Aatma nirbhar Bhaarat
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This is a PPT on how India will change the covid-19 pandemic into an opportunity to grow and make the local products go global. It discusses the social and practical implications of the Self Reliant India Project
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The key aspects of market-led extension are identified as having a market orientation, including both agriculture and economics considerations, and providing the perfect blend of reaching farmers with appropriate technologies. Reasons for adopting a market-led approach include addressing input, efficacy, credibility and structural crises in the existing extension system. The document outlines paradigmatic shifts needed from a production-led to market-led focus. Various models
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This document discusses market-led extension and its importance for farmers in India. It begins by noting that as markets have globalized, farmers need to sell to wider markets beyond their local areas. It then discusses how the organization MANAGE began promoting the concept of "market-led extension" through workshops in 2001.
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- The size of the rural market in India being larger than the urban market for FMCG goods.
- Characteristics of rural consumers including traditional values, over 50% having monthly income less than Rs. 25,000 and 14% over Rs. 50,000.
- Strategies companies use for rural marketing like focusing on availability, affordability, acceptability and awareness (the 4 A's approach).
- Examples of companies distributing products in rural areas through various channels and adapting products for rural consumers.
The document also discusses rural marketing approaches over time from agricultural marketing to current strategies with rising rural incomes
master seminar on market led extension
The document discusses the concept of market led extension (MLE) as an approach to agricultural extension that focuses on understanding market demands and linking farmers to markets. It notes the need to move from a production-led extension approach to an MLE approach given changes in the agricultural market. The key aspects of MLE discussed are understanding customer needs, diversifying production based on market conditions, maintaining records for cost-benefit analysis, and strengthening relationships between research, extension and farmers through improved market linkages. Challenges to implementing MLE include building infrastructure and capacity as well as minimizing post-harvest losses.
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market-led extension to enhance producer share
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This document summarizes a study on customer satisfaction with ready-to-eat and instant foods available in retail markets in selected areas of Bangalore.
The study found that customers' main reasons for purchasing instant foods were convenience and saving time. While satisfaction levels with price and brand were average to high, perception of instant foods' impact on health was below average. There was a relationship found between quality and time factors in customers' selection of instant food brands. The study suggested manufacturers improve availability, marketing strategies, perceived health of products, and consistency of taste and quality.
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This document discusses Fast Moving Consumer Goods (FMCG). FMCG products are low cost, everyday items like food, beverages, and personal care products. The document outlines the objectives of studying consumer behavior and satisfaction towards FMCG products. It identifies the main FMCG product categories and evaluates sales data. Key factors that influence consumer buying decisions are identified. Major Indian FMCG companies are listed and their market capitalization is compared. Consumer behavior and decision making processes are also summarized.
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2. The partnership aims to source tomatoes domestically and sustainably through contract farming with smallholders, providing access to training, inputs and fair prices.
3. Key factors in its success include clear strategies and commitments from all partners, transparency, trust-based relationships, and a supportive policy environment from the Government of Maharashtra.
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This document is a project report submitted for a Master's in Business Administration program. It provides an overview of market research, retailer surveys, and sales promotions conducted for Gits Food Products Pvt. Ltd. The report includes an executive summary, introduction to the food processing industry and company profile, research methodology, data analysis and findings from retailer and consumer surveys, limitations, conclusions, and recommendations.
F.m.c.g.
Fast-moving consumer goods (FMCG) are consumable products like packaged food items, beverages, toiletries, and household items that are sold quickly and at relatively low costs. FMCG is the fourth largest sector in the Indian economy, with a total market size of Rs. 60,000 crores and generating employment for three million people. FMCG products are purchased frequently by consumers and have low prices and short shelf lives from the consumer's perspective, while having high volumes and stock turnover from a marketer's angle.
Presentation on problem and solution of agricultural marketing.
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This document discusses agribusiness management and the importance of good management. It defines agribusiness and outlines its key components and objectives. Agribusiness management is described as a combination of agriculture, business, and management. The 7S framework is presented as a model for agribusiness management. Distinctive features of agribusiness management include the variety of businesses involved and their small sizes. Good management requires skills like technical expertise, conceptual thinking, and human relations.
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Farmers literacy's importance
Farmers in India need to organize themselves through education in order to distribute their products and make higher profits. Educating farmers will give them the confidence to organize distribution networks so middlemen do not erode the profits from crop sales. It will also allow farmers to learn modern farming techniques to increase productivity through pooling land, mechanization, hybrid seeds, irrigation methods, and agricultural research. Education is also important for farmers to properly exercise their rights as citizens through informed voting and understanding legal avenues for problems.
market-led extension to enhance producer share
This document provides an introduction and overview of the topics that will be covered in the second seminar on market-led extension. The seminar will discuss the need to shift the focus of agricultural extension from production-led extension to market-led extension given various global changes. It will cover the concepts, objectives, evolution, and case studies of market-led extension. The roles and functions of extension personnel and use of technologies to provide market intelligence and link farmers to markets will also be discussed.
