Brand essence award slides final

•Download as PPT, PDF•

0 likes•438 views

Prince Edward Island's brand position positions it as the Gentle Island of Rejuvenation, known for its red earth and cliffs, unique sandy beaches, vivid colors of red, green and blue, and agricultural landscape stretching to the sea. The strategic rationale is for Prince Edward Island to be seen as a gentle island. Customer testimonials praise Cavendish Maples Cottages for being dramatic, impactful, memorable, and thought-provoking, likening their experience to heaven or paradise and saying they already hear the cottages calling them back.

Travel Business

[object Object],[object Object],[object Object],[object Object],[object Object],G E N T L E I S L A N D: S T R A T E G I C R A T I O N A L E

Cavendish Maples Cottages The MacInnis Family: Gordon and Winnifred, Tyson and Sherry Lee and Family

“ Dramatic, impactful, memorable, thought provoking; reason enough for returning. This must be similar to heaven .”

“ Your cottages are like paradise to our family.”

“ I already hear the ‘Maples’ calling me back.”

David Hasselhoff and his partner Hayley Roberts enjoy visiting Bali, where they like to scuba dive, swim, and eat at restaurants. Hasselhoff is planning to open a resort called Hoff's Hideaway on the island. Bali is also a popular destination for celebrity weddings, honeymoons, and romantic getaways. Jennifer Hawkins, Jodi Gordon, Channing Tatum, Ashlee Simpson, and reality TV stars from The Bachelor have all vacationed there. Sophie Monk spent her 35th birthday at a resort in Bali.

Allred_l_3

Ann Witherspoon

The family arrived in Austin's Colony in 1819 after the Financial Panic, and were given 1,520 acres of cheap land. They faced difficulties like harsh winters that killed most of their cattle, but were able to build a house and earn a small profit by 1823 through cotton, lumber, and cattle farming despite losses from sinking ships and disputes. Though they faced problems like Indian attacks and starvation, they managed to thrive in the growing colony and town of San Felipe for many years through hard work and persistence on their land.

Allred l 33

Ann Witherspoon

Sign of the beaver powerpoint

mssstevens

Svizcaino222

Ann Witherspoon

Santos Vizcaino recounts his family's journey from Mexico to Austin's colony in Texas in the 1820s. They arrived by wagon seeking work to earn money. Though his father drank, he stopped to allow the family to stay. They made money cutting lumber and selling goods, allowing them to buy supplies. Some years were prosperous while others were difficult due to crop failures or deaths in the family. Overall, Santos viewed the years spent in the colony positively despite challenges.

Bellevue Plantation House presentation

Jean Christophe Robles Espinosa

Haque_austincolony

Ann Witherspoon

Reyes_J_3

Ann Witherspoon

This document summarizes a settler's experience in Austin's Colony from 1819 to 1824. It describes their journey to Texas in 1819 after losing money in the financial panic. They qualified for 2480 acres of land with an annual payment of $99.2. In 1822, after paying the land payment, they invested in cotton, lumber and cattle, earning $170 from crops and $1000.80 total. A harsh winter killed many of their cattle, interfering with their investment. Their wheat crop also failed due to late planting.

My family and I arrived in Austin's colony in 1822 to start a new life, qualify for 480 acres of land for $182.40, and freely practice our religion. The first winter was harsh and we lost many cattle. In 1823, a mild winter destroyed our barn and killed cattle, forcing us to sell meat. While the colony faced challenges, we worked hard to build log cabins and establish our homestead to achieve our goals in the new land.

'Queen Bee Give Me Honey'

NEELAM GAUR

Shout To The North

Kirsty Wager

Theme Birthday Decor Options for Boys 1st Birthday

Gaurav Aeran

Sawwan desire 1_3_1

Ann Witherspoon

12 tyrie grove, kirkcaldy

Sharron Sutherland

House On Lake Okoboji West Lake Okoboji,

pame zanetta

The architects designed a house for a small lakefront lot in rural Iowa to offer a private experience despite being in a densely populated area. The house is conceived as a series of spatial frames that obscure neighbors and gradually open up to views of the lake. Passing through the house, the density of spaces decreases to more open, transparent areas near the lake to create a spatial gradient experience for the homeowners who wanted a house focused on the lake and surrounding oak trees.

