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Wayne State
University Press
BOOKS AND JOURNALS TOGETHER AT LAST
History of WSUP Journals program
 2011 Journals expansion program
 From 6 to 11 Journals in a very short time
 Increased staff from part-time person to 2 full-time staff, including Journals
Manager and Journals Marketing positions established in 2012 and 2014
Collaboration is key
 Where is the crossover in content with books and journals? Finding similar
audiences is important.
 Subject areas
 Fairy Tales, Film, Jewish Studies
 Some that just don’t fit (MPQ, Human Biology)
 Where to include journals with things books marketing already does?
 Conferences, advertising, mailings
 Crossover with authors, editors, contributors (customer service is important overall)
Examples of collaboration
 Fairy Tale Review
 Exists as annual journal but we made available as ebooks
 Challenges of having to convert files from journal format to
book format
 ISBN vs ISSN challenges
 Different data required and issues of whose content does it
become? Issues of ownership/process.
Was it successful?
 Still to be determined, playing with pricing model and outreach
Examples of collaboration
 Conferences
 Sharing travel, exhibit spaces, conference advertising
 Books sends monthly report for upcoming conferences,
events to Journals
 Advertising
 Books has a budget for advertising and can help Journals
where it makes sense, slipping in a Journals ad with books if
there is a shared audience
 Joint advertising to defray costs
Social Media presence
 Journals is currently incorporated in the
overall Press social media outreach
 Journals inclusion in monthly e-newsletter
 In the future Journals may find a need to
create independent social media
platforms, but for now it’s a way to
continue to share resources and promote
content to a joint audience
Internship programs
 Journals and Books shares interns and intern
spaces. Many of our responsibilities for
interns cross over and we can share resources
this way.
 Internship Workshops
 Conducted by Journals staff for book
interns
Other ways to collaborate…
 Other ways to include Journals
 Front lobby display case
 Window clings on building
 Bigger presence in seasonal/subject
catalogs and mailings
 Other ways to include Books
 JSTOR online advertising
 Advertising Books in journal issues
 Journals sends books team upcoming
TOCs so Books might try to
find/match content with upcoming
events, other books, etc.
We’re done!
Any questions?
Email: enowak@wayne.edu

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AAUP 2016: Books and Journals Together at Last (E. Nowak)

  • 1. Wayne State University Press BOOKS AND JOURNALS TOGETHER AT LAST
  • 2. History of WSUP Journals program  2011 Journals expansion program  From 6 to 11 Journals in a very short time  Increased staff from part-time person to 2 full-time staff, including Journals Manager and Journals Marketing positions established in 2012 and 2014
  • 3. Collaboration is key  Where is the crossover in content with books and journals? Finding similar audiences is important.  Subject areas  Fairy Tales, Film, Jewish Studies  Some that just don’t fit (MPQ, Human Biology)  Where to include journals with things books marketing already does?  Conferences, advertising, mailings  Crossover with authors, editors, contributors (customer service is important overall)
  • 4. Examples of collaboration  Fairy Tale Review  Exists as annual journal but we made available as ebooks  Challenges of having to convert files from journal format to book format  ISBN vs ISSN challenges  Different data required and issues of whose content does it become? Issues of ownership/process. Was it successful?  Still to be determined, playing with pricing model and outreach
  • 5. Examples of collaboration  Conferences  Sharing travel, exhibit spaces, conference advertising  Books sends monthly report for upcoming conferences, events to Journals  Advertising  Books has a budget for advertising and can help Journals where it makes sense, slipping in a Journals ad with books if there is a shared audience  Joint advertising to defray costs
  • 6. Social Media presence  Journals is currently incorporated in the overall Press social media outreach  Journals inclusion in monthly e-newsletter  In the future Journals may find a need to create independent social media platforms, but for now it’s a way to continue to share resources and promote content to a joint audience
  • 7. Internship programs  Journals and Books shares interns and intern spaces. Many of our responsibilities for interns cross over and we can share resources this way.  Internship Workshops  Conducted by Journals staff for book interns
  • 8. Other ways to collaborate…  Other ways to include Journals  Front lobby display case  Window clings on building  Bigger presence in seasonal/subject catalogs and mailings  Other ways to include Books  JSTOR online advertising  Advertising Books in journal issues  Journals sends books team upcoming TOCs so Books might try to find/match content with upcoming events, other books, etc.