The document discusses conventions for horror film trailers and teasers. It covers typical lengths, editing styles, sound design, narrative structure, characterization, title placement, and other elements. For their own teaser trailer about two YouTubers exploring a haunted forest, the authors considered conventions from films like Scream, Blair Witch, and Get Out. They aimed to create mystery and tension without revealing too much of the plot. Location, lighting, colors, props, and a simple storyline were employed to effectively set the horror genre and intrigue audiences.

2. LENGTH
THE TYPICAL LENGTH OF THE TEASER
TRAILER IS 1:30. A TRAILERS CONSIST OF
SELECTED SHOTS FROM THE FILM BEING
ADVERTISED. A TRAILER HAS TO ACHIEVE
THAT IN LESS THAN 2 MINUTES AND 30
SECONDS. A TEASER WILL HAVE THE SAME
SHOT AS A TRAILER BUT NOT AS DETAILED
AND WON'T HAVE A LOT OF SUBTEXT WITHIN
IT. HOWEVER OUR ONE IS DIFFERENT AS IT
REACHES 54 SECONDS HOWEVER
SOMETHING WE LOOKED AT FOR
INSPIRATION WHEN MAKING IT, WAS THE
SCREAM TEASER TRAILER AS IT HAD THE
SAME LENGTH AND IT SHOT AND TO THE
POINT. IT WAS ALSO A HORROR FILM.
EDITING STYLE
THE STYLE OF EDITING IN A TEASER
TRAILER WOULD BE FAST PACE. BECAUSE
IF THE AUDIENCE ARE SHOWN TOO MUCH
FOOTAGE THEY MIGHT GET AN IDEA OF
WHAT THE FILM IS ABOUT AND THEREFORE
NOT BOTHER WATCHING IT. THIS CREATES
MYSTERY. THE USE OF STRAIGHT CUTS ARE
USED USUALLY DEPENDING ON THE GENRE
IT MIGHT HAVE SPECIAL EFFECTS. THIS IS
SOMETHING WE USED IN OUR TEASER. AS
THIS IS SOMETHING DONE IN A HORROR
TRAILER AS IT MAKES IT MORE DRAMATIC.
WE AGAIN USED THE TRAILER SCREAM TO
HELP US DO THIS AS THIS WAS SOMETHING
WE AIMED FOR.
SOUND
THE USE OF BOTH NON-DIEGETIC / DIEGETIC SOUND
WAS USED IN OUR TRAILER TO ENGAGED AND
EXCITE THE AUDIENCE FOR THE FILM. IT
CREATES TENSION AND BUILDS UP THE STORYLINE. IT
MAKES EVERYTHING FLOW TOGETHER.
DIEGETIC SOUNDS LIKE VOICE SOUND EFFECT LIKE
CARS BIRDS ECT AND NON-DIEGETIC LIKE MUSIC AND
VOICEOVERS ECT. IF THERE WAS NO SOUND IT
WOULD BE INTERESTING AND
THE AUDIENCE WOULDN'T BE ENGAGED.
THIS IS WHY WE USED A SOUNDTRACK TO AGAIN
ENGAGE THE AUDIENCE WE USED SOUND BRIDGES
WHEN TRANSITIONING INTO ANOTHER SHOT.

3. NARRATIVE
THE STORYLINE IS SIMPLE AND DOESN'T GIVE TOO MUCH WAY. WHICH IS
SOMETHING I BELIEVE MY GROUP DID. IT ALLOWS THE AUDIENCE TO SEE
WHAT THE FILM HAS TO OFFER AND GET THEM EXCITED. SEEING AS
OURS IS A HORROR WE MADE SURE THAT AT THE END WE HAD A JUMPY
PART AS THIS IS SOMETHING IT HAS. IT ENGAGES THE AUDIENCES AND
HAS THEM DRAWN IN. FILMS I LOOKED AT WERE BLAIR WITCH AND THE
BYE BYE MAN. THESE HELPED US FIND WAY TO SHOW THE FILM WITHOUT
GIVING TOO MUCH AWAY.
CHARACTERS
THE CHARACTERS SHOWN IN THE MAIN CHARACTER DEPENDING ON
THE GENRE BUT IN A ACTION FILM IT WOULD BE THE HERO THEN
HIS HELP. THE VILLAIN AND MAYBE HIS FRIENDS. OR A
FAMILY MEMBER. HOWEVER IN OUR WE SHOULD THE TWO
YOUTUBERS AND THE VILLAIN BUT WE DON’T GIVE MUCH AWAY .
CHARACTERS HAVE A HUGE PART IN A TRAILER AND DRAW THE
AUDIENCE IN.

