A Techie's Valentine's Day: Startup-Themed Candy Hearts

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A Techie's Valentine's Day: Startup-Themed Candy Hearts

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The best PLG businesses have a dirty secret: They all have sales teams. In fact, they’re doubling down on these teams. But that doesn’t mean their unit economics are going to get any less attractive, or that they’ll build their sales team at the same pace that their lead volume increases. How are the best companies doing this? Focus. We used to want to build a big funnel to give our sales team plenty of leads—but many of the experts Sam Richard spoke with from InVision, Wistia, Hubspot and more told me that they’re “splitting the funnel,” or narrowing it, to keep their teams laser-focused on the leads that make sense for their business. Sam just finished a project with an OpenView portfolio company that wanted help identifying ways to keep their sales team focused on the best accounts coming through their free tool. During the course of the work, Sam consulted with experts and pretended to be a lead in order to shape some findings that she would now like to share with the community. We invite you to check out Sam's findings, best practices and suggestions to rethink how you’re applying sales resources at your own organization. We hope this helps provide some guidance, and we’d love to know how your organization does this or what companies you admire who do this well. Reach out on Twitter or LinkedIn.

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We are “officially” entering a recession. That’s likely not a surprise to hear.  For SaaS companies, a recession is defined by a few things:  Churn increases (big time)  ARR growth decreases (big time)  Cash burn feels like bleeding out (big time)  Runway is king You’ve probably read this same kind of advice in many doom and gloom posts over the last month or so. But how do you turn these high-level truths into practical action? I put together this Recession Planning Framework based on how I have seen the best SaaS CEOs leading through this crisis. I hope that it makes planning during this uncertain time feel less like summoning a crystal ball  and more like navigating with a map . This framework is meant to help you develop the map so you can then focus on navigation. Step up. Lean in. Be strong. Make decisions. Move forward.

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When OpenView was founded in 2006 email newsletters were not the norm, but we were committed to sharing best practices with founders around the globe and believed this was the way to do it. With a team of only 2 marketers, putting out a new piece of content every single day would not be possible without a strong, dedicated and expert pool of regular content contributors. Getting started with your own content network might seem daunting, but it really breaks down into two sides of one coin: building your network of contributors and then managing the content those contributors create. Key Takeaways: - Discover how to get started with a content strategy by leveraging existing in-house content, outside contributors and syndicated content - Learn strategies to build your following through workflow and promotion - Develop plans to implement your own content strategy, regardless of team size

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We all know that the SaaS landscape is ever-changing. That’s precisely why it’s crucial for SaaS businesses to constantly evolve and change their strategies and tactics. But without objective data on what works and what doesn’t, shifting strategies would be mere conjecture. To help these companies we’re releasing, for the second year in a row, a massive data set that takes a look at what does and doesn’t work when it comes to efficiently growing a SaaS company. This year, we placed special emphasis on the explosion of product led growth – a go-to-market strategy that underpins some of today’s most successful businesses including Atlassian, Dropbox and Expensify. Companies with a product led growth (PLG) strategy exhibit unique financial and operating characteristics like rapid scalability, economic efficiency and outsized investment in technology that enable them to grow at more efficient rates. Our survey uncovered trends around how fast startups are growing (hint: it’s tough to break in, but the best performers are growing faster than ever), the emergence of SaaS companies all around the world, and early indications of progress on hiring diverse candidates.

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Not just another buzzword…product-led growth is an important go-to-market strategy that underpins some of today’s most successful businesses. Think Dropbox, Slack, Intercom, Expensify and Datadog. At OpenView, we define product-led growth (PLG) as a strategy that puts the product front and center when it comes to how a company acquires, expands and retains customers. Relying on a product-led strategy yields rapid, extremely efficient growth. Although similar to a freemium approach, a product-led growth strategy doesn’t actually require that you offer your product for free. It does however necessitate an amazing product and customer experience. In fact, PLG companies make it frictionless for users to start using their products. They deliver value extremely quickly and target users rather than buyers.

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