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Survey of Trump Voters
December 20, 2016
M E T H O D O L O G Y
The following slides include data and findings from a Glover Park Group poll of Trump
voters conducted by Morning Consult to gain insight into their opinions toward specific
policies and issues.
• Instrument: Online survey
• Fielding dates: December 11 – 13, 2016
• Audience: 2,000 self-identified Trump voters across the country
• Credibility interval: +/-2.2%
Trump Voter Survey | December, 2016 PAGE 2
R e g u l a t o r y L a n d s c a p e
19%
20%
21%
21%
22%
22%
23%
23%
24%
24%
25%
30%
32%
34%
36%
48%
39%
35%
46%
51%
51%
47%
30%
40%
49%
33%
44%
26%
33%
23%
27%
34%
20%
15%
14%
19%
38%
26%
15%
27%
13%
31%
12%
9%
13%
10%
12%
11%
12%
11%
8%
11%
11%
10%
11%
9%
Wall Street
Food companies
For-profit colleges and universities
Large banks
Wireless phone companies
Regional/community banks
Technology companies
Internet service providers
Pharmaceutical/drug companies
Insurance companies (life, car, property)
Automotive companies
Oil and gas companies
Manufacturing companies
Health insurance companies
Too much About the right amount Not enough Not sure
T R U M P V O T E R S D I V I D E D O N C U R R E N T S TAT U S O F I N D U S T R Y R E G U L AT I O N
Below is a list of different types of companies and industries that are regulated by state or federal government. For
each, please indicate if you think there is currently too much regulation, about the right amount of regulation, or not
enough regulation.
Trump Voter Survey | December, 2016 PAGE 4
S U P P O R T F O R S P E N D I N G I N C R E A S E S O N I M M I G R AT I O N E N F O R C E M E N T,
D E F E N S E , I N F R A S T R U C T U R E A N D S O C I A L S E C U R I T Y
As President-elect Trump and Congress consider creating their next budget, do you think they should increase
spending, maintain the current level of spending, or decrease spending in the following areas?
Area (ranked by “increase”) Increase Maintain Decrease Area (ranked by “increase”) Increase Maintain Decrease
Immigration enforcement 61% 26% 7% Renewable energy 29% 44% 20%
The military 58% 29% 8% Oil and gas exploration 28% 47% 16%
Homeland security 51% 37% 7% Medicaid 25% 46% 22%
Infrastructure, including roads, bridges,
and waste management systems 50% 39% 6% Farm subsidies 22% 44% 24%
Social Security 45% 41% 7%
Public colleges and universities,
including community colleges
19% 46% 28%
Medicare 35% 47% 11%
Environmental protection and
preservation
18% 46% 29%
Public K-12 education 35% 43% 16%
Internet and wireless communications
networks
14% 51% 24%
Scientific and medical research 32% 47% 13%
Welfare, including programs like food
stamps and public housing assistance
13% 33% 48%
Healthcare 31% 37% 26% Foreign aid 8% 21% 65%
Trump Voter Survey | December, 2016 PAGE 5
20%
16% 15% 15% 14% 13% 12%
10%
33%
42%
45%
41% 41%
32%
38%
31%
23%
27%
24%
27%
21%
34%
28%
33%
14%
4% 5% 5%
7%
11%
5%
14%
11% 11% 11% 11%
17%
9%
16%
12%
Department of
Education
Food and Drug
Administration
(FDA)
United States
Department of
Agriculture (USDA)
Department of
Health and Human
Services (HHS)
Consumer
Financial
Protection Bureau
(CFPB)
Environmental
Protection Agency
(EPA)
Securities and
Exchange
Commission (SEC)
Housing finance
and mortgage
agencies, such as
Fannie Mae and
Freddie Mac
Expand its power Leave the agency alone Limit its power Get rid of the agency entirely Not sure
T R U M P V O T E R S L E A N T O WA R D S L E AV I N G M O S T, B U T N O T A L L ,
G O V E R N M E N T A G E N C I E S / D E PA R T M E N T S A L O N E
Below is a list of current government agencies and departments. For each, please indicate if you think the Trump
Administration should expand that agency’s power, leave it alone, limit its power, or get rid of the agency or
department entirely.
Trump Voter Survey | December, 2016 PAGE 6
T R U M P V O T E R S T R U S T C O M PA N I E S T O D O R I G H T W I T H L I M I T E D
G O V E R N M E N T R E G U L AT I O N
Please read through each of the two statements below and indicate which you agree with more, even if neither is
exactly right.
STATEMENT B: Most private companies
generally need government regulations
and oversight to do right by their
customers, employees, and society.
STATEMENT A: Most private companies
generally do right by their customers,
employees, and society with limited
government regulation.
67%limitedregulation
Strongly agree with A Somewhat agree with A Somewhat agree with B Strongly agree with BNot sure
25%needregulations
Trump Voter Survey | December, 2016
34% 33%
7%
19%
6%
PAGE 7
I n f r a s t r u c t u r e
As you may know, President-elect Trump has promised to spend $1 trillion on infrastructure development, such
as roads, bridges, and airports over a 10-year period. Do you think $1 trillion is too much money, the right
amount, or not enough money to spend on infrastructure development?
11%
16%
53%
20%
A M A J O R I T Y B E L I E V E S $ 1 T R I L L I O N I N F R A S T R U C T U R E P L A N I S T H E
R I G H T A M O U N T O F M O N E Y T O S P E N D O N D E V E L O P M E N T
Not sure
Too much
Not enough
The right
amount
Not sure
Trump Voter Survey | December, 2016 PAGE 9
37% 43% 19%
M O S T S U P P O R T I N F R A S T R U C T U R E D E V E L O P M E N T T H R O U G H P U B L I C
P R I VAT E PA R T N E R S H I P S W H E R E M O N E Y C A N B E PA I D B A C K
Thinking again about President-elect Trump’s plan to spend $1 trillion on infrastructure development, which of
the following do you agree with more, even if neither is exactly right?
The money should mostly be given
to states and local governments to
spend how they choose
Not sureThe money should mostly be given to
projects where money from the
government is combined with
businesses and where most of the
money could be paid back to the
government through tolls and fees
Trump Voter Survey | December, 2016 PAGE 10
2%
13%
14%
15%
15%
17%
18%
20%
25%
26%
26%
43%
46%
50%
70%
Other
Future transportation (e.g. autonomous cars)
Home broadband and internet connectivity
Public parks and recreation
Public wireless technology and connectivity
Wastewater
Railroads
Waterways and ports
Dams and levees
Airports
Hazardous and solid waste
Public schools
Drinking water
Electricity/power grid
Roads and bridges
R O A D S A N D B R I D G E S A R E T H E T O P I N F R A S T R U C T U R E P R I O R I T Y,
F O L L O W E D B Y E L E C T R I C I T Y, D R I N K I N G WAT E R , A N D P U B L I C S C H O O L S
Which of the following areas do you think President-elect Trump should focus on as part of his infrastructure
development plan? Please select 4 choices from the list below.
TopPriorities
Trump Voter Survey | December, 2016 PAGE 11
E n e r g y a n d t h e E n v i r o n m e n t
24%
37%
11%
15%
13%
S U P P O R T F O R R E Q U I R I N G C O M PA N I E S T O R E D U C E C A R B O N E M I S S I O N S
T H AT C A U S E C L I M AT E C H A N G E
Would you support or oppose a proposal that would require U.S. companies to reduce carbon emissions that cause
climate change?
Oppose a proposal requiring U.S.
companies to reduce carbon emissions
Support a proposal requiring U.S.
companies to reduce carbon emissions
61%require
28%don’trequire
Strongly
support
Somewhat
support
Somewhat
oppose
Strongly
oppose
Not sure
Trump Voter Survey | December, 2016 PAGE 13
35%
41%
7%
11%
5%
S U P P O R T F O R R E Q U I R I N G M A N U FA C T U R E R S T O M A K E A P P L I A N C E S
M O R E E N E R G Y E F F I C I E N T
Would you support or oppose a proposal that would require manufacturers to make appliances more energy
efficient?
