1. Fashion For All
AaRoNg

2.  Sakif
 Ezat
 Nishat
 Ridita
 Pappu

3.  Briefly describe the product or service, the user problems it
solves, and the audience for which it is intended.
 Outline different models available.

4. AARONGmeans“villagefair”.Itis themostpopularlifestyleretailchainin
Bangladesh.Thisbrandwas establishedin1978by anorganizationwhichis
BRAC.AARONGoperatesproductionunitsinruralandsemi-urbanareas
as a partof itssocialenterprisemodelprovidesthemarketlinkagethrough
itsretailoutlets.Today,AARONGhas15 retailstoresacrossBangladeshand
over100 fashionandlifestyleproductlines.

5. Make
The Leading Brand in
Bangladesh
In 5 years

6. 0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
2012 2013 2014 2015
Statistics AaRoNg
Sells Rate
Profit

7. Men’s
22%
Women’s
30%Children
14%Home Décor
7%
Non Textile
8%
Jewellery
7%
Leather
8%
Beauty
6%
Sales Percentage
Men's
Women's
Children
Home Décor
Non Textile
Jewellery
Leather
Beauty

9. Understanding the strength and weakness of an
organization and identifying both the opportunities
and threats. Then analyzing and taking correct
initiatives to overcome weakness and face the
threats and to take proper advantage of
opportunities and strength to develop an
organization is known as SWOT analysis.
What is SWOT analysis?

10. Strengths
Weaknesses
Opportunities
Threats

11. Positive Negative
Internal
STRENGTH
S
WEAKNESS
W
External OPPORTUNITY
O
THREAT
T

12. Strengths
Characteristics of the business or
project that give it an advantage over
others.
Weaknesses
Characteristics that place the business
or project at a disadvantage relative to
others.

13. OPPORTUNITY
Elements that the business or project
could exploit to its advantage.
Threat
Elements in the environment that could
cause trouble for the business or
project.

14. SWOT
ANALYSIS

16. Leading brand reputation.
Production quality.
Innovative.
STRENGTHS

18. WEAKNESSES
Limited Budget in R& D.
Higher Closing inventory.

20. Opportunities
International Market.
Cultural Events.

22. Threats
Small but more competitors.
Price war with competitors.
Recession.

23. Recommendations

24. Increasing Sponsorships.
Innovative Decorations Items.
Short
Term

26. Long
Term
Unused Products Distribution.
Adjust Production.

28. Alternatives
Change The Display Of All
Branches.
Innovative Decorations Items.
Food Corner

29. Fashion Is Aarong
Style Is You.
There We Are For You

30. Any Doubts?