Technologies for online news publishers to maximise the value of their unique visitors: intelligent advertising, alerting and decision support system for newsrooms, audience analysis and profiling. We help publishers increase readers' engagement with their websites and grow revenue streams.

1. Intelligent technologies for
optimized content delivery
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Neodata
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2. § Founded
in
2003
with
an
emphasis
on
data-­‐mining
and
ad-­‐serving
• 35
full-­‐Cme
employees
in
Catania,
Milan,
Belgrade
&
Los
Angeles
• Awarded
FIT
innovaCon
fund
prize
(€
450k)
in
April
2011
• Closed
€2.5M
VC
round
to
support
worldwide
expansion
in
Dec.
2011
§ Serves
around
20%
of
Italy’s
online
adverCsing
“Neodata is a partner, not a supplier”
– La Repubblica
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3. 3
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4. 4 Copyright
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5. Take advantage of the many revenue streams that individuals can provide
User
response
to
solicitaCons
and
E-commerce Purchases
engagement
with
content
$
App Downloads
Subscriptions
User Data
$
Advertising
$
Deployment
of
Paywall User
response
to
user
data
for
Registrations adverCsing
commercial
or
research
purposes
5 Copyright
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2013
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Neodata
Group,
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6. • IdenCfy
&
categorize
the
individual
user
User
• Classify
the
publisher’s
digital
assets
Content
• Analyze
&
idenCfy
the
best
content
for
the
user
Offer
• Serve
targeted
content
to
the
user
through
the
Delivery
best
channel
User feedback and response is used to continually optimize this process
6 Copyright
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2013
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Neodata
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7. Data
Sources
WEB
User
Behavior
Demographics
BROWSING
MOBILE and
APP
BROWSING
PAY TV
SET TOP BOX
Normalization SMART TV
Engine
XBOX and
Content
Interests
other devices
CRM DB
DEM
Inference
Customer
Base
Engine
Social activity
DB
meta
info
ContenuC
7 Copyright
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2013
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Neodata
Group,
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8. Data
Sources
WEB
BROWSING
MOBILE and
APP
BROWSING
PAY TV
SET TOP BOX
SMART TV
XBOX and
other devices
ANALISI
DEI
CONTENUTI
CRM DB
• SemanCc
Analysis
• ClassificaCon
into
DEM
DB
meta
info
commercial
Contents
categories
• CorrelaCons
Social activity
• …
8 Copyright
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Neodata
Group,
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9. Audience
Recommenda4on
widgets
Analysis
to
address
a
variety
of
engagement
clustering
and
profiling,
objecCves
–
delivery
is
customizable
down
to
individual
level
down
to
individual
level
E-commerce
Purchases
Subscriptions
Downloads
Paywall
simulator
VideoMax
App
RecommendaCon
widget
to
predict
impact
of
to
grow
video
ad
paywall
adopCon
on
User Data inventory
audience
behavior
Advertising
Paywall
Registrations ad.agio
intelligent
adver4sing
XY
Factor
a
customizable
ad
server
for
gender
definiCon
targeted
adverCsing
on
any
device,
-­‐
widget
including
set
top
boxes
Newscurve
AlerCng
and
recommendaCon
system
to
opCmize
website
layout
and
increase
engagement
with
content
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Neodata
Group,
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10. 10 Copyright
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Neodata
Group,
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11. § Newscurve
is
a
real-­‐Cme
aler4ng
and
decision
support
system
for
online
publishers
§ How
it
works:
1. Newscurve
records
and
analyzes
the
acCons
of
your
visitors
and
the
performance
of
your
published
content
2. Compares
this
with
the
historical
performance
of
your
site
to
idenCfy
significant
deviaCons
3. Alerts
you
of
important
events
taking
place
on
your
website
by
email,
browser
extension
or
smartphone
applicaCon
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12. § Newscurve
helps
answer
everyday
editorial
quesCons
like:
• What’s
the
best
story
to
move
to
the
homepage
right
now?
• Does
this
story
resonate
with
my
readers?
• Do
I
need
to
provide
minute-­‐by-­‐minute
coverage
on
this
topic?
• Is
this
arCcle
in
the
opCmal
posiCon
on
my
website?
