This document provides a business plan for Sonny Sport Nutrition, a proposed sports nutrition service for athletes at the University of the Incarnate Word. The summary is:
Sonny Sport Nutrition will provide individualized sports nutrition services and education to athletes at the University of the Incarnate Word. The company aims to help athletes enhance performance, speed recovery, and make informed choices about nutrition, supplements, and more. As the only such service in the area, it will offer UIW a unique recruiting advantage as the school transitions to Division I athletics. The business will be operated as a limited liability corporation by its founder, a registered dietitian with experience as an athlete and coach.
Tracey Rancifer: 14 Appetite-Suppressing Foods That Keep You Feeling FullTracey Rancifer
The document discusses 14 foods that help keep you feeling full: avocados, nuts, oatmeal, edamame, apples, spices, mint, chia seeds, eggs, yogurt, lemon, soup, beans, and salmon. These foods contain fiber, protein, healthy fats, and other components that aid in appetite suppression and metabolism boosting to promote weight loss and control hunger.
Tracey Rancifer: The 12 step Integrative Nutrition PlanTracey Rancifer
The 12 Step Integrative Nutrition Plan outlines steps to nourish oneself through food, relationships, work, exercise, and spirituality. The steps include drinking more water, cooking more, increasing whole grains, vegetables, and experimenting with protein while decreasing meat, dairy, sugar, and junk foods. It also recommends developing healthy habits, relationships, physical activity, meaningful work, and a spiritual practice to support overall health and happiness.
Sports nutrition focuses on properly hydrating and fueling the body before, during, and after exercise to promote training and performance. The document discusses the benefits of sports nutrition such as enabling efficient training, providing energy for competition, and promoting muscle recovery. It outlines the three main principles of sports nutrition - staying hydrated, providing fuel for muscles, and promoting optimal recovery. Specific tips are provided for healthy eating, hydration, fueling needs, and recovery strategies to support an athlete's training and performance goals.
A sports nutrition consultant provides nutritional expertise and advice to sports teams and athletes. They review individual and team diets to ensure optimal nutrition for performance and health goals. Consultants need to understand nutrition needs before, during, and after practice and competition for different athletes. While certification is not required, it is becoming the norm and demonstrates legitimacy. Wages average $56,300 annually but can range from $33,000 for entry-level to $75,000 with experience. The field is growing with more focus on nutrition in sports. Being knowledgeable about both nutrition and fitness allows consultants broader opportunities to support athletes.
This document provides an overview of a mobile personal training business plan. It discusses the benefits of in-home personal training such as increased time efficiency, convenience, privacy, and undivided attention from the trainer. The business will be called FitnessBeyond and will operate in Wilkes Barre, Pennsylvania, offering personal training and nutrition services. The target market is women ages 30-50 who are 15-30 pounds overweight. Competition in the area offers gym memberships but no mobile personal training. The business aims to fill 25 training slots per week and grow revenues by 12% annually.
Nutrition, Sports, and Covid-19 Lockdown Impact on Young Competitive Artistic...Austin Publishing Group
Young artistic swimmers require a variety of athletic abilities for their sport and have high energy needs. The COVID-19 lockdown disrupted their training and highlighted issues with their nutrition. A study of 25 young female artistic swimmers found that during the lockdown, their macronutrient intake ratios were inverted from recommendations, with lower energy intake versus needs. Young athletes, families, and coaches need better nutrition guidelines and education to support healthy food choices that meet athletes' growth and performance needs.
The overall goal of Healthy People 2020's Nutrition and Weight Status objectives is to promote health and reduce chronic disease risk through consumption of nutritious diets and maintenance of a healthy body weight. The objectives seek to address individual behaviors as well as policies and environments that support healthy eating and weight in various settings such as schools, workplaces, and healthcare organizations. Interventions can help increase knowledge and access to healthier food options while also providing opportunities for physical activity in order to prevent unhealthy weight gain and related health risks. One specific objective aims to increase the percentage of primary care physicians who regularly assess patient BMI to help address obesity.
Rachel Brown's career goal is to become a certified athletic trainer. She plans to achieve this by obtaining an entry-level master's degree in athletic training, as she did not study athletic training as an undergraduate. This will allow her to meet the graduate degree requirement for becoming a certified athletic trainer. She is interested in working with a sports team and enjoys the changing environments involved in athletic training.
Tracey Rancifer: 14 Appetite-Suppressing Foods That Keep You Feeling FullTracey Rancifer
The document discusses 14 foods that help keep you feeling full: avocados, nuts, oatmeal, edamame, apples, spices, mint, chia seeds, eggs, yogurt, lemon, soup, beans, and salmon. These foods contain fiber, protein, healthy fats, and other components that aid in appetite suppression and metabolism boosting to promote weight loss and control hunger.
Tracey Rancifer: The 12 step Integrative Nutrition PlanTracey Rancifer
The 12 Step Integrative Nutrition Plan outlines steps to nourish oneself through food, relationships, work, exercise, and spirituality. The steps include drinking more water, cooking more, increasing whole grains, vegetables, and experimenting with protein while decreasing meat, dairy, sugar, and junk foods. It also recommends developing healthy habits, relationships, physical activity, meaningful work, and a spiritual practice to support overall health and happiness.
Sports nutrition focuses on properly hydrating and fueling the body before, during, and after exercise to promote training and performance. The document discusses the benefits of sports nutrition such as enabling efficient training, providing energy for competition, and promoting muscle recovery. It outlines the three main principles of sports nutrition - staying hydrated, providing fuel for muscles, and promoting optimal recovery. Specific tips are provided for healthy eating, hydration, fueling needs, and recovery strategies to support an athlete's training and performance goals.
A sports nutrition consultant provides nutritional expertise and advice to sports teams and athletes. They review individual and team diets to ensure optimal nutrition for performance and health goals. Consultants need to understand nutrition needs before, during, and after practice and competition for different athletes. While certification is not required, it is becoming the norm and demonstrates legitimacy. Wages average $56,300 annually but can range from $33,000 for entry-level to $75,000 with experience. The field is growing with more focus on nutrition in sports. Being knowledgeable about both nutrition and fitness allows consultants broader opportunities to support athletes.
This document provides an overview of a mobile personal training business plan. It discusses the benefits of in-home personal training such as increased time efficiency, convenience, privacy, and undivided attention from the trainer. The business will be called FitnessBeyond and will operate in Wilkes Barre, Pennsylvania, offering personal training and nutrition services. The target market is women ages 30-50 who are 15-30 pounds overweight. Competition in the area offers gym memberships but no mobile personal training. The business aims to fill 25 training slots per week and grow revenues by 12% annually.
Nutrition, Sports, and Covid-19 Lockdown Impact on Young Competitive Artistic...Austin Publishing Group
Young artistic swimmers require a variety of athletic abilities for their sport and have high energy needs. The COVID-19 lockdown disrupted their training and highlighted issues with their nutrition. A study of 25 young female artistic swimmers found that during the lockdown, their macronutrient intake ratios were inverted from recommendations, with lower energy intake versus needs. Young athletes, families, and coaches need better nutrition guidelines and education to support healthy food choices that meet athletes' growth and performance needs.
