A responsive website is the engine of sales and marketing efforts josh miles principal & founder of miles design

•

0 likes•289 views

The document discusses responsive web design (RWD), which aims to provide an optimal viewing experience across different devices. It notes that RWD is important because of the variety of devices visitors use, their expectations of easy access across devices, and to improve the visitor experience. The document addresses common questions about RWD, explaining why it isn't just a fad but rather is being adopted by industry leaders. It also discusses why RWD may be preferable to developing separate mobile apps. In the end, it argues that given changing visitor behaviors and technologies, it may be time for businesses to invest in RWD.

// branding for professional services.// branding for professional services.
The
Responsive
Design
Revolution:
Is your website ready for what’s next?
Josh Miles

It’s a conversation!
- Please ask questions!
- Keep it interactive
- Share your challenges & successes!
- Tweet along!
@joshmiles #DemandJen13
3

B2B: Refuse to be Boring.
Why should B2C brands have all the
fun? We believe B2B and Professional
Services brands can be just as dynamic,
interesting, and sexy.
5
@joshmiles #DemandJen13

I’m not sure how
to put this...
but RWD is kind
of a big deal.
6
@joshmiles #DemandJen13

// branding for professional services.// branding for professional services.
What
exactly is
responsive
web design?

2013 Is the
Year of
Responsive
Web Design
http://mashable.com/2012/12/11/responsive-web-design/
@joshmiles #DemandJen13
9

Responsive web design (RWD) is a web
design approach aimed at crafting sites to
provide an optimal viewing experience—
easy reading and navigation with a minimum
of resizing, panning, and scrolling—across
a wide range of devices (from desktop
computer monitors to mobile phones).
@joshmiles #DemandJen13
10

// branding for professional services.// branding for professional services.
Why bother?

// branding for professional services.// branding for professional services.
Why bother?
1. Visitor
2. Visitor
3. Visitor

// branding for professional services.// branding for professional services.
Why bother?
1. Visitor devices
2. Visitor experience
3. Visitor expectations

1. Visitor devices
@joshmiles #DemandJen13
14

2. Visitor experience
@joshmiles #DemandJen13
15

// branding for professional services.// branding for professional services.
Mobile-
Friendly or
Mobile First?

Hello?
...Katie?
@joshmiles #DemandJen13
17

Avoid lost visitors:
- Why are they here?
- Where to go
- What to do
- Visual hierarchy
@joshmiles #DemandJen13
18

3. Visitor expectations
@joshmiles #DemandJen13
19

// branding for professional services.// branding for professional services.
Isn’t this just
a fad?

The big boys are doing it:
@joshmiles #DemandJen13
21

The leaders are doing it:
@joshmiles #DemandJen13
23

E-marketers are doing it:
@joshmiles #DemandJen13
24

Coming soon...
@joshmiles #DemandJen13
25

// branding for professional services.// branding for professional services.
Why not do a
mobile app?

Mobile app:
- Great for unique content
- $$$ platform / device
- Tablet & “new” devices
@joshmiles #DemandJen13
27

Responsive Benefits:
- Cutting-edge technology
- Any platform / any device
- Tablet & “new” devices
@joshmiles #DemandJen13
28

Geek-friendly Details:
- Single database / CMS
- Site “detects” device
- Hide & show / fallback
@joshmiles #DemandJen13
29

Impress your
(geek) friends...
@joshmiles #DemandJen13
30

// branding for professional services.// branding for professional services.
Is it time
to invest in
RWD?