House On Lake Okoboji West Lake Okoboji,

pame zanetta

The architects designed a house for a small lakefront lot in rural Iowa to offer a private experience despite being in a densely populated area. The house is conceived as a series of spatial frames that obscure neighboring properties and gradually open up to views of the lake. Passing through the house, the density of spaces decreases to more open, transparent areas, forming a spatial gradient that focuses the experience on the lake.

South Orange NJ Real Estate Sales: November 2011

HomeWhisperers Bob & Bev Meaux

4 the rest of_wisconsin

Lynnwood Rotary

Daniel George Dittmann

Karen O'Hara

This document appears to be a memorial for Daniel George Dittmann who lived from 1921 to 2012. It includes sections about his early jobs and hobbies like working at Western Union and playing trumpet, his marriage to Kitty in 1947 and their family including daughters Kay and Barbara, important events throughout his life such as family reunions and weddings of his daughters, and photos of him with his family over the years.

Sawwan desire 1_3

Ann Witherspoon

A family arrives in Austin's colony in Texas by wagon seeking a hardworking environment to serve God and make use of the land. The narrator and siblings are granted 480 acres each while the parents receive 640 and 320 acres respectively. Early years brought harsh winters that killed some cattle, but the community grew as more settlers arrived. Through hunting, crops, and livestock, the family was able to invest money and turn a profit despite losses, building their bank balance over the years.

Sawwan desire 1-3

Ann Witherspoon

My family immigrated to Austin's colony in Texas to start a new life and serve God. They were granted 1520 acres of land that was divided among the family. In the early 1820s, harsh winters killed some of their cattle and other settlers were moving to the area. They invested their money in crops but winter came again and more cattle were lost, forcing them to sell meat. The family worked hard to establish themselves but faced challenges from the harsh environment in those pioneering years.

Home Prices in Incline Village | Real Estate Market Report for June - July

Peg Augustus - REALTOR®

A responsive website is the engine of sales and marketing efforts josh miles ...

LeadJen

The document discusses responsive web design (RWD), which aims to provide an optimal viewing experience across different devices. It notes that RWD is important because of the variety of devices visitors use, their expectations of easy access across devices, and to improve the visitor experience. The document addresses common questions about RWD, explaining why it isn't just a fad but rather is being adopted by industry leaders. It also discusses why RWD may be preferable to developing separate mobile apps. In the end, it argues that given changing visitor behaviors and technologies, it may be time for businesses to invest in RWD.

Personal Brand Advice on the 5 Ps to Finding Your Brand Essence

Tanya Smith Online

Brand Essence

Kazi M. Hossain

The document outlines a brand essence presentation for an edible oil brand called Brand X. It defines the target consumer as mothers who take pride in cooking wholesome meals to bring their family together and care for their health. It describes the product attributes of preserving goodness, appropriate nutrients, purity, and enhanced taste. The brand benefits are confidence in informed choices, a satisfying sense of involvement, togetherness through meals, and being the gatekeeper of family health. The brand personality is understanding importance of nutrition, consciousness of purity, desire to bind family through care, and enjoying exploring new recipes.