Oppose a proposal requiring manufacturers
to make appliances more energy efficient
Support a proposal requiring manufacturers
to make appliances more energy efficient
76%require
16%don’trequire
Strongly
support
Somewhat
support
Somewhat
oppose
Strongly
oppose
Not sure
Trump Voter Survey | December, 2016 PAGE 14
30% 25% 30% 14%
Uphold the policies currently in place to combat climate change and implement new policies that go even further than policies
currently in place
Uphold the policies currently in place to combat climate change, but not implement any new policies
Roll back the policies currently in place to combat climate change and refrain from implementing any new policies
Not sure
M A J O R I T Y O F T R U M P V O T E R S S U P P O R T U P H O L D I N G C U R R E N T C L I M AT E
C H A N G E P O L I C I E S
Thinking about current policies in place related to climate change, which of the following comes closest to your
own view, even if none are exactly right?
President-elect Trump should…
55% support upholding current policies
Trump Voter Survey | December, 2016 PAGE 15
M O S T WA N T S A M E A M O U N T O R M O R E R E G U L AT I O N S O N D R I N K I N G
WAT E R
8%
8%
45%
39%
Fewer
regulations
More
regulations
Not sure
About the
same
amount
Do you think there should be more, about the same amount, or fewer federal regulations on drinking water?
Trump Voter Survey | December, 2016 PAGE 16
M O S T WA N T S A M E A M O U N T O R M O R E R E G U L AT I O N S O N A I R P O L L U T I O N
15%
7%
47%
31%
Fewer
regulations
More
regulations Not sure
About the
same
amount
Do you think there should be more, about the same amount, or fewer federal regulations on air pollution?
Trump Voter Survey | December, 2016 PAGE 17
O V E R H A L F O F T R U M P V O T E R S S AY W E S H O U L D A L L O W M O R E
E X P L O R AT I O N O F F O S S I L F U E L S O N P U B L I C L A N D S
15%
54%
31%
Currently, there are regulations in place to limit exploration of fossil fuels on public lands – including oil, coal,
and natural gas. Some people say we need to continue to limit exploration on public lands to curb carbon
emissions, conserve natural resources, and protect the environment. Other people say we should allow more
exploration to spur job growth, increase U.S. energy exports, and strengthen the U.S. economy. Which position
comes closer to your own view, even if neither is exactly right?
Allow more exploration of fossil fuels on public lands
Continue to limit exploration of fossil fuels on public lands
Not sure
Trump Voter Survey | December, 2016 PAGE 18
F i n a n c i a l S e r v i c e s
S H O U L D F I N A N C I A L I N S T I T U T I O N S B E R E I N E D I N O R S H O U L D T H E R E B E
F E W E R R E G U L AT I O N S ? T R U M P V O T E R S A R E D I V I D E D
Based on what you know, do you think the U.S. financial institutions should be “reined in” with more
regulation, or do you think there should be fewer regulations so U.S. financial institutions have the freedom to
operate more independently?
37%
24%
39% More regulationsFewer regulations
Not sureTrump Voter Survey | December, 2016 PAGE 20
18%
17%
65%
S O L I D S U P P O R T F O R K E E P I N G N E W L A B O R D E PA R T M E N T R E G U L AT I O N S
O N F I N A N C I A L A D V I S O R S I N P L A C E
The Department of Labor recently implemented regulations that require financial advisors to put their clients’
interests ahead of their own when providing retirement and investment advice. Do you believe President-elect
Trump should keep these regulations in place or repeal them?
Keep these regulations in place
Repeal these
regulations
Not sure
Trump Voter Survey | December, 2016 PAGE 21
T R U M P V O T E R S A R E D I V I D E D O N W H E T H E R T H E L A R G E S T B A N K S
S H O U L D B E B R O K E N U P O R A L L O W E D T O R E M A I N T O G E T H E R
The nation’s largest banks often provide investment banking services to companies, and also take deposits
from consumers. Which of the following statements comes closer to your own view, even if neither is exactly
right?
These banks should be broken
up so that investment banking
services and consumer
services operate separately in
order to protect consumers.
These banks should should remain
together and continue to be allowed
to provide investment banking
services and consumer services,
because their size makes them
stronger and more efficient.
40% 34% 26%
Not sure
Trump Voter Survey | December, 2016 PAGE 22
H e a l t h c a r e
10% 9% 20% 55% 5%
Expand the law Keep the law as it is Scale back the law Repeal the law Not sure
Trump Voter Survey | December, 2016
A M A J O R I T Y WA N T S T O S E E A F F O R D A B L E C A R E A C T R E P E A L E D
As you may know, the Affordable Care Act – also known as “Obamacare” – was signed into law in 2010. Based
on what you know about the law, would you like to see President-elect Trump and Congress expand the law,
keep the law as it is, scale back the law, or repeal the law entirely?
75% scale back/repeal19% expand/keep
PAGE 24
As you may know, there is debate in Congress about what role the federal government should play when it comes
to ensuring access to health insurance for people who are not enrolled in a private or employee-sponsored plan. In
your opinion, who should the federal government ensure access for? Please select all that apply.
12%
16%
21%
28%
29%
30%
D I V E R S E V I E W S O N W H O S H O U L D B E E N S U R E D A C C E S S T O H E A LT H
I N S U R A N C E B Y T H E G O V E R N M E N T
The federal government should ensure that everyone has access to health insurance
The federal government should ensure that seniors have access to health insurance
The federal government should ensure that people who are disabled have access to health insurance
The federal government should ensure that low-income individuals have access to health insurance
The federal government should not ensure anyone has access to health insurance
Not sure
Trump Voter Survey | December, 2016 PAGE 25
Trump Voter Survey | December, 2016
M O S T WA N T T O K E E P A C A L AW S T H AT R E Q U I R E I N S U R A N C E
C O M PA N I E S T O C O V E R P R E - E X I S T I N G C O N D I T I O N S
M o s t a l s o s u p p o r t r e p e a l i n g t h e i n d i v i d u a l m a n d a t e .
There has been a lot of debate about whether and how to change the healthcare reform bill passed by President
Obama. The bill has a number of different parts, any of which could be changed or repealed. For each part of the
bill listed below, please indicate whether you would want to keep that part of the bill the way it is now, make small
updates to that part of the bill, or repeal that part of the bill entirely.
11%
23%
27%
27%
37%
46%
19%
42%
34%
26%
35%
32%
62%
24%
28%
35%
17%
13%
9%
11%
11%
12%
10%
9%
Requiring most people to have insurance or pay a penalty
Providing subsidies to help low-income people purchase insurance
Requiring companies with more than 50 full-time employees to provide health
insurance
Requiring insurance companies to cover prescription birth control as part of
preventative health services
Requiring insurance companies to cover preventative health services
Requiring insurance companies to cover people with pre-existing conditions
Keep it the way it is now Make small updates Repeal entirely Not sure
PAGE 26
40% 43% 17%
T R U M P V O T E R S A R E D I V I D E D O N M E D I C A R E R E F O R M / P R I VAT I Z AT I O N
Medicare should continue as it
is today, with the government
providing health insurance
and guaranteeing the same set
of benefits to everyone
enrolled in the program
Medicare should be changed to a system in
which people choose their insurance from a
list of private health plans that may offer
benefits at different premium amounts, and
the government pays a fixed amount,
sometimes called a voucher, towards the cost
Not sure
Trump Voter Survey | December, 2016
Which of the following comes closest to your own view, even if neither is exactly right?
PAGE 27
40%
37%
7%
16%
Trump Voter Survey | December, 2016
D I V I S I O N S O N W H E T H E R T H E F E D E R A L G O V E R N M E N T S H O U L D B E
P E R M I T T E D T O R E S T R I C T H O W S TAT E S S P E N D M E D I C A I D F U N D S
As you may know, many low-income families receive healthcare insurance through a government program
called Medicaid. Medicaid programs are run by individual states using funds from their state budgets, with the
federal government contributing the remaining funding. Which of the following comes closest to your own
view, even if none are exactly right?
The federal government
should be permitted to place
requirements and/or
restrictions on how states use
the money to provide
Medicaid health insurance to
low-income families
The federal government
should not be permitted
to place requirements
and/or restrictions on how
states use the money
Neither the federal
government nor state
governments should
provide Medicaid health
insurance to low-
income families
Not sure
PAGE 28
T a x e s
40%
15%
45%
T R U M P V O T E R S H AV E M I X E D V I E W S O N T H E B E N E F I T S O F C O R P O R AT E
TA X B R E A K S ; P L U R A L I T Y S AY S T H E Y B E N E F I T E V E R Y O N E
Which of the following statements comes closer to your own view, even if neither is exactly right?
