This document provides a summary of various news items related to Google and technology. It discusses the launch of Google Music Search, the mystery of a phantom town called Argleton that appears on Google Maps, the introduction of Google AdWords comparison ads, analysis of whether Google will make comparison sites obsolete, and integration of AdWords campaigns with Google Translate Toolkit. It also mentions the redesign of MSN.com, the augmented reality browser Layar, six social media trends for 2010, Google's acquisition of AdMob, the launch of Google Image Swirl, new Google AdWords alerts, and a foolish student breaking an electrical door.

1. What’s happening on the InterWebs? All your base are belong to us edition 19-11-2009

2. http://www.google.com/music/ Google Music Search laat zich eenvoudig vertalen en is precies wat de naam zegt. Vanaf nu kun je zoeken in Google op alles wat met muziek te maken heeft. Van artiesten tot aan songs maar ook een simpele regel uit een liedje zelf geeft je al de nodige informatie.

4. The Mystery of Argleton, the 'Google' town that only exists online Argleton, a 'phantom town' in Lancashire that appears on Google Maps and online directories but doesn't actually exist… Google and the company that supplies its mapping data are unable to explain the presence of the phantom town and are investigating. One theory is that Argleton could have been deliberately added, as a trap to catch companies that violate the map's copyright. http://www.telegraph.co.uk/technology/google/6474746/Mystery-of-Argleton-the-Google-town-that-only-exists-online.html

6. Transparency

7. PrivacyAt this time, Comparison Ads will only show to a small number of users in select U.S. states and is only available to a limited number of advertisers in the mortgage/refinance space. Over time, we'll increase the number of users who see Comparison Ads offers as well as the number of advertisers able to participate.

8. Maakt Google vergelijkingssites overbodig? http://www.hyped.nl/details/20091102_gaat_google_vergelijkingssites_overbodig_maken_met_comparison_ads/

9. https://www.google.com/comparisonads/mortgages#ti=0

10. http://translate.google.com/toolkit

11. AdWords integration: Translate your AdWords campaigns with Translator Toolkit To translate your keywords and ad text, upload an AdWords Editor Archive (AEA) file into Translator Toolkit, and Translator Toolkit will automatically translate them. You can then share your translations with your multilingual optimizers or professional translators, who can optimize and localize your campaign through Translator Toolkit’s campaign editor. When you're finished, download your campaign and upload back into AdWords Editor. You can also optimize your keywords and ad text further through AdWords Editor and other tools like AdWords Traffic Estimator. http://adwords.blogspot.com/2009/10/translate-your-adwords-campaigns-with.html

12. MSN.com redesign “Our goal really was focused on making it a simple, clear and fast home page. The simplicity of the design is really based on feedback from our customers and looking at traffic on our sites.” http://www.msn.com/preview.aspx

13. Reality browser LAYAR The World’s First Augmented Reality Browser. Layar is a free application on your mobile phone which shows what is around you by displaying real time digital information on top of reality through the camera of your mobile phone. By holding the phone in front of you like a camera, information is displayed on top of the camera display view.

14. Six Social Media Trends for 2010 Social media begins to look less social Corporations look to scale Social business becomes serious play Your company will have a social media policy (and it might actually be enforced) Mobile becomes a social media lifeline Sharing no longer means e-mail http://blogs.harvardbusiness.org/cs/2009/11/six_social_media_trends.html

15. Google buys ADMOB!!! mobile display ad technology provider http://www.google.com/press/admob/

16. Today, we've launched an experimental feature in Labs called Google Image Swirl, which builds on new computer vision research to cluster similar images into representative groups in a fun, exploratory interface. http://image-swirl.googlelabs.com/

19. custom alerts for changes in conversion volume, conversion rate, and cost per conversionmake sure that you're quickly notified about fluctuations in your key metrics we're still working to bring custom alerts to all linked accounts for My Client Center (MCC) users

20. Tsjoetsjoep van de week: Foolish student breaks electrical door displaying extreme stupidity http://www.youtube.com/watch?v=w60Sxop5I38

21. And remember...

22. info@queromedia.com www.queromedia.com