Profile Matrix (CPM). When you identify Tim’s key success factors, you can weigh them according to the strength/weakness as compared to the competitors. You can set any weight you wish, but a simple one is:
1 – Major weakness
2 – Minor weakness
3 – Minor strength
4 – Major strength
Key success factors can be identified for the business. They can include things such as the quality, location, brand recognition, profitability, product, the staff, etc. In the matrix, you will list these factors and rate the strength of each one in Tim’s business as well as his primary competitors. See the example below. Each coffee shop was ranked first, second or third in each of the factors that may or may not affect their competitive advantage.
Factor
Tim’s Coffee Shoppe
Competitor 1 (Enter Name)
Competitor 2 (Enter Name)
Score
Comments
Score
Comments
Score
Comments
Quality
1
2
3
Location
2
1
3
Brand Recognition
3
1
2
Profitability
2
3
1
Product
1
2
3
Staff
1
3
2
Total
Now using competitors researched on the Internet or in your local area, create a CPM for Tim.
Other factors you may wish to consider include:
Price
Selection
Service
Reliability
Expertise
Company Reputation
Social Responsibility
Appearance
Credit Policies
Advertising
You can examine the above data in several ways. While the total score for Tim’s business maybe is higher than his major competitors, Tim’s may have a lower score in another area which means they are not as competitive in those areas. Some of these areas might allow their competitors to create advantages and their customers or potential customers may choose their competitor over Tim’s business. For example, if their products are closely rated but their competitor has a higher score on staff friendliness, might their customers start frequenting their competitor’s business? What would you recommend to increase Tim’s score in this area?
For this Assignment, spend some time looking around Tim’s Coffee Shoppe. Look either online or visit two competitors in your area that Tim may compete against and familiarize yourself with their business. You may even be a frequent customer of a coffee shop and already be aware of how you might rate their strengths against Tim’s.
Copy and paste the matrix above to your own document. Fill in the matrix with your results from your research. Feel free to change or add any of the other factors listed.
Once you have completed your matrix, submit a minimum of four pages which includes the CPM, your recommendations for Tim, as well as a title page and a reference page to the Dropbox area of the course.
Additional Resource: The U.S. Small Business Administration webs ...
4 part marketing plan for a fictional company I have chosen a mob.docxgilbertkpeters11344
4 part marketing plan for a fictional company: I have chosen a mobile taco food truck. Each unit must be 3 pages excluding reference and title page. So in essence this will be a 12-20 page assignment. The assignments must be per the breakdown below. Please submit separate documents for each section
Please see the breakdown of the assignment
Marketing Plan
Unit II: Company Overview and Market Research
Overview of Company
Market Research Strategies
Analyzing Macro-environment-PEST Analysis
In this section of the Marketing Plan, you will introduction the fictional company you have selected/created, allowing the reader to understand the company, product/service, and any other pertinent details. Marketing plans are compiled by companies that have incorporated a solid marketing research strategy in order to better understand the industry, competition, and customer. Explain the research strategies that will be used by your company. Finally, analyze the macro environment using a PEST analysis. This will lead to a better understanding of how changes in the political/legal, economic, socio-cultural, and technological environment will affect your company.
Your APA formatted assignment should be a minimum of three (3) pages in length (not including the title and references pages). Be sure to use the subheadings as given above. Because this assignment is a comprehensive plan, additional research and support should be included. You are required to use a minimum of three peer-reviewed, academic sources that are no more than five years old.
Unit IV: Situation Analysis
Segmentation & Target Market Analysis
Competitive Analysis
SWOT Analysis
This section will begin with an application of segmentation of the market of your fictional company. Think about behavioral, psychographic, demographic, and geographic criteria that might help you in segmenting the market. Once you have completed the segmentation, identify the target market that your company will focus on including your rationale. It’s important for the marketing manager to understand the competitive environment within the industry in which they operate. Compile a detailed competitive analysis looking at the top three or four competitors and differentiating each against your company. Finally, assemble and thoroughly explain a SWOT Analysis with a minimum of three elements under each area.
Your APA formatted assignment should be a minimum of three (3) pages in length (not including the title and references pages). Be sure to use the subheadings as given above. Because this assignment is a comprehensive plan, additional research and support should be included. You are required to use a minimum of three peer-reviewed, academic sources that are no more than five years old.
Unit VI: Marketing Strategy
Product Strategies
Place Strategies
Pricing Strategies
Promotional Strategies
This section of the Marketing Plan will assess the marketing strategies or the controllables to include the en.
This document provides a template and guidance for creating a business plan. It includes sections for an executive summary, general company description, products/services, marketing plan, operations plan, management team, finances, and more. The guidance emphasizes the importance of research and thinking systematically about all aspects of the business. It notes that the process of planning is as valuable as the finished document, as it helps avoid costly mistakes by considering ideas critically.