4. FILM TITLE
OUR FILM TITLE ISN'T AT THE END BUT IT IS CLOSE TO IT . THIS IS
TO CREATE TENSION AND BUILD UP TO THE ENDING. I THINK THAT
IT IS DONE SO THAT WHEN ALL THE GOOD SCENES HAVE COME
THEY WANT THE AUDIENCE TO BE IN SHOCK AND BE EXCITED FOR
THE FILM. THIS IS WHAT WE HAVE TRY TO DO. FILM LIKE IT , GET
OUT ETC ARE FILM WE LOOKED AT TO GET THIS LOOK.
KEY INFORMATION
THE DATE OF THE FILM COMING OUT. AS WELL AS SOCIAL MEDIA
PLATFORMS E.G. FACEBOOK AND TWITTER. AS WELL AS BEING
ABLE TO SEE THE FILM IN 3D OR IMAX. IT SAYS THE DIRECTORS
NAME AND THE ACTORS TOO. HOWEVER THIS IS SOMETHING WE
DIDN’T DO. WE JUST SAID IT WAS COMING OUT SOON. AND
MENTIONED THE PEOPLE IN THE PRODUCTION FOR THE FILM. BUT
SEEING AS IT IS A TEASER WE DON’T WANT TO GIVE TOO MUCH
AND LEAVE THE AUDIENCE WANTING MORE.

6. GENRE CONVENTIONS
WHEN LOOKING AT THE NARRATIVE FOR
HORROR IT CONSISTS OF A CREEPY AND
SCARY LOOKING VILLAIN OUT TO KILL
PEOPLE. FOR OUR FILM WE MADE SURE IT
WAS EASY TO UNDERSTAND THIS IS WHY
OUR STORYLINE WAS SIMPLE AND TO THE
POINT IT FOCUSES ON TWO YOUTUBER
THAT GO THE WOODS THAT IS SAID TO BE
HAUNTED. WE LOOKED AT MANY
EXAMPLES SUCH AS, SCREAM, BLAIR
WITCH, IT, GET OUT TO FIND DIFFERENT
AND INTERESTING WAYS. WE USED THE
YOUTUBE AS OUR SELLING POINT AS THIS
MADE IT DIFFERENT FROM OTHER FILM. IT
USUALLY FEATURES A GROUP BUT WE
MADE IT 2 GIRLS.
HORROR
CHARACTERS
THE MAIN PROTAGONIST,OFTENTHE
“VICTIM/HERO” OF THE MOVIE. THE VILLAIN, OFTEN
A MONSTER,MUTATED FREAK, ALIEN OR SERIAL
KILLER. OUR LEAD IS A FEMALE WHICH IS
DIFFERENT AS MOST HORROR FILMS HAVE A LEAD
MALE. WE MADE SUREOUR FEMALES WEREN'T
SEXUALIZED AND CAME ACROSS STRONG.FROM
LOOKING AT OTHER TRAILER WE SAW THAT MOST
HORROR FILMS NOWADAYSFEATURE A
DEMONEG INSIDIOUS,PARANORMAL ACTIVITY. IT
LOOKS DIFFERENTAND IT WAS EASIER FOR US TO
SHOW THIS. IN TRAILER YOU CAN TELL WHO THE
MAIN CHARACTER IS GOINGTO BE,IN THE FILM
DON’TBREATHETO USE OF A CLOSE OF THE GIRL IN
THE BEGINNINGSETSTHE SCENEAND ALLOWS THE
AUDIENCE TO KNOW WHO IS THE MAIN FOCUS AS
SHE GET A LOT OF CAMERA TIME.
WHEN LOOKING AT SETTING AND
LOCATION, WE MADE SURE OUR
LOCATION WAS CREEPY AND SET
THE MOOD. THIS IS WHY WE MADE
SURE WE USED THE WOODS AS
THIS WAS OUR STORYLINE AND IT
WAS EASY FOR US TO PORTRAY
THIS. THE FILM BLAIR WITCH
HELPED US A LOT WHEN
CREATING OUR TEASER AS
LOCATION IS VERY IMPORTANT IT
GIVES THEM A UNDERSTANDING
OF WHERE THE PLOT WHERE TAKE
PLACE. A FILM LIKE JAWS IS A
GREAT EXAMPLE AS THE BEACH IS
WHERE ALL THE HORROR
HAPPENS IT HELPS GIVE THE
NARRATIVE BUT DOESN’T GIVE
TOO MUCH AWAY. US USING THE
WOODS HELPED THE AUDIENCE
UNDERSTAND THE PLOT BETTER.
ICONOGRAPHY
WE LOOKED A LOT AT THE COLOR AS THIS MAKES A
HORROR FILM DIFFERENT. THE USE OF LOW KEY
LIGHTING SETS THE MOOD AND ALLOWS THE
AUDIENCE TO BE ENGAGED WHICH IS
SOMETHING WE TRIED TO DO. WE USED THE
COLOR BLACK WHITE AND RED. AS THESE
COLORS TOGETHER CONVEY POWER, EVIL,
BLOOD, FEAR ETC. AN EXAMPLE OF THIS WOULD
BE THE WRONG HOUSE AS EVEN IN DAYLIGHT THE
STILL HAS A WAY OF BRINGING IN LOW KEY
LIGHTING. FOR EXAMPLE THE WAY WE EDITED
THE TEASER IT LOOKS DARK THROUGHOUT AND
THE TEXT IS LOOKS AS THIS STANDS OUT BUT
WORKS WELL WITH EVERYTHING EG IF WE HAD
YELLOW IT WOULDN'T WORK WELL. THE USE OF
PROPS IS HUGE AS THIS HELPS ESTABLISH THE
FILM WE ARE MAKING EG OUR COSTUME THE USE
OF HAVING OUTDOOR CLOTHING AS OUR
CHARACTER ARE CAMPING WE DID RESEARCH IN
WHAT THEY SHOULD WEAR AS WE WANT THE
AUDIENCE TO KNOW WHAT THE CHARACTERS
ARE DOING.