The overall goal of Healthy People 2020's Nutrition and Weight Status objectives is to promote health and reduce chronic disease risk through consumption of nutritious diets and maintenance of a healthy body weight. The objectives seek to address individual behaviors as well as policies and environments that support healthy eating and weight in various settings such as schools, workplaces, and healthcare organizations. Interventions can help increase knowledge and access to healthier food options while also providing opportunities for physical activity in order to prevent unhealthy weight gain and related health risks. One specific objective aims to increase the percentage of primary care physicians who regularly assess patient BMI to help address obesity.
Rachel Brown's career goal is to become a certified athletic trainer. She plans to achieve this by obtaining an entry-level master's degree in athletic training, as she did not study athletic training as an undergraduate. This will allow her to meet the graduate degree requirement for becoming a certified athletic trainer. She is interested in working with a sports team and enjoys the changing environments involved in athletic training.
This proposal suggests implementing healthier catering options at corporate meetings for the AMITA Health and Wellness office. Obesity is a major health concern that costs billions annually in medical costs and lost productivity. Workplace wellness programs that promote nutrition, like offering healthier cafeteria foods, can improve employee health and engagement while reducing costs. The current catering options at AMITA typically consist of foods high in saturated fat, sodium, and sugar. The proposal evaluates potential catering vendors that could provide healthier options with more nutrients to benefit employee health and the employer.
The personal training industry has experienced rapid growth over the past 20 years, fueled by rising obesity rates and an aging population. Personal trainers are now serving over 4 million clients annually. However, the needs of clients are changing as more have chronic health conditions. Future personal trainers will need education in exercise programming for special populations as well as how exercise interacts with medications. The document argues that a state-based licensure system would better prepare trainers and protect clients by establishing universal standards and requirements for the industry.
The document discusses the services provided by Fitness Force Consultancy, a fitness consultancy founded in 2014 in India. It aims to provide effective training opportunities and reduce obesity across all age groups. Its services include fitness evaluation, personal training, fitness events, physiotherapy assessment, diet counseling, and various exercise classes. The consultancy seeks to be an industry leader nationally by working with international professionals and focusing on customer needs.
The document discusses the relationship between fitness and nutrition. It states that nutrition and fitness both play important roles in maintaining good health and shape. It emphasizes that water is an essential nutrient that makes up about 70% of the human body. Staying hydrated by drinking 5-8 glasses of water per day has health benefits like improving heart health, temperature regulation, pH balance, digestion and nutrient absorption. Overall fitness and a balanced diet that includes sufficient water intake are both important for overall wellness.
How to Create Wellness-Based Programs, Part 1 by Jasmine Jafferaliabsorbingmyster10
The document discusses how to create wellness-based programs for organizations. It notes that over 50% of US companies now have corporate wellness programs due to rising healthcare costs. The document outlines health issues that affect many employees like cardiovascular disease and obesity. It recommends that health clubs develop wellness divisions to offer wellness programs and services to companies. These programs should go beyond exercise to address other dimensions of wellness like stress relief. The document provides tips for determining a facility's wellness focus and target audiences as well as setting goals and objectives for wellness programming.
For this evaluation prepare a power point presentation about your ShainaBoling829
For this evaluation prepare a power point presentation about your health promotion initiative. The length would equal the sections of your paper. For example, if your paper contains 8 sections, your presentation will be 8 slides plus the introduction and references, totaling 10 slides.
1. Describe the health problem. Using data and statistics support your claim that the issue you selected is a problem. What specifically will you address in your proposed health promotion program? Be sure your proposed outcome is realistic and measureable. (1-2 slides).
2. Describe the vulnerable population and setting. What are the risk factors that make this a vulnerable population? Use evidence to support the risk factors you have identified. (1-2 slides).
3. Present your health promotion/disease prevention theoretical framework or conceptual model that would best serve as the framework guiding the proposal. Provide rationale for your selection which includes discussion of the concepts of the selected model. (1 slide).
4. Present your health promotion program using an evidence-based intervention. Include a thorough discussion of the specifics of this intervention which include resources necessary, those involved, and feasibility for a nurse in an advanced role. Be certain to include a timeline. (1-2 slides)
5. Describe your intended outcomes. Describe the outcomes in detail concurrent with the SMART goal approach. (1-2 slides).
6. Present your plan for evaluation for each outcome. (1-2 slides).
7. Thoroughly describe possible barriers/challenges to implementing the proposed project as well as strategies to address these barriers/challenges. (1-2 slides).
Follow the rule of 7 of professional presentations: Use no more than 7 lines of text per slide, with around 7 words per line. Explanations would be added to the notes sections or as a separate paper.
Running head: ASSIGNMENT 2
ASSIGNMENT 2
Assignment 2 SMART Goal Planning Form
Nutrition
Florida National University
Alina Rivero
Health Promotion and Role Development in Advanced Nursing Practice
Professor: Alexander Garcia Salas
February 16, 2022
Smart Goal Planning Form
When children are knowledgeable about the adverse effects of unhealthy nutrition on their health and the risk of complications brought by their diabetes conditions, there will be reduction of the risks and other associated complications to ensure that healthy body weight and a low BMI are attained by consumption of healthy diets within three months.
Running head: HEALTH PROMOTION PROGRAM 2
HEALTH PROMOTION PROGRAM 2
Health Promotion Program
Alina Rivero Paret
Florida National University
April 09, 2022
Obesity is defined as a disorder that involves excess fat that leads to an increase in the risk of health issues. This condition results from the consumption of more calories than those which are burned through exercise activities or normal daily activities. A person is confirmed to be having obes ...
The document is a guide for parents on long-term athlete development (LTAD) and the Canadian Sport for Life (CS4L) model. It introduces LTAD and CS4L, which provide a progressive pathway for physical literacy and sport from early childhood through high performance sport. The guide discusses challenges in the sport system like inappropriate training and over-competition that can lead to burnout. It also stresses the importance of inclusive programming for athletes of all abilities.
Performance Coach: Health Advocate for Enhancing Career Longevity of Special ...Krista Austin
This paper describes the need for coaching to improve resiliency of Special Operations Forces and discusses a means for evaluating readiness in military populaions.
Jonathan Graves is a certified exercise physiologist and owner of Baja Body Athletic Club in Oceanside, CA. His goal is to promote the importance of psychological factors associated with exercise and healthy lifestyle changes. He has over 10 years of experience in fitness facility management, health assessments, personal training, and designing wellness programs. Currently, he operates a gym featuring sand training and provides fitness counseling and programming to help clients maintain healthy lifestyles.
This document discusses the goals and services of a fitness consultancy called Fitness Force. It aims to provide healthy living options and training opportunities to people of all ages and reduce obesity. Its services include fitness evaluation, personal training, physiotherapy assessment, diet counseling, and various exercise classes. The consultancy hopes to become a leading fitness provider nationally by working with international professionals and focusing on customer needs. It also develops specialized programs for groups like seniors, children, and women.