Hide Submission Folder Information
Submission Folder
Week 2 Discussion Ends; Week 2 Writing Assignment due at 11:59pm
Instructions
MRKT 310 Principles of Marketing
Week 2 Writing Assignment
Part 1 - What is Strategic Marketing?
Learning Outcomes
Creating Value for Customers:
Student can demonstrate an understanding of the concept of value creation.
The Role of the Customer in the Company's Strategic Planning.
Student can assess the company's commit to serving customer needs as evidenced in a company's mission statement.
SWOT analysis
: Student can conduct a simple SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats) of a product or service offering and draw inferences from an analysis of the results.
Competitive Analysis:
Student can conduct a simple competitive analysis based on criteria important to the customers of the product or service.
Directions
Select your product or service offering from the list in the Writing Assignment Discussion Forum. This list is also in the Syllabus. The
same product/service will be used in all of the writing assignments.
Research your product or service offering through the Internet and UMUC’s virtual library (your references will need to be mostly academic sources. See library services if you do not know what an academic source means). Do not limit yourself to searching solely on the product or service name. Look up the industry it is in (Hoovers.com is a good source for this via the UMUC library) and search on that industry as well. Look up the direct competitors. Check industry journals and the trade press. Ask your family, friends, coworkers and others what they think about the product and each of the competitors. You may want to visit a retailer to compare the products on the shelves or visit all of the websites. Keep all your research as you will need it for future writing assignments.
Prepare your assignment beginning with a title page with your name and the name of your product or service. Then answer each of the following eight questions (four in part 1 and four in part 2) in order and number the beginning of your response to each question. Although you do not need to repeat the question, each section should have a heading. The paper should contain approximately 5+ pages of analysis for the responses to the eight questions.
Creating Value for Customers.
Consider the customers you believe currently use your product or service and the definition of marketing offered in the course content. As we begin our study of marketing, what are your preliminary thoughts as to how you think the company creates value for its customers based on the concepts in this week's readings.
Role of the Customer in the Company's Strategic Plan.
The readings indicate that the best marketing begins with the customer and that commitment to the customer begins with including the customer in the company's mission statement. Find your company's mission statement. Repeat it ...
MRKT 310 Principles of MarketingWeek 2 Writing AssignmentPart .docxroushhsiu
MRKT 310 Principles of Marketing
Week 2 Writing Assignment
Part 1 - What is Strategic Marketing?
Learning Outcomes
1. Creating Value for Customers: Student can demonstrate an understanding of the concept of value creation.
2. The Role of the Customer in the Company's Strategic Planning. Student can assess the company's commit to serving customer needs as evidenced in a company's mission statement.
3. SWOT analysis: Student can conduct a simple SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats) of a product or service offering and draw inferences from an analysis of the results.
4. Competitive Analysis: Student can conduct a simple competitive analysis based on criteria important to the customers of the product or service.
Directions
· Select your product or service offering from the list in the Writing Assignment Discussion Forum. This list is also in the Syllabus. The same product/service will be used in all of the writing assignments.
TURBO TAX
· Research your product or service offering through the Internet and UMUC’s virtual library (your references will need to be mostly academic sources. See library services if you do not know what an academic source means). Do not limit yourself to searching solely on the product or service name. Look up the industry it is in (Hoovers.com is a good source for this via the UMUC library) and search on that industry as well. Look up the direct competitors. Check industry journals and the trade press. Ask your family, friends, coworkers and others what they think about the product and each of the competitors. You may want to visit a retailer to compare the products on the shelves or visit all of the websites. Keep all your research as you will need it for future writing assignments.
· Prepare your assignment beginning with a title page with your name and the name of your product or service. Then answer each of the following eight questions (four in part 1 and four in part 2) in order and number the beginning of your response to each question. Although you do not need to repeat the question, each section should have a heading. The paper should contain approximately 5+ pages of analysis for the responses to the eight questions.
1. Creating Value for Customers.Consider the customers you believe currently use your product or service and the definition of marketing offered in the course content. As we begin our study of marketing, what are your preliminary thoughts as to how you think the company creates value for its customers based on the concepts in this week's readings.
2. Role of the Customer in the Company's Strategic Plan. The readings indicate that the best marketing begins with the customer and that commitment to the customer begins with including the customer in the company's mission statement. Find your company's mission statement. Repeat it (or attach as an exhibit if it is too long) and comment on its effectiveness in demonstrating the company's commitment to hav ...
DISCUSSION FORUM / TUTORIALOUTLET DOT COMalbert00114
1. The document provides directions for a writing assignment on marketing a selected product. Students are asked to research the selected product, competitors, industry, and customer base.
2. The assignment involves answering questions about how the product creates value, the company's mission and customer focus, a SWOT analysis, competitive analysis, and how the company empowers customers and handles customer satisfaction, relationships, and privacy.
