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This document provides instructions for candidates taking an exam on media studies. It states that candidates must answer one question from Section A and two questions from Section B, using a different media industry for each answer. Section A focuses on representations in texts, while Section B focuses on industry, audience and marketing aspects. Candidates are reminded that responses will be assessed on written communication skills and demonstrating connections between different elements of the subject. The document provides the various exam questions to choose from under each section and sub-section.

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SJJ*(S11-1294-01) INSTRUCTIONS TO CANDIDATES Use black ink or black ball-point pen. Answer three questions: one question from Section A and two questions from Section B. You must use a different media industry for each question you choose. Once you have chosen your questions, fill in the box above. INFORMATION FOR CANDIDATES The number of marks is given in brackets at the end of each question. You are reminded that assessment will take into account the quality of written communication used in your answers. You are reminded that this paper is synoptic and so will test understanding of the connections between the different elements of the subject. GCE A level 1294/01 MEDIA STUDIES MS4 Media – Text, Industry and Audience P.M. THURSDAY, 16 June 2011 21 ⁄2 hours Candidate Name Candidate Number Centre Number Section Question Chosen Examiner use only Mark A B B Media Industry Chosen Total (90) Examiner’s Initials 1294 010001
Answer one question from Section A and two questions from Section B. Once you have chosen your questions, fill in the box on the front page of this Answer Book. You must use a different media industry for each question. For each industry, you must refer to the three main texts you have studied. SECTION A: TEXT Answer one question from this section. Either, A1. How stereotypical are the representations of gender in your chosen texts? [30] Or, A2. How conventional is the narrative structure of your chosen texts? [30] SECTION B: INDUSTRY AND AUDIENCE Answer two questions from this section, using a different media industry for each. You must refer to the three main texts you have studied in each answer. B1. Explore the different ways in which audiences and/or users respond to your chosen texts. [30] B2. To what extent is the success of your chosen texts dependent on stars and/or celebrities? [30] B3. With reference to your selected industry, explore how far your chosen texts are global. [30] B4. Explore how your chosen texts use digital technology in their marketing. [30] (1294-01) 2
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(1294-01) Turn over. .................................................................................................................................................................................................................................... .................................................................................................................................................................................................................................... .................................................................................................................................................................................................................................... .................................................................................................................................................................................................................................... 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Pp ms4 2011
Pp ms4 2011
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