A summary of important historical developments in market research, including women researchers previously omitted, technologies, social trends and some old-timey photos.
The document provides an overview of media and communications in the online age. It discusses the evolution of media from pre-historic times to today, focusing on how new technologies like the printing press, radio, television, and internet have changed media. It defines media as both the technologies that enable communication as well as the social and cultural practices around each technology. The document then examines the transition to digital media and the impacts of convergence and user-generated content through Web 2.0.
Dicken Garcia 1998 The Internet And Continuing Historical DiscourseAna ADI
This document discusses discourse around the internet and communication technologies across history. It identifies 5 categories of discourse: 1) about the internet, 2) online, 3) about past communication technologies, 4) about the future, and 5) the importance of discourse today. For each category, it provides examples of themes in the discourse. Key themes discussed include the internet representing progress, potential harms, access and diversity issues, and debates around how technology impacts thinking skills, social interaction, and community.
Ana Adi is a lecturer at Bahrain Polytechnic who has published several articles and presented at numerous conferences. Her research focuses on new media, the Olympics, and human rights. She has work experience in public relations, marketing, and communications.
This document discusses the challenges posed to traditional media by new media in the online age. It defines media as both a technology that enables communication as well as the social and cultural practices surrounding that technology. It analyzes changes in the media landscape and their implications for journalism practice. Specifically, it notes that new media have blurred lines between producers and consumers of news and raised questions around objectivity, autonomy, and ethics for journalists. Citizen journalism is emerging as an addition to traditional forms.
The document discusses issues around 'We Media' and democracy. It provides questions to consider regarding how 'We Media' has emerged and both the positive and negative impacts on democracy. Theories from thinkers like Chomsky, Curtis, Gillmor, and Keen are referenced regarding how the contemporary media may be both more democratic through citizen participation but also less democratic through issues like surveillance, control and lack of experts. The document also briefly outlines the potential structure for an exam answer on these topics.
This document discusses how international media framed China's human rights issues around the 2008 Beijing Olympics through a case study of Channel 4's documentary "China's Olympic Lie". It proposes researching how advocacy groups, Chinese authorities, and international news outlets employed different frames in their coverage, and how online audiences interpreted these frames. The author suggests a qualitative frame analysis and quantitative content analysis of sources like Amnesty International, the Chinese government, and news outlets from the UK, US, and online public.
The document provides an overview of media and communications in the online age. It discusses the evolution of media from pre-historic times to today, focusing on how new technologies like the printing press, radio, television, and internet have changed media. It defines media as both the technologies that enable communication as well as the social and cultural practices around each technology. The document then examines the transition to digital media and the impacts of convergence and user-generated content through Web 2.0.
Dicken Garcia 1998 The Internet And Continuing Historical DiscourseAna ADI
This document discusses discourse around the internet and communication technologies across history. It identifies 5 categories of discourse: 1) about the internet, 2) online, 3) about past communication technologies, 4) about the future, and 5) the importance of discourse today. For each category, it provides examples of themes in the discourse. Key themes discussed include the internet representing progress, potential harms, access and diversity issues, and debates around how technology impacts thinking skills, social interaction, and community.
Ana Adi is a lecturer at Bahrain Polytechnic who has published several articles and presented at numerous conferences. Her research focuses on new media, the Olympics, and human rights. She has work experience in public relations, marketing, and communications.
This document discusses the challenges posed to traditional media by new media in the online age. It defines media as both a technology that enables communication as well as the social and cultural practices surrounding that technology. It analyzes changes in the media landscape and their implications for journalism practice. Specifically, it notes that new media have blurred lines between producers and consumers of news and raised questions around objectivity, autonomy, and ethics for journalists. Citizen journalism is emerging as an addition to traditional forms.
The document discusses issues around 'We Media' and democracy. It provides questions to consider regarding how 'We Media' has emerged and both the positive and negative impacts on democracy. Theories from thinkers like Chomsky, Curtis, Gillmor, and Keen are referenced regarding how the contemporary media may be both more democratic through citizen participation but also less democratic through issues like surveillance, control and lack of experts. The document also briefly outlines the potential structure for an exam answer on these topics.
This document discusses how international media framed China's human rights issues around the 2008 Beijing Olympics through a case study of Channel 4's documentary "China's Olympic Lie". It proposes researching how advocacy groups, Chinese authorities, and international news outlets employed different frames in their coverage, and how online audiences interpreted these frames. The author suggests a qualitative frame analysis and quantitative content analysis of sources like Amnesty International, the Chinese government, and news outlets from the UK, US, and online public.