3. Students are to submit a 5-page paper answering the provided questions, citing at least 4 references using a standard format like MLA or APA.
This document provides guidance on creating an effective business plan. It recommends conducting thorough market research to understand the target market and industry. The marketing plan section should describe the overall market size, trends, barriers to entry, and unique value propositions of the products/services from the customer's perspective. Research findings should be backed by credible sources and statistics. The goal of the business plan and marketing plan is to systematically evaluate the business concept and marketing strategy.
Business plan for a startup business 0 (1)Pratik Panwala
The document provides guidance on creating a business plan, including sections on company description, products/services, marketing, operations, management, finances, and appendices. It emphasizes that the process of researching and planning is most valuable for systematically thinking through all aspects of the business. An effective business plan is tailored to the specific business and intended audience such as investors.
This document outlines the assignments and project for the BUS 362 Entire Course. It includes discussion questions, case studies, and a business opportunity project. The business opportunity project requires students to select a new business idea and create an 8-10 page preliminary business plan assessment and outline. The plan must include an overview with the business idea and type, a management section, a marketing section, and a financial section with budget projections.
This document provides a template and guidance for creating a business plan. It discusses that the business plan consists of a narrative and financial worksheets. The narrative answers over 150 questions about the business divided into several sections. The real value is in the research and planning process, not just the finished document. The template is generic but should be modified for each specific business. Creating a good plan typically takes several weeks to properly research and develop assumptions. Assistance is available from SCORE to help with the business plan.
This document provides a template for a business plan, including sections on the executive summary, company description, products/services, marketing plan, operations, management, finances, and appendices. It notes that the marketing plan requires research on the target market and industry trends. The plan should demonstrate competitive advantages, pricing structures, and growth potential. Market research can be secondary using published sources, or primary by gathering original data. The goal is to have a well-researched marketing plan to support financial projections.
The document provides an overview of case interviews for management consulting roles, outlining what a case interview is, what firms assess during them, and strategies for preparation. It describes how case interviews simulate on-the-job problem solving and assess skills like hypothesis-driven analysis, communication, business acumen, and client interaction. Firms use case interviews to evaluate applicants' abilities to understand issues, generate data-backed recommendations, and clearly present their thinking under pressure.
This document provides instructions for an assignment analyzing Tim's Coffee Shoppe business simulation. The assignment involves evaluating different aspects of the business such as regulations, management, human resources, marketing, economics, and finances. For each section, the student must provide a summary of observations, identify strengths and weaknesses, and make actionable recommendations supported by references. The recommendations should address improving the vision, goals, compliance, social responsibility, employee training, advertising, customer feedback, strengths, weaknesses, opportunities, threats, and financial health of the business.
This document provides instructions for an assignment analyzing Tim's Coffee Shoppe business simulation. The assignment involves evaluating different aspects of the business such as regulations, management, human resources, marketing, economics, and finances. For each section, the student must provide a summary of observations, identify strengths and weaknesses, and make actionable recommendations supported by references. The recommendations should address improving the vision, goals, compliance, social responsibility, employee training, advertising, customer feedback, strengths, weaknesses, opportunities, threats, and financial health of the business.
This document provides information about purchasing homework help and exam solutions from an online service called "finishedexams.com". It advertises immediate access to full solutions for entire courses, finals exams, and homeworks without needing to register an account. The website is rated "A+" by unnamed reviewers. The document provides a link to the finishedexams.com Computer Science homework help page.
This document provides information about purchasing homework help and exam solutions from an online service called "finishedexams.com". It advertises immediate access to full solutions for entire courses, finals exams, and homeworks without needing to register an account. The website is rated "A+" by unnamed reviewers. The document provides a link to the computer science homework help section of the site.
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This presentation includes basic of PCOS their pathology and treatment and also Ayurveda correlation of PCOS and Ayurvedic line of treatment mentioned in classics.
Main Java[All of the Base Concepts}.docxadhitya5119
This is part 1 of my Java Learning Journey. This Contains Custom methods, classes, constructors, packages, multithreading , try- catch block, finally block and more.
Ab 299 Extraordinary Success/newtonhelp.com amaranthbeg122
The document provides information about assignments for an AB 299 business course. It includes summaries of 8 units that discuss topics like vision and mission statements, human resources, marketing, competitive advantage, suppliers, and ethics. The final project asks students to analyze a coffee shop scenario and provide recommendations to the owner on improving various aspects of the business like operations, HR, marketing, and finances.
