comprehensive working proposal that outlines a strategic approach to enhance the university's public image, strengthen relationships with key stakeholders, and effectively communicate our mission, accomplishments, and values to the broader community.

1. By: Meseret Alemayehu
A Proposal for the Position of
Public Relations Director

2. Outline
Introduction
Strengths and Considered Gaps to be Strengthen
Strategic Goals of the Work Unit
Main activities that can be performed to fill the
gaps
Short, Medium and long-term strategies
Expected opportunities and Challenges
Personal Traits and Evaluated weakness
Expected Results:
Summary
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3. Introduction
• This proposal outlines my vision for the PR
Directorate. It highlights the key strategies I
with my Stuff will implement to enhance DTU's
public image, strengthen relationships with key
stakeholders, and effectively communicate the
mission, accomplishments, and values of DTU to
the broader community.
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4. Mission, Vision, Values and Motto of Debre
Tabor University
Mission of Debre Tabor University
The mission of Debre Tabor University is to
contribute to the overall development of the
country through producing competent graduates in
all programs and excelling in agriculture and
environmental science, health sciences and
technology, and solving societal problems by
conjugating scientific researches with indigenous
knowledge.
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5. Cont.…
Vision of Debre Tabor University
The vision of Debre Tabor University is becoming
the leading comprehensive university in Ethiopia by
2030 G.C.
 Values of Debre Tabor University
Debre Tabor University maintains, encourages, and
directs the following values to achieve its vision and
mission.
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6. Cont.…
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 Motto of Debre Tabor University
 We have a Historical Responsibility to Answer Tewodros’s
Quest for Knowledge!

7. Strengths and Considered Gaps to be Strengthen
Some of the Strengths are
Experienced staff,
Having sufficient resources,
Established partnerships, and
A diverse range of academic programs.
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8. Cont..
Gaps to be Strengthen
In adequate Digital and Social Media Presence:
Absence of Crisis Communication plan:
In adequate Stakeholder Engagement:
Absence of Measurement and Evaluation
In adequate Internal Communication:
Absence of Professional Development:
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9. Cont.….
Strategic Goals of the Work Unit:
Goal 1: Enhance DTU's Visibility and Reputation:
(የህዝብ ግንኙነት ሥራን ማሳደግ)
Goal 2: Strengthen Community Engagement:
(ስትራቴጅክ አጋርነትና ትስስርን ማሳደግ
Goal 3: Strengthen media relations:
(የመረጃ ቴክኖሎጅ አቅምን ማሳደግ)
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10. Cont.
Main activities that can be performed to fill
the gaps
Develop a Comprehensive Communication Strategy:
Build and nurture relationships with journalists and
media outlets:
Establish a Crisis Communication Plan:
Strengthen Digital and Social Media Presence:
Improve Internal Communication Channels:
Engage Stakeholders:
Implement Measurement and Evaluation:
Invest in Professional Development:
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11. Cont.…
Short, Medium and long term strategies
Short-Term Strategies
Develop Key Messages:
Enhance Media Relations:
Strengthen Digital Presence:
Establish Crisis Communication Protocols:
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12. Cont.…
Medium-Term Strategies
 Implement a Strategic Communication Plan:
Content Marketing and Storytelling:
Alumni Engagement:
Stakeholder Outreach:
Measurement and Evaluation:
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13. Cont.….
Long-Term Strategies
 International Outreach:
Crisis Preparedness and Reputation Management:
Partnerships and Collaborations:
Continuous Professional Development:
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14. Cont.….
Expected opportunities and Challenges as a
director of public relation directorate
Opportunities:
Reputation Building:
Stakeholder Engagement:
 Digital Communication:
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15. Cont.….
Challenges:
Maintaining Consistency:
Balancing Transparency and Confidentiality:
Handling Crisis Communication:
Managing Multiple Stakeholders:
Adapting to Rapidly Evolving Media Landscape:
Resource Constraints:
Measuring Impact:
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16. Cont.….
Personal Traits: and evaluated weakness
My personal Traits:
Strong Communication Skills:
Strategic Thinking:
Relationship Building:
Leadership Abilities:
Problem-Solving Skills:
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17. Cont.….
My weaknesses that could be evaluated:
Detail Orientation:
Expected Results:
Increased brand visibility
Enhanced reputation and positive media coverage
Strengthened relationships with key stakeholders
Improved internal communication and coordination
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18. Cont.…
Summary
Establishing the position of Public Relations Director within our
university is a critical step towards enhancing our communication
efforts, managing our reputation, and engaging stakeholders
effectively.
I am qualified in
Master’s Degree in TEFL at University of Gondar,
Bachelor's Degree in English language at Bahir Dar
University, and
Bachelor's Degree in Management at St. Mary’s University.
Additional certifications
Data Analytics Certificate at Coursera.org
Introduction to Public Relations certificate at Coursera.org
Digital Marketing certificate at Google Digital Garage
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19. Cont.…
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20. Cont.….
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21. Cont.….
Google Digital Marketing
https://learndigital.withgoogle.com/main-app/certification-
api/course/digital-marketing/certificate.pdf?market=digitalgarage
https://analytics.google.com/analytics/academy/certificate/s_nV4IgIQb-
ctWWmD7QeoA
Google Data Analytics Capstone: Complete a Case Study
https://coursera.org/share/4b54327cdc1a2f622f5daeb1fb395efc
Share Data through the Art of Visualization
https://coursera.org/share/b2e81318a13fdd81096c1ceb32a3decf
Principles of Public Relations University of Colorado
https://coursera.org/share/2a32b66cd340f1fa14ec835d64dc2df4
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22. Cont.….
By hiring an experienced and qualified
professional for this role, we can elevate our
university's presence, protect our image, and
strengthen our position in the higher education
landscape.
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23. Cont.….
Meseret Alemayehu
I THANK YOU!!
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