This document summarizes key aspects of survey research methods in social sciences. It discusses the history of survey research from early presidential polls to the development of modern methods. It also describes major international survey programs including the European Social Survey, International Social Survey Program, World Values Survey, and Eurobarometer that ask standardized questions across many countries for comparative analysis. These cross-national surveys have increased understanding of how cultures see each other and civic engagement around the world.
The document provides announcements and schedule information for a communications class. It announces that the second midterm exam will be on April 18th in a multiple choice format. It also notes an advertising quiz on April 11th and that the class will cover politics and the media on April 13th. The midterm will cover chapters 7, 8, 10, 11, 13 and readings on digital media, advertising and mobile phones.
Herman Hollerith developed the first mechanical tabulator for processing census data in 1890, laying the foundations for modern data processing. In the early 20th century, several important developments in survey research and statistics occurred, including the first national polls to predict presidential elections in 1916. The 1920s saw the emergence of market research as a defined field, with Charles Coolidge Parlin coining the term. The following decades saw further methodological developments in survey and sampling techniques, as well as the establishment of important professional organizations for survey research standards.
1920s 1930s 1940s 1950s 1960s 1970s 1980s 1990s 2000s 2010s Future
Herman Hollerith developed the first tabulating machine in 1890, laying the foundations for modern data processing. In the following decades, important innovations in survey research, data collection, and communication studies were made, including the development of market research as a defined field. Over subsequent decades, major professional associations were established to promote standards and ethics in public opinion research and market research. Technological developments like the internet further transformed data collection capabilities.
Mass communication: A critical, social scientific and cultural approachDr. Aitza Haddad Nuñez
Chapter 1: Mass Communication: A Critical Approach Chapter 15: Social Scientific and Cultural Approaches to Media ResearchCampbell, R., et al. (2011). Media Essentials: A Brief Introduction. Bedford/St.Martin’s. p.3-29, p.420-443
MEDIT Seminar: First Week is Editorial, Second Week is Algorithmical: the New...Tiziano Bonini
Abstract
The aim of this seminar is to investigate the current forms of mediation of pop music and what role they play in the contemporary music industry. In particular we deal with those forms of intermediation that are at the basis of the recommender system of music streaming platforms such as Spotify, Apple Music, Google Play Music, Shazam.
These intermediaries are not just the algorithms developed by these companies, which for Pasquale (2015) represent the foundation of what he calls the Black Box Society, but also the people who work on the design, maintenance and continuous fine-tuning of these algorithms. In this paper we have therefore tried to focus, with an ethnographic approach, the emerging key figures in the mediation of pop music, what we call the "new gatekeepers" of the music industry. The circulation of music industry products has always been influenced by intermediaries such as radio, music programmers, music journalists, music shops, but today we see a new class of gatekeepers emerge, both human and non-human: those who work for music streaming platforms (interaction designers, data scientists, music curators, marketing managers), alongside the algorithms they have developed. The study of gatekeepers has a long tradition in media studies (Lewin 1947; White 1950). The technological, cultural and social filters that determined the editorial choices made in the newsrooms of newspapers and television channels have long been investigated and brought to light by classical studies (Tuchman 1978, Gans 1979), while the newsrooms of the new digital companies remain mostly unexplored, due to the many difficulties in accessing the research field (Seaver 2017, Fleischer & Snickars 2017).
The document is a research paper that discusses media theory, specifically examining the theories of Harold Innis and Marshall McLuhan. It provides an overview of several academic articles that analyze aspects of media theory. One article examines why Innis switched his focus from economics to communications. Another evaluates whether McLuhan's concept of a global village is becoming reality. A third argues that Innis' conception of media may be more valid than McLuhan's ideas. The research paper discusses how the articles relate to and support different aspects of media theory.
Traditional media is still valuable despite the rise of new media due to its wider reach, especially among those in remote areas. Both traditional and new media are important for keeping people informed and connected, as the choice of media depends on one's needs, interests, and lifestyle. While new media is useful, traditional media is not yet obsolete.
Public relations involves strategically managing communication between an organization and its various stakeholders to build mutually beneficial relationships. It aims to shape public perceptions of an organization by informing and persuading key audiences through non-paid forms of communication like publicity and civic engagement. PR pioneers like Ivy Lee, Edward Bernays, and others in the early 20th century professionalized the field by emphasizing the importance of truth, transparency, and social responsibility in an organization's relationships with the public.
This document provides an overview of major communication theories developed since the early 20th century. It discusses early theories like rhetorical theory and symbolic interaction theory. It then covers research in the 1930s-40s that studied the effects of media like film, radio and newspapers. This led to theories around two-step flow of communication, uses and gratifications, and limited effects of media. The document also summarizes cognitive dissonance theory, agenda setting theory, spiral of silence theory, cultivation theory, dependency theory and other influential communication theories.
