How to manage client expectations when they have unrealistic goals (specifically in this case an ‘impossible keyword’). Presented by Jess Maloney, Open Partners at DRINK Digital Nottingham, Thursday 29th September 2022.
12. #DRINKDigital @JessicaMal_
◆ They’ve got a TV ad live that says search for
‘KEYWORD’ and they don’t currently rank for it.
◆ The ‘higher-ups’ are demanding they rank for the
◆ They think SEO is as ‘easy’ as PPC.
20. #DRINKDigital @JessicaMal_
◆ Do the results align with their product or service?
◆ Is there one clear result or is it mismatched?
◆ Is there one brand who dominates the SERP?
◆ Do the results encourage clicks?