Defining Your Brand Essence

Royal LePage Wolstencroft

Brand Box 3 - Know Your Consumers - The Marketer's Ultimate Toolkit

Ashton Bishop

http://www.stepchangemarketing.com/ In this Slideshare presentation: 1. Brand Box 3 - Know your consumers 2. Actions from insights 3. Know your consumers 4. Apple - Think different 5. Insights 6. Insight vs. Information 7. Insight gleaned 8. Why are insights important 9. The Pareto principle 10. Finding the outstanding results 11. The Standford prison system experiment 12. The Standford prison system experiment cont... 13. RTA "Pinky" Campaign 14. RTA "Pinky" Campaign cont... 15. Consumer Segmentation: Useful tools 16. Maslow's heirarchy of needs 17. 7 Levels of organisational consciousness 18. Cone of learning 19. Why target a consumer segment 20. Targeting and spillage 21. Key benefits of market segmentation 22. Market segmentation 23. Loyalty segmentation 24. Loyalty and relationship index 25. Generations through the ages 26. Baby boomers 27. Generation X 28. Generation Y 29. Generation Net 30. Generation C 31. Consumer 2.0 32. Customisation 33. The long tail 34. Segmentation methods 35. Who are we creating value for? 36. Segmentation: How is it done? 37. Segment examples 38. Adoption of innovation model 39. Common segmentation methodologies & models 40. Mosaic segmentation 41. geoTribes 42. Nielsen: Panorama 43. Roy Morgan segments: ASTEROID 44. Customer conversion 45. Marketing funnel 46. Purchase path 47. Conversion strategy 48. Case study: Joe Girard 49. Joe Girard cont... 50. Research: Angles and Issues 51. Bill Bernbach 52. Henry Ford 53. trendwatching.com 54. Roles of research 55. Research and ethnography 56. Different segmentation for different purposes 57. Decision making 58. Research strategies 59. Research can confuse you! 60. Case study: Coca-Cola 61. The tipping point 62. The tipping point cont... 63. The tipping point cont... 64. Pricing 65. Pricing strategies 66. Progression of commoditisation 67. Elements of pricing 68. Pricing elements 69. Pricing elements cont... 70. The strategy and tactics of pricing 71. Reference price 72. Reference price cont.. 73. Adapting to a changing environment 74. Price metrics 75. Marketing success through differentiation 76. Pricing mechanisms 77. Insight and segmentation tools 78. The "Big Questions" for stimulation 79. 24 Secondary questions 80. The top 4 81. Interrogate your consumer 82. Customer profile page 83. Benefits vs. problems 84. Benefits vs. problems cont... 85. Picture profiles 86. Pen portraits of target markets 87. Mind snapshot 88. Insight windows 89. Insight links 90. Customer journey audit 91. Experience engineering 92. Value your existing customers

What's hot

Lake for lot

K's 12th birthday !

We ♥ Pinot Noir

Sawwan desire 1-1

'Queen Bee Give Me Honey'

NEELAM GAUR

Shout To The North

Kirsty Wager

Theme Birthday Decor Options for Boys 1st Birthday

Gaurav Aeran

Sawwan desire 1_3_1

Ann Witherspoon

12 tyrie grove, kirkcaldy

Sharron Sutherland

House On Lake Okoboji West Lake Okoboji,

pame zanetta

House On Lake Okoboji West Lake Okoboji,

pame zanetta

The architects designed a house for a small lakefront lot in rural Iowa to offer a private experience despite being in a densely populated area. The house is conceived as a series of spatial frames that obscure neighboring properties and gradually open up to views of the lake. Passing through the house, the density of spaces decreases to more open, transparent areas, forming a spatial gradient that focuses the experience on the lake.

South Orange NJ Real Estate Sales: November 2011

HomeWhisperers Bob & Bev Meaux

4 the rest of_wisconsin

Lynnwood Rotary

Daniel George Dittmann

Karen O'Hara

Sawwan desire 1_3

Ann Witherspoon

Sawwan desire 1-3

Ann Witherspoon

Home Prices in Incline Village | Real Estate Market Report for June - July

Peg Augustus - REALTOR®

What's hot (17)

Lake for lot

K's 12th birthday !

We ♥ Pinot Noir

Sawwan desire 1-1

'Queen Bee Give Me Honey'

Shout To The North

Theme Birthday Decor Options for Boys 1st Birthday

Sawwan desire 1_3_1

12 tyrie grove, kirkcaldy

House On Lake Okoboji West Lake Okoboji,

South Orange NJ Real Estate Sales: November 2011

4 the rest of_wisconsin

Daniel George Dittmann

Sawwan desire 1_3

Sawwan desire 1-3

Home Prices in Incline Village | Real Estate Market Report for June - July

Viewers also liked

A responsive website is the engine of sales and marketing efforts josh miles ...

LeadJen

Personal Brand Advice on the 5 Ps to Finding Your Brand Essence

Tanya Smith Online

Brand Essence

Kazi M. Hossain

Defining Your Brand Essence

Royal LePage Wolstencroft

Brand Box 3 - Know Your Consumers - The Marketer's Ultimate Toolkit

Ashton Bishop

The 9 Criteria for Brand Essence (TM)

Kirk Phillips

Viewers also liked (6)

A responsive website is the engine of sales and marketing efforts josh miles ...