what got you
will not get you
@joshmiles #DemandJen13
32

Q&A?
Get the slides and more at:
milesdesign.com/rwd
34
@joshmiles #DemandJen13

http://www.stepchangemarketing.com/ In this Slideshare presentation: 1. Brand Box 3 - Know your consumers 2. Actions from insights 3. Know your consumers 4. Apple - Think different 5. Insights 6. Insight vs. Information 7. Insight gleaned 8. Why are insights important 9. The Pareto principle 10. Finding the outstanding results 11. The Standford prison system experiment 12. The Standford prison system experiment cont... 13. RTA "Pinky" Campaign 14. RTA "Pinky" Campaign cont... 15. Consumer Segmentation: Useful tools 16. Maslow's heirarchy of needs 17. 7 Levels of organisational consciousness 18. Cone of learning 19. Why target a consumer segment 20. Targeting and spillage 21. Key benefits of market segmentation 22. Market segmentation 23. Loyalty segmentation 24. Loyalty and relationship index 25. Generations through the ages 26. Baby boomers 27. Generation X 28. Generation Y 29. Generation Net 30. Generation C 31. Consumer 2.0 32. Customisation 33. The long tail 34. Segmentation methods 35. Who are we creating value for? 36. Segmentation: How is it done? 37. Segment examples 38. Adoption of innovation model 39. Common segmentation methodologies & models 40. Mosaic segmentation 41. geoTribes 42. Nielsen: Panorama 43. Roy Morgan segments: ASTEROID 44. Customer conversion 45. Marketing funnel 46. Purchase path 47. Conversion strategy 48. Case study: Joe Girard 49. Joe Girard cont... 50. Research: Angles and Issues 51. Bill Bernbach 52. Henry Ford 53. trendwatching.com 54. Roles of research 55. Research and ethnography 56. Different segmentation for different purposes 57. Decision making 58. Research strategies 59. Research can confuse you! 60. Case study: Coca-Cola 61. The tipping point 62. The tipping point cont... 63. The tipping point cont... 64. Pricing 65. Pricing strategies 66. Progression of commoditisation 67. Elements of pricing 68. Pricing elements 69. Pricing elements cont... 70. The strategy and tactics of pricing 71. Reference price 72. Reference price cont.. 73. Adapting to a changing environment 74. Price metrics 75. Marketing success through differentiation 76. Pricing mechanisms 77. Insight and segmentation tools 78. The "Big Questions" for stimulation 79. 24 Secondary questions 80. The top 4 81. Interrogate your consumer 82. Customer profile page 83. Benefits vs. problems 84. Benefits vs. problems cont... 85. Picture profiles 86. Pen portraits of target markets 87. Mind snapshot 88. Insight windows 89. Insight links 90. Customer journey audit 91. Experience engineering 92. Value your existing customers

Brand essence award slides finalTourism Advisory Council of PEI

Brand Box 6 - When And Where To Say It. The Marketer's Ultimate Toolkit

Ashton Bishop

http://www.stepchangemarketing.com/ In this Slideshare presentation: 1. Brand Box 6 - When and where to say it 2. Actions from Insights 3. Media has changed 4. Andy Tarshis - A.C. Nielsen Company 5. M. Lawrence Light - McDonald's Chief Marketing Officer 6. Buying the cheapest 7. Traditional vs. Online Advertising 8. Media context 9. The media plan 10. Tarps 11. Tarp vs. Reach 12. Krugman's three hit theory 13. Effective frequency factors 14. Media fragmentation - More advertisers across more mediums 15. The communication attrition rate 16. Media fragmentation (2005) 17. PR - Should always come before paid media 18. PR Considerations 19. Using PR to support the sales tunnel 20. Characteristics of specific media 21. Characteristics 22. Market Share 23. Free to air TV 24. Pay TV 25. Radio 26. Magazine 27. Newspapers 28. Sunday Supplement 29. Outdoors 30. Experiential 31. The experiential conversation 32. Direct 33. Email vs. Snail mail 34. Email marketing or eDM 35. Electronic direct marketing 36. Which email tested better 37. Successful responses 38. Mobile phone 39. Mobile users 40. Mobile interaction platforms 41. Branded funded mobile interaction 42. The rise of "The App"43. Internet 44. To web or not to web 45. 8 Ways to drive your E-Commerce sales 46. Internet glossary 47. Demystifying internet advertising 48. Cookies and DRM 49. Peer to peer, Prosumer and RSS 50. Generation Net, API and Affiliates 51. Wikinomics and Word of Mouse 52. Ideagoras, OpenSocial and Avatar 53. Video Sites 54. Personalised URLs 55. SEO 56. Search 4.0 57. Search value pyramid 58. Search engine optimisation 59. SEO Weighting of factors 60. SEO and site features 61. Link relationships 62. Blogs 63. Technology and Retail 64. Gaming and Cuisine 65. Art and Design 66. Auto and Environmental 67. Travel and Specialist 68. Social Media 69. World map of social networks 70. Top 65 social networking sites 71. Social networking 72. Social media strategy 73. Social media petal 74. Your business in media 75. Social Technographics ladder 76. Social media mistakes 77. Burger King: Whopper sacrifice 78. Living and dying by Twitter: Bruno launch 79. Living and dying by Twitter: Inglorious Bastards 80. Social media engagement KPI's 81. Media tools 82. The media interrogation 83. The media money box 84. Media insight 85. Day in the life oF (DILO) 86. Opportunities calendar 87. Reach and depth of media: Transit 88. Reach and depth of media: Entertainment 89. Reach and depth of media: Social 90. Reach and depth of media: One2One and Pop 91. x4 Step channel planning 92. Channel planning x4 Step Filtering 93. Channel planning cont... 94. Channel planning cont... 95. Tactics turntable 96.