• Does
this
content
need
to
be
replaced
by
fresher
material?
• Which
stories
are
performing
well
in
social
networks?
12 Copyright
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2013
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Neodata
Group,
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13. § React
quickly
to
what
is
happening
on
your
site
-­‐
no
maher
where
you
are
or
what
you
are
doing
§ Access
story-­‐centric,
publisher
analyCcs
that
take
into
account
the
posiCon
and
locaCon
of
content
within
your
property
§ Understand
how
your
content
is
performing
both
within
your
site
and
on
social
networks
§ Customize
alerts
for
your
specific
needs
• Set
priority
levels
for
each
alert
(low,
medium,
high)
• Determine
the
device
each
alert
is
sent
to
(email,
browser
extensions,
smart
phone
applicaCons)
• Route
alerts
to
specific
organizaConal
roles
(editors,
social
media
mangers,
SEO
specialists,
journalists)
§ Reduce
the
number
of
dashboards
you
have
to
look
at
and
focus
on
what’s
most
important
–
creaCng
great
content!
§ Have
the
knowledge
to
create
an
engaging
experience
for
your
readers
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14. 14 Copyright
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15. § IdenCfied
a
group
of
frequent
visitors
that
had
“liked”
La
Repubblica’s
Facebook
Fan
page
but
had
not
registered
for
a
La
Repubblica
user
profile
§ Targeted
an
invite
campaign
to
these
specific
visitors
to
create
user
profiles
Visitor
A
• Registered
Repubblica.it
user
• Coming
from
Google
search
• Served
normal
display
ad
Visitor
B
• Not
registered
on
Repubblica.it
• “Like”
Repubblica
on
facebook
CTR
• Coming
from
facebook
• Served
registraCon
campaign
>5%
15 Copyright
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2013
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Neodata
Group,
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16. § ArCcles
• By
secCons,
topic,
author,
popularity,
social
relaConships
§ Lists
of
recommended
contents
§ Videos
§ AdverCsements
• Banner,
rich
media,
video,
sponsored
content,
daily
deals
§ RegistraCon
campaigns
• Email
lists,
newslehers,
mobile
applicaCons,
user
accounts,
paywall
subscripCons,
Facebook
fan
pages,
etc.
§ Games
§ …Any
piece
of
content!
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Neodata
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17. recommended
ar4cles
adver4sements
videos
daily
deals
recommended
lists
sponsored
content
mobile
app
downloads
games
social
media
campaigns
recommended
videos
registra4on
campaigns
slideshows
17 Copyright
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18. § Reads
the
“Sports”
secCon
85%
more
than
average
§ Watches
an
average
of
5
“Sports”
videos
per
visit
§ Lives
in
Naples
and
has
idenCfied
himself
as
a
fan
of
Naples
futbol
club
18 Copyright
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Neodata
Group,
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19. § Reads
the
“Food”
secCon
70%
more
than
average
§ Clicks
on
daily
deal
adverCsing
25%
more
than
average
users
§ 4
of
her
social
connecCons
clicked
on
a
restaurant
deal
adverCsement
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2013
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Neodata
Group,
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20. Publishers
set
rules
and
editorial
guidelines
for
the
curaCon
of
their
publicaCon
and
content
is
delivered
in
real-­‐Cme.
This
allows
publishers
to
create
unique
experiences
for
each
Newsroom
editors
match
arCcles
with
user
through
its
delivery
of
adverCsing
their
audience
once
a
day
and
editorial
content
Online
editors
monitor
the
performance
of
their
content
and
the
acCvity
of
their
audience
to
make
editorial
changes
throughout
the
day
Audiences
are
dynamic…
The
demand
for
content
is
growing…
Publishers
are
producing
more
and
more
content…
Publishers
need
technology
to
help
manage
the
editorial
process
20 Copyright
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2013
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Neodata
Group,
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rights
reserved

21. Catania - Italy
Milan – Italy
Belgrade - Serbia
Los Angeles - USA
info@neodatagroup.com
tel: (310) 656-3282
www.neodatagroup.com
21 Copyright
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2013
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Neodata
Group,
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rights
reserved