This document discusses the goals and services of a fitness consultancy called Fitness Force. It aims to provide healthy living options and training opportunities to people of all ages and reduce obesity. Its services include fitness evaluation, personal training, physiotherapy assessment, diet counseling, and various exercise classes. The consultancy hopes to become a leading fitness provider nationally by working with international professionals and focusing on customer needs. It also develops specialized programs for elderly, children, and women.
This document discusses the annual report of Talwalkars Better Value Fitness Limited. It highlights the company's rapid expansion from 63 health clubs last year to over 100 health clubs currently across 50 cities in India. The company aims to further its growth by introducing new business models and concepts like "HI FI" gyms to make quality fitness facilities accessible to the masses in smaller towns at lower prices. Favorable demographics, rigorous staff training, a hub-and-spoke operating model, and a pan-India presence are identified as key drivers of the company's performance.
The document outlines four pillars of an effective nutrition-centered wellbeing program aligned with business objectives:
1. Strategy - Involves conducting research through employee surveys and analyzing business data to understand objectives and set a strategic plan of action.
2. Multiple touchpoints - Using various engagement methods like workshops, digital tools, and partnerships to provide content and support through different channels.
3. Engagement - Ensuring program content stays fresh and compelling to maintain individual and group participation.
4. Environment - Considering how workplace design, equipment, and on-site options like catering and vending influence healthy choices.
How a Nutritionist Helps you with Weight Managementspncc
Obesity in the US is putting people at high risk for heart attack, stroke and even death. Seek the expert advice of a nutritionist to help you with weight management.
The document summarizes information about Coastal Carolina University's Health Promotion major. It discusses the school's mission of promoting healthy lifestyles and providing an innovative program of study for the Health Promotion major. It also outlines the career opportunities for graduates, noting that many health-related occupations are among the fastest growing fields in the US and there will be significant increases in health-related jobs and positions over the next eight years.
Allison Kliewer is a registered dietitian living in San Antonio, Texas. She received a master's degree in science from the University of the Incarnate Word in 2012 and a bachelor's degree in science from Henderson State University in 2010. Currently, she works as a clinical dietitian at North Central Baptist Hospital and has previous experience as a dietetic technician at St. Luke's Baptist Hospital. She is an active member of several professional organizations and volunteer activities. Kliewer has received several honors and awards for her academic and athletic achievements.
- The 77-year old female patient was admitted to the hospital for vomiting blood and abdominal pain. She suffered from multiple comorbidities and underwent several surgeries previously.
- During her 13-day hospital stay, she developed several complications including ileus, sepsis, pneumonia, and small bowel obstruction. Her condition continued to decline despite treatment.
- She passed away after being placed on comfort care measures only. Her complex medical history and multiple postoperative complications ultimately led to her death.
This proposal suggests implementing healthier catering options at corporate meetings for the AMITA Health and Wellness office. Obesity is a major health concern that costs billions annually in medical costs and lost productivity. Workplace wellness programs that promote nutrition, like offering healthier cafeteria foods, can improve employee health and engagement while reducing costs. The current catering options at AMITA typically consist of foods high in saturated fat, sodium, and sugar. The proposal evaluates potential catering vendors that could provide healthier options with more nutrients to benefit employee health and the employer.
The personal training industry has experienced rapid growth over the past 20 years, fueled by rising obesity rates and an aging population. Personal trainers are now serving over 4 million clients annually. However, the needs of clients are changing as more have chronic health conditions. Future personal trainers will need education in exercise programming for special populations as well as how exercise interacts with medications. The document argues that a state-based licensure system would better prepare trainers and protect clients by establishing universal standards and requirements for the industry.
The document discusses the services provided by Fitness Force Consultancy, a fitness consultancy founded in 2014 in India. It aims to provide effective training opportunities and reduce obesity across all age groups. Its services include fitness evaluation, personal training, fitness events, physiotherapy assessment, diet counseling, and various exercise classes. The consultancy seeks to be an industry leader nationally by working with international professionals and focusing on customer needs.
The document discusses the relationship between fitness and nutrition. It states that nutrition and fitness both play important roles in maintaining good health and shape. It emphasizes that water is an essential nutrient that makes up about 70% of the human body. Staying hydrated by drinking 5-8 glasses of water per day has health benefits like improving heart health, temperature regulation, pH balance, digestion and nutrient absorption. Overall fitness and a balanced diet that includes sufficient water intake are both important for overall wellness.
How to Create Wellness-Based Programs, Part 1 by Jasmine Jafferaliabsorbingmyster10
The document discusses how to create wellness-based programs for organizations. It notes that over 50% of US companies now have corporate wellness programs due to rising healthcare costs. The document outlines health issues that affect many employees like cardiovascular disease and obesity. It recommends that health clubs develop wellness divisions to offer wellness programs and services to companies. These programs should go beyond exercise to address other dimensions of wellness like stress relief. The document provides tips for determining a facility's wellness focus and target audiences as well as setting goals and objectives for wellness programming.
For this evaluation prepare a power point presentation about your ShainaBoling829
For this evaluation prepare a power point presentation about your health promotion initiative. The length would equal the sections of your paper. For example, if your paper contains 8 sections, your presentation will be 8 slides plus the introduction and references, totaling 10 slides.
1. Describe the health problem. Using data and statistics support your claim that the issue you selected is a problem. What specifically will you address in your proposed health promotion program? Be sure your proposed outcome is realistic and measureable. (1-2 slides).
2. Describe the vulnerable population and setting. What are the risk factors that make this a vulnerable population? Use evidence to support the risk factors you have identified. (1-2 slides).
3. Present your health promotion/disease prevention theoretical framework or conceptual model that would best serve as the framework guiding the proposal. Provide rationale for your selection which includes discussion of the concepts of the selected model. (1 slide).
4. Present your health promotion program using an evidence-based intervention. Include a thorough discussion of the specifics of this intervention which include resources necessary, those involved, and feasibility for a nurse in an advanced role. Be certain to include a timeline. (1-2 slides)
5. Describe your intended outcomes. Describe the outcomes in detail concurrent with the SMART goal approach. (1-2 slides).
6. Present your plan for evaluation for each outcome. (1-2 slides).
7. Thoroughly describe possible barriers/challenges to implementing the proposed project as well as strategies to address these barriers/challenges. (1-2 slides).
Follow the rule of 7 of professional presentations: Use no more than 7 lines of text per slide, with around 7 words per line. Explanations would be added to the notes sections or as a separate paper.
Running head: ASSIGNMENT 2
ASSIGNMENT 2
Assignment 2 SMART Goal Planning Form
Nutrition
Florida National University
Alina Rivero
Health Promotion and Role Development in Advanced Nursing Practice
Professor: Alexander Garcia Salas
February 16, 2022
Smart Goal Planning Form
When children are knowledgeable about the adverse effects of unhealthy nutrition on their health and the risk of complications brought by their diabetes conditions, there will be reduction of the risks and other associated complications to ensure that healthy body weight and a low BMI are attained by consumption of healthy diets within three months.