Brand Box 5 - How To Say It - The Marketer's Ultimate Toolkit

Ashton Bishop

http://www.stepchangemarketing.com/ In this Slideshare presentation: 1. Brand Box 5 - How to say it 2. Actions from Insights 3. How to say it 4. Ogilvy on Advertising 5. Reason and Emotion 6. Cialdini's tools of influence 7. Advertising 8. Uses of advertising 9. Advertising: Broad definitions 10. The advertising cycle 11. The advertising cycle cont... 12. Neuromarketing 13. The typical major league baseball pitch 14. Decision making 15. Major league baseball pitch cont... 16. The new model for decision making 17. Why do we need somatic markers 18. When is one faculty used over the other 19. How does this sell things 20. Classic media theory 21. Neuromedia theory 22. Example: Share of mind case study 23. A couple of examples 24. A couple of examples cont... 25. Direct response 26. Styles of direct response marketing 27. Direct Response 28. Direct Response Implementation 29. The BOSCH Formula 30. The 5 step (POWER) copywriting process 31. Single Mindedness 32. Defining great communication 33. Essence of Communication 34. Ideas vs. Information 35. What makes a great idea 36. Example: Papa John's pizza 37. Example: Copenhagen Zoo 38. Example: Belgium Cancer foundation 39. Example: Australian Red Cross 40. Example: BBC World 41. Example: Seeing eye dogs Australia 42. Example: Global Coalition for Peace 43. Example: Panasonic 44. Example: Summerville 45. Example: Karate Bushido 46. Example: Heinz 47. Example: Jobs in town 48. Example: Colgate 49: Example: Yoga center 50. Keeping it simple 51. Assessing Ads 52. Assessing communication 53. AIDA(S) 54. Tools for driving great advertising 55. The 3 part brief 56. The 9 questions 57. Testimonials 58. Power of testimonials 59.

http://www.stepchangemarketing.com/ In this Slideshare presentation: 1. Brand Box 1 - Know Your Business 2. Credits 3. Contents 4. Introduction 5. Introduction 6. The Authors 7. Who do they work for? 8. How To 9. User's Guide 10. Actions from insights 11. An apology 12. Getting started 13. Familiarity exercises 14. Flip flop 15. Raw creativity 16. Infinity stairs 17. Necker cube 18. Are you sure of what you see? 19. Are you sure cont... 20. Are you sure cont... 21. Actions from insights 22. Let's get started 23. A bit about brands 24. What is a brand 25. A brand is more than just the product 26. Apple 27. Brands are like clothes hooks 28. Why brand building is so important 29. Brand building 30. Why bother? 31. Commitment beyond belief 32. Lovemark theory 33. Why do people need brands 34. 5 Ways brands can influence consumers 35. Identical products seeming different 36. Positive expectations 37. Inspire loyalty 38. Influence the price 39. The bad news 40. What are some brands in your world 40. So how do I build a brand? 41. Brand Roles 42. Roles cont... 43. Roles cont... 44.Glossary of terms 45. Brand Experience 46. What does brand experience mean 47. Functional benefits 48. Emotional benefits 49. Experience: Functional and emotional 50. Positioning and value propositions 51. Welcome to jargon land! 52. Features, value propositions and positioning 53. Features, benefits and Implications 54. How do you provide value 55. Value proposition 56. What do you do with value propositions 57. Example: Impulse 58. Example: Jaguar 59. Positioning: The battle for your mind 60. Brand Identity and positioning 61. The battle for the mind 62. Effective positioning 63. Positioning principles 64. Positioning: USP and ESP 65. USP: What is it? 66. ESP: What is it? 67. Example: Kleenex 68. Positioning: How is it done? 69. Developing a brand position 70. Positioning principles 71. Positioning: Work over time 72. BMW Case study 73. BMW The ultimate driving machine 74. Be relevant 75. Challenger brands 76. Positioning as a challenger brand 77. Positioning as a challenger brand 78. Positioning traps 79. Positioning pitfalls 80. Repositioning 81. Minds are hard to change 82. Brand Archetypes 83. Brand Archetypes 84. Brand Archetypes 85. The 12 archetypes 86. The 12 cont... 87. The 12 cont... 88. Brand Archetypes 89. Brand Archetypes 90. 3-Step tool to finding your archetype 91. 3- Step tool cont... 92. An archetype example 93. Additional archetypes 94. Additional archetypes 95. What do I do with my archetype 96. Naming brands 97. Names names names 98. The power of the name 99. The ear and the eye 100. How the ear failed 101. So how do you choose a good name 102. Give a dog a good name 103. Brand protection and strength 104. Protecting your value 105. Real brand value 106. Brand strength 107. Value to customers 108. Short term benefit and long term risk 109. Brand extensions 110. How strong is my brand 111. Leveraging your brand 112. Types of extensions ...