Unit 4 [AB299 Associates Capstone in Management]Assignmen.docxdickonsondorris
Unit 4
[AB299: Associates Capstone in Management]
Assignment Details and Rubric
Competitive Advantage
You are a marketing consultant to Tim’s Coffee Shoppe. A way for Tim’s Coffee Shoppe to determine the advantages (or weaknesses) Tim’s has as compared to their competitors is through doing a Competitive Profile Matrix (CPM). When you identify Tim’s key success factors, you can weigh them according to the strength/weakness as compared to the competitors. You can set any weight you wish, but a simple one is:
1 – Major weakness
2 – Minor weakness
3 – Minor strength
4 – Major strength
Key success factors can be identified for the business. They can include things such as the quality, location, brand recognition, profitability, product, the staff, etc. In the matrix, you will list these factors and rate the strength of each one in Tim’s business as well as his primary competitors. See the example below. Each coffee shop was ranked first, second or third in each of the factors that may or may not affect their competitive advantage.
Factor
Tim’s Coffee Shoppe
Competitor 1 (Enter Name)
Competitor 2 (Enter Name)
Score
Comments
Score
Comments
Score
Comments
Quality
1
2
3
Location
2
1
3
Brand Recognition
3
1
2
Profitability
2
3
1
Product
1
2
3
Staff
1
3
2
Total
Now using competitors researched on the Internet or in your local area, create a CPM for Tim.
Other factors you may wish to consider include:
Price
Selection
Service
Reliability
Expertise
Company Reputation
Social Responsibility
Appearance
Credit Policies
Advertising
You can examine the above data in several ways. While the total score for Tim’s business maybe is higher than his major competitors, Tim’s may have a lower score in another area which means they are not as competitive in those areas. Some of these areas might allow their competitors to create advantages and their customers or potential customers may choose their competitor over Tim’s business. For example, if their products are closely rated but their competitor has a higher score on staff friendliness, might their customers start frequenting their competitor’s business? What would you recommend to increase Tim’s score in this area?
For this Assignment, spend some time looking around Tim’s Coffee Shoppe. Look either online or visit two competitors in your area that Tim may compete against and familiarize yourself with their business. You may even be a frequent customer of a coffee shop and already be aware of how you might rate their strengths against Tim’s.
Copy and paste the matrix above to your own document. Fill in the matrix with your results from your research. Feel free to change or add any of the other factors listed.
Once you have completed your matrix, submit a minimum of four pages which includes the CPM, your recommendations for Tim, as well as a title page and a reference page to the Dropbox area of the course.
Additional Resource: The U.S. Small Business Administration webs ...
4 part marketing plan for a fictional company I have chosen a mob.docxgilbertkpeters11344
4 part marketing plan for a fictional company: I have chosen a mobile taco food truck. Each unit must be 3 pages excluding reference and title page. So in essence this will be a 12-20 page assignment. The assignments must be per the breakdown below. Please submit separate documents for each section
Please see the breakdown of the assignment
Marketing Plan
Unit II: Company Overview and Market Research
Overview of Company
Market Research Strategies
Analyzing Macro-environment-PEST Analysis
In this section of the Marketing Plan, you will introduction the fictional company you have selected/created, allowing the reader to understand the company, product/service, and any other pertinent details. Marketing plans are compiled by companies that have incorporated a solid marketing research strategy in order to better understand the industry, competition, and customer. Explain the research strategies that will be used by your company. Finally, analyze the macro environment using a PEST analysis. This will lead to a better understanding of how changes in the political/legal, economic, socio-cultural, and technological environment will affect your company.
Your APA formatted assignment should be a minimum of three (3) pages in length (not including the title and references pages). Be sure to use the subheadings as given above. Because this assignment is a comprehensive plan, additional research and support should be included. You are required to use a minimum of three peer-reviewed, academic sources that are no more than five years old.
Unit IV: Situation Analysis
Segmentation & Target Market Analysis
Competitive Analysis
SWOT Analysis
This section will begin with an application of segmentation of the market of your fictional company. Think about behavioral, psychographic, demographic, and geographic criteria that might help you in segmenting the market. Once you have completed the segmentation, identify the target market that your company will focus on including your rationale. It’s important for the marketing manager to understand the competitive environment within the industry in which they operate. Compile a detailed competitive analysis looking at the top three or four competitors and differentiating each against your company. Finally, assemble and thoroughly explain a SWOT Analysis with a minimum of three elements under each area.
Your APA formatted assignment should be a minimum of three (3) pages in length (not including the title and references pages). Be sure to use the subheadings as given above. Because this assignment is a comprehensive plan, additional research and support should be included. You are required to use a minimum of three peer-reviewed, academic sources that are no more than five years old.
Unit VI: Marketing Strategy
Product Strategies
Place Strategies
Pricing Strategies
Promotional Strategies
This section of the Marketing Plan will assess the marketing strategies or the controllables to include the en.
This document provides a template and guidance for creating a business plan. It includes sections for an executive summary, general company description, products/services, marketing plan, operations plan, management team, finances, and more. The guidance emphasizes the importance of research and thinking systematically about all aspects of the business. It notes that the process of planning is as valuable as the finished document, as it helps avoid costly mistakes by considering ideas critically.