Corporate tax
breaks only benefit
the wealthy
Corporate tax
breaks benefit
everyone
Not sure
Trump Voter Survey | December, 2016 PAGE 30
D I V I D E D O N R E D U C I N G TA X E S O N C O R P O R AT I O N S B U T K E E P I N G
I N D I V I D U A L TA X R AT E S T H E S A M E
Would you support or oppose a tax proposal that significantly reduces taxes on corporations, but does not change
individual tax rates currently in place?
42%support
Strongly
support
Somewhat
support
Somewhat
oppose
Strongly
oppose
Not sure
Oppose reduction in corporate taxes,
but no change in individual taxes:
Support reduction in corporate taxes, but no
change in individual taxes:
Trump Voter Survey | December, 2016
43%oppose
14%
28%
15%
22% 21%
PAGE 31
11%
14%
25%
49%
55%
72%
12%
16%
19%
19%
19%
15%
68%
56%
43%
18%
10%
4%
10%
14%
14%
14%
16%
9%
Increasing individual taxes
Increasing BOTH corporate and individual taxes
Increasing corporate taxes
Reducing corporate taxes
Reducing BOTH corporate and individual taxes
Reducing individual taxes
Positive impact No impact either way Negative impact Not sure
T R U M P V O T E R S T H I N K TA X R E D U C T I O N S – E S P E C I A L LY I N D I V I D U A L
TA X E S – W O U L D H AV E A P O S I T I V E I M PA C T O N T H E E C O N O M Y
For each of the following, do you think it would have a positive impact, no impact either way, or a negative
impact on the economy?
Trump Voter Survey | December, 2016 PAGE 32
T r a d e
T R U M P V O T E R S A R E S P L I T O N W H E T H E R F O R E I G N T R A D E I S A N
O P P O R T U N I T Y O R A T H R E AT T O T H E U . S .
44% 41% 15%
Not sure
How would you describe your own views of foreign trade. Would you say foreign trade is…
An opportunity to grow the U.S. economy
because more U.S. exports will help to
create new jobs at home and lower the
cost of consumer products
A threat to the U.S. economy
because more foreign imports take
away jobs at home
Trump Voter Survey | December, 2016 PAGE 34
26% 51% 23%
M A J O R I T Y O F T R U M P V O T E R S T H I N K U . S . S H O U L D W I T H D R AW F R O M
N A F TA
As you may know, NAFTA (the North America Free Trade Agreement) is a free trade agreement between the U.S.,
Canada, and Mexico that removes taxes on imported and exported goods between each country. Do you think
the U.S. should stay in NAFTA or withdraw from NAFTA?
Stay in NAFTA Withdraw from
NAFTA
Not sure
Trump Voter Survey | December, 2016 PAGE 35
27%
17%
32%
24%
T R U M P V O T E R S A R E D I V I D E D O N D I P L O M A C Y W I T H C U B A
As you may know, President Obama called for a return to full diplomatic relations between the U.S. and Cuba.
To begin warming relations between the two countries, Obama recently loosened U.S. sanctions on Cuba that
began in the 1950s. Do you think President-elect Trump should continue to loosen sanctions and restrictions,
keep the current sanctions and restrictions the same, or strengthen the current sanctions and restrictions on
Cuba in areas such as trade, investment, and travel?
Keep the
current
sanctions and
restrictions the
same
Strengthen
sanctions
and
restrictions
Loosen
sanctions
and
restrictions
Not sure
Trump Voter Survey | December, 2016 PAGE 36
28%
17%
55%
M A J O R I T Y O F T R U M P V O T E R S O P P O S E C O N T I N U E D I M M I G R AT I O N
U N D E R H - 1 B V I S A S
As you may know, H-1B is a visa that allows U.S. companies to hire graduate-level workers from other
countries who have specialty skills and expertise in areas such as engineering and computer science. Which of
the following positions comes closest to your own view?
President-elect Trump
should continue to allow
more immigrants to
legally enter the country
under the H-1B visa
President-elect Trump
should not allow more
immigrants to legally
enter the country under
the H-1B visa
Not sure
Trump Voter Survey | December, 2016 PAGE 37
G l o b a l L e a d e r s h i p / F o r e i g n I n v e s t m e n t
Trump Voter Survey | December, 2016
Which of the following statements about U.S. involvement in other countries comes closest to your own view,
even if neither is exactly right?
STATEMENT B: The United States should only get
involved in matters that directly impact our country.
STATEMENT A: The United States should take a leadership
role in promoting peace and stability around the world.
T R U M P V O T E R S D I V I D E D O N U . S . G L O B A L L E A D E R S H I P A N D
I N V O LV E M E N T A B R O A D
Strongly
agree with A
Somewhat
agree with A
Somewhat
agree with B
Strongly
agree with B
Not sure
47%leadershiprole
46%onlywhenitmatters
24% 23%
7%
23% 23%
PAGE 39
Trump Voter Survey | December, 2016
S O L I D M A J O R I T Y T H I N K T R U M P W I L L H AV E A P O S I T I V E I M PA C T O N U . S .
A B I L I T Y T O D O B U S I N E S S G L O B A L LY
Do you think President-elect Trump will have a positive impact on the United States’ ability to do business
globally, he will have no impact either way, or he will have a negative impact?
72%
11%
13%
4%
Positive impact
Negative impact
Not sure
No impact
PAGE 40
5%
15%
33%
47%
Trump Voter Survey | December, 2016
M O S T T R U M P V O T E R S T H I N K W E N E E D S T R I C T E R R E V I E W O F F O R E I G N
I N V E S T M E N T P R O P O S A L S
.Currently, there are laws in place to limit foreign companies from investing in U.S. companies that provide
infrastructure, telecommunications, or other services that may be related to national security. Do you think the
U.S. should be more strict, about the same, or less strict in its review of foreign proposals for investment in
U.S. companies that provide infrastructure, telecommunications, or may be related to national security?
Less strict
More strict
Not sure
About the same
PAGE 41
Trump Voter Survey | December, 2016
M O S T S U P P O R T L I M I T I N G F O R E I G N I N V E S T M E N T
Below is a list of different proposals you may have read, seen or heard about recently to limit foreign investment
in U.S. companies. For each, please indicate if you support or oppose the proposal.
%% less
65% support 19% oppose
71% support 15% oppose
71% support 15% oppose
42%
38%
29%
29%
33%
36%
11%
11%
15%
4%
4%
4%
14%
14%
15%
A proposal to limit the ability of Middle Eastern companies
to invest in the U.S.
A proposal to limit the ability of Chinese companies to
invest in the U.S.
A proposal to limit the ability of all foreign companies to
invest in the U.S.
Strongly support Somewhat support Somewhat oppose Strongly oppose Not sure
PAGE 42
E d u c a t i o n
Trump Voter Survey | December, 2016
M A J O R I T Y S U P P O R T F O R E D U C AT I O N P O L I C I E S , E S P E C I A L LY
C O M M U N I T Y C O L L E G E A F F O R D A B I L I T Y
Below is a list of education policies you may have heard about recently. For each, please indicate if you support or
oppose the policy.
20%
25%
27%
28%
29%
30%
33%
35%
43%
35%
32%
35%
30%
40%
31%
32%
44%
36%
21%
19%
13%
17%
13%
16%
13%
9%
10%
13%
13%
9%
9%
7%
13%
12%
3%
4%
12%
11%
17%
16%
10%
11%
9%
10%
8%
Using standardized computer-based tests to measure students' performance
Linking teacher evaluations to their students' performance on standardized tests
Opening more public charter schools
Removing the federal government from the student loan process and leaving it to the private sector
Expanding access to quality early childhood education programs, like preschool and Head Start
Providing vouchers to parents so they can use that money at a private or parochial school
Having one set of educational standards across the country for grades K-12 for reading, writing, and math
Expanding computer science classes in K-12 schools
Making community colleges more affordable
Strongly support Somewhat support Somewhat oppose Strongly oppose Not sure
PAGE 44
13%
26%
13%
15%
19%
14%
Trump Voter Survey | December, 2016
D I V I D E D V I E W S O N W H E T H E R T O S P E N D M O R E O R L E S S T O M A K E S U R E
M O R E P E O P L E C A N O B TA I N A 4 Y E A R O R T E C H / V O C AT I O N A L D E G R E E
Do you think the federal government should spend more or less money to make sure more people can obtain a 4-
year degree, attend community college, or obtain a technical or vocational degree, or is the federal government
currently spending the right amount?
