- Brand Indicators for Message Identification (BIMI) allows senders to display their verified logos or icons in the email clients of some major email providers like Gmail and Outlook. It aims to help users easily identify legitimate emails from brands.
- The use of DMARC has increased significantly since 2015, with over 4.4 million active DMARC records now, but the majority are still set to "p=none". BIMI adoption is still low with under 10,000 records including links to verified logo certificates.
- The IETF is working on standards to improve email authentication and security through protocols like DMARC, DKIM, ARC, and a proposed transition to more secure algorithms