Pilbara’s Best Kept Secret
Hello and Welcome!
Drew Norrish
CEO
Mackerel Islands
Where are Mackerel Islands?
SPECTACULAR
PILBARA COAST!
22km offshore from Onslow.
300km South of Karratha
Arrive by:
Air (airstrip on Thevenard)
BYO boat (23 moorings)
Ferry Service (daily)
Our story
A family journey since 1973
A simple model: We are a destination that
offers access to unique natural attractions
What are the Mackerel Islands?
Direction IslandThevenard Island
Onslow Beach Resort The Beach Club
• Main tourist product
• Swimming pool, gym, bar, general store, restaurant.
• 13 Self–contained beachfront cabins
• Club Thevenard Village
• Range of tours and activities
Thevenard Island
Rent your own Island!
• Unique Western Australian
island experience
• Play castaway with up to 8
people
• 360degree ocean views
Direction Island
Keeping it green
Sustainable Ecotourism Development
• Solar power and lithium batteries
• Desalination plant 70,000L/day
• Recycled waste water program
Provide Access to Nature
• Passionate guides
• Engage customers
• Exceed expectations
Charters
Onslow Beach Resort
• Sparkling new resort with prime location on Beadon Bay’s
oceanfront
• Self-contained, air conditioned apartment suites
• Pool and BBQ area
• Avis Location
More product needed!
• Oceanfront dining
• Bar, restaurant, functions and events
• Mainland base with wow factor
Mainland and Island Experience
The Beach Club
Boat Charters
Snorkel/Dive
Whale Watching
Boat Hire – do it yourself
SUP + Kayak
World-class fishing action
Turtle Interaction
Bird Watching
Guided 4WD Tours
Relax!
Pilbara Coast opportunities
On the Islands In the Sea
Events and Partnerships
Fishing Focus (niche offering):
Western Angler Celebrity Seafari
Compleat Angler and Camping World Seafari
Flyfishing – Bonehead annual getaway
Partnerships create win/win
Fervor Outback Dining
Mackerel Island and Onslow Beach Resort
Who’s your ‘Wendy’
Improve the product from the
customers view.
• WA Fishing Community
• Pilbara Residents
• School camps
• Corporate Functions
Our learning
• Create a destination
• Innovate and differentiate!
• Exceed expectation
• Know your ‘Wendy’
• Value and develop staff
• Be authentic, knowledgable and
passionate.
• Be in tourism for the right reason
Opportunities
• There’s never been more opportunity to
develop tourism in the Pilbara
• Demand for indigenous and coastal
product is high.
• Develop industry networks and leverage
off each other to develop Destination
Pilbara. Our door is always open!
Good luck!
mackerelislands.com.auDrew Norrish 0427971283

Mackerel Islands Presentationby Drew Norrish

  • 1.
  • 2.
    Hello and Welcome! DrewNorrish CEO Mackerel Islands
  • 3.
    Where are MackerelIslands? SPECTACULAR PILBARA COAST! 22km offshore from Onslow. 300km South of Karratha Arrive by: Air (airstrip on Thevenard) BYO boat (23 moorings) Ferry Service (daily)
  • 4.
    Our story A familyjourney since 1973 A simple model: We are a destination that offers access to unique natural attractions
  • 5.
    What are theMackerel Islands? Direction IslandThevenard Island Onslow Beach Resort The Beach Club
  • 6.
    • Main touristproduct • Swimming pool, gym, bar, general store, restaurant. • 13 Self–contained beachfront cabins • Club Thevenard Village • Range of tours and activities Thevenard Island
  • 7.
    Rent your ownIsland! • Unique Western Australian island experience • Play castaway with up to 8 people • 360degree ocean views Direction Island
  • 8.
    Keeping it green SustainableEcotourism Development • Solar power and lithium batteries • Desalination plant 70,000L/day • Recycled waste water program
  • 9.
    Provide Access toNature • Passionate guides • Engage customers • Exceed expectations Charters
  • 10.
    Onslow Beach Resort •Sparkling new resort with prime location on Beadon Bay’s oceanfront • Self-contained, air conditioned apartment suites • Pool and BBQ area • Avis Location More product needed!
  • 11.
    • Oceanfront dining •Bar, restaurant, functions and events • Mainland base with wow factor Mainland and Island Experience The Beach Club
  • 12.
    Boat Charters Snorkel/Dive Whale Watching BoatHire – do it yourself SUP + Kayak World-class fishing action Turtle Interaction Bird Watching Guided 4WD Tours Relax! Pilbara Coast opportunities On the Islands In the Sea
  • 13.
    Events and Partnerships FishingFocus (niche offering): Western Angler Celebrity Seafari Compleat Angler and Camping World Seafari Flyfishing – Bonehead annual getaway Partnerships create win/win Fervor Outback Dining Mackerel Island and Onslow Beach Resort
  • 14.
    Who’s your ‘Wendy’ Improvethe product from the customers view. • WA Fishing Community • Pilbara Residents • School camps • Corporate Functions
  • 15.
    Our learning • Createa destination • Innovate and differentiate! • Exceed expectation • Know your ‘Wendy’ • Value and develop staff • Be authentic, knowledgable and passionate. • Be in tourism for the right reason
  • 16.
    Opportunities • There’s neverbeen more opportunity to develop tourism in the Pilbara • Demand for indigenous and coastal product is high. • Develop industry networks and leverage off each other to develop Destination Pilbara. Our door is always open!
  • 17.

Editor's Notes

  • #9 Long term infrastructure – view for the future.
  • #11 To create a destination you need to provide a range of quality products. Onslow Beach Resort provides us with new flexibility to package Pilbara coast weekends More product is required, but it needs to meet the expectation of tourists.