ScholarMate - A Research Social Media Marketing Platform
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This document discusses trends in research marketing, including database marketing, search engine optimization, and social media marketing. It introduces ScholarMate as a social media platform that connects authors and readers to share publications, patents, and projects. ScholarMate aims to be a knowledge sharing platform where researchers can discover and discuss information. Research done on social media has found a correlation between social media usage and increased citations and impacts.
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ScholarMate - A Research Social Media Marketing Platform
- 1. A Research Social Media Marketing Platform
- 2. The Trends for Research Marketing Scholarmate.com -Looking into the future Database Marketing e.g. WoS Search Engine Optimization e.g. scholar.google.com Social Media Marketing e.g. scholarmate.com
- 3. The Trends for Research Marketing Database Marketing Search Engine Optimization Social Media Marketing Digital Marketing - Yahoo - Google - Baidu - Facebook - WeChat Research Marketing - WoS - CNKI - Scholar.google - Scholar.baidu - ScholarMate - ResearchGate - Academia - Mendeley
- 4. Knowledge Sharing Groups Facebook WeChat ScholarMate shares • Publications • Patents • Projects
- 5. A Knowledge Sharing Platform Authors Readers ScholarMate 科研之友 Publication Share Discover
- 6. Social Media Citations and Impacts Research social media counts Citations and impacts
- 7. Summary - Research social media and social network are a new trend for research marketing - ScholarMate connects people to share and discover knowledge - There is a high correlation of research social media with citations and impacts
Editor's Notes
- ScholarMate.com is a professional research social network, and a platform for research social media marketing. ScholarMate’s vision is to connect people to research and innovate smarter. eGrant.cn, ScholarMate.com and InnoCity.com are trademarks of IRIS Systems (Shenzhen) Ltd.
- 20 years ago, people rely on bibliographic databases to find useful publications. 10 years ago, scholar.google.com indexed most of the research articles and made them available for one stop search for publications. Now, due to popularities of social media and social networks, Scholarmate.com enables researchers to deposit and share their publications so as to be easily discovered by relevant readers.
- The trend for digital marketing is obvious, as demonstrated by Yahoo.com (database marketing); Google.com (search engine optimization) and Facebook.com (social media marketing). Similarly, the trend for research marketing can be demonstrated by WoS (database marketing); Scholar.Google.com (search engine optimization) and ScholarMate.com (social media marketing).
- Scholarmate allow users to share publications to other social network sites like Facebook and WeChat.
- Scholarmate is a social network platform that connects people to share knowledge (e.g. publications and patents) in special interest groups. Special interests groups classified by research disciplines can be efficient ways to discover knowledge.
- Scholarmate is a research social media for you to promote your research (e.g. publications, projects and patents) so as to increase citations and impacts.
- Scholarmate is a research social media and a research social network that represents a new trend for research marketing. It connects people to share and discover knowledge (e.g. publications, projects and patents) to share and discover knowledge so as to increase citations and impacts.