Running head: HEALTH PROMOTION PROGRAM 2
HEALTH PROMOTION PROGRAM 2
Health Promotion Program
Alina Rivero Paret
Florida National University
April 09, 2022
Obesity is defined as a disorder that involves excess fat that leads to an increase in the risk of health issues. This condition results from the consumption of more calories than those which are burned through exercise activities or normal daily activities. A person is confirmed to be having obes ...
The document is a guide for parents on long-term athlete development (LTAD) and the Canadian Sport for Life (CS4L) model. It introduces LTAD and CS4L, which provide a progressive pathway for physical literacy and sport from early childhood through high performance sport. The guide discusses challenges in the sport system like inappropriate training and over-competition that can lead to burnout. It also stresses the importance of inclusive programming for athletes of all abilities.
Performance Coach: Health Advocate for Enhancing Career Longevity of Special ...Krista Austin
This paper describes the need for coaching to improve resiliency of Special Operations Forces and discusses a means for evaluating readiness in military populaions.
Jonathan Graves is a certified exercise physiologist and owner of Baja Body Athletic Club in Oceanside, CA. His goal is to promote the importance of psychological factors associated with exercise and healthy lifestyle changes. He has over 10 years of experience in fitness facility management, health assessments, personal training, and designing wellness programs. Currently, he operates a gym featuring sand training and provides fitness counseling and programming to help clients maintain healthy lifestyles.
This document discusses the goals and services of a fitness consultancy called Fitness Force. It aims to provide healthy living options and training opportunities to people of all ages and reduce obesity. Its services include fitness evaluation, personal training, physiotherapy assessment, diet counseling, and various exercise classes. The consultancy hopes to become a leading fitness provider nationally by working with international professionals and focusing on customer needs. It also develops specialized programs for groups like seniors, children, and women.
This document discusses the goals and services of a fitness consultancy called Fitness Force. It aims to provide healthy living options and training opportunities to people of all ages and reduce obesity. Its services include fitness evaluation, personal training, physiotherapy assessment, diet counseling, and various exercise classes. The consultancy hopes to become a leading fitness provider nationally by working with international professionals and focusing on customer needs. It also develops specialized programs for elderly, children, and women.
This document discusses the annual report of Talwalkars Better Value Fitness Limited. It highlights the company's rapid expansion from 63 health clubs last year to over 100 health clubs currently across 50 cities in India. The company aims to further its growth by introducing new business models and concepts like "HI FI" gyms to make quality fitness facilities accessible to the masses in smaller towns at lower prices. Favorable demographics, rigorous staff training, a hub-and-spoke operating model, and a pan-India presence are identified as key drivers of the company's performance.
The document outlines four pillars of an effective nutrition-centered wellbeing program aligned with business objectives:
1. Strategy - Involves conducting research through employee surveys and analyzing business data to understand objectives and set a strategic plan of action.
2. Multiple touchpoints - Using various engagement methods like workshops, digital tools, and partnerships to provide content and support through different channels.
3. Engagement - Ensuring program content stays fresh and compelling to maintain individual and group participation.
4. Environment - Considering how workplace design, equipment, and on-site options like catering and vending influence healthy choices.
How a Nutritionist Helps you with Weight Managementspncc
Obesity in the US is putting people at high risk for heart attack, stroke and even death. Seek the expert advice of a nutritionist to help you with weight management.
The document summarizes information about Coastal Carolina University's Health Promotion major. It discusses the school's mission of promoting healthy lifestyles and providing an innovative program of study for the Health Promotion major. It also outlines the career opportunities for graduates, noting that many health-related occupations are among the fastest growing fields in the US and there will be significant increases in health-related jobs and positions over the next eight years.
Allison Kliewer is a registered dietitian living in San Antonio, Texas. She received a master's degree in science from the University of the Incarnate Word in 2012 and a bachelor's degree in science from Henderson State University in 2010. Currently, she works as a clinical dietitian at North Central Baptist Hospital and has previous experience as a dietetic technician at St. Luke's Baptist Hospital. She is an active member of several professional organizations and volunteer activities. Kliewer has received several honors and awards for her academic and athletic achievements.
- The 77-year old female patient was admitted to the hospital for vomiting blood and abdominal pain. She suffered from multiple comorbidities and underwent several surgeries previously.
- During her 13-day hospital stay, she developed several complications including ileus, sepsis, pneumonia, and small bowel obstruction. Her condition continued to decline despite treatment.
- She passed away after being placed on comfort care measures only. Her complex medical history and multiple postoperative complications ultimately led to her death.
This document describes a case of exertional rhabdomyolysis in a 28-year-old male soccer player after participating in a 3-day, 7-game soccer tournament. He experienced cramping and was diagnosed with rhabdomyolysis. He was treated with IV fluids and supportive care and discharged after 10 days. Rhabdomyolysis results from skeletal muscle breakdown causing the release of intracellular contents into circulation. Causes discussed include exertion, dehydration, electrolyte imbalances, heat illness, trauma, and drugs. The pathophysiology involves disruption of sodium-potassium pumps in muscle cells leading to calcium overload, activation of proteases, and muscle cell breakdown.
The authors worked together effectively to provide information about healthy eating and supplement use at a booth at Northeast Baptist Hospital over two days in March. They discussed their topic in February and decided to provide correct information about supplements and the benefits of a balanced diet given media coverage of supplements. Their booth used different materials like posters, handouts, and activities to engage people. A survey of 7 people found that all found the booth helpful and wanted to see more nutrition booths, with most finding the presenters knowledgeable. The booth successfully reached many people to provide truthful information about supplements and healthy diets.
This study investigated the prevalence of anemia and nutrient deficiencies in the first year after laparoscopic gastric bypass surgery in 377 patients. The results found that 25% of patients developed anemia, with 33% having iron deficiency, 15% with folate deficiency, and 50% with vitamin B12 deficiency. Overall, 63% of patients were diagnosed with at least one of these deficiencies. Female patients and those with a prior gastric band had higher rates of deficiencies. The study recommends increased supplementation of iron, folate, and B12 after surgery to prevent deficiencies and anemia.
1) The study surveyed 40 NCAA Division II swimmers about their nutrition knowledge, supplement use, and use of sodium bicarbonate.
2) It found that 85% of swimmers used supplements, with males being more likely to use supplements than females. The majority believed supplements were necessary to perform well but had little actual knowledge about supplements.
3) Regarding sodium bicarbonate specifically, 17% of swimmers reported using it, with most saying it improved performance but one reporting side effects. Knowledge of its side effects was low overall.
The document discusses a study assessing NCAA swimmers' use of sodium bicarbonate (SB), including their knowledge, beliefs, and perceived benefits. It reviews literature showing many athletes consume supplements without fully understanding them. Studies found swimmers commonly use multivitamins and creatine. SB acts as a buffer against lactic acid buildup, potentially improving short-term, high-intensity performance. However, its effects on swimmers specifically are unclear due to limited research. The purpose of this study is to understand NCAA swimmers' SB use, attitudes, and nutrition knowledge.