Defining Your Brand Essence

Royal LePage Wolstencroft

Branding and positioning training kul nov 2013The House of Marketing

Miles Design branding process

Josh Miles

Brand positioning the key to successful branding

William Baker

Brand strategy

Zaid Sarhan, MBA

This is a brand strategy presentation that helped me communicate to top management the real definition of branding that was essentially needed for the company. I was able to elevate sales more 300% with the new brands launched by following some strategies mentioned in the presentation in detail. The information in this presentation is common and not confidential. It is just about the concept of branding but mainly focused for FMCG companies.

Brand Box 2 - Know Your Market - The Marketer's Ultimate Toolkit

Ashton Bishop

http://www.stepchangemarketing.com/ In this Slideshare presentation: 1. Brand Box 2 - Know your market 2. Actions from insights 3. Defining your market 4. Competition is not always bad 5. Porter's 5 forces analysis 6. Market leader or challenger entrant? 7. Market leader or challenger entrant? cont... 8. Market leader or challenger entrant? cont... 9. Predatory marketing 10. Predatory thinking 11. Repositioning the competition 12. A case study on repositioning: Skins 13. Predatory tools of the trade 14. SWOT Analysis 15. Competitive mapping 16. Competitive mapping example: Hybrid cars 17. Competitive mapping: Gloria Jeans 18. Innovative entrant modelling 19. Competitor reaction modelling 20. Best practise, Next practise 21. Competitor match-up 22. Competitor duke out 23. Driver correspondence mapping 24. 9 Business growth strategies 25. 9 Business growth strategies cont... 26. Strategies 27. Strategies cont... 28. Implementing the strategies 29. Competitive environment 30. Futurist trends 31. PEST 32. Futures tunnel 33. Trends research 34. What's the future looking like 35. What's the future looking like cont... 36. The future: Consumer trends 37. Some consumer trends 38. The future: Technology trends 39. Technology trends 40. The future: Society trends 41. Society trends 42. Trend implications 43. A possible future where... 44. A probable future where... 45. Preferred future where... 46. 7 Technologies shaping the future of social media 47. Technologies shaping the Future of social media 48. Technologies cont... 49. Technologies cont... 50. Technologies cont... 51. Binary Analysis 52. Binary Analysis cont... 53. Coke vs Pepsi 54. Coca-Cola 55. Pepsi 56. Coke vs Pepsi cont ... 57. Coke vs Pepsi cont... 58. Coke vs Pepsi