Rural marketing mod 4 Indian agrochemicals market
India is the 4th largest producer of agrochemicals globally and its agrochemical market is expected to reach $6.8 billion by 2017. The key segments of the Indian agrochemical market are insecticides, fungicides, herbicides, and bio-pesticides, with insecticides accounting for 65% of the market share. However, the Indian agrochemical industry faces challenges such as pest resistance, regulatory pressures to reduce toxicity, low capacity utilization, and high research and development costs.
Management Of Extension System For Agribusiness Development
The document discusses the management of extension systems for agribusiness development in India. It notes that agribusiness includes the businesses involved in supplying farms, agricultural production itself, and marketing farm outputs. It also discusses how the extension system will need to support the commercialization and diversification of agribusiness by farmers. This includes helping farmers cultivate new crops and adopt new technologies. Developing human resources, including the skills of extension workers and farmers, will also be important for agribusiness to thrive. Going forward, the extension system will focus on developing markets for farm products and entrepreneurship in rural areas.
Marketing of agriculture produce in Pakistan By Allah Dad Khan
This document discusses agricultural marketing in Pakistan. It provides definitions of marketing and outlines the current status of agricultural marketing in the country. Farmers currently sell their produce through several methods - directly to traders and shopkeepers in villages below market price, in local markets, or through cooperative marketing which has failed in Pakistan. The document also discusses the essentials of marketing mix, problems in agricultural marketing such as weak competitiveness and role of middlemen, and potential solutions like improved market infrastructure and information. It covers topics like types of risks for producers, components of a marketing plan, and the emergence of market-led extension approaches.
Problem of agricultural marketing in india
The passage discusses the modern farm laws introduced by the Modi government in India to address issues with the existing Agricultural Produce Market Regulation Acts (APMC Acts). The new laws allow farmers to sell their produce outside of state-regulated mandis without taxes and fees, giving farmers more market access and options to get a fair price. This reduces the pressure on farmers by providing a more competitive market outside of the inefficiencies of the APMC system, including interference by middlemen and increasing corruption.
Market led extention
This document summarizes a seminar on converting production-led agricultural extension to market-led extension in India. It discusses how India achieved food self-sufficiency through production-led extension but farmers do not realize good prices. It advocates for market-led extension to enhance farmer incomes by 20-30% through commercialization, cost reduction, exports, and market modernization. A case study shows how the rubber board established producer societies and factories, trained farmers on quality, and increased productivity, processing, and farmer incomes by linking producers to markets.
Itc In rural india
ITC has successfully marketed products in rural India through various initiatives. It established procurement hubs to purchase agricultural commodities directly from farmers and sell products to rural consumers. ITC's e-Choupal program provides IT infrastructure in villages, allowing farmers to check market prices and sell directly to ITC. ITC also operates rural mini-malls selling products at affordable prices. Through these efforts, ITC has increased availability and accessibility of products while benefiting farmers.
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Marketresearchretailerssurveyandsalespromotion 140324113403-phpapp01
Marketresearchretailerssurveyandsalespromotion 140324113403-phpapp01
Presentation on problem and solution of agricultural marketing.
Presentation on problem and solution of agricultural marketing.
Distinctive features of agribusiness management and the importance of good ma...
Distinctive features of agribusiness management and the importance of good ma...
Horticultural crop marketing through modern techniques and approaches
Horticultural crop marketing through modern techniques and approaches
Management Of Extension System For Agribusiness Development
Management Of Extension System For Agribusiness Development
Marketing of agriculture produce in Pakistan By Allah Dad Khan
Marketing of agriculture produce in Pakistan By Allah Dad Khan
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The document summarizes a case study discussion between Akbar Iqbal, an experienced marketer, and Tim Wagner, an HR manager from brand TOMAIKI. Akbar argues that TOMAIKI's offerings do not fit the Indian market as they have not fully researched Indian consumer needs and behaviors. He proposes a marketing solution focusing on deep market research, product evolution tailored to Indian tastes, education, and habit formation to create an "Aha effect" and localize the brand. The discussion emphasizes the importance of understanding local consumer needs and changing lifestyles to successfully enter the Indian market.
Fast food retailing in india case analysis
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1. The document summarizes a study on increasing penetration of Kinley bulk water jars in grocery stores and among residential consumers.
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- India has strong economic growth and demographic dividends that make it an attractive retail destination. Its growing middle class and young population are driving increased consumption.
- The retail sector in India is large but still has low organized retail penetration, presenting opportunities for growth. Modern trade is expanding rapidly at 15-20% annually.
- Factors like rising incomes, GDP growth, and consumer confidence are fueling retail sector expansion in India across categories like apparel, accessories, and mobile phones.