39%spendmore
34%spendless
Spend much
more
Spend
somewhat more
Spend
somewhat less
Spend much
less
Currently
spending the
right amount
Spend less on higher education:Spend more on higher education:
Not sure
PAGE 45
Trump Voter Survey | December, 2016
M O S T T H I N K W E S H O U L D L E AV E T I T L E I X F U N D I N G A S - I S
Recently, the Obama Administration strengthened enforcement of Title IX, the federal law that governs gender
equity in education, specifically to better address campus sexual assault complaints. Do you think President-
elect Trump should increase funding for this program, leave funding as it is, or decrease funding?
18%
15%
42%
25%
Increase funding
Decrease funding
Not sure
Leave funding as it is
PAGE 46
O t h e r Q u e s t i o n s
Trump Voter Survey | December, 2016
C A M PA I G N C O M M E N T S : I S S U E S R E L AT E D T O N AT I O N A L S E C U R I T Y,
F I N A N C E S / E C O N O M Y, H E A LT H C A R E , I M M I G R AT I O N A R E M O S T I M P O R TA N T
Below are some issues President-elect Trump talked about on the campaign trail. For each issue, please indicate
how important you think it is.
Campaign comments (ranked by very important)
Very
Important Campaign comments (ranked by very important)
Very
Important
Combatting the threat of ISIS and other terrorist organizations in the U.S. 72% Renegotiating trade agreements like NAFTA and the Trans-Pacific Partnership 44%
Reducing the national deficit 67%
Ensuring public colleges and universities use their endowments to lower tuition
costs, and hold them accountable if they don’t by ending their tax-exempt status
43%
Balancing the federal budget 65%
Increasing government spending on infrastructure projects like roads, bridges and
airports
42%
Repealing and replacing Obamacare 60%
Encouraging more choices in public K-12 education, such as charter schools or
providing vouchers for private school education
38%
Lowering taxes on individuals 59% Banning Muslims from entering the U.S. 35%
Preventing U.S. companies from shipping jobs to other countries 56% Reducing regulations on businesses 34%
Deporting people who are in the U.S. illegally 56% Ensuring 6 weeks of paid maternity leave for working mothers 33%
Lowering prescription drug prices 55% Lowering taxes on corporations 31%
Renegotiating the agreement with Iran about its nuclear program 52% Reducing environmental regulations 31%
Securing the border with Mexico by building a wall 49% Overturning Roe v. Wade, the Supreme Court case legalizing abortion 31%
PAGE 48
Trump Voter Survey | December, 2016
C A M PA I G N C O M M E N T S : O B A M A C A R E , I S I S , E C O N O M I C / F I N A N C I A L , A N D
I M M I G R AT I O N I S S U E S V I E W E D A S T O P P R I O R I T I E S
And, looking at the same list of issues, which do you think should be a top priority for President-elect Trump to
address while he is in office?
Campaign comments (ranked by % who selected issue as a “top priority”)
Top
Priority Campaign comments (ranked by % who selected issue as a “top priority”)
Top
Priority
Repealing and replacing Obamacare 40% Banning Muslims from entering the U.S. 17%
Combatting the threat of ISIS and other terrorist organizations in the U.S. 37% Overturning Roe v. Wade, the Supreme Court case legalizing abortion 12%
Lowering taxes on individuals 35%
Encouraging more choices in public K-12 education, such as charter schools or
providing vouchers for private school education
12%
Deporting people who are in the U.S. illegally 31% Lowering taxes on corporations 12%
Reducing the national deficit 31% Renegotiating trade agreements like NAFTA and the Trans-Pacific Partnership 11%
Balancing the federal budget 28% Renegotiating the agreement with Iran about its nuclear program 11%
Securing the border with Mexico by building a wall 24% Reducing regulations on businesses 10%
Preventing U.S. companies from shipping jobs to other countries 23% Ensuring 6 weeks of paid maternity leave for working mothers 10%
Lowering prescription drug prices 20%
Ensuring public colleges and universities use their endowments to lower tuition
costs, and hold them accountable if they don’t by ending their tax-exempt status
10%
Increasing government spending on infrastructure projects like roads, bridges
and airports
18% Reducing environmental regulations 7%
PAGE 49
Trump Voter Survey | December, 2016
A M A J O R I T Y S U P P O R T S S T R E N G T H E N I N G C O P Y R I G H T P R O T E C T I O N S
As you may know, copyright law gives the owner or creator of content such as a song, book, movie or
television show exclusive rights over that piece of content. Which of the following comes closest to your own
view, even if neither is exactly right?
STATEMENT B: The federal government should loosen
copyright protections for companies and artists so
consumers have greater accessibility to digital music,
movies, and books.
STATEMENT A: The federal government should
strengthen copyright protections for companies and
artists to protect their original ideas and ensure they
get fairly compensated for their work.
68%strengthencopyrightlaws
18%loosencopyrightlaws
Strongly
agree with A
Somewhat
agree with A
Somewhat
agree with B
Strongly
agree with B
Not sure
35%
33%
14% 14%
4%
PAGE 50
M O S T S U P P O R T R E G U L AT I N G F O O D L A B E L S
Below are different actions the government could take related to food labeling. For each, please indicate if you
think the government should be doing more or less than what it is currently doing.
Trump Voter Survey | December, 2016
70% more 21% less
65% more 24% less
27%
31%
38%
39%
17%
14%
7%
7%
10%
9%
Regulate how food companies market and label their products to
promote healthier diets
Promote standards for labels like "healthy," "organic," "natural," or
"antibiotic free" to ensure food companies are being transparent
and consistent with product labels
Much more Somewhat more Somewhat less Much less Not sure
PAGE 51
D I V I D E D V I E W S O N H O W M U C H M O N E Y T H E F E D E R A L G O V E R N M E N T
S H O U L D S P E N D O N P U B L I C M E D I A
Do you think the federal government should spend more money, about the same amount, or less money on
public media, such as the PBS television network and the NPR radio network?
Trump Voter Survey | December, 2016
23%spendmore
38%spendless
Spend much more Spend somewhat
more
Spend somewhat
less
Spend much lessSpend about the
same amount
Not sure
Spend less on public media:Spend more on public media:
PAGE 52
9%
14%
30%
16%
22%
8%
H A L F B E L I E V E C O U R T S S H O U L D M A K E I T E A S I E R T O S U E N E W S M E D I A
49% 29% 22%
Not sure
Trump Voter Survey | December, 2016
As you may know, there has been discussion recently about whether or not the courts should make it easier for
public figures to sue and to win lawsuits against the news media for unfavorable or false coverage. Which of
the following statements comes closest to your own view on this issue?
The courts should
make it easier to sue
and to win lawsuits
against the news
media
The courts should not
make it easier to sue
and to win lawsuits
against the news
media
PAGE 53
18%
42%
21%
19%
Trump Voter Survey | December, 2016
S I X - I N - T E N T H I N K A B O R T I O N S H O U L D B E I L L E G A L , B U T M O S T S U P P O R T
E X C E P T I O N S
Which comes closet to your own view on abortion?
Abortion should always be legal
Abortion should be legal most of the time
Abortion should be made illegal except for cases of rape, incest, and to save the mother’s life
Abortion should be made illegal without
exceptions
PAGE 54
Trump Voter Survey | December, 2016
M O S T D O N ’ T T H I N K W O M E N W H O S E E K A N A B O R T I O N S H O U L D B E
P U N I S H E D I F T H E P R O C E D U R E I S B A N N E D I N T H E U . S .
During the campaign, President-elect Trump said that women who seek abortions should be subject to “some form
of punishment” if the procedure is banned in the United States. Do you agree or disagree that a woman seeking an
abortion should be subject to some form of punishment?
39% punishment 47% no punishment
17% 22% 17% 30% 14%
Strongly agree Somewhat agree Somewhat disagree Strongly disagree Not sure
PAGE 55
1025 F Street NW, 9th Floor
Washington, DC 20004
121 East 24th Street, 10th Floor
New York, NY 10010
202.337.0808 | GPG.COM
GPG RESEARCH
The Glover Park Group is a leading strategic communications and government affairs
firm. GPG offers an integrated and complementary suite of services to plan, build and execute all
manner of communications tactics, campaigns and programs.
