This document provides an overview and tips for attending Dreamforce as a Salesforce administrator. It outlines the admin-focused areas at Dreamforce, including the Admin Meadow which features sessions, experts, and a cafe for admins. It details the admin breakout sessions covering beginner to advanced topics. It also offers tips for Dreamforce attendees, such as packing layers, downloading the event app, and saying hi to others. Resources for admins attending Dreamforce are highlighted.

1. A Salesforce Admin’s
Compass to Dreamforce
​Mike Gerholdt
​Holly Palmer

2. Get Social With Us!
@salesforceadmns
#awesomeadmin
Salesforce Admins
Salesforce Admins
The video will be posted to
YouTube & the webinar recap
page (same URL as registration).
This webinar is being recorded!

3. Join the Admin Webinar Group for Q&A
​Don’t wait until the end to ask your
question!
• We have team members on hand to answer
questions in the webinar group.
Stick around for Q&A at the end!
• Speakers will tackle more questions at the end,
time-allowing
bit.ly/AdminWebinarGroup

4. Agenda
• Dreamforce Overview
• Admin Experience
• Dreamforce Tips
• Q&A
Let’s Go!

5. Dreamforce Overview

7. Hang Out On the Dreampark

8. Evening
Dreamfest
at Cloud Palace
2:00 pm – 3:00 pm
Marc & Friends Q&A
10:00 am – 1:00 pm
Day of Compassion
5:00 pm – 6:00 pm
Melinda Gates Fireside
Chat with Robin Roberts
1:00 pm – 3:00 pm
Marc & Special Guests Keynote
4:00 pm – 6:30 pm
Tony Robbins
9:00 am – 2:00 pm
Innovation & Dreamtalk Speakers
5:00pm - 6:00pm
Women’& Equality
Keynote
All Day
Women & Equality Summit
9:00 am - 10:00 am
Financial Services Keynote
Evening
Welcome Reception
Friday, October 7Thursday, October 6Wednesday, October 5Tuesday, October 4
Mindfulness Sessions
8:00 am - 6:00 pm
Breakout Sessions
8:00 am - 6:00 pm
Breakout Sessions
8:00 am - 6:00 pm
Breakout Sessions
8:00 am - 1:00 pm
Breakout Sessions
9:30 am - 11:00 am
Partner Keynote
9:00 am - 5:00 pm
Cloud Expo Open
10:00 am - 5:00 pm
Cloud Expo Open
10:00 am - 2:00 pm
Cloud Expo Open
11:00 am - 8:00 pm
Cloud Expo Open
Evening
AppBash & External Parties
9:30 am - 10:30 am
Salesforce for
Marketing
11:00 am - 12:00 pm
SMB Keynote
9:00 am -
10:00am
Salesforce for IT
11:30 am - 12:30 pm
Salesforce for Sales
11:00 am - 12:00pm
Developer Keynote
All Day
Forbes Philanthropy Summit
1:30 pm - 2:30 pm
Salesforce for Service
1:00 pm - 2:00pm
Commerce Cloud
3:00pm - 4:00pm
Einstein Keynote
5:00pm - 6:00pm
Admin Keynote
1:00 pm – 2:00
pm Dreampitch
with Marc Cuban &
Chris Sacca

9. Don’t Miss the Admin Keynote!
Mike Rosenbaum Kris Lande Mike Gerholdt
Date: Thursday, October 6th
Time: 5 pm – 6 pm
Location: Moscone West, 3rd Floor

10. ​Wednesday, October 5th
​7:00 – 10:00 p.m.
​View under the stars at the Cloud Palace*
​Indoor U2 streaming experience
Upgraded experience for Benefit attendees
​www.theconcertforkids.com to buy tickets
​Afterparty with will.i.am and MC Hammer
The Dreamfest and UCSF Benefit
*Cow Palace, 2600 Geneva Avenue, Daly City