Brand Box 4 - What's The Big Idea? The Marketer's Ultimate Toolkit

Ashton Bishop

http://www.stepchangemarketing.com/ In this Slideshare presentation: 1. Brand Box 4 - What's the big idea? 2. Actions from insights 3. Why Innovation? 4. Innovation context 5. Bill Gates 6. Corporate and Social Responsibility 7. Successful Innovation 8. Purpose of creativity 9. Importance of Innovation 10. Importance of Innovation cont. 11. Innovation driving growth 12. Applied Innovation 13. Limitations of accepting status quo 14. Knowledge vs. Creativity 15. Innovation as a habit 16. 5 roles in ideas development 17. The triangle for successful innovation 18. Sources of inspiration 19. Crowd sourcing 20. Where's your suggestion box? 21. What is crowd sourcing? 22. Consumer generated content 23, Share with the masses 24, Generation C(ash) 25 User generated content radar 26. Case study: Smith's "Do us a flavour" 27. Case study: Goldcorp 28. Case study: Mitsubishi 29. Case study: InnoCentive 30. Case study: Wikipedia 31. Case study: the London bombing 32. Innovation tools 33. Scamper 34. Scamper: An example 35. Scamper: Adapt something to it 36. Scamper: Magnify it 37. Scamper: Modify it 38. Scamper: Put it to some other use 39. Scamper: Eliminate something 40. Scamper: Reverse it 41. Scamper Rearrange it 42. Parameter analysis 43. Sensory overload 44. Future casting ideas generation 45. Process review 46. Using experience to drive innovation 47. Innovation platforms 48. The Phoenix checklist 49. The Phoenix checklist cont. 50. Six thinking hats by Edward de Bono 51. Six thinking hats cont. 52. Evaluation methods 53. Potential impact plotting 54. "Yes" reasons

Place Positioning & Branding Toolkit

Brainventures

City Brand Development

SCG International

Levi's Brand equity

R S Raghav

Branding and Brand Positioning / Marketing Management By Kotler Keller

Choudhry Asad

Levi's Marketing Plan

Dawoine Camel

Levi's Brand and Product Strategy

Anyarat Priyawat

Branding & Brand Positioning

Samer Meqdad

The 9 Criteria for Brand Essence (TM)

Kirk Phillips

The Responsive Design Revolution

Josh Miles

Linked in basics-for-professional-services-firmsJosh Miles

Demystify Digital Marketing - Prelude / Superclub John Readman - Digital Br...

John Readman

Viewers also liked

Personal Brand Advice on the 5 Ps to Finding Your Brand Essence

Tanya Smith Online

Brand Essence

Kazi M. Hossain

ALL you need to know about BRANDS!

Amar Bysani

Brand Box 1 - Know Your Business - The Marketer's Ultimate Toolkit

Ashton Bishop

Defining Your Brand Essence

Royal LePage Wolstencroft

Branding and positioning training kul nov 2013The House of Marketing

Miles Design branding process

Josh Miles

Brand positioning the key to successful branding

William Baker

Brand strategy

Zaid Sarhan, MBA

Brand Box 2 - Know Your Market - The Marketer's Ultimate Toolkit

Ashton Bishop

Brand Box 4 - What's The Big Idea? The Marketer's Ultimate Toolkit

Ashton Bishop

Place Positioning & Branding Toolkit

Brainventures

City Brand Development

SCG International

Levi's Brand equity

R S Raghav

Branding and Brand Positioning / Marketing Management By Kotler Keller

Choudhry Asad

Levi's Marketing Plan

Dawoine Camel

Levi's Brand and Product Strategy

Anyarat Priyawat

Branding & Brand Positioning

Samer Meqdad

The 9 Criteria for Brand Essence (TM)

Kirk Phillips

Viewers also liked (19)

Personal Brand Advice on the 5 Ps to Finding Your Brand Essence

Brand Essence

ALL you need to know about BRANDS!

Brand Box 1 - Know Your Business - The Marketer's Ultimate Toolkit

Defining Your Brand Essence

Branding and positioning training kul nov 2013

Miles Design branding process

Brand positioning the key to successful branding

Brand strategy

Brand Box 2 - Know Your Market - The Marketer's Ultimate Toolkit

Brand Box 4 - What's The Big Idea? The Marketer's Ultimate Toolkit

Place Positioning & Branding Toolkit

City Brand Development

Levi's Brand equity

Branding and Brand Positioning / Marketing Management By Kotler Keller

Levi's Marketing Plan

Levi's Brand and Product Strategy

Branding & Brand Positioning

The 9 Criteria for Brand Essence (TM)

Similar to A responsive website is the engine of sales and marketing efforts josh miles principal & founder of miles design

The Responsive Design Revolution

Josh Miles

Linked in basics-for-professional-services-firmsJosh Miles

Demystify Digital Marketing - Prelude / Superclub John Readman - Digital Br...

John Readman

Project Report- A study of floor operations(Reliance Trends) at Avani Mall, h...

