Wayne State University Press publishes 35-40 books annually with revenue of $1-1.4 million from books and $350-360k from journals. The marketing staff of 4 people has a budget of around $100k which is used for activities like advertising, direct mail, exhibits, e-marketing and publicity. While advertising has downsides like hard to track ROI and expense, it can increase visibility and help with acquisitions. E-marketing offers cost savings over direct mail but direct mail is still useful for events. Marketing plans for academic books focus on ads, awards nominations, catalogs, conferences while general books get more review copies and author events.

1. Ren é e Tambeau Director of Sales and Marketing Wayne State University Press

3. WSU Press Staff Staff of 16 full-time employees, 3 part-time employees, 1–2 interns

6. Marketing Budget = approximately $10 0,000

14. Examples

25. Period for questions at the end of the presentations. Thank you!