1. MICHAEL D. STANFORD
Los Angeles, California
323-570-4641
MDStanford@live.com
MERCHANDISING/PRODUCTION/DEVELOPMENT
Versatile industry executive with extensive management experience, including operations control,
project management and vendor management. Global thinker with a demonstrated history of
efficiency improvements, cost reductions, procedural streamlining and continued operational
efficiency. Effective under pressure in situations demanding autonomous decision making, as well as
working with consensus based objectives. Proven team player with the ability to motivate, inspire,
empower and build successful teams.
CAREER PROGRESSION
INDEPENDENT CONSULTANT 2010 – PRESENT
CONTRACT SOURCING, PRODUCT DEVELOPMENT, MERCHANDISING, PRODUCT
MANAGEMENT AND SUPPLY CHAIN
SAMSONITE / REEBOK: Under Samsonite’s license developed and sourced
Reebok casual bag/Back To School/Cross Fit bag categories. Category generated
$6m revenue in its initial season.
STANCE: Sourced and developed product for pending men’s underwear launch.
Researched and qualified vendors/raw materials suppliers. Sourced sustainable fiber
manufactured from sour milk (casein). Led innovation exploration for seamless
apparel.
PELICAN PRODUCTS: Ideated, developed and sourced luggage line for premier
tactical brand, fusing water-permeable encasement with carry-gear technology.
Facilitated Pelican’s first Asia development project.
https://www.youtube.com/watch?v=0zb0kLUZg0s
BOSE: Sourced and developed companion armband for co-branded sports ear bud
launch. Worked and monitored production facility through compliance audits.
Product surpassed projected sales by 700%. Based on under-forecasts, managed
factory and raw materials suppliers directly in order to keep pace with demand and
maintain scheduled fulfillment. https://www.youtube.com/watch?v=hwXCICLF0Uk
LIFEWORKS TECHNOLOGY GROUP: Established white space, managed all
facets of product line creation for major Wal-Mart retailer in mobile accessories
category. The collection is being currently sold at Staples Canada, HH Greg and
Meijer.

2. TYLT: Developed and sourced wearable technology backpack for Tylt / Technocel,
integrated with a chargeable battery capable of powering three separate devices
simultaneously. https://www.youtube.com/watch?v=cj1OYbWy7So
INVERSION BELT: Sourced and developed orthopedic medical device for
Kickstarter campaign. Inversion Belt has partnered with Relax The Back stores, and
is currently sold at retail in North America.
https://www.youtube.com/watch?v=mqwTQJ9R3dw
MacHENRY’S UNDERWEAR: Developed, sourced and managed logistics for
start-up men’s underwear brand. Launching in 2016.
BELKIN IDG, HOLLYWOOD, CA 2007 – 2010
PRODUCT DEVELOPMENT MANAGER / PROGRAM MANAGER
• Established, implemented and managed internal seasonal calendars based on major
retailer re-sets and technology transitions (apple) for Belkin’s soft goods, hard goods and
lap at home categories.
• Managed global design and product creation resources against seasonal and regional
deliverables.
• Discovered and qualified new vendors based on seasonal product requirements.
• Managed Asia QC and development teams (direct reports).
• Responsible for ensuring and enforcing company’s margin requirements.
• Evaluated and resolved technical feasibility, design optimization and production issues.
• Directly responsible for materials management vs forecasts.
NIKE, BEAVERTON, OR 2000 – 2007
SENIOR DEVELOPER, NIKE BAGS
• Managed portfolio of $60M seasonally
• Lead developer for all world cup / athlete-specific product (Lebron James, Marion Jones).
• Lead developer for innovation / technology category.
• Lead developer for Nike ACG category.
• Managed internal team of category developers (direct reports).
• Managed Asia-based team of developers, coordinators and qc (dotted line).
• Overall Nike bags team grew retail sales projections category from $40m year to $350m.
adidas AMERICA , PORTLAND, OR 1994-2000
SOURCING MANAGER Managed adidas America’s West Coast factory base and supply
chain.
EDUCATION B.A., PORTLAND STATE UNIVERSITY, PORTLAND, OR

3.
Conceptualized, developed and sourced bag / luggage
line for Pelican Products, a premier tactical casing brand.
Fused Pelican’s proprietary water-permeable casing with
carry gear technology to create company’s bag +
luggage business unit.
Through Samsonite’s license, sourced
and developed all Reebok casual bags
for Reebok Company Store, Back To
School and Cross Fit.

4.
Supported Reebok’s initial Cross Fit
product offering.
Developed, sourced and managed
factories / raw materials suppliers for
pending men’s underwear launch
(Holiday 2015)