These slides were presented during the SEMrush webinar "Advanced PPC #6: Level Up Your Facebook Advertising". To view video and transcript, go to https://www.semrush.com/webinars/advanced-ppc-6-level-up-your-facebook-advertising-strategy/

1. Level Up Your Facebook
Advertising

2. AGENDA
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3. Pixel

4. Why Use The Pixel?
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5. Use 1st Party Cookies & Advanced Matching

6. Conversion
Campaigns

7. Traffic Campaigns
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Conversion Campaigns
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8. Conversion Campaigns
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9. Audiences

10. Audience Options - Pixel
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11. Audience
Options
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12. Campaign
Budget
Optimization

13. Campaign Budget Optimization
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● Facebook is sunsetting ad set
budgets September 2019

14. Campaign Budget Optimization
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15. Bidding and
Automated
Rules

16. Bidding
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17. Automated Rules
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18. Breakdown
Effect

19. Breakdown Effect
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20. Breakdown Effect
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21. Breakdown Effect
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22. Breakdown Effect

23. Breakdown Effect
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24. Breakdown Effect
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