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SEO News from Feb 2015
By : Saijo George
Twitter : @Saijo_George Web : saijogeorge.com
.. and you are ?
• I am Saijo George. I work as an internet marketer at Envato , the folks
behind sites like ThemeForest.
New Project
Help Me Build . IO
Twitter : @Saijo_George Web : saijogeorge.com
Twitter : @Saijo_George Web : saijogeorge.com
• Google Now Cards show 3rd party apps, limited to Android devices
and limited partners for now, might expand to include other apps. via
Twitter : @Saijo_George Web : saijogeorge.com
• QUESTION : Algo / Manual penalty? Reconsideration Request
documentation updated.
• KG action links – probably a test.
• Google SERP Mortgage Calculator
Twitter : @Saijo_George Web : saijogeorge.com
• Real-time Google Search powered with Twitter data is coming back?
Bloomberg
• Google update : brand keyword related ?
• Custom KG entries for health & medical queries
Twitter : @Saijo_George Web : saijogeorge.com
Google suggest wild card : * or _ will work, you can also use them
multiple times.
• Title Tags & H1s should be the same for Google News (not for Search)
Twitter : @Saijo_George Web : saijogeorge.com
Search Carousels for mobile google.com users to surface high quality,
fresh/popular content for specific queries.
Twitter : @Saijo_George Web : saijogeorge.com
Google My Business adds a mandatory primary category - all locations
of a business must share the one category that best represents the
business. You can also tell Google which images to use in your listing.
Twitter : @Saijo_George Web : saijogeorge.com
Google is also testing ( with select partners ) the ability for businesses
to offer live chats.
Twitter : @Saijo_George Web : saijogeorge.com
• Google testing slow label on mobile devices
• Mobile Friendly officially becomes a ranking
factor
• significant impact on mobile SERP in all region (April
21st )
• app indexing will also be a ranking factor for logged in
users who has the app installed ( Android only )
Twitter : @Saijo_George Web : saijogeorge.com
ADSENSE / ADWORDS
• Mute Ads moves content up
• Google releases an infographics that shares some interesting
AdSense data.
• Adwords Tracking URLs will be updated on July 1st 2015 ( more
templated options instead of landing page / tracking ). You don’t lose
data on changing URL tracking parameters.
Twitter : @Saijo_George Web : saijogeorge.com
• AdWords Editor updated ( 11.0.3 )
• Google will try and auto covert Flash ads to HTML5, you can use
Google Swiffy to do it manually
• AdWords launches Call-Only Campaigns
Twitter : @Saijo_George Web : saijogeorge.com
• Buy ads for your apps on Google Play
Twitter : @Saijo_George Web : saijogeorge.com
• Facebook ads Ad Relevancy Score – lower cost of reaching people,
optimize running campaign. Based on +/- feedback on ads.
• Facebook launched Product Ads
Twitter : @Saijo_George Web : saijogeorge.com
• Pinterest force disables affiliate links
from select networks VentureBeat
• Bing adds an AdWords Import Tool
• Twitter announced syndicate
Promoted Tweets with Flipboard
(@flipboard) and Yahoo! JAPAN . They
also announced quick promote and
video tweets and group DM.
• Amazon launched a Giveaway Tool
Twitter : @Saijo_George Web : saijogeorge.com
Twitter : @Saijo_George Web : saijogeorge.com
Twitter : @Saijo_George – I usually tweet about #SEO and #design
Site : saijogeorge.com
Twitter : @Saijo_George Web : saijogeorge.com

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SEO News from Feb 2015 by Saijo George

  • 1. SEO News from Feb 2015 By : Saijo George Twitter : @Saijo_George Web : saijogeorge.com
  • 2. .. and you are ? • I am Saijo George. I work as an internet marketer at Envato , the folks behind sites like ThemeForest. New Project Help Me Build . IO Twitter : @Saijo_George Web : saijogeorge.com
  • 3. Twitter : @Saijo_George Web : saijogeorge.com
  • 4. • Google Now Cards show 3rd party apps, limited to Android devices and limited partners for now, might expand to include other apps. via Twitter : @Saijo_George Web : saijogeorge.com
  • 5. • QUESTION : Algo / Manual penalty? Reconsideration Request documentation updated. • KG action links – probably a test. • Google SERP Mortgage Calculator Twitter : @Saijo_George Web : saijogeorge.com
  • 6. • Real-time Google Search powered with Twitter data is coming back? Bloomberg • Google update : brand keyword related ? • Custom KG entries for health & medical queries Twitter : @Saijo_George Web : saijogeorge.com
  • 7. Google suggest wild card : * or _ will work, you can also use them multiple times. • Title Tags & H1s should be the same for Google News (not for Search) Twitter : @Saijo_George Web : saijogeorge.com
  • 8. Search Carousels for mobile google.com users to surface high quality, fresh/popular content for specific queries. Twitter : @Saijo_George Web : saijogeorge.com
  • 9. Google My Business adds a mandatory primary category - all locations of a business must share the one category that best represents the business. You can also tell Google which images to use in your listing. Twitter : @Saijo_George Web : saijogeorge.com
  • 10. Google is also testing ( with select partners ) the ability for businesses to offer live chats. Twitter : @Saijo_George Web : saijogeorge.com
  • 11. • Google testing slow label on mobile devices • Mobile Friendly officially becomes a ranking factor • significant impact on mobile SERP in all region (April 21st ) • app indexing will also be a ranking factor for logged in users who has the app installed ( Android only ) Twitter : @Saijo_George Web : saijogeorge.com
  • 12. ADSENSE / ADWORDS • Mute Ads moves content up • Google releases an infographics that shares some interesting AdSense data. • Adwords Tracking URLs will be updated on July 1st 2015 ( more templated options instead of landing page / tracking ). You don’t lose data on changing URL tracking parameters. Twitter : @Saijo_George Web : saijogeorge.com
  • 13. • AdWords Editor updated ( 11.0.3 ) • Google will try and auto covert Flash ads to HTML5, you can use Google Swiffy to do it manually • AdWords launches Call-Only Campaigns Twitter : @Saijo_George Web : saijogeorge.com
  • 14. • Buy ads for your apps on Google Play Twitter : @Saijo_George Web : saijogeorge.com
  • 15. • Facebook ads Ad Relevancy Score – lower cost of reaching people, optimize running campaign. Based on +/- feedback on ads. • Facebook launched Product Ads Twitter : @Saijo_George Web : saijogeorge.com
  • 16. • Pinterest force disables affiliate links from select networks VentureBeat • Bing adds an AdWords Import Tool • Twitter announced syndicate Promoted Tweets with Flipboard (@flipboard) and Yahoo! JAPAN . They also announced quick promote and video tweets and group DM. • Amazon launched a Giveaway Tool Twitter : @Saijo_George Web : saijogeorge.com
  • 17. Twitter : @Saijo_George Web : saijogeorge.com
  • 18. Twitter : @Saijo_George – I usually tweet about #SEO and #design Site : saijogeorge.com Twitter : @Saijo_George Web : saijogeorge.com