Our in-house research team is a data and insight-driven outfit. We employ cutting-edge research
methodologies, from digital analytics to quantitative and qualitative opinion research, to help our
clients understand where the conversation begins and, more importantly, how we can influence it.
For more information about this research or to find out more about
GPG’s research capabilities, please contact Katie Cissel Greenway
(katie@gpg.com).

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GPG Survey of Trump Voters, December 2016

  • 1. Survey of Trump Voters December 20, 2016
  • 2. M E T H O D O L O G Y The following slides include data and findings from a Glover Park Group poll of Trump voters conducted by Morning Consult to gain insight into their opinions toward specific policies and issues. • Instrument: Online survey • Fielding dates: December 11 – 13, 2016 • Audience: 2,000 self-identified Trump voters across the country • Credibility interval: +/-2.2% Trump Voter Survey | December, 2016 PAGE 2
  • 3. R e g u l a t o r y L a n d s c a p e
  • 4. 19% 20% 21% 21% 22% 22% 23% 23% 24% 24% 25% 30% 32% 34% 36% 48% 39% 35% 46% 51% 51% 47% 30% 40% 49% 33% 44% 26% 33% 23% 27% 34% 20% 15% 14% 19% 38% 26% 15% 27% 13% 31% 12% 9% 13% 10% 12% 11% 12% 11% 8% 11% 11% 10% 11% 9% Wall Street Food companies For-profit colleges and universities Large banks Wireless phone companies Regional/community banks Technology companies Internet service providers Pharmaceutical/drug companies Insurance companies (life, car, property) Automotive companies Oil and gas companies Manufacturing companies Health insurance companies Too much About the right amount Not enough Not sure T R U M P V O T E R S D I V I D E D O N C U R R E N T S TAT U S O F I N D U S T R Y R E G U L AT I O N Below is a list of different types of companies and industries that are regulated by state or federal government. For each, please indicate if you think there is currently too much regulation, about the right amount of regulation, or not enough regulation. Trump Voter Survey | December, 2016 PAGE 4
  • 5. S U P P O R T F O R S P E N D I N G I N C R E A S E S O N I M M I G R AT I O N E N F O R C E M E N T, D E F E N S E , I N F R A S T R U C T U R E A N D S O C I A L S E C U R I T Y As President-elect Trump and Congress consider creating their next budget, do you think they should increase spending, maintain the current level of spending, or decrease spending in the following areas? Area (ranked by “increase”) Increase Maintain Decrease Area (ranked by “increase”) Increase Maintain Decrease Immigration enforcement 61% 26% 7% Renewable energy 29% 44% 20% The military 58% 29% 8% Oil and gas exploration 28% 47% 16% Homeland security 51% 37% 7% Medicaid 25% 46% 22% Infrastructure, including roads, bridges, and waste management systems 50% 39% 6% Farm subsidies 22% 44% 24% Social Security 45% 41% 7% Public colleges and universities, including community colleges 19% 46% 28% Medicare 35% 47% 11% Environmental protection and preservation 18% 46% 29% Public K-12 education 35% 43% 16% Internet and wireless communications networks 14% 51% 24% Scientific and medical research 32% 47% 13% Welfare, including programs like food stamps and public housing assistance 13% 33% 48% Healthcare 31% 37% 26% Foreign aid 8% 21% 65% Trump Voter Survey | December, 2016 PAGE 5
  • 6. 20% 16% 15% 15% 14% 13% 12% 10% 33% 42% 45% 41% 41% 32% 38% 31% 23% 27% 24% 27% 21% 34% 28% 33% 14% 4% 5% 5% 7% 11% 5% 14% 11% 11% 11% 11% 17% 9% 16% 12% Department of Education Food and Drug Administration (FDA) United States Department of Agriculture (USDA) Department of Health and Human Services (HHS) Consumer Financial Protection Bureau (CFPB) Environmental Protection Agency (EPA) Securities and Exchange Commission (SEC) Housing finance and mortgage agencies, such as Fannie Mae and Freddie Mac Expand its power Leave the agency alone Limit its power Get rid of the agency entirely Not sure T R U M P V O T E R S L E A N T O WA R D S L E AV I N G M O S T, B U T N O T A L L , G O V E R N M E N T A G E N C I E S / D E PA R T M E N T S A L O N E Below is a list of current government agencies and departments. For each, please indicate if you think the Trump Administration should expand that agency’s power, leave it alone, limit its power, or get rid of the agency or department entirely. Trump Voter Survey | December, 2016 PAGE 6
  • 7. T R U M P V O T E R S T R U S T C O M PA N I E S T O D O R I G H T W I T H L I M I T E D G O V E R N M E N T R E G U L AT I O N Please read through each of the two statements below and indicate which you agree with more, even if neither is exactly right. STATEMENT B: Most private companies generally need government regulations and oversight to do right by their customers, employees, and society. STATEMENT A: Most private companies generally do right by their customers, employees, and society with limited government regulation. 67%limitedregulation Strongly agree with A Somewhat agree with A Somewhat agree with B Strongly agree with BNot sure 25%needregulations Trump Voter Survey | December, 2016 34% 33% 7% 19% 6% PAGE 7
  • 8. I n f r a s t r u c t u r e
  • 9. As you may know, President-elect Trump has promised to spend $1 trillion on infrastructure development, such as roads, bridges, and airports over a 10-year period. Do you think $1 trillion is too much money, the right amount, or not enough money to spend on infrastructure development? 11% 16% 53% 20% A M A J O R I T Y B E L I E V E S $ 1 T R I L L I O N I N F R A S T R U C T U R E P L A N I S T H E R I G H T A M O U N T O F M O N E Y T O S P E N D O N D E V E L O P M E N T Not sure Too much Not enough The right amount Not sure Trump Voter Survey | December, 2016 PAGE 9
  • 10. 37% 43% 19% M O S T S U P P O R T I N F R A S T R U C T U R E D E V E L O P M E N T T H R O U G H P U B L I C P R I VAT E PA R T N E R S H I P S W H E R E M O N E Y C A N B E PA I D B A C K Thinking again about President-elect Trump’s plan to spend $1 trillion on infrastructure development, which of the following do you agree with more, even if neither is exactly right? The money should mostly be given to states and local governments to spend how they choose Not sureThe money should mostly be given to projects where money from the government is combined with businesses and where most of the money could be paid back to the government through tolls and fees Trump Voter Survey | December, 2016 PAGE 10
  • 11. 2% 13% 14% 15% 15% 17% 18% 20% 25% 26% 26% 43% 46% 50% 70% Other Future transportation (e.g. autonomous cars) Home broadband and internet connectivity Public parks and recreation Public wireless technology and connectivity Wastewater Railroads Waterways and ports Dams and levees Airports Hazardous and solid waste Public schools Drinking water Electricity/power grid Roads and bridges R O A D S A N D B R I D G E S A R E T H E T O P I N F R A S T R U C T U R E P R I O R I T Y, F O L L O W E D B Y E L E C T R I C I T Y, D R I N K I N G WAT E R , A N D P U B L I C S C H O O L S Which of the following areas do you think President-elect Trump should focus on as part of his infrastructure development plan? Please select 4 choices from the list below. TopPriorities Trump Voter Survey | December, 2016 PAGE 11
  • 12. E n e r g y a n d t h e E n v i r o n m e n t
  • 13. 24% 37% 11% 15% 13% S U P P O R T F O R R E Q U I R I N G C O M PA N I E S T O R E D U C E C A R B O N E M I S S I O N S T H AT C A U S E C L I M AT E C H A N G E Would you support or oppose a proposal that would require U.S. companies to reduce carbon emissions that cause climate change? Oppose a proposal requiring U.S. companies to reduce carbon emissions Support a proposal requiring U.S. companies to reduce carbon emissions 61%require 28%don’trequire Strongly support Somewhat support Somewhat oppose Strongly oppose Not sure Trump Voter Survey | December, 2016 PAGE 13
  • 14. 35% 41% 7% 11% 5% S U P P O R T F O R R E Q U I R I N G M A N U FA C T U R E R S T O M A K E A P P L I A N C E S M O R E E N E R G Y E F F I C I E N T Would you support or oppose a proposal that would require manufacturers to make appliances more energy efficient? Oppose a proposal requiring manufacturers to make appliances more energy efficient Support a proposal requiring manufacturers to make appliances more energy efficient 76%require 16%don’trequire Strongly support Somewhat support Somewhat oppose Strongly oppose Not sure Trump Voter Survey | December, 2016 PAGE 14
