The document discusses recent changes Google has made to Google Instant, Google Maps/Places, Google Preview, and mobile search. It provides tips on how to optimize websites and advertising campaigns in response to these changes, such as focusing on 1-2 word keywords, improving Google Maps listings, optimizing landing pages for Google Preview, and developing mobile-friendly content. Additionally, it advertises related training programs and services offered by the company.

1. How to Use RecentGoogle Changesto Get on Page OneFebruary, 2011Joe Bavonese, PhD Uncommon Practices www.uncommonpractices.com (800) 940-0185

3. Google Maps/Places

4. Google PreviewWe’ll discuss how these Changes affect Search Engine Optimization (SEO) and Google AdWords (Pay Per Click Advertising) – and the opportunities they present for greater referrals

6. Google Instant lets users type a query and see results without hitting the ENTER key

8. Sample search using Google Instant on the next slides

10. It returns very high frequency search results based on its database of searches

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17. Even though people might have a search phrase in mind,they now often abandon their phrase when search results begin to appear on the screen

19. A more paranoid, conspiratorial perspective: Google is telling us how to think

20. Peopleare rewarded and reinforced for typing less

24. more Impressions occurring instantly

29. When starting a new website, use domain names with high frequency keywords – or register a new name and redirect it to your existing website

31. Diversify your online presence and traffic sources, using

32. video

33. articles

34. pay per click ads

35. mobile search

37. Eliminate keywords that have less than 1 click every 300 impressions or a Click Through Rate under 0.3%

39. Use other pay per click services such as Microsoft Bing and Facebook

42. You should create a business listing and verify it with Google – and it’s FREE to do so – go to:http://www.google.com/places Ignore “Hotpot” and click on “Places for Business”

44. You should put as much information in your listing as possible (photos, videos, office hours, etc.)

46. You should put as much information in your listing as possible (photos, videos, office hours, etc.)

48. You should put as much information in your listing as possible (photos, videos, office hours, etc.)

52. A Tag can highlight your website, a coupon, a photo or a video

57. People who text frequently are prime users of mobile search

59. People who text frequently are prime users of mobile search

61. People who text frequently are prime users of mobile search

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65. The Visual Appeal of your Home Page is now critical in getting the click

68. If you want to learn how to do SEO yourself, take Joe’s Website Success Strategies six-week program which begins Feb. 10th

70. Anyone listening to this call can receive a 20% discount on any of these services by typing in a special keyword in the coupon field