The document outlines a term paper assignment asking students to: 1) Identify business problems that could be solved with a 360-degree view of customers and the benefits of such a view 2) Develop long-term and short-term strategies to achieve a 360-degree customer view using technologies like RFID, mobility, and big data 3) Analyze the technologies used, propose processes and organizational changes, and address ethical issues related to the strategies and technologies.

1. STAYER CIS 356 Week 10 Term Paper: 360-Degree View of the
Customer NEW
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Term Paper: 360-Degree View of the Customer
Due Week 10 and worth 160 points
Fictitious assumptions and details may be assumed or created
for the completion of this assignment. Applications cases and
examples in the textbook and elsewhere may be used to
support your discussions and your examples.
Imagine you are a senior executive in a company (e.g., bank,
retail chain, telecommunication, insurance, etc.) that is
undergoing some major changes (e.g., regulatory, market
condition, competition, disruptive technologies, etc.). You want
to completely understand your customers, so the company can
be more successful in generating revenue from existing
customers and / or gain new customers. You believe that by
understanding your customers demographics, financial
information, credit score, spending pattern, and so on, you can
provide better customer service, market your products, create
new products, and retain your customers. There are many

2. technologies, solutions, and processes that you can leverage to
obtain this information. There are also many new technologies
that have emerged in recent years, such as RFID, Mobility, and
Big Data (Hadoop). You have to develop long-term and short-
term strategies and implement a set of DSS and BI solutions to
meet your goal of achieving a 360-degree view of your
customers.
Write a ten to fifteen (10-15) page paper in which you:
Identify at least three (3) business problems that you would
like to solve with your 360-degree view of customers.
Identify the business benefits of achieving a 360-degree view of
customers.
Prepare a:
long-term strategy to meet your goal of achieving a 360-degree
view of your customers.
short-term strategy to meet your goal of achieving a 360-
degree view of your customers.
Determine at least three (3) technologies total that you will
need to implement to achieve the goals of your:
long-term strategy.
short-term strategy.
Create at least one (1) diagram to highlight your solutions and
technology architecture.
Identify and analyze the key strengths and weakness of the
technologies you chose.
Propose and explain any processes you need to have for this
effort.
Propose the organizational changes or support you will need to
have for this effort.
Explain how you may leverage at least two (2) emerging
technologies, such as RFID, Mobility, and Big Data for your
effort.
Determine at least two (2) ethical issues that you would

3. encounter in your effort and how you would address them.
Use at least five (5) quality resources in this assignment.Note:
Wikipedia and similar Websites do not qualify as quality
resources.
Your assignment must follow these formatting requirements:
Be typed, double spaced, using Times New Roman font (size
12), with one-inch margins on all sides; citations and
references must follow APA or school-specific format. Check
with your professor for any additional instructions.
Include a cover page containing the title of the assignment, the
student’s name, the professor’s name, the course title, and the
date. The cover page and the reference page are not included in
the required assignment page length.
Include charts or diagrams created in Excel, Visio, MS Project,
or one of their equivalents such as Open Project, Dia, and
OpenOffice. The completed diagrams / charts must be imported
into the Word document before the paper is submitted.
The specific course learning outcomes associated with this
assignment are:
Describe the ethical issues in DSS data in organizational
settings.
Analyze and critique emerging trends of management support
systems.
Develop a decision support solution to solve a proposed
business problem.
Write clearly and concisely about Decision Support and
Business Intelligence topics using proper writing mechanics
and technical style conventions.