  • 15. 30% 25% 30% 14% Uphold the policies currently in place to combat climate change and implement new policies that go even further than policies currently in place Uphold the policies currently in place to combat climate change, but not implement any new policies Roll back the policies currently in place to combat climate change and refrain from implementing any new policies Not sure M A J O R I T Y O F T R U M P V O T E R S S U P P O R T U P H O L D I N G C U R R E N T C L I M AT E C H A N G E P O L I C I E S Thinking about current policies in place related to climate change, which of the following comes closest to your own view, even if none are exactly right? President-elect Trump should… 55% support upholding current policies Trump Voter Survey | December, 2016 PAGE 15
  • 16. M O S T WA N T S A M E A M O U N T O R M O R E R E G U L AT I O N S O N D R I N K I N G WAT E R 8% 8% 45% 39% Fewer regulations More regulations Not sure About the same amount Do you think there should be more, about the same amount, or fewer federal regulations on drinking water? Trump Voter Survey | December, 2016 PAGE 16
  • 17. M O S T WA N T S A M E A M O U N T O R M O R E R E G U L AT I O N S O N A I R P O L L U T I O N 15% 7% 47% 31% Fewer regulations More regulations Not sure About the same amount Do you think there should be more, about the same amount, or fewer federal regulations on air pollution? Trump Voter Survey | December, 2016 PAGE 17
  • 18. O V E R H A L F O F T R U M P V O T E R S S AY W E S H O U L D A L L O W M O R E E X P L O R AT I O N O F F O S S I L F U E L S O N P U B L I C L A N D S 15% 54% 31% Currently, there are regulations in place to limit exploration of fossil fuels on public lands – including oil, coal, and natural gas. Some people say we need to continue to limit exploration on public lands to curb carbon emissions, conserve natural resources, and protect the environment. Other people say we should allow more exploration to spur job growth, increase U.S. energy exports, and strengthen the U.S. economy. Which position comes closer to your own view, even if neither is exactly right? Allow more exploration of fossil fuels on public lands Continue to limit exploration of fossil fuels on public lands Not sure Trump Voter Survey | December, 2016 PAGE 18
  • 19. F i n a n c i a l S e r v i c e s
  • 20. S H O U L D F I N A N C I A L I N S T I T U T I O N S B E R E I N E D I N O R S H O U L D T H E R E B E F E W E R R E G U L AT I O N S ? T R U M P V O T E R S A R E D I V I D E D Based on what you know, do you think the U.S. financial institutions should be “reined in” with more regulation, or do you think there should be fewer regulations so U.S. financial institutions have the freedom to operate more independently? 37% 24% 39% More regulationsFewer regulations Not sureTrump Voter Survey | December, 2016 PAGE 20
  • 21. 18% 17% 65% S O L I D S U P P O R T F O R K E E P I N G N E W L A B O R D E PA R T M E N T R E G U L AT I O N S O N F I N A N C I A L A D V I S O R S I N P L A C E The Department of Labor recently implemented regulations that require financial advisors to put their clients’ interests ahead of their own when providing retirement and investment advice. Do you believe President-elect Trump should keep these regulations in place or repeal them? Keep these regulations in place Repeal these regulations Not sure Trump Voter Survey | December, 2016 PAGE 21
  • 22. T R U M P V O T E R S A R E D I V I D E D O N W H E T H E R T H E L A R G E S T B A N K S S H O U L D B E B R O K E N U P O R A L L O W E D T O R E M A I N T O G E T H E R The nation’s largest banks often provide investment banking services to companies, and also take deposits from consumers. Which of the following statements comes closer to your own view, even if neither is exactly right? These banks should be broken up so that investment banking services and consumer services operate separately in order to protect consumers. These banks should should remain together and continue to be allowed to provide investment banking services and consumer services, because their size makes them stronger and more efficient. 40% 34% 26% Not sure Trump Voter Survey | December, 2016 PAGE 22
  • 23. H e a l t h c a r e
  • 24. 10% 9% 20% 55% 5% Expand the law Keep the law as it is Scale back the law Repeal the law Not sure Trump Voter Survey | December, 2016 A M A J O R I T Y WA N T S T O S E E A F F O R D A B L E C A R E A C T R E P E A L E D As you may know, the Affordable Care Act – also known as “Obamacare” – was signed into law in 2010. Based on what you know about the law, would you like to see President-elect Trump and Congress expand the law, keep the law as it is, scale back the law, or repeal the law entirely? 75% scale back/repeal19% expand/keep PAGE 24
  • 25. As you may know, there is debate in Congress about what role the federal government should play when it comes to ensuring access to health insurance for people who are not enrolled in a private or employee-sponsored plan. In your opinion, who should the federal government ensure access for? Please select all that apply. 12% 16% 21% 28% 29% 30% D I V E R S E V I E W S O N W H O S H O U L D B E E N S U R E D A C C E S S T O H E A LT H I N S U R A N C E B Y T H E G O V E R N M E N T The federal government should ensure that everyone has access to health insurance The federal government should ensure that seniors have access to health insurance The federal government should ensure that people who are disabled have access to health insurance The federal government should ensure that low-income individuals have access to health insurance The federal government should not ensure anyone has access to health insurance Not sure Trump Voter Survey | December, 2016 PAGE 25
  • 26. Trump Voter Survey | December, 2016 M O S T WA N T T O K E E P A C A L AW S T H AT R E Q U I R E I N S U R A N C E C O M PA N I E S T O C O V E R P R E - E X I S T I N G C O N D I T I O N S M o s t a l s o s u p p o r t r e p e a l i n g t h e i n d i v i d u a l m a n d a t e . There has been a lot of debate about whether and how to change the healthcare reform bill passed by President Obama. The bill has a number of different parts, any of which could be changed or repealed. For each part of the bill listed below, please indicate whether you would want to keep that part of the bill the way it is now, make small updates to that part of the bill, or repeal that part of the bill entirely. 11% 23% 27% 27% 37% 46% 19% 42% 34% 26% 35% 32% 62% 24% 28% 35% 17% 13% 9% 11% 11% 12% 10% 9% Requiring most people to have insurance or pay a penalty Providing subsidies to help low-income people purchase insurance Requiring companies with more than 50 full-time employees to provide health insurance Requiring insurance companies to cover prescription birth control as part of preventative health services Requiring insurance companies to cover preventative health services Requiring insurance companies to cover people with pre-existing conditions Keep it the way it is now Make small updates Repeal entirely Not sure PAGE 26
  • 27. 40% 43% 17% T R U M P V O T E R S A R E D I V I D E D O N M E D I C A R E R E F O R M / P R I VAT I Z AT I O N Medicare should continue as it is today, with the government providing health insurance and guaranteeing the same set of benefits to everyone enrolled in the program Medicare should be changed to a system in which people choose their insurance from a list of private health plans that may offer benefits at different premium amounts, and the government pays a fixed amount, sometimes called a voucher, towards the cost Not sure Trump Voter Survey | December, 2016 Which of the following comes closest to your own view, even if neither is exactly right? PAGE 27
  • 28. 40% 37% 7% 16% Trump Voter Survey | December, 2016 D I V I S I O N S O N W H E T H E R T H E F E D E R A L G O V E R N M E N T S H O U L D B E P E R M I T T E D T O R E S T R I C T H O W S TAT E S S P E N D M E D I C A I D F U N D S As you may know, many low-income families receive healthcare insurance through a government program called Medicaid. Medicaid programs are run by individual states using funds from their state budgets, with the federal government contributing the remaining funding. Which of the following comes closest to your own view, even if none are exactly right? The federal government should be permitted to place requirements and/or restrictions on how states use the money to provide Medicaid health insurance to low-income families The federal government should not be permitted to place requirements and/or restrictions on how states use the money Neither the federal government nor state governments should provide Medicaid health insurance to low- income families Not sure PAGE 28
  • 29. T a x e s
  • 30. 40% 15% 45% T R U M P V O T E R S H AV E M I X E D V I E W S O N T H E B E N E F I T S O F C O R P O R AT E TA X B R E A K S ; P L U R A L I T Y S AY S T H E Y B E N E F I T E V E R Y O N E Which of the following statements comes closer to your own view, even if neither is exactly right? Corporate tax breaks only benefit the wealthy Corporate tax breaks benefit everyone Not sure Trump Voter Survey | December, 2016 PAGE 30