Fourerasofcommunication2 120430110914-phpapp01Annie Ali
The document summarizes four eras in the development of mass communication theories:
1) Era of mass society theory from 1850-1940 focused on media's negative impact on society.
2) Era of scientific perspective from 1940-1950 saw Lazarsfeld introduce empirical research challenging mass society ideas.
3) Era of limited effects from 1950-1960s saw empirical research further support limited media effects.
4) Era of cultural criticism from 1960-1980s saw non-empirical European theories challenge the dominant limited effects view.
Audience theory is the starting point for analyzing media texts. There have been several theories proposed to explain the relationship between audiences and media texts, from the earliest Hypodermic Needle Model which viewed audiences as passive receivers, to more modern theories that recognize audiences as active users who consume media for different reasons. Key theories discussed include the Two-Step Flow theory which proposes information spreads through opinion leaders, Uses and Gratifications which examines why audiences consume different media to fulfill various needs, and Reception Theory which acknowledges individual audience members can interpret the same text differently based on their own experiences and perspectives.
The document summarizes key points about the evolution of journalism and media trends. It discusses:
1) How communication modes have changed roughly every 80 years, and we are amid a significant shift with the rise of cable TV, internet, social media reducing America's knowledge homogeneity.
2) The roles have moved from journalists being information gatekeepers to audiences editing their own knowledge, who must now be active consumers rather than passive.
3) America's political polarization has a symbiotic relationship with media polarization, and audiences must be aware of organizations' biases.
4) New journalism models have emerged blending with verification journalism, and audiences must recognize different models.
This document provides an overview of key readings and themes for a university course on media studies and the active audience. It discusses early research on media effects that viewed audiences as passive. It then covers developments like Hall's encoding/decoding model, Morley's Nationwide study, and the uses and gratification perspective that saw audiences as active. More recent topics examined include audience engagement with digital media and examples of fan cultures interacting with television texts across multiple platforms.
This document discusses several theories of audience reception of media texts:
1. The Hypodermic Needle Model suggests audiences passively receive information from media without questioning or processing it.
2. The Two-Step Flow theory proposes information flows from media to "opinion leaders" who then communicate it to their social groups.
3. Uses and Gratifications theory views audiences as active, choosing media to fulfill certain needs like diversion, social interaction, or information.
4. Reception Theory examines how individual factors like gender or class influence how audiences interpret and make meaning from media texts.
The Obama 2008 presidential campaign utilized an integrated communications strategy and predictive analytics to great success. They coordinated messages across various media channels and voter segments to ensure consistency. Data mining and predictive analytics allowed them to microtarget voters and test messages. Key to their approach was an integrated data system that consolidated information to enable real-time analysis, informing strategic decision making. This represented an evolution in political campaigning that some are calling "Politics 4.0".
This document provides an introduction to media studies. It defines media as collective communication outlets used to deliver information, including television, music, newspapers, the internet and advertising. Media studies is described as the discipline that analyzes content, history and effects of mass media. The document outlines the importance of media literacy in making sense of increasing media messages. It then gives a brief history of media development and an overview of four eras in the evolution of media theories, from early mass society theories to current cultural criticism approaches. Key theories from each era are also summarized.
The hypodermic needle model suggests that media messages directly inject ideas into passive audiences, similar to how a needle injects a substance into the body. It was commonly used in early 20th century war propaganda to spread ideas and influence audiences. While seen as too simplistic today, elements of the hypodermic needle model can still be found in how some media aims to increase future consumption by emphasizing the producer's perspective. The model was demonstrated effectively in the 1938 War of the Worlds radio broadcast, as many people believed the fictional reporting and took action.
In this presentation we will learn ‘’ Evolution of Communication Theories’’ Before starting this we are discussing about basic communication and communication theories.
Communication: Communication is simply the act of transferring information from one place, person or group to another.
Communication theories: Communication theory is a proposed description of communication phenomena, the relationships among them, a storyline describing these relationships, and an argument for these three elements. Communication theory provides a way of talking about and analyzing key events, processes, and commitments that together form communication
- PR originated and evolved with Edward Bernays, the first to call himself a PR counsel and writer of the first PR book, and Ivy Lee, the first modern PR practitioner who invented the press release.
- Over history, PR has been used to promote wars, political causes, products, raise money, and publicize events and people.
- PR in the US progressed through four stages - preliminary in colonies, communicating/initiating 1800-1899, reacting/responding 1900-1939, and planning/preventing 1940-1979 as PR matured and grew with technology.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
This document summarizes key aspects of survey research methods in social sciences. It discusses the history of survey research from early presidential polls to the development of modern methods. It also describes major international survey programs including the European Social Survey, International Social Survey Program, World Values Survey, and Eurobarometer that ask standardized questions across many countries for