This document outlines the sections and content required for a flat plan and rationale assignment, including a billboard, magazine pages, and website. The rationale should cover fonts, color scheme, images, layout, and language for each. Additionally, it should include research on similar products, photoshoots, inspirations, target audiences, and a timeline. The goal is to plan and provide rationale for a magazine, billboard, and website through thorough research, planning, and analysis.

1. FLAT PLANS AND
RATIONALES
• Flat plans – 1st four pages of a magazine
• 1 Billboard
• 3 pages for website (home and two hyperlinked pages)
• Could use subheadings in your rationales to cover each
section:
• Fonts
• Colour scheme
• Dominant image
• Sub images
• Layout
• Language and register

2. RATIONALE
• Shot size
• Angle
• Mise-en-scene (lighting, costume, hair, make up,
setting/location, facial expression, pose etc.)
• Fonts – mention specifically for masthead, mainsell etc.
• Colour scheme
• Overall layout
• Framing/composition
• Language and register

3. SIMILAR PRODUCTS
• Competition and how you will compete
• Difference between national and regional magazines

4. PHOTOSHOOT
• Location scout
• Recce (Moodle)
• Photoshoot planning (Moodle)
• Contract
• Communication with model L4
• Final costume/make up/hair/props ideas

5. INSPIRATIONS
• Magazine
• Billboard
• Website
• Images – dominant and sub images
• Costume/hair/make up/props
• Colour schemes
• Fonts
• Masthead name ideas

6. DECONSTRUCTIONS
Complete and detailed
Magazine
Billboard
Websites
All with images

7. POTENTIAL TARGET
AUDIENCE
Interview and planning for interview
Reader profile
Audience profile
Survey example either blank or complete
Pitch Feedback
Comment on how T.A research has helped with your ideas

8. RECREATION
Billboard
Front cover
Comment on how it has helped you.
What will you do better next time?

9. TIME MANAGEMENT
Calendar
Target setting