  • 31. D I V I D E D O N R E D U C I N G TA X E S O N C O R P O R AT I O N S B U T K E E P I N G I N D I V I D U A L TA X R AT E S T H E S A M E Would you support or oppose a tax proposal that significantly reduces taxes on corporations, but does not change individual tax rates currently in place? 42%support Strongly support Somewhat support Somewhat oppose Strongly oppose Not sure Oppose reduction in corporate taxes, but no change in individual taxes: Support reduction in corporate taxes, but no change in individual taxes: Trump Voter Survey | December, 2016 43%oppose 14% 28% 15% 22% 21% PAGE 31
  • 32. 11% 14% 25% 49% 55% 72% 12% 16% 19% 19% 19% 15% 68% 56% 43% 18% 10% 4% 10% 14% 14% 14% 16% 9% Increasing individual taxes Increasing BOTH corporate and individual taxes Increasing corporate taxes Reducing corporate taxes Reducing BOTH corporate and individual taxes Reducing individual taxes Positive impact No impact either way Negative impact Not sure T R U M P V O T E R S T H I N K TA X R E D U C T I O N S – E S P E C I A L LY I N D I V I D U A L TA X E S – W O U L D H AV E A P O S I T I V E I M PA C T O N T H E E C O N O M Y For each of the following, do you think it would have a positive impact, no impact either way, or a negative impact on the economy? Trump Voter Survey | December, 2016 PAGE 32
  • 33. T r a d e
  • 34. T R U M P V O T E R S A R E S P L I T O N W H E T H E R F O R E I G N T R A D E I S A N O P P O R T U N I T Y O R A T H R E AT T O T H E U . S . 44% 41% 15% Not sure How would you describe your own views of foreign trade. Would you say foreign trade is… An opportunity to grow the U.S. economy because more U.S. exports will help to create new jobs at home and lower the cost of consumer products A threat to the U.S. economy because more foreign imports take away jobs at home Trump Voter Survey | December, 2016 PAGE 34
  • 35. 26% 51% 23% M A J O R I T Y O F T R U M P V O T E R S T H I N K U . S . S H O U L D W I T H D R AW F R O M N A F TA As you may know, NAFTA (the North America Free Trade Agreement) is a free trade agreement between the U.S., Canada, and Mexico that removes taxes on imported and exported goods between each country. Do you think the U.S. should stay in NAFTA or withdraw from NAFTA? Stay in NAFTA Withdraw from NAFTA Not sure Trump Voter Survey | December, 2016 PAGE 35
  • 36. 27% 17% 32% 24% T R U M P V O T E R S A R E D I V I D E D O N D I P L O M A C Y W I T H C U B A As you may know, President Obama called for a return to full diplomatic relations between the U.S. and Cuba. To begin warming relations between the two countries, Obama recently loosened U.S. sanctions on Cuba that began in the 1950s. Do you think President-elect Trump should continue to loosen sanctions and restrictions, keep the current sanctions and restrictions the same, or strengthen the current sanctions and restrictions on Cuba in areas such as trade, investment, and travel? Keep the current sanctions and restrictions the same Strengthen sanctions and restrictions Loosen sanctions and restrictions Not sure Trump Voter Survey | December, 2016 PAGE 36
  • 37. 28% 17% 55% M A J O R I T Y O F T R U M P V O T E R S O P P O S E C O N T I N U E D I M M I G R AT I O N U N D E R H - 1 B V I S A S As you may know, H-1B is a visa that allows U.S. companies to hire graduate-level workers from other countries who have specialty skills and expertise in areas such as engineering and computer science. Which of the following positions comes closest to your own view? President-elect Trump should continue to allow more immigrants to legally enter the country under the H-1B visa President-elect Trump should not allow more immigrants to legally enter the country under the H-1B visa Not sure Trump Voter Survey | December, 2016 PAGE 37
  • 38. G l o b a l L e a d e r s h i p / F o r e i g n I n v e s t m e n t
  • 39. Trump Voter Survey | December, 2016 Which of the following statements about U.S. involvement in other countries comes closest to your own view, even if neither is exactly right? STATEMENT B: The United States should only get involved in matters that directly impact our country. STATEMENT A: The United States should take a leadership role in promoting peace and stability around the world. T R U M P V O T E R S D I V I D E D O N U . S . G L O B A L L E A D E R S H I P A N D I N V O LV E M E N T A B R O A D Strongly agree with A Somewhat agree with A Somewhat agree with B Strongly agree with B Not sure 47%leadershiprole 46%onlywhenitmatters 24% 23% 7% 23% 23% PAGE 39
  • 40. Trump Voter Survey | December, 2016 S O L I D M A J O R I T Y T H I N K T R U M P W I L L H AV E A P O S I T I V E I M PA C T O N U . S . A B I L I T Y T O D O B U S I N E S S G L O B A L LY Do you think President-elect Trump will have a positive impact on the United States’ ability to do business globally, he will have no impact either way, or he will have a negative impact? 72% 11% 13% 4% Positive impact Negative impact Not sure No impact PAGE 40
  • 41. 5% 15% 33% 47% Trump Voter Survey | December, 2016 M O S T T R U M P V O T E R S T H I N K W E N E E D S T R I C T E R R E V I E W O F F O R E I G N I N V E S T M E N T P R O P O S A L S .Currently, there are laws in place to limit foreign companies from investing in U.S. companies that provide infrastructure, telecommunications, or other services that may be related to national security. Do you think the U.S. should be more strict, about the same, or less strict in its review of foreign proposals for investment in U.S. companies that provide infrastructure, telecommunications, or may be related to national security? Less strict More strict Not sure About the same PAGE 41
  • 42. Trump Voter Survey | December, 2016 M O S T S U P P O R T L I M I T I N G F O R E I G N I N V E S T M E N T Below is a list of different proposals you may have read, seen or heard about recently to limit foreign investment in U.S. companies. For each, please indicate if you support or oppose the proposal. %% less 65% support 19% oppose 71% support 15% oppose 71% support 15% oppose 42% 38% 29% 29% 33% 36% 11% 11% 15% 4% 4% 4% 14% 14% 15% A proposal to limit the ability of Middle Eastern companies to invest in the U.S. A proposal to limit the ability of Chinese companies to invest in the U.S. A proposal to limit the ability of all foreign companies to invest in the U.S. Strongly support Somewhat support Somewhat oppose Strongly oppose Not sure PAGE 42
  • 43. E d u c a t i o n
  • 44. Trump Voter Survey | December, 2016 M A J O R I T Y S U P P O R T F O R E D U C AT I O N P O L I C I E S , E S P E C I A L LY C O M M U N I T Y C O L L E G E A F F O R D A B I L I T Y Below is a list of education policies you may have heard about recently. For each, please indicate if you support or oppose the policy. 20% 25% 27% 28% 29% 30% 33% 35% 43% 35% 32% 35% 30% 40% 31% 32% 44% 36% 21% 19% 13% 17% 13% 16% 13% 9% 10% 13% 13% 9% 9% 7% 13% 12% 3% 4% 12% 11% 17% 16% 10% 11% 9% 10% 8% Using standardized computer-based tests to measure students' performance Linking teacher evaluations to their students' performance on standardized tests Opening more public charter schools Removing the federal government from the student loan process and leaving it to the private sector Expanding access to quality early childhood education programs, like preschool and Head Start Providing vouchers to parents so they can use that money at a private or parochial school Having one set of educational standards across the country for grades K-12 for reading, writing, and math Expanding computer science classes in K-12 schools Making community colleges more affordable Strongly support Somewhat support Somewhat oppose Strongly oppose Not sure PAGE 44
  • 45. 13% 26% 13% 15% 19% 14% Trump Voter Survey | December, 2016 D I V I D E D V I E W S O N W H E T H E R T O S P E N D M O R E O R L E S S T O M A K E S U R E M O R E P E O P L E C A N O B TA I N A 4 Y E A R O R T E C H / V O C AT I O N A L D E G R E E Do you think the federal government should spend more or less money to make sure more people can obtain a 4- year degree, attend community college, or obtain a technical or vocational degree, or is the federal government currently spending the right amount? 39%spendmore 34%spendless Spend much more Spend somewhat more Spend somewhat less Spend much less Currently spending the right amount Spend less on higher education:Spend more on higher education: Not sure PAGE 45