Hide Submission Folder Information
Submission Folder
Week 2 Discussion Ends; Week 2 Writing Assignment due at 11:59pm
Instructions
MRKT 310 Principles of Marketing
Week 2 Writing Assignment
Part 1 - What is Strategic Marketing?
Learning Outcomes
Creating Value for Customers:
Student can demonstrate an understanding of the concept of value creation.
The Role of the Customer in the Company's Strategic Planning.
Student can assess the company's commit to serving customer needs as evidenced in a company's mission statement.
SWOT analysis
: Student can conduct a simple SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats) of a product or service offering and draw inferences from an analysis of the results.
Competitive Analysis:
Student can conduct a simple competitive analysis based on criteria important to the customers of the product or service.
Directions
Select your product or service offering from the list in the Writing Assignment Discussion Forum. This list is also in the Syllabus. The
same product/service will be used in all of the writing assignments.
Research your product or service offering through the Internet and UMUC’s virtual library (your references will need to be mostly academic sources. See library services if you do not know what an academic source means). Do not limit yourself to searching solely on the product or service name. Look up the industry it is in (Hoovers.com is a good source for this via the UMUC library) and search on that industry as well. Look up the direct competitors. Check industry journals and the trade press. Ask your family, friends, coworkers and others what they think about the product and each of the competitors. You may want to visit a retailer to compare the products on the shelves or visit all of the websites. Keep all your research as you will need it for future writing assignments.
Prepare your assignment beginning with a title page with your name and the name of your product or service. Then answer each of the following eight questions (four in part 1 and four in part 2) in order and number the beginning of your response to each question. Although you do not need to repeat the question, each section should have a heading. The paper should contain approximately 5+ pages of analysis for the responses to the eight questions.
Creating Value for Customers.
Consider the customers you believe currently use your product or service and the definition of marketing offered in the course content. As we begin our study of marketing, what are your preliminary thoughts as to how you think the company creates value for its customers based on the concepts in this week's readings.
Role of the Customer in the Company's Strategic Plan.
The readings indicate that the best marketing begins with the customer and that commitment to the customer begins with including the customer in the company's mission statement. Find your company's mission statement. Repeat it ...
MRKT 310 Principles of MarketingWeek 2 Writing AssignmentPart .docxroushhsiu
MRKT 310 Principles of Marketing
Week 2 Writing Assignment
Part 1 - What is Strategic Marketing?
Learning Outcomes
1. Creating Value for Customers: Student can demonstrate an understanding of the concept of value creation.
2. The Role of the Customer in the Company's Strategic Planning. Student can assess the company's commit to serving customer needs as evidenced in a company's mission statement.
3. SWOT analysis: Student can conduct a simple SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats) of a product or service offering and draw inferences from an analysis of the results.
4. Competitive Analysis: Student can conduct a simple competitive analysis based on criteria important to the customers of the product or service.
Directions
· Select your product or service offering from the list in the Writing Assignment Discussion Forum. This list is also in the Syllabus. The same product/service will be used in all of the writing assignments.
TURBO TAX
· Research your product or service offering through the Internet and UMUC’s virtual library (your references will need to be mostly academic sources. See library services if you do not know what an academic source means). Do not limit yourself to searching solely on the product or service name. Look up the industry it is in (Hoovers.com is a good source for this via the UMUC library) and search on that industry as well. Look up the direct competitors. Check industry journals and the trade press. Ask your family, friends, coworkers and others what they think about the product and each of the competitors. You may want to visit a retailer to compare the products on the shelves or visit all of the websites. Keep all your research as you will need it for future writing assignments.
· Prepare your assignment beginning with a title page with your name and the name of your product or service. Then answer each of the following eight questions (four in part 1 and four in part 2) in order and number the beginning of your response to each question. Although you do not need to repeat the question, each section should have a heading. The paper should contain approximately 5+ pages of analysis for the responses to the eight questions.
1. Creating Value for Customers.Consider the customers you believe currently use your product or service and the definition of marketing offered in the course content. As we begin our study of marketing, what are your preliminary thoughts as to how you think the company creates value for its customers based on the concepts in this week's readings.
2. Role of the Customer in the Company's Strategic Plan. The readings indicate that the best marketing begins with the customer and that commitment to the customer begins with including the customer in the company's mission statement. Find your company's mission statement. Repeat it (or attach as an exhibit if it is too long) and comment on its effectiveness in demonstrating the company's commitment to hav ...
DISCUSSION FORUM / TUTORIALOUTLET DOT COMalbert00114
1. The document provides directions for a writing assignment on marketing a selected product. Students are asked to research the selected product, competitors, industry, and customer base.
