1. Campaign activation
Partnerships:
RO society of diabetis, nutrition &
metabolic diseases
RO association for obesity study
From
Nov 12th
Start
Consumers online recruitment
PR activations
Comunication
in stores
Kids education:
Factory visit (3.5k kids),
Nutrition courses partnership (10k kids)
Media campaigns

2. DEMO visuals
Replace whit real consumers 2014
Yoghurt has something good
for all

3. POSSIBLE YOGHURT AMBASSADORS
Objective: Let heavy consumers speak & change habits
through POWER of EXAMPLE