SOUMYAJIT MUKHERJEE

This is my Summer Internship Project Report (MBA). I am not sharing any kind of sensitive data in it. While making my project report I had faced a bit problem to find the company profile of Reliance Trends. For that reason I am helping others, who are opting for the interview or who is doing their S.I.P with Reliance Trends. I believe this presentation will be a helpful one....,,, Thank you very much for surfing my Presentation and dont forget to give your feedback...

Personal Branding: The Key to Success

Globalization Partners International

Broadband Expo 2010 - Josh Miles

Josh Miles

Chapter 10 - Crafting the Brand Positioning

LorenzoGuinto

Digital Marketing Agency

Marketer Bulbul

Profiles Creative; A Better Brand

Laura Nowosad

Market Yourself (Student Edition)

Amanda Betts

Branding in a digital world

Andy, Xinbin Hu

It's a competitive market out there. How you connect and engage with potential candidates and clients is the difference between standing out and struggling to keep up. Join LinkedIn's own Marketing Consultant, Inez Chan in a 30 min webcast & find out more about how you can better position your brand in a social world through • Building awareness through follower acquisition • Engaging & building relationship in a passive market place digitally through content • Scaled conversion & brand advocacy Build your brand and nurture relationships on the world's largest professional network.

Iridian 2015 Annual Report

IRiDiAN GROUP

Marketing management brand ambassador Rohan Mohite

How to Build an Employer Brand from Scratch

Glassdoor

MarketSeach

David Honig

How to brand your business

Mark Satterfield

Bridal shop

Md. Abidur Rahman

Marketing Leaders Masterclass 2015

John McCambley

Marketing Leaders Masterclass (Official Brochure)John McCambley

Asbdc building your center with social mediaMichael Bowers

Similar to A responsive website is the engine of sales and marketing efforts josh miles principal & founder of miles design (20)

The Responsive Design Revolution

Linked in basics-for-professional-services-firms

Demystify Digital Marketing - Prelude / Superclub John Readman - Digital Br...

Project Report- A study of floor operations(Reliance Trends) at Avani Mall, h...

Personal Branding: The Key to Success

Broadband Expo 2010 - Josh Miles

Chapter 10 - Crafting the Brand Positioning

Digital Marketing Agency

Profiles Creative; A Better Brand

Market Yourself (Student Edition)

Branding in a digital world

Iridian 2015 Annual Report

Marketing management brand ambassador

How to Build an Employer Brand from Scratch

MarketSeach

How to brand your business

Bridal shop

Marketing Leaders Masterclass 2015

Marketing Leaders Masterclass (Official Brochure)

Asbdc building your center with social media

More from LeadJen

Blog presentation 2

LeadJen

"Taking Laps: How to Benefit from Events" Brian Graves: VP of Marketing and C...

LeadJen

"Start Your Sales Engine! Accelerating Sales With Integrated Markeing, Market...

LeadJen

Prospecting Automation for Sales Professionals Using Salesforce.comLeadJen

"In The Indy 500, There's Nothing Better Than Recieving The Victory Bottle of...

LeadJen

That's where David Wasilewski found himself. After co-founding women's apparel company Spanx and helping grow the brand to more than $150 million in sales, David set his sights on cancer research. Learn how this entrepreneur shifted from Spanx to founding WhatNext, the leading online source of firsthand insights to cancer treatments. David discusses how he built a brand and took his idea to market, as well as how to overcome the challenges of entrepreneurship.

"Fueling Up: Mastering The Discovery Call" Aaron Prickel: VP and CO-Owner Lus...

LeadJen

"Building a Well-oiled Sales Machine" Kathy Ruggiero: Senior Director Corpora...

LeadJen

"Bringing Home The Trophy Creating Content That Generates Leads" Jim Brown: D...

LeadJen

More from LeadJen (8)

Blog presentation 2

"Taking Laps: How to Benefit from Events" Brian Graves: VP of Marketing and C...

"Start Your Sales Engine! Accelerating Sales With Integrated Markeing, Market...

Prospecting Automation for Sales Professionals Using Salesforce.com

"In The Indy 500, There's Nothing Better Than Recieving The Victory Bottle of...

"Fueling Up: Mastering The Discovery Call" Aaron Prickel: VP and CO-Owner Lus...

"Building a Well-oiled Sales Machine" Kathy Ruggiero: Senior Director Corpora...