  • 46. Trump Voter Survey | December, 2016 M O S T T H I N K W E S H O U L D L E AV E T I T L E I X F U N D I N G A S - I S Recently, the Obama Administration strengthened enforcement of Title IX, the federal law that governs gender equity in education, specifically to better address campus sexual assault complaints. Do you think President- elect Trump should increase funding for this program, leave funding as it is, or decrease funding? 18% 15% 42% 25% Increase funding Decrease funding Not sure Leave funding as it is PAGE 46
  • 47. O t h e r Q u e s t i o n s
  • 48. Trump Voter Survey | December, 2016 C A M PA I G N C O M M E N T S : I S S U E S R E L AT E D T O N AT I O N A L S E C U R I T Y, F I N A N C E S / E C O N O M Y, H E A LT H C A R E , I M M I G R AT I O N A R E M O S T I M P O R TA N T Below are some issues President-elect Trump talked about on the campaign trail. For each issue, please indicate how important you think it is. Campaign comments (ranked by very important) Very Important Campaign comments (ranked by very important) Very Important Combatting the threat of ISIS and other terrorist organizations in the U.S. 72% Renegotiating trade agreements like NAFTA and the Trans-Pacific Partnership 44% Reducing the national deficit 67% Ensuring public colleges and universities use their endowments to lower tuition costs, and hold them accountable if they don’t by ending their tax-exempt status 43% Balancing the federal budget 65% Increasing government spending on infrastructure projects like roads, bridges and airports 42% Repealing and replacing Obamacare 60% Encouraging more choices in public K-12 education, such as charter schools or providing vouchers for private school education 38% Lowering taxes on individuals 59% Banning Muslims from entering the U.S. 35% Preventing U.S. companies from shipping jobs to other countries 56% Reducing regulations on businesses 34% Deporting people who are in the U.S. illegally 56% Ensuring 6 weeks of paid maternity leave for working mothers 33% Lowering prescription drug prices 55% Lowering taxes on corporations 31% Renegotiating the agreement with Iran about its nuclear program 52% Reducing environmental regulations 31% Securing the border with Mexico by building a wall 49% Overturning Roe v. Wade, the Supreme Court case legalizing abortion 31% PAGE 48
  • 49. Trump Voter Survey | December, 2016 C A M PA I G N C O M M E N T S : O B A M A C A R E , I S I S , E C O N O M I C / F I N A N C I A L , A N D I M M I G R AT I O N I S S U E S V I E W E D A S T O P P R I O R I T I E S And, looking at the same list of issues, which do you think should be a top priority for President-elect Trump to address while he is in office? Campaign comments (ranked by % who selected issue as a “top priority”) Top Priority Campaign comments (ranked by % who selected issue as a “top priority”) Top Priority Repealing and replacing Obamacare 40% Banning Muslims from entering the U.S. 17% Combatting the threat of ISIS and other terrorist organizations in the U.S. 37% Overturning Roe v. Wade, the Supreme Court case legalizing abortion 12% Lowering taxes on individuals 35% Encouraging more choices in public K-12 education, such as charter schools or providing vouchers for private school education 12% Deporting people who are in the U.S. illegally 31% Lowering taxes on corporations 12% Reducing the national deficit 31% Renegotiating trade agreements like NAFTA and the Trans-Pacific Partnership 11% Balancing the federal budget 28% Renegotiating the agreement with Iran about its nuclear program 11% Securing the border with Mexico by building a wall 24% Reducing regulations on businesses 10% Preventing U.S. companies from shipping jobs to other countries 23% Ensuring 6 weeks of paid maternity leave for working mothers 10% Lowering prescription drug prices 20% Ensuring public colleges and universities use their endowments to lower tuition costs, and hold them accountable if they don’t by ending their tax-exempt status 10% Increasing government spending on infrastructure projects like roads, bridges and airports 18% Reducing environmental regulations 7% PAGE 49
  • 50. Trump Voter Survey | December, 2016 A M A J O R I T Y S U P P O R T S S T R E N G T H E N I N G C O P Y R I G H T P R O T E C T I O N S As you may know, copyright law gives the owner or creator of content such as a song, book, movie or television show exclusive rights over that piece of content. Which of the following comes closest to your own view, even if neither is exactly right? STATEMENT B: The federal government should loosen copyright protections for companies and artists so consumers have greater accessibility to digital music, movies, and books. STATEMENT A: The federal government should strengthen copyright protections for companies and artists to protect their original ideas and ensure they get fairly compensated for their work. 68%strengthencopyrightlaws 18%loosencopyrightlaws Strongly agree with A Somewhat agree with A Somewhat agree with B Strongly agree with B Not sure 35% 33% 14% 14% 4% PAGE 50
  • 51. M O S T S U P P O R T R E G U L AT I N G F O O D L A B E L S Below are different actions the government could take related to food labeling. For each, please indicate if you think the government should be doing more or less than what it is currently doing. Trump Voter Survey | December, 2016 70% more 21% less 65% more 24% less 27% 31% 38% 39% 17% 14% 7% 7% 10% 9% Regulate how food companies market and label their products to promote healthier diets Promote standards for labels like "healthy," "organic," "natural," or "antibiotic free" to ensure food companies are being transparent and consistent with product labels Much more Somewhat more Somewhat less Much less Not sure PAGE 51
  • 52. D I V I D E D V I E W S O N H O W M U C H M O N E Y T H E F E D E R A L G O V E R N M E N T S H O U L D S P E N D O N P U B L I C M E D I A Do you think the federal government should spend more money, about the same amount, or less money on public media, such as the PBS television network and the NPR radio network? Trump Voter Survey | December, 2016 23%spendmore 38%spendless Spend much more Spend somewhat more Spend somewhat less Spend much lessSpend about the same amount Not sure Spend less on public media:Spend more on public media: PAGE 52 9% 14% 30% 16% 22% 8%
  • 53. H A L F B E L I E V E C O U R T S S H O U L D M A K E I T E A S I E R T O S U E N E W S M E D I A 49% 29% 22% Not sure Trump Voter Survey | December, 2016 As you may know, there has been discussion recently about whether or not the courts should make it easier for public figures to sue and to win lawsuits against the news media for unfavorable or false coverage. Which of the following statements comes closest to your own view on this issue? The courts should make it easier to sue and to win lawsuits against the news media The courts should not make it easier to sue and to win lawsuits against the news media PAGE 53
  • 54. 18% 42% 21% 19% Trump Voter Survey | December, 2016 S I X - I N - T E N T H I N K A B O R T I O N S H O U L D B E I L L E G A L , B U T M O S T S U P P O R T E X C E P T I O N S Which comes closet to your own view on abortion? Abortion should always be legal Abortion should be legal most of the time Abortion should be made illegal except for cases of rape, incest, and to save the mother’s life Abortion should be made illegal without exceptions PAGE 54
  • 55. Trump Voter Survey | December, 2016 M O S T D O N ’ T T H I N K W O M E N W H O S E E K A N A B O R T I O N S H O U L D B E P U N I S H E D I F T H E P R O C E D U R E I S B A N N E D I N T H E U . S . During the campaign, President-elect Trump said that women who seek abortions should be subject to “some form of punishment” if the procedure is banned in the United States. Do you agree or disagree that a woman seeking an abortion should be subject to some form of punishment? 39% punishment 47% no punishment 17% 22% 17% 30% 14% Strongly agree Somewhat agree Somewhat disagree Strongly disagree Not sure PAGE 55
  • 56. 1025 F Street NW, 9th Floor Washington, DC 20004 121 East 24th Street, 10th Floor New York, NY 10010 202.337.0808 | GPG.COM GPG RESEARCH The Glover Park Group is a leading strategic communications and government affairs firm. GPG offers an integrated and complementary suite of services to plan, build and execute all manner of communications tactics, campaigns and programs. Our in-house research team is a data and insight-driven outfit. We employ cutting-edge research methodologies, from digital analytics to quantitative and qualitative opinion research, to help our clients understand where the conversation begins and, more importantly, how we can influence it. For more information about this research or to find out more about GPG’s research capabilities, please contact Katie Cissel Greenway (katie@gpg.com).