This document summarizes research on the use of sodium bicarbonate as an ergogenic aid among collegiate athletes, particularly swimmers. It finds that sodium bicarbonate can benefit performance in high-intensity, short-duration exercise by acting as a buffer and reducing muscle acidosis. However, its effects on performance are moderate. While some studies show it can improve swimming performance, more research is needed, especially on collegiate swimmers and their motivations for using sodium bicarbonate. In general, many athletes lack nutrition knowledge and are influenced by coaches and peers to use supplements like sodium bicarbonate without fully understanding their effects.
This document summarizes two studies that investigated the effects of sodium bicarbonate supplementation on sprint and endurance exercise performance. The first study found that sodium bicarbonate ingestion increased the intensity of repeated sprint exercise in trained male athletes but did not affect lactate or hydrogen ion ratios. The second older study found that sodium bicarbonate ingestion improved average and peak power output during repeated sprint cycling in males and females. It also found benefits for endurance cycling performance in trained male cyclists. Both studies provide evidence that sodium bicarbonate can enhance sprint and endurance sports performance.
This document provides recipes for several dishes:
1) Red Potato Colcannon, a potato and cabbage dish, made by steaming potatoes and sautéing cabbage and onions before mixing together.
2) Fighting Green Irish Salad, a salad with lettuce, asparagus, peas, tomatoes and a lemon vinaigrette dressing.
3) Lucky Apple Crumble, a dessert of baked apples topped with an oat and flour crumble topping.
The document announces a St. Patrick's Day lunch being held on March 14th from 11:30 am to 1:00 pm in the TCID dining room. A traditional Irish menu including Irish salad, colcannon, soda bread, corned beef, and apple crumble will be served at the standard staff price.
The document contains a survey asking the respondent to rate statements about a meal experience on a scale of agree, disagree, neither agree nor disagree, or not applicable. The statements cover the professionalism of foodservice staff, proper food temperatures, staff politeness, attractiveness of served foods, quality and flavor of ingredients meeting expectations, and wanting to have the meal again. It requests suggestions to improve the meal experience and closes with an Irish blessing.
The document announces a St. Patrick's Day lunch celebration on March 14th from 11:30 am to 1:00 pm in the TCID dining room. The lunch will feature traditional Irish foods like Fighting Irish Green Salad, Fried Potato Colcannon, Soda Bread, Brown Sugar and Mustard Glazed Corned Beef, and Lucky Apple Crumble. A short poem is also included wishing good health, luck, and happiness.
The document summarizes a St. Patrick's Day themed meal served at a long-term care facility for tuberculosis patients. Key details include:
- The menu included corned beef, potato colcannon, Irish salad, soda bread, and apple crumble.
- 46 meals were served, slightly under the target of 50. Most foods were well-received though salad ran out early.
- A consumer survey found most patients agreed the meal was professionally served, at proper temperature, and met expectations for quality and flavor.
The document outlines a 3-day menu designed by a dietetic intern to meet the nutritional needs of patients at the Texas Center for Infectious Disease, a long-term care facility. The menu was created to follow guidelines for a cardiac, 200g carbohydrate, renal, and mechanical soft diet based on the facility's population which includes patients with tuberculosis, substance abuse issues, and malnutrition from various countries. Nutritional analysis of the menu shows it meets standards for heart healthy eating while controlling carbohydrates and restricting nutrients for renal and dental diets.
This study examined the prevalence of anemia and nutrient deficiencies in the first year after laparoscopic gastric bypass surgery in 377 patients. Key results included:
- 66% of patients developed new anemia within the first post-op year
- 33% were iron deficient at one year
- 15% were folic acid deficient
- 50% were vitamin B12 deficient
- Overall, 63% of patients were deficient in iron, folic acid, or B12 by the end of the first post-op year. Risk was higher in females.
This document describes a case of exertional rhabdomyolysis in a 28-year-old male soccer player after participating in a 3-day, 7-game soccer tournament. He experienced cramping and was diagnosed with rhabdomyolysis. He was treated with IV fluids and supportive care and discharged after 10 days. Rhabdomyolysis results from skeletal muscle breakdown causing the release of intracellular contents into circulation. Causes discussed include exertion, dehydration, electrolyte imbalances, heat illness, trauma, and drugs. The pathophysiology involves disruption of sodium-potassium pumps in muscle cells leading to calcium overload, activation of proteases, and muscle cell breakdown.
This patient is a 28-year-old male who was admitted to the hospital for exertional rhabdomyolysis and acute renal failure after participating in a soccer tournament. He had a history of heat exhaustion from soccer previously. During his hospital stay he was aggressively hydrated and his renal function and creatine kinase levels gradually improved. Nutrition education was provided regarding adequate carbohydrate intake for his high activity levels and future prevention of similar issues.
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1. Business Plan for Sonny Sport Nutrition
Allison Kliewer
Sonny Sports Nutrition
4301 Broadway
San Antonio, TX 78209
210-846-7996
akliewer@student.uiwtx.edu
2. Sonny SN 2
I. Table of Contents
I. Table of Contents....................................................................................................................................2
II. Executive Summary ................................................................................................................................3
III. General Company Description .............................................................................................................5
IV. Products and Services.............................................................................................................................7
V. Marketing Plan.........................................................................................................................................8
VI. Operational Plan....................................................................................................................................17
VII. Management and Organization...........................................................................................................19
VIII. Financial Plan.........................................................................................................................................21
IX. Breakeven Analysis.............................................................................................................................22
X. Personal Wealth.....................................................................................................................................22
XI. Balance Sheet & Cash Flow Statement..............................................................................................23
XII. References...............................................................................................................................................24
3. Sonny SN 3
II. Executive Summary
Sonny Sport Nutrition is the new face of sport nutrition. Sonny Sport Nutrition (SSN) is
individualized sport and performance nutrition offered first hand to the athletes of the University of
the Incarnate Word. The athletes will have the capability to learn about nutrition and how it
individually pertains to specific sports, easily accessible on their own campus. The University of the
Incarnate Word is the perfect candidate to begin sport nutrition services during their transition into
a NCAA Division I school. To compete at a Div I level, athletes and coaches must be performing
at an elite level. To recruit Div I prospects, UIW will have to offer the students something unique
that the individual finds important. That’s where Sonny Sport Nutrition comes into play. SSN offers
safe quality nutritional advice to athletes in order for those athletes to excel in their sport. There are
few universities in the nation that offer their own sport nutritionist; therefore, UIW can offer
student-athletes something that other schools cannot.
Nutrition plays an important role in sports that coaches and athletes need to understand in order
to perform to the best of their abilities. Menu selection, healthy weight gain while maintaining
performance, healthy weight loss while maintaining performance, relationship with disease and
sport, eating disorders, the use of supplements and much more, are all of nutritional concern when
competing at a colligate level. SSN will address those issues along with many more to ensure the
athlete is equipped with the information they need to perform at the height of their ability.