"Bringing Home The Trophy Creating Content That Generates Leads" Jim Brown: D...

A responsive website is the engine of sales and marketing efforts josh miles principal & founder of miles design

1. // branding for professional services.// branding for professional services. The Responsive Design Revolution: Is your website ready for what’s next? Josh Miles

2. Josh Miles I’m the principal and founder of Miles Design, a branding firm specializing in branding and website design for professional services and software firms. I’m also the author of Bold Brand: The new rules for differentiating, branding, and marketing your professional services firm. MilesDesign.com | BoldBrand.com 2 @joshmiles #DemandJen13

3. It’s a conversation! - Please ask questions! - Keep it interactive - Share your challenges & successes! - Tweet along! @joshmiles #DemandJen13 3

4. Bold Brand: The new rules for differentiating, branding and marketing your professional services firm. milesdesign.com/rwd 4 @joshmiles #DemandJen13

5. B2B: Refuse to be Boring. Why should B2C brands have all the fun? We believe B2B and Professional Services brands can be just as dynamic, interesting, and sexy. 5 @joshmiles #DemandJen13

6. I’m not sure how to put this... but RWD is kind of a big deal. 6 @joshmiles #DemandJen13

7. // branding for professional services.// branding for professional services. What exactly is responsive web design?

8. @joshmiles #DemandJen13 8

9. 2013 Is the Year of Responsive Web Design http://mashable.com/2012/12/11/responsive-web-design/ @joshmiles #DemandJen13 9

10. Responsive web design (RWD) is a web design approach aimed at crafting sites to provide an optimal viewing experience— easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from desktop computer monitors to mobile phones). @joshmiles #DemandJen13 10

11. // branding for professional services.// branding for professional services. Why bother?

12. // branding for professional services.// branding for professional services. Why bother? 1. Visitor 2. Visitor 3. Visitor

13. // branding for professional services.// branding for professional services. Why bother? 1. Visitor devices 2. Visitor experience 3. Visitor expectations

14. 1. Visitor devices @joshmiles #DemandJen13 14

15. 2. Visitor experience @joshmiles #DemandJen13 15

16. // branding for professional services.// branding for professional services. Mobile- Friendly or Mobile First?

17. Hello? ...Katie? @joshmiles #DemandJen13 17

18. Avoid lost visitors: - Why are they here? - Where to go - What to do - Visual hierarchy @joshmiles #DemandJen13 18

19. 3. Visitor expectations @joshmiles #DemandJen13 19

20. // branding for professional services.// branding for professional services. Isn’t this just a fad?

21. The big boys are doing it: @joshmiles #DemandJen13 21

22. @joshmiles #DemandJen13 22

23. The leaders are doing it: @joshmiles #DemandJen13 23

24. E-marketers are doing it: @joshmiles #DemandJen13 24

25. Coming soon... @joshmiles #DemandJen13 25

26. // branding for professional services.// branding for professional services. Why not do a mobile app?

27. Mobile app: - Great for unique content - $$$ platform / device - Tablet & “new” devices @joshmiles #DemandJen13 27

28. Responsive Benefits: - Cutting-edge technology - Any platform / any device - Tablet & “new” devices @joshmiles #DemandJen13 28

29. Geek-friendly Details: - Single database / CMS - Site “detects” device - Hide & show / fallback @joshmiles #DemandJen13 29

30. Impress your (geek) friends... @joshmiles #DemandJen13 30

31. // branding for professional services.// branding for professional services. Is it time to invest in RWD?

32. what got you will not get you @joshmiles #DemandJen13 32

33. Thank You! Bold Brand: The new rules for differentiating, branding and marketing your professional services firm. milesdesign.com/rwd 33 @joshmiles #DemandJen13

34. Q&A? Get the slides and more at: milesdesign.com/rwd 34 @joshmiles #DemandJen13

A responsive website is the engine of sales and marketing efforts josh miles principal & founder of miles design

Recommended

Recommended

More Related Content

Viewers also liked

Viewers also liked (19)

Similar to A responsive website is the engine of sales and marketing efforts josh miles principal & founder of miles design

Similar to A responsive website is the engine of sales and marketing efforts josh miles principal & founder of miles design (20)

More from LeadJen

More from LeadJen (8)

A responsive website is the engine of sales and marketing efforts josh miles principal & founder of miles design