Vivek Dhume Director, Future Group
The document discusses opportunities in the Indian food business as India is undergoing rapid changes. It notes that India has a large population with a growing consuming class that is driving increased consumption of food. Retail is also changing with the growth of organized retail. There are opportunities to meet the demand for foods like dairy, meat, and processed foods by understanding consumption trends, partnering with retailers, and developing integrated food infrastructure like food parks.
Fmcg
This document provides an overview of the fast moving consumer goods (FMCG) sector in India. It discusses key topics such as major players in the domestic and foreign FMCG market, sector opportunities, growth drivers, and market shares of top companies. The FMCG industry is the fourth largest sector in India and contributes significantly to GDP and employment. Major challenges for FMCG companies include competition and improving distribution networks.
Fmcg
subtopics,global scenario,major,domestic,foreign players,growth drivers,impact of FMCG in india,latest scenario,market scenario,major challanges,SWOT analysis.
Unilever presentation
The document discusses key differences in marketing to low-income customers, also known as "Bottom of the Pyramid" customers. It notes that these customers have low and volatile incomes, limiting their purchasing power. As a result, affordability must be central to serving this segment. Additionally, distribution channels may need to be modified to reach low-income customers effectively. The document also discusses product modifications like smaller sizes, as well as promotional channels suitable for this segment like local forms of promotion.
It then assesses whether low-income customers would be a profitable target for Unilever in Brazil, noting potential problems and rewards. While individual buying power is low, the aggregate power is high. A new challenge is achieving low cost
Retail Industry(Gp4)
This document provides an overview of the retail industry in India. It discusses the evolution of retail in India from neighborhood stores to modern formats. It also covers the size and major players of the Indian retail market, challenges faced, global retail leaders, trends in domestic and global retail, and profiles of owners/executives of major Indian retailers like Big Bazaar, Bharti Retail, and Shoppers Stop.
detailed information about pantaloons
This document provides information about the retail sector and Pantaloons, an Indian clothing retail chain. It discusses key details about the Indian retail market size and growth. For Pantaloons, it outlines the company's history and operations, performs SWOT and competitive analyses, describes their product portfolio and marketing strategies, and analyzes their financial performance and organizational structure.
ruraal outreach.pptx
The rural outreach program involves visiting rural communities and farms to collect data on health, wellbeing, social isolation, and community connectedness. The program aims to understand barriers impacting rural communities and provide support in areas like service navigation, convenient times and locations, and non-clinical service delivery. Objectives include identifying effective outreach methods, responding to cultural differences, networking with agencies, structuring programs to address barriers, and developing long-term plans to meet needs. Students conduct research to find problems in rural India and develop engineering solutions to improve livelihoods.
Retail Merchandising
The module will help to draw a relationship between retail merchandising, marketing communication, CRM & retail success. You will also be in a position to predict the impact of changing trends in the Indian market scenario on retail business
Cargill inc case b2 b
Cargill India PVT LTD is examining expanding into business-to-consumer (B2C) space in India by launching a portfolio of food products beginning with edible oils. This would be a strategic change for both Cargill India and its parent company Cargill Inc, which has traditionally focused on business-to-business (B2B) marketing. The head of Cargill India's refined edible oils business must gain approval from the parent company and hire marketing professionals to promote the new brands to Indian consumers successfully. Analyzing the market potential and customer value for Cargill India's products will be important considerations.
Hindustan Unilever Limited Strategy
This document provides an overview and analysis of Hindustan Unilever Limited (HUL). It discusses HUL's history, product portfolio, distribution network, rural market strategies, M&A strategy, core competencies, PESTLE analysis, SWOT analysis, Porter's Five Forces analysis, value chain and other strategic frameworks. Key points include:
1) HUL is India's largest FMCG company with over 80 years of history and 400+ brands including Lifebuoy, Surf Excel, Fair & Lovely, and Vaseline.
2) It has a wide distribution network reaching over 7 million outlets through over 7,000 redistribution stockists.
3) HUL's Project Sh
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Aatma nirbhar Bhaarat
- 2. TITLE Need of ATMA NIRBHAR Bharat to fight with Co-Vid 19 Pandemic
- 3. PURPOSE The aim of the Study is to understand the aspects of being self-reliant India in the 21st century and turning the CO-VID 19 crisis into an opportunity.
- 4. Design/Methodology/Approach • 5 pillars of turning the crisis into opportunity • Method of data collection: Survey System Self Reliance
- 5. Findings • The people might have to compromise on the quality of the local products, people need to understand that, in the time of crisis only the local manufacturers and shops helped in supplying the essential services. • Once local products are consumed and promoted it can be taken on a higher level.
- 6. Practical Implication • The manufacturers shall start working on the quality of product and there is a need for improved supply chain management.
- 7. Social Implication • The people will start believing in made in India products, the local markets will have new opportunities • There is potential of rise in employment • Local products which are undervalued might have the chance of going global.