Personal Brand Advice on the 5 Ps to Finding Your Brand Essence

Brand Essence

Defining Your Brand Essence

Brand Box 3 - Know Your Consumers - The Marketer's Ultimate Toolkit

The 9 Criteria for Brand Essence (TM)

Recently uploaded

Wayanad-The-Touristry-Heaven to the tour.pptx

cosmo-soil

What Outdoor Adventures Await Young Adults in Montreal's Surrounding Nature

Spade & Palacio Tours

Un viaje a Argentina updated xxxxxxxxxxx

Judy Hochberg

How Do I Plan a Kilimanjaro Climb? 7 Essential Tips Revealed.pdf

Eastafrica Travelcompany

How To Change Your Name On American Airlines Aadvantage.pptx

edqour001namechange

American Airlines permits passengers to change/correct names on their AAdvantage account. Also, you can request a name change both online via a web portal and offline over the phone. For further information on how to change your name on American Airlines Advantage, get in touch with the airline’s customer service. Also, you can reach out to a consolidation desk at +1-866-738-0741 for quick assistance.

What Challenges Await Beginners in Snowshoeing

Snowshoe Tahoe

一比一原版(UST毕业证)圣托马斯大学毕业证如何办理

yfuwd

UST毕业证offer【微信95270640】☀《圣托马斯大学毕业证购买》GoogleQ微信95270640《UST毕业证模板办理》加拿大文凭、本科、硕士、研究生学历都可以做,二、业务范围： ★、全套服务：毕业证、成绩单、化学专业毕业证书伪造《圣托马斯大学大学毕业证》Q微信95270640《UST学位证书购买》文凭办理流程： 1客户提供办理信息：姓名生日专业学位毕业时间等（如信息不确定可以咨询顾问：微信95270640我们有专业老师帮你查询）； 2开始安排制作毕业证成绩单电子图； 3毕业证成绩单电子版做好以后发送给您确认； 4毕业证成绩单电子版您确认信息无误之后安排制作成品； 5成品做好拍照或者视频给您确认； 6快递给客户（国内顺丰国外DHLUPS等快读邮寄）。 7完成交易删除客户资料高精端提供以下服务：一：圣托马斯大学圣托马斯大学硕士学位证成绩单全套材料从防伪到印刷水印底纹到钢印烫金二：真实使馆认证（留学人员回国证明）使馆存档三：真实教育部认证教育部存档教育部留服网站可查四：留信认证留学生信息网站可查五：与学校颁发的相关证件1:1纸质尺寸制定（定期向各大院校毕业生购买最新版本毕,业证成绩单保证您拿到的是鲁昂大学内部最新版本毕业证成绩单微信95270640） A.为什么留学生需要操作留信认证? 留信认证全称全国留学生信息服务网认证,隶属于北京中科院。①留信认证门槛条件更低,费用更美丽,并且包过,完单周期短,效率高②留信认证虽然不能去国企,但是一般的公司都没有问题,因为国内很多公司连基本的留学生学历认证都不了解。这对于留学生来说,这就比自己光拿一个证书更有说服力,因为留学学历可以在留信网站上进行查询! B.为什么我们提供的毕业证成绩单具有使用价值？查询留服认证是国内鉴别留学生海外学历的唯一途径但认证只是个体行为不是所有留学生都操作所以没有办理认证的留学生的学历在国内也是查询不到的他们也仅仅只有一张文凭。所以这时候我们提供的和学校颁发的一模一样的毕业证成绩单就有了使用价值。乌龟和王八贼头贼脑的倒也逗人喜爱日上三竿时山娃总爱窜进自家瓜棚里跟小伙伴们坐着聊天聊着聊着便忍不住往瓜田里逡巡一番抱起一只硕大的西瓜用石刀劈开抑或用拳头砸开每人抱起一大块就啃啃得满嘴满脸猴屁股般的红艳大家一个劲地指着对方吃吃地笑瓜裂得古怪奇形怪状却丝毫不影响瓜味甜丝丝的满嘴生津遍地都是瓜横七竖八的活像掷满了一地的大石块摘走二三只爷爷是断然发现不了的即便发现爷爷也不恼反而教山娃辨认孰熟孰嫩孰甜孰淡水