2. The assignment involves answering questions about how the product creates value, the company's mission and customer focus, a SWOT analysis, competitive analysis, and how the company empowers customers and handles customer satisfaction, relationships, and privacy.
3. Students are to submit a 5-page paper answering the provided questions, citing at least 4 references using a standard format like MLA or APA.
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Business plan for a startup business 0 (1)Pratik Panwala
The document provides guidance on creating a business plan, including sections on company description, products/services, marketing, operations, management, finances, and appendices. It emphasizes that the process of researching and planning is most valuable for systematically thinking through all aspects of the business. An effective business plan is tailored to the specific business and intended audience such as investors.
This document outlines the assignments and project for the BUS 362 Entire Course. It includes discussion questions, case studies, and a business opportunity project. The business opportunity project requires students to select a new business idea and create an 8-10 page preliminary business plan assessment and outline. The plan must include an overview with the business idea and type, a management section, a marketing section, and a financial section with budget projections.
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The document provides an overview of case interviews for management consulting roles, outlining what a case interview is, what firms assess during them, and strategies for preparation. It describes how case interviews simulate on-the-job problem solving and assess skills like hypothesis-driven analysis, communication, business acumen, and client interaction. Firms use case interviews to evaluate applicants' abilities to understand issues, generate data-backed recommendations, and clearly present their thinking under pressure.
This document provides instructions for an assignment analyzing Tim's Coffee Shoppe business simulation. The assignment involves evaluating different aspects of the business such as regulations, management, human resources, marketing, economics, and finances. For each section, the student must provide a summary of observations, identify strengths and weaknesses, and make actionable recommendations supported by references. The recommendations should address improving the vision, goals, compliance, social responsibility, employee training, advertising, customer feedback, strengths, weaknesses, opportunities, threats, and financial health of the business.
This document provides instructions for an assignment analyzing Tim's Coffee Shoppe business simulation. The assignment involves evaluating different aspects of the business such as regulations, management, human resources, marketing, economics, and finances. For each section, the student must provide a summary of observations, identify strengths and weaknesses, and make actionable recommendations supported by references. The recommendations should address improving the vision, goals, compliance, social responsibility, employee training, advertising, customer feedback, strengths, weaknesses, opportunities, threats, and financial health of the business.
This document provides information about purchasing homework help and exam solutions from an online service called "finishedexams.com". It advertises immediate access to full solutions for entire courses, finals exams, and homeworks without needing to register an account. The website is rated "A+" by unnamed reviewers. The document provides a link to the finishedexams.com Computer Science homework help page.
This document provides information about purchasing homework help and exam solutions from an online service called "finishedexams.com". It advertises immediate access to full solutions for entire courses, finals exams, and homeworks without needing to register an account. The website is rated "A+" by unnamed reviewers. The document provides a link to the computer science homework help section of the site.
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1. AB 299 Unit 1 Assignment Vision Statement
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AB 299 Unit 1 Assignment Vision Statement
Vision Statement
Short Term Goals
Long Term Goals
Owner Responsibilities
Managers Responsibility
Employee Responsibility
==============================================
2. AB 299 Unit 2 Assignment Mission Statement Vs Vision
Statement
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In this Assignment, you will look at the differences between the Vision
statement (you completed in
Unit 1) and the Mission statement by doing some research on the
Internet.
Then decide on an appropriate mission statement for the business. You
will revise the company goals
as well as tasks and responsibilities of the employees and Tim based on
your Mission statement and
Vision statement.
Address the following Checklist items:
3. ·Describe the difference between the Vision statement and the Mission
statement.
·Define what the Mission statement should contain and why based on
your research. Then state your version of Tim’s Coffee Shoppe’s
Mission statement.http://extmedia.kaplan.edu/business/Media/AB
299/Tims_Coffee_Shop/index.html
Make sure to address whether the Mission statement allows for future
changes in the business without being too broad or too confining a
statement.
·Revise your company short and long term goals from Unit 1 to align
with the mission and vision statements.
o Revise your employee tasks and Job responsibilities from Unit 1 based
on your mission statement and vision statements. Make sure your
response:
o Defines the tasks and responsibilities of managers in general and Tim
as owner of the Coffee Shoppe in particular.
4. o Looks at the employees’ files in the Unit 9 Final Project Scenario file
cabinet. Then define the tasks and responsibilities of each employee at
Tim’s Coffee Shoppe.
Respond in a minimum of 3 pages in APA format that includes a title
page and references page (at the end) and submit this to the Dropbox
before the end of this unit.