Athletes will be encouraged to talk individually in full confidentiality to the Registered Dietitian
(RD), Board Certified Specialist in Sports Dietitian (CSSD), License Dietitian (LD) to assess,
monitor, educate and follow up with any nutritional concerns. Administration, coaches, parents, and
athletes can be certain they are receiving credible, evidence-based nutrition education.
4. Sonny SN 4
Sonny Sport Nutrition will, but is not limited to, optimize in all of the following areas;
Athlete recruitment and retention
Enhance athletic performance of
athletes
Speed the recovery of athletes
following training, competition,
surgery, illness, or injury
Develop nutrition strategies to
complement annual preparation,
competition, and transition plans
Develop hydration schedules for
athletes
Assist in management of body weight
and body composition
Educate athletes about choosing
storing, and preparing food
Evaluate dietary supplements and
sport food for efficacy, safety, and
quality
Provide nutrition counseling to
athletes who have medical conditions
including;
diabetes
cardiovascular risk factors
compromised bone health
abnormal iron status
food allergies
gastrointestinal problems such
as gluten sensitivity
Develop sports nutrition policies and
procedures or nutrition programs
Provide a unique individual approach
to build relationships with the athletes
5. Sonny SN 5
III. General Company Description
Sonny Sports Nutrition is a diet service offered to University of the Incarnate Word athletes.
Mission Statement: To give university students-athletes the knowledge they need, utilizing
nutrition to perform to the best of their abilities.
Company Goals and Objectives: Sonny Sports Nutrition has a goal to have a healthy successful
company that is a leader in sports nutrition, customer service, and has a loyal custom following
within 5 years. Sonny Sports Nutrition will reach other universities in San Antonio and surrounding
areas as well as club athletics and school district University Interscholastic League (UIL) teams
within 10 years.
Objective: Customer satisfaction will be based on customer retention rate and amount of clientele
referrals.
Business Philosophy: It is important for young athletes to understand the importance nutrition
has on sports. Every athlete should be given equal opportunity to learn and benefit from the
understanding of food/fluid intake and how the body uses it during activity.
Clientele: Athletes, coaches, training staff, and parents
Sonny Sports Nutrition is the only company offering nutrition specialized to sports in the
San Antonio area to university, and eventually club and UIL athletes. Strengths will lie in the
individualization given to every athlete to succeed in the sport. As a former NCAA athlete in two
sports, and a former coach for the UIW swim team, insight from an athlete’s perspective will be
offered. Student-athletes face challenges that only other athletes understand and Sonny Sports
Nutrition will cater to athletes who come with individual challenges. With an undergraduate and
6. Sonny SN 6
graduate degree in dietetics and nutrition and with a completion of a dietetic internship with Baptist
Health System, here in San Antonio, Allison has a complete understanding of nutrition and the
norms of a south Texas diet. Allison has skills with working with athletes, coaches, training staff, and
administration as she has worked closely with them for years.
The nutrition industry overall has become one that has had large growth in recent years, due
to the increased focus on obesity in the United States. According to the U.S. Labor Statistics the
median annual wage of nutritionist and dietitians was $53,250, based off data taken from the year
2010. The data also includes forecasts, prospecting the growth of employment in the
nutrition/dietitian field to increase by as much as 20% in the next 10 years. These statistics have also
played a role in the development of Sonny Sports Nutrition Profit (Loss) Pro Forma Statement for
the first three years of operation. Growth in the realm of nutritional supplements has also become a
concern for many athletes in the current years. According to BCC Research Institute, supplement
consumer spending was predicted to grow to $2.5 billion in 2013 compared to the $1.5 spent in
2008. This is another issue Sonny Sports Nutrition is ready to address with the athletes who might
already take supplements, to understand their true effects, and if they are necessary for their specific
sports performance nutritional needs.
Sonny Sports Nutrition has chosen to operate as a Limited Liability Corporation (LLC) due
to the tax structure, so that profits will go directly to Allison Kliewer as an individual. LLC is a cost
effective startup compared to a partnership, and there is no liability at the individual level. LLC has
room for unlimited growth which is what is in line with expectations.
7. Sonny SN 7
IV. Products and Services
Services will be provided to athletes, coaches, training staff and administration. Services will be
sport specific dietary instructions as well as individual instruction if desired. Menu planning, diet
analysis, diet education, carbohydrate loading, hydration, supplementation, disordered eating, healthy
weight gain, healthy weight loss, cafeteria food selection, eating out food selection, alcohol
consumption, timing, diet and disease, and overall healthy dieting in regards to sports will be
offered.
Advantage will be the strong relationship developed with the client: athletes are eligible four years by
NCAA creating enough time to develop true relationships with athletes and understand their true
needs which may or may not happen on an individual clientele basis.
Disadvantage will be the initial risk involved in having only one client, while SSN will be limited to
the University of the Incarnate Word until future growth occurs.
Revenue will be in part a fixed cost through an agreement with UIW. Service profits will be based
on $75 per hour for 42 weeks at 20 chargeable hours per week (based on weeks athletes are at
school including preseason and camps). Chargeable hours will be based on those hours spent with
athletes, either in individual (one on one) terms, or time spent lecturing
teams/coaches/teachers/faculty about nutrition.
8. Sonny SN 8
V. Marketing Plan
There are no other sport specific nutrition companies in San Antonio that offer similar services.
This indicates marketing must be planned and processed as an opportunity to develop a strong
clientele base. UIW student-athletes will receive services through the university, but to expand
Sonny Sports Nutrition as a company, other markets will need to be reached.
Facebook, Twitter, and YouTube will be utilized as means for marketing, as well as relying on word
of mouth between current athletes/clients and future prospective clients. Previous relationships built
with coaches, school districts, and athletes will be used to grow Sonny Sport Nutrition. Alamo Area
Aquatics Association will be the first club recruited to offer services, as Allison is a former member
and has good relationship with the Board of Directors and Many of the coaches.
Facebook: Clients will be encouraged to “friend” Sonny Sport Nutrition on Facebook to expand
general public knowledge of services being offered while being encouraged to “like” the SSN
Facebook homepage. Weekly diet tips will be offered for those who become “friends”.
Twitter: Clients will be encouraged to follow Sonny Sports Nutrition to increase general public
awareness. Weekly diet tips will be offered for those followers as well.
YouTube: Videos of services will be available online through Facebook so that a greater
understanding of the services can be viewed.
Product
Customers/athletes will be offered diet education and how it pertains to their specific sport,
menu plans for when athlete is home or traveling, diet analysis, healthy ways to gain weight while
not altering performance, healthy ways to lose weight while not altering performance, menu for
9. Sonny SN 9
game day, menu for two-a-days, menu for off season, preseason, and in season, facts about
hydration, facts about supplements, facts on carbohydrate lading, facts about alcohol and how it
effects performance, diet for speedy recovery regarding illness, surgery, competition, training, or
injury, disordered eating, guidelines for managing disease and sport, and individual attention will be
available.