11. Where and When to Get Your Badge
Location Monday, Oct. 4 Tuesday, Oct. 5 Wednesday, Oct. 6 Thursday, Oct. 7 Friday, Oct. 8
Moscone West 2:00pm- 6:00pm 7:00am – 8:00pm 7:00am – 7:00pm 7:30am – 6:00pm 8:00am – 3:00pm
Marriott Marquis 2:00pm – 6:00pm 7:00am – 8:00pm 7:00am – 7:00pm CLOSED CLOSED
Hilton Union Square 2:00pm – 6:00pm 7:00am – 8:00pm CLOSED CLOSED CLOSED

12. Shuttles Get You Where You Need to Go
​Easy to get from Moscone to all zones and lodges
Hotel Shuttles
Running from San Francisco, Peninsula and East Bay to BART or Moscone Center
Dreamforce Campus Shuttle
Looping route servicing Moscone West, Hilton Union Square, Palace Hotel
Dreamfest Shuttle
Running from Moscone West and all Dreamforce contracted hotels to the Cloud Palace
Balboa BART Station Shuttle to and from the Cloud Palace

13. How to Navigate Once You’re Here
Dreamforce Event Guide The Dreamforce mobile app
Ambassadors & Docents
Help you find anything
Guide
Trail

14. Admin Experience

15. Welcome to Trailhead!
​Moscone West, First Floor
CIO Lodge
IoT Cabin
Admin Meadow
Startup Valley
Developer Forest

16. Admin Meadow
​For the #AwesomeAdmin community to interact and learn
Admin Theater
60+ sessions created by
Admins, for Admins
‘Ask the Expert’ Stations
Learn from Admin experts
about new Salesforce features
Stop by the Admin Café!

17. Admin Meadow
​Moar!
Headshots
Take a professional
headshot
Photo Booth
Capture #AwesomeAdmin
moments (& GIFs!) to share

18. New at the Admin Meadow!
!
#AwesomeAdmin Swag Wheel
Spin the wheel for Salesforce gear!
Automation Station
Level up your Admin game by learning
business analysis and automation skills
NEW

19. Admin Breakout Sessions
For Admins by Admins
• 75 Breakout Sessions
• Content for ALL Admins- Beginner,
Intermediate, Advanced
• Located in Moscone West, Second Floor
& Hilton Union Square
• Connect today with a Dreamforce
Presenter on Chatter!

20. Admin Playlists for Breakout Sessions
​Beginner, Intermediate, Advanced
Download today: bit.ly/dfadmins

21. Continue Learning on Trailhead!
​All admin track sessions are linked to Trailhead badges

22. Say Thank You to veterans
Meet vets and write Thank
You letters
​We have our very own volunteering experience this year
Admins Giving Back at Dreamforce
Make a positive impact on
patient’s health and wellbeing
​Assemble kits with toiletries
Where? Behind Lightning Theater
When? Tuesday and Thursday, 3-5pm
How? Just show up!

23. Dreamforce Tips
Know before you go

24. Dreamforce Tips
​Before you leave home…
• Pack layers of clothes
• Save room for swag!
• Download the Salesforce Events
App
• Portable Chargers
• Comfortable Shoes
• Business Cards
​At Dreamforce…
• Stay Healthy
• Grab breakfast at your hotel
• Bring only the essentials
• Say Hi to your neighbors
• Have a plan “B”ookmark

25. • Shoes matter
• Leave time to talk
• Fuel Up
• Pack light
​10-time Dreamforce attendee
Pro Tips from Salesforce MVP: Jason Atwood

26. • Layers are your friend
• Make time for the magic
• Carry a pen
• Don’t forget the debrief
​10-time Dreamforce attendee
Pro Tips from Salesforce MVP: Becka Dente

27. Resources Designed for Admins
• Resources for Admins: bit.ly/dfadmins
• Success Community groups: Dreamforce for Admins & All Dreamforce
• Dreamforce Playlist – ButtonClick Admin Podcast

28. Join the Admin
Webinar Group
for Q&A!
bit.ly/AdminWebinarGroup

29. Thank Y u