==============================================
AB 299 Unit 3 Assignment Human Resources and Technology
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AB 299 Unit 3 Assignment Human Resources and Technology
==============================================
AB 299 Unit 4 Assignment Competitive Advantage
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Competitive Advantage
You are a marketing consultant to Tim’s Coffee Shoppe. A way for
Tim’s Coffee Shoppe to determine the advantages (or weaknesses)
Tim’s has as compared to their competitors is through doing
aCompetitive Profile Matrix (CPM). When you identify Tim’s key
success factors, you can weigh them according to the strength/weakness
as compared to the competitors. You can set any weight you wish, but a
simple one is:
1 – Major weakness
2 – Minor weakness
3 – Minor strength
4 – Major strength
Key success factors can be identified for the business. They can include
things such as the quality, location, brand recognition, profitability,
product, the staff, etc. In the matrix, you will list these factors and rate
the strength of each one in Tim’s business as well as his primary
competitors. See the example below. Each coffee shop was ranked first,
second or third in each of the factors that may or may not affect their
competitive advantage.
6. Now using competitors researched on the Internet or in your local area,
create a CPM for Tim.
Other factors you may wish to consider include:
Price
Selection
Service
Reliability
Expertise
Company Reputation
Social Responsibility
Appearance
Credit Policies
Advertising
You can examine the above data in several ways. While the total score
for Tim’s business maybe is higher than his major competitors, Tim’s
may have a lower score in another area which means they are not as
competitive in those areas. Some of these areas might allow their
competitors to create advantages and their customers or potential
customers may choose their competitor over Tim’s business. For
example, if their products are closely rated but their competitor has a
higher score on staff friendliness, might their customers start frequenting
their competitor’s business? What would you recommend to increase
Tim’s score in this area?
7. For this Assignment, spend some time looking around Tim’s Coffee
Shoppe. Look either online or visit two competitors in your area that
Tim may compete against and familiarize yourself with their business.
You may even be a frequent customer of a coffee shop and already be
aware of how you might rate their strengths against Tim’s.
Copy and paste the matrix above to your own document. Fill in the
matrix with your results from your research. Feel free to change or add
any of the other factors listed.
Once you have completed your matrix, submit a minimum of four pages
which includes the CPM, your recommendations for Tim, as well as a
title page and a reference page to the Dropbox area of the course.
Additional Resource: The U.S. Small Business Administration website.
==============================================
AB 299 Unit 5 Assignment The Competitive Environment
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8. Assignment: The Competitive Environment
This will be another step in starting work on your Final Project:
Review the scenario Tim’s Coffee Shoppe. You will begin to create the
foundation for your final project marketing plan.
http://extmedia.kaplan.edu/business/Media/AB
299/Tims_Coffee_Shop/index.html
Checklist:
Describe the competitive environment in this industry.
Read the surveys in the filing cabinet in the Unit 9 Final Project
scenario.
Describe how you will apply the 4 P’S of marketing to the survey
information and how it will impact your marketing strategy.
Write a summary of your research.
Video- http://content-bus.kaplan.edu/AB 299_1301C/topics/AB 299-05-
11-asm-01_video.html
9. Write a paper in APA format consisting of at least 4 pages in length,
including the title and reference page. Submit your paper to the Dropbox
before the end of this unit.
Please review the video tutorials below before completing your
Assignment.
==============================================
AB 299 Unit 6 Assignment Impact to Profit and Loss Statement
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Go to Tim’s Coffee Shoppe and look in the back office. Inside the file
drawer labeled “Business” is Tim’s Coffee Shoppe Income Statement
for the year for 2011. This is the most recent record Tim has. This year,
several large businesses are moving in around his coffee shop and he
expects business to increase. Tim needs to create a pro forma profit and
loss (income) statement for this year, and you need to help him.
10. In this assignment, discuss whether each area in the pro forma income
statement will increase, decrease or stay the same due to large
businesses moving into the neighboring buildings into his area and
explain your rationale why that line item will increase, decrease or stay
the same. Remember, Tim serves coffee to many people who work in
the area, so he would certainly expect a major increase in his business
volume.
This assignment is not looking for dollar figures, but primarily your
justification on why the line items will change and what direction they
will change, if any. You may make assumptions based on the increased
sales volume and how it will affect income and expenses, if and when
you do make these assumptions, please describe them and their effects
on each line item.
You can go on the Internet and search for videos covering financial
statements.
These are the line items:
Income earned:
Expenses include:
Salaries
11. Rent
Depreciation
Supplies
Lease (on your refrigerator) Tax
Interest (on loans currently held) Insurance
Checklist:
·If and when you made assumptions, based on the increased sales
volume and how it will affect income and expenses, please describe
them and their effects on each line item.
·Given what you have assumed and projected, will the total expenses
increase or decrease? Why?
·Given what you have assumed and projected, will the net profit
increase or decrease? Why?
==============================================
AB 299 Unit 7 Assignment Choosing a Global Supplier
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In order for Tim’s Coffee Shoppe to be successful, Tim will have to be
sure he has a consistent and reliable supply of coffee beans.
Research coffee bean producing countries on the Internet, and choose
one country along with a grower that would have the greatest supplier
potential to import beans for domestic sales with your distribution firm.