Features and Benefits
Diet Education in regard to specific sport:
It is important for athletes to understand the importance of nutrition and how it can positively
or negatively affect their performance in sports. Many athletes do not receive proper education
or diet primarily off of what their coaches tell them which can be misleading information. That
is why proper education is necessary in this population.
Menu plans:
Athletes benefit from menu plans because they often have to eat over the caloric range of most
individuals and caloric needs can be difficult to meet when choosing healthy foods. Therefore, a
menu can aid an athlete when choosing what foods to eat.
Menu during travel:
Many teams are on strict limited budgets which do not allow the athletes to eat the most
nutrient dense meals. Many teams only have enough money to stop at fast food restaurants
during travel. It is important for the athletes to know what menu items are the best in terms of
nutrition.
Diet Analysis:
10. Sonny SN 10
Athletes will benefit from knowing the nutrient profiles of their intake, and allow a better
understanding of any dietary changes that are recommended.
Gaining Weight:
Some athletic populations benefit from weight gain, and a healthy plan to gain weight while not
altering performance in sport is of much benefit.
Losing Weight:
Some athletic populations benefit from losing weight and a healthy plan to lose weight while
not altering performance in sport is of much benefit.
Game Day Menu:
Game day meals differ from normal training meals and athletes will benefit from knowing what
to eat and what not to eat on game day in order to maximize nutrition and performance.
Two-Day-Menu:
Athletes who participate in two-a-days will most likely have increased nutrient needs and an
understanding of what foods to choose for fast recovery and what foods to avoid are useful for
the athletes.
Off Season Menu:
A sport specific menu altered to an individual to meet their off season goals whether it be
weight maintenance, weight loss, to build lean muscle mass or any other nutritionally applicable
goal.
Preseason Menu:
11. Sonny SN 11
A sport specific menu altered to an individual to meet preseason goals regarding weight, muscle
mass or any other nutritionally applicable goals.
In-Season Menu:
In season menus to insure and individual is meeting their estimated needs as an athlete and that
their performance is not altered by any nutritional deficiency.
Hydration:
Hydration will be emphasized with every athlete as it is important for the athlete to regulate
fluid intake in order to avoid over and under-hydration in order to perform at the best of their
abilities.
Supplementation:
The truth about supplements will be an educational topic to discuss with those individual to
whom it applies.
Carbohydrate Loading:
Proper carbohydrate loading will be given for those individuals and teams participating in an
endurance event: a list of foods to consume while loading and foods to avoid, as well as proper
timing of the load will be offered.
Alcohol:
The use of alcohol and how it affects performance will be discussed with every athlete and
individual attention will be given when appropriate.
Diet with Illness, Surgery, and Disease:
12. Sonny SN 12
An athlete whose need fall under illness, recovering from surgery, or disease will be addressed
as the problems may come apparent. Nutrition will be focused on a speedy recovery time.
Competition Day Nutrition:
Nutrition for competition day will be provided with guidelines for what each athlete should be
consuming. When teams are traveling, restaurants within budget will be suggested along with
the best menu items for competition. RD will work closely with coaches on this to plan out
when and where to stop along their travel.
Training Nutrition:
Nutrition during training will be the primary focus with most athletes and any specific concern
an athlete might have related to nutrition will be addressed personally.
Disordered Eating:
Disordered eating will be addressed with those athletes who chose to communicate the problem
with the RD. Confidentiality will be kept between the athlete and the RD. Coaches will not be
reported to.
Follow Up:
Athletes with need of special attention will be followed throughout the year to assess and
provide additional education or monitoring when necessary.
Timing of Meals:
Timing of meals is important for athletes so that they can get the most energy from their meals
at the proper time in regards to competition, training, and recovery.
13. Sonny SN 13
Customers
Age: >18 years
Gender: Male and Female
Location: University of the Incarnate Word
Income level: < $6,000
Social class and occupation: Student-athletes currently participating in a sport team at UIW
Education: High school diploma at minimum, currently taking undergraduate courses
For business customers/athletes, SSN demographics:
Industry: Healthcare in Nutrition services
Location: University of the Incarnate Word Campus
Size of firm: One Employee
14. Sonny SN 14
Competition
Karrie Itz-Thopson
Nutrition/Dietitian, RD, CSSD, LD
Office:
Nutrition for Life
105 Willim
San Antonio, Texas 78209
Style/Type: Consultant Dietitian
Treatment Techniques:
Counseling
Menu Planning
Nutrition Education
Sports Performance Nutrition
Finances: Unknown
Average Cost (per session): $80-$100
Sliding Scale: No
Qualifications:
Years in Practice: 5 years
License in Texas
Specialties:
Eating Disorders
Sports Medicine
General:
Diet and Nutrition
Pediatric/ Healthy Kids
Weight Management
Wellness/Healing/ Prevention
Client Focus:
Gender: All
Sonny Sports Nutrition will offer services for $75 per session which is well under the
competitions rate. A wide variety and of services will be offered that exceed the competitions
services offered. Other consulting dietitians will be competing for the general public, but they do not
offer specialties in sports nutrition.
Indirect competitors will be online sites including any information on nutrition or sport
nutrition/supplements, nutrition or supplement shops, sport magazines, and any misinformation
given by coaches, parents, fellow athletes, or other verbal means.
Refer to Table 1 for competitive analysis.
15. Sonny SN 15
Table 1: Competitive Analysis
Sonny Sport Nutrition Strength Weakness
Consultant Dietitian
Karrie Itz-Thopson
Nutrition/Dietitian, RD,
CSSD, LD
Perceived
importance to
customer
(1=critical, 5=not
very important0
Services
Nutrition education,
assessment, monitoring
X Diet and Nutrition
Pediatric/ Healthy Kids
Weight Management
Wellness/Healing/
Prevention
1
Price
Fixed cost +
$75/session
X
(could draw in customers and
increase sales)
X
(will not make as big a
profit and market
value might be lower
than competitors)
$80-$100
Per session
1
Expertise
General Sports Nutrition X
(Specialized market
and increases
reputation)
Eating Disorders
Sports Medicine
Sports Nutrition
1
Location
University of the
Incarnate Word campus
4301 Broadway
San Antonio TX 78209
X
Easy access for athletes and
coaches on campus and
centralized in San Antonio
for easy commute
105 Willim
San Antonio, Texas 78209
2
Clientele
UIW Athletes
Other athletes in the
community seeking
nutritional support
Male and Female
X
Provides individualization to
the NCAA and club athlete
X
Limits clientele and
future potential sales
growth
All 4
Company
or
Affiliation
University of the
Incarnate Word
X
As UIW is transitioning into
DIV I school, it is well
known in San Antonio and is
growing in population
Health for Life 3
16. Sonny SN 16
Competitive advantages include services individualized to a student-athlete population.
Menu plans when athlete is home or traveling, diet analysis, healthy ways to gain weight while not
altering performance, healthy ways to lose weight while not altering performance, menu for game
day, menu for two-a-days, menu for off season, preseason, and in season, facts about hydration,
facts about supplements, facts on carbohydrate loading, facts about alcohol and how it effects
performance, diet for speedy recovery regarding illness, surgery, competition, training, or injury,
guidelines for managing disease and sport are services that give SSN an advantage over the
competitor that only offers limited services. A background as an NCAA duel athlete and a former
UIW coach provides insight and understanding to an athlete’s life concerning eating patterns, social
norms, and the demand of sport.