7. INSTITUTIONAL
CONVENTIONS
POSTER – OUR POSTER IS BRITISH INDEPENDENT FILM SO
WE MADE SURE THAT AS OUR ACTOR WOULDN’T BE HUGE
STARS NOT TO PUT THEIR NAMES ON TOP. EG SHAUN OF
THE DEAD AS IT JUST PUT THE FACE OF ACTORS ON THE
POSTER. THIS IS WHY I MAIN IMAGE WOULD BE OUR
SELLING POINT. THIS IS WHY OUR MAIN IMAGE OF THE
WOODS WOULD ATTRACT OUR AUDIENCE IT IS PLACED IN
THE CENTRE. WE DIDN’T ADD ANY FILM AWARDS OR
REVIEWS WHICH COULD BE SEEN AS BAD AS HOW DO
PEOPLE KNOW IF THE FILM IS ANY GOOD. THE TITLE IS IN
MIDDLE AND COLOR HAVE DEEPER MEANINGS. EG THIS IS
ENGLAND THE COLORS REPRESENT THE BRITISH FLAG AND
SUGGEST UNION. THE FILM COMPANY WE PUT AT THE
BOTTOM SO PEOPLE KNOW WHO IS BEHIND THE MOVIE.
USUALLY IT HAS THE DATE IT COMES OUT BUT WE PUT
COMING SOON, AS THIS CAUSES SUSPENSE. THE POSTER
THAT HELPED US A LOT WAS THE BLAIR WITCH AS THIS
WAS THE KIND OF LOOK WE WANTED AS IT DIDN’T HAVE
THE ACTORS NAME BUT IT DID HAVE A TAGLINE WHICH WE
DIDN’T HAVE BUT I DON’T THINK THIS CHANGED THE LOOK
OUR POSTER OR MADE A HUGE DIFFERENCE. THE IMAGE
SPEAKS FOR ITSELF. BUT WE DID HAVE SOMETHING IN
COMMON WITH MOST POSTERS IN HORROR AS IT DIDN’T
HAVE THE ACTOR BUT THE SETTING THIS ENGAGES THE
AUDIENCE.
HORROR
MAGAZINE –SEEINGAS OUR IS A INDEPENDENTWE DIDN’TPUT IT ON A BRITISH MAGAZINE EG SIGHT
SOUND. WE USEDA HIGHER MAGAZINE BRAND EG EMPIRE AS THIS WOULD REACH ALL AUDIENCE AROUND
THE WORLD AS HUGE MOVIE FILMS FEATURE ON THE MAGAZINE. THE MAIN ACTORS FEATURE AT THE FRONT
WHICH IS WHAT WE DID AND MADE SURE THE CHARACTER LOOKED LIKE THEIR CHARACTERS WITH
MAKEUP AND COSTUME. THE USE OF SELL LINES SEEINGAS IT’S A HIGH END MAGAZINE WOULD FEATURE
HUGE CELEBSBUT INSTEAD WE USEDRANDOM NAMES.WE HAD THE MASTER HEAD TO MAKE IT LOOK THE
PART AS CREATING OUR OWN WOULD HAVE BEENHARD. WE CHANGE UP THE MAGAZINE AS HORROR FILMS
DON’T FEATURE ON EMPIRE. A GREAT EXAMPLE WOULD BE THE MAGAZINE COVER TRAINSPOTTINGAS THIS
WAS A BRITISHINDEPENDENTFILM BUT IT FEATURED ON EMPIRE. BUT THE FILM HELL BOY IS A HORROR
AND FEATURES ON EMPIRE WHICH HELPED US BACK UP OUR RESEARCH AND PLANNING.
TEASER – LASTLY SEEING AS OUR TEASER IS A
INDEPENDENT IT WOULDN’T FOCUS ON THE ACTORS BUT ON
THE STORYLINE E.G. SHAUN OF THE DEAD. WE DIDN’T PUT THE
ACTORS NAME AS THEY ARE UNKNOWN BUT THE STORYLINE
IS OUR SELLING POINT AND MAKES THE AUDIENCE ENGAGED.
THE SOUNDTRACK WOULDN’T FEATURE A HUGE ARTIST. FOR
OUR SOUNDTRACK WAS CREATED ON GARAGE BAND.