Understanding Bus Hire ServicesIN MELBOURNE .pptx

MELBOURNEBUSHIRE

Discovering Egypt A Step-by-Step Guide to Planning Your Trip.ppt

Imperial Egypt

在线办理(BU毕业证书)波士顿大学毕业证录取通知书一模一样

v6ldcxuq

学校原件一模一样【微信：741003700 】《(BU毕业证书)波士顿大学毕业证》【微信：741003700 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。本公司拥有海外各大学样板无数，能完美还原。 1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700 【主营项目】一.毕业证【q微741003700】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！二.真实使馆公证(即留学回国人员证明,不成功不收费) 三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度) 如果您处于以下几种情况： ◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】 ◇面对父母的压力，希望尽快拿到； ◇不清楚认证流程以及材料该如何准备； ◇回国时间很长，忘记办理； ◇回国马上就要找工作，办给用人单位看； ◇企事业单位必须要求办理的 ◇需要报考公务员、购买免税车、落转户口 ◇申请留学生创业基金留信网认证的作用: 1:该专业认证可证明留学生真实身份 2:同时对留学生所学专业登记给予评定 3:国家专业人才认证中心颁发入库证书 4:这个认证书并且可以归档倒地方 5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息 6:个人职称评审加20分 7:个人信誉贷款加10分 8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才

Top 10 Tourist Places in South India to Explore.pdf

Savita Yadav

Explore Architectural Wonders and Vibrant Culture With Naples Tours

Naples Tours

Ready for Cold Weather Rafting Here's What to Wear to Stay Comfortable!

River Recreation - Washington Whitewater Rafting

Un viaje a Buenos Aires y sus alrededores

Judy Hochberg

How To Change A Name On American Airlines Ticket.pptx

edqour001namechange

You can easily change/correct a name on your flight ticket under the American Airlines name change policy. The airline provides multiple online and offline modes to place a name change request. To learn more about how to change a name on American Airlines ticket, you can directly approach the airline’s customer support. Moreover, you can connect with a flight expert at +1-866-738-0741 for quick assistance.

Golden Gate Bridge: Magnificent Architecture in San Francisco | CIO Women Mag...

CIOWomenMagazine

Excursions in Tahiti Island Adventure

Unique Tahiti

bangalore metro routes, stations, timings

narinav14

Discover the Magic of Ibiza An Unforgettable Boat Trip

White Island Charter

Ibiza, situated in the Balearic Islands, stands out as a destination that encompasses everything: stunning landscapes, hidden gems to explore, a vibrant social scene, rich cultural life, and exceptional gastronomy. Opting for ‘Ibiza Rent A Boat’ to experience an unforgettable vacation on the White Island is certainly worthwhile, prompting a deeper exploration of the unique and fascinating aspects of Ibiza.

The Ultimate Travel Guide to Hawaii Island Hopping in 2024

adventuressabifn

island hopping in Hawaii. This magical place offers a number of experiences, as each island has its own charm. Do you love adventure? Then, hike through volcanoes or kayak along an amazing coastline. If you want relaxation, then Hawaii is perfect because it has the most amazing beaches. In this blog, I will help you make an itinerary for your Hawaii Island Hopping. Every island offers something special. The Big Island offers some of the most perfect volcanoes as well as stargazing. Maui will pamper you with beaches and luxury. Kauai has some of the most lush rainforests with dramatic cliffs, and Oahu can offer a taste of city life and historical significance.

Recently uploaded (20)

Wayanad-The-Touristry-Heaven to the tour.pptx

What Outdoor Adventures Await Young Adults in Montreal's Surrounding Nature

Un viaje a Argentina updated xxxxxxxxxxx

How Do I Plan a Kilimanjaro Climb? 7 Essential Tips Revealed.pdf

How To Change Your Name On American Airlines Aadvantage.pptx

What Challenges Await Beginners in Snowshoeing

一比一原版(UST毕业证)圣托马斯大学毕业证如何办理

Understanding Bus Hire ServicesIN MELBOURNE .pptx

Discovering Egypt A Step-by-Step Guide to Planning Your Trip.ppt

在线办理(BU毕业证书)波士顿大学毕业证录取通知书一模一样

Top 10 Tourist Places in South India to Explore.pdf

Explore Architectural Wonders and Vibrant Culture With Naples Tours

Ready for Cold Weather Rafting Here's What to Wear to Stay Comfortable!

Un viaje a Buenos Aires y sus alrededores

How To Change A Name On American Airlines Ticket.pptx

Golden Gate Bridge: Magnificent Architecture in San Francisco | CIO Women Mag...

Excursions in Tahiti Island Adventure

bangalore metro routes, stations, timings

Discover the Magic of Ibiza An Unforgettable Boat Trip

The Ultimate Travel Guide to Hawaii Island Hopping in 2024