Niche
Sonny Sport Nutrition is a unique company that offers services for athletes and individuals
wanting to excel in their sport. Athletes are subject to many industries and services that offer ways to
advance physically in order to succeed in sports. Therefore, athletes need to be informed about
proper nutrition from an RD and CSSD who specialize and provide safe, effective, evidence-based
nutrition services for health fitness, and athletic performance.
Strategy
Sonny Sport Nutrition will gather public interest through the use of Facebook, YouTube, and
Twitter. Accounts will be set up to inform potential clients about the services offered through Sonny
Sport Nutrition
17. Sonny SN 17
VI. Operational Plan
Production
Production techniques: Sonny Sport Nutrition will work closely with coaching staff and
school administration to set up nutrition education presentations. Coaches can contact SSN
to set up individual meetings for additional support such as travel menus. Athletes will be
able to contact SSN on an individual basis whenever they feel the need. Other administration
and parents will be encouraged to become involved if they would like nutritional education
as well. Monthly meetings with all student athletes will be voluntary and focus on different
nutritional topics.
Quality control: All personal information discussed with any client will be kept confidential
in alignment with HIPPA guidelines. All personal information will be kept on a password
locked computer that will remain on UIW campus in a locked office or in a locked file
cabinet located on the UIW campus that only the Allison will have access to.
Customer service: Service will be offered to all teams. Coaches must set up a time to meet
for nutrition education. Any other service offered will be worked out between SSN, coaches,
and the athlete’s schedule. Each client will be treated with respect and individualized
treatment/education will be the primary focus.
Location
Access: SSN office will be located on the UIW campus easily accessible to all student-athletes,
coaches, and administration.
18. Sonny SN 18
Business Hours: 9am-12pm Monday- Friday and SSN will be on campus for scheduled meetings.
(Individual meetings must be scheduled in advance via email or telephone).
19. Sonny SN 19
VII. Management and Organization
Allison Kliewer will manage business on a day-to-day basis. As a former NCAA dual athlete and
UIW coach, Allison will bring experience to Sonny Sport Nutrition and with her competitive edge,
will drive the business forward. Allison will plan to run the business by herself for the first five years.
If the business grows as anticipated, more RDs and CSSDs will be employed so that the number of
clientele will continue to grow with the same amount of individualization given.
Allison will be the only employee so no organizational chart is needed for the first five years.
Figure 1 shows the hierarchy after the fifth year. As Allison is the owner of the company, there is no
plan to continue the business if something happens so that Allison must resign.
Figure 1: Organizational Chart after the fifth year.
Allison Kliewer
Owner and head of all buisness transactions.
Will be permanent RD, CSSD, LD, of University of
the Incarnate Word
RD, CSSD, LD
Will be added after the fifth year if
needed to aid with club level atheltes
only. Will begin with part-time
posistion.
RD, CSSD, LD
Will be added after fifth year if
indicated by the number of
clientele and will fill in
whereever neccessary with club
level athletes. Will begin as pool
posistion.
20. Sonny SN 20
Contingency Plan:
There is $2500 per year for any unexpected expenses that might occur. The money is set aside for
the possibility of economic effects on the industry and the likelihood that work demand could be
low, or that nutrition would not be an important enough role in UIW athletic department to meet
original revenue targets.
Professional and Advisory Support
Accountant: Sean Reeves, CPA
Attorney: Zack Hoffman, J.D.
21. Sonny SN 21
VIII. Financial Plan
Year 1 Year 2 Year 3
Revenue
Fixed 20,000 20,000 20,000
Price ($75 per hour x 20hrs x 42 weeks) 63,000 63,000 63,000
Total Revenue 83,000 83,000 83,000
Expenses
Start Up Costs 565
Registered Dietitian 108 90
Licensed Dietitian 119 48 48
Certified Specialist Sports Dietitian 300
License (Based off app fee and annual fee 527 48 138
Office Rent 10,000 10,000 10,000
Insurance 3,000 3,000 3,000
Overhead 5,000 5,000 5,000
Interest Expense 257 170 49
Supplies 4,000 4,000 4,000
Continuing Education (CPE Costs, includes travel) 1,000 1,000 1,000
Marketing 5,000 5,000 5,000
Contingencies 2,500 2,500 2,500
Total Expenses 31,849 30,718 30,687
Profit (Loss) 51,151 52,283 52,313
Budget
Sonny Sports Nutrition
Pro Forma
22. Sonny SN 22
IX. Breakeven Analysis & Personal Net Worth
Fixed Income 20,000
Fixed Costs 31,849
Breakeven Analysis ($) 11,849
Revenue Per Hour 75
Breakeven Analysis (Hours) 157.99067
Sonny Sports Nutrition
Breakeven Analysis
Note:No variable costs were identified in
estimation of P&L, therefore, Breakeven Analysis
will only include fixed costs.
$-
$10,000
$20,000
$30,000
$40,000
$50,000
$60,000
0 50 100 150 200 250 300 350 400 450 500 550 600 650 700
Breakeven Analysis
Assets Liabilities Total
Cash (in bank) 3,000 Accounts Payable 1,000
Savings 3,082 Notes Payable 2,581
Other 1,700
Total Assets 7,782 Total Liabilities 3,581 Net Worth 4,201
Sonny Sports Nutrition
Personal Net Worth
23. Sonny SN 23
X. Balance Sheet & Cash Flow Statement
Assets Liabilities
Cash 5,000 Notes Payables 5,000
Accounts Receivable 4,150 Interest Payable 476
Prepaid Items 527
Total Liabilities 5,476
Equity (Net Worth) 4,201
Total Assets 9,677 Total 9,677
Year 1 Beginning Balance Sheet
Sonny Sports Nutrition
Balance Sheet
Cash Flow from Operating Activities
Cash Receipts 78,850
Expenses (31,849)
Increase in Accounts Payable (4,150)
Net Cash Flow from Operating Activities 42,851
Cash Flow from Financing Activities
Interest expense (257)
Net Cash Flow from Financing Activities (257)
End Cash 42,593
Beginning Cash -
Difference 42,593
Cash Flow Statement (Year 1)
Sonny Sports Nutrition
24. Sonny SN 24
XI. References
Dietitians and Nutritionists : Occupational Outlook Handbook : U.S. Bureau of Labor Statistics.
(n.d.). U.S. Bureau of Labor Statistics. Retrieved from
http://www.bls.gov/ooh/Healthcare/Dietitians-and-nutritionists.htm
FOD043A - Sports Nutrition and High Energy Supplements: The Global Market. (n.d.).Market
Research Reports, Industry Analysis, Custom Research, Drug Development Information, Newsletters and
Conferences. Retrieved from http://www.bccresearch.com/report/sports-nutrition-energy-
supplements-fod043a.html