Checklist: Address the following items in an expository essay andAPA
format and citation style:
·Choose a country and a grower for your supplier of coffee beans that
you (as distributor) can then sell.
·What are the economic advantages of dealing with a vendor from this
country?
o Does the country have environmental laws that align with those of our
country?
o What are they?
o Will there be a marketing advantage by divulging the source of the
coffee beans?
o Why or why not?
13. o Will sourcing the beans from the supplier you choose affect Tim’s
bottom-line or not?
Discuss your reasoning.
Write your expository essay response in Standard American English,
paying special attention to grammar, style, mechanics, organization, and
a logical and focused response to the assignment.
Write your original, double-spaced expository essay in a minimum of 4
pages (which includes a Title and a References page) and use 12 point
Times New Roman font. Your citations (minimum 1, and maximum 2
two short scholarly citations) and references must follow APA format
and citation style.
Respond to the questions in a thorough manner, providing specific
examples of concepts. Ensure that your viewpoint and purpose are
clearly stated. Demonstrate logical and appropriate transitions from one
idea to another. Submit your paper to the Dropbox in this unit.
==============================================
AB 299 Unit 8 Assignment Ethics and Social Responsibilities
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AB 299 Unit 8 Assignment Ethics and Responsibilities
==============================================
AB 299 Unit 9 All Assignments
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AB 299 Unit 1 Assignment Vision Statement
AB 299 Unit 2 Assignment Mission Statement Vs Vision Statement
AB 299 Unit 3 Assignment Human Resources and Technology
AB 299 Unit 4 Assignment Competitive Advantage
AB 299 Unit 5 Assignment The Competitive Environment
AB 299 Unit 6 Assignment Impact to Profit and Loss Statement
AB 299 Unit 7 Assignment Choosing a Global Supplier
AB 299 Unit 8 Assignment Ethics and Social Responsibilities
15. AB 299 Unit 9 Final Project Tim’s Coffee Shoppe
==============================================
AB 299 Unit 9 Final Project Tim’s Coffee Shoppe
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View the Unit 9 Business simulation scenario, Tim’s Coffee Shoppe
(located on the course page). The shop is located in the state of Illinois.
Tim, the owner, is concerned that since he does not have his business
degree, he may be missing some needed improvements and that maybe
his business could run much more smoothly. Because you are a former
colleague, and Tim knows that you have just received your Associate’s
Degree in Business Administration at Kaplan University, he has asked
for your help in evaluating his business. Tim is not asking you to make a
decision for him; he just wants you to help provide him with facts as you
see them.
Your task is to analyze the business and report your findings to Tim. Be
sure to tell Tim everything that you can think of that will help him to
update and improve his business. Tell him what he will need to deal with
in terms of Improvements to his business and the challenges ahead.
You will present Tim with a report with the following structure:
16. Outline Sections of your Final Project (access the template on the course
page):
The Coversheet should contain the title of your report, the date of
submission, and your name.
The Executive Summary should provide an overview of your findings.
After the Executive Summary, you will explore the four different areas
of Tim’s business.
For each of these areas, you will provide a detailed report that contains a
title, summary, and action items.
Title of Subsection: Name of the business area (see the Final Project
template).
Summary: Provide a detailed summary of what you observed in this
particular area of the business.
Describe any strengths and weaknesses.
Address the Checklist items below:
Action Items: Based on your analysis, detail for Tim what he will need
to do to improve his business. Your recommendations should contain
detailed directions of what needs to be done and when. Also, you should
defend your recommendations by providing references that support your
ideas.
What should the vision statement be for the coffee shop? What should
be the mission statement for the organization?
What are good short and long term goals for the coffee shop? Explain
how they will be met.
17. After studying the simulation, what management improvements do you
feel are appropriate for
Tim to make to help his business be successful?
Are there any state or federal compliance issues that Tim should address
based on your observations (other than HR issues)?
What are the social responsibility considerations, if any?
2) HR Analysis:
Human Resources: Look in the file cabinet in Unit 9 Final Project
scenario and then:
Analyze the current HR information provided.
Either map (using a table) or outline the HR laws you identify with
which Tim’s Coffee Shoppe
is in compliance.
Detail what improvements Tim should make to his human resource
management and state why.
3) Marketing Analysis:
Analyze the marketing survey data from the file cabinet in Unit 9 Final
project scenario and report your findings in your:
SWOT Analysis – Create a SWOT Analysis
4) Economic environment, Finance and Accounting:
Discuss the economic environment in the retail industry and its impact
on Tim’s business success.
18. Interpret the Balance Sheet and Profit and Loss Statement in view of
your knowledge of accounting/finance principles (as reviewed in Unit
6).
Describe any problems and provide detailed directions of action items
for improvement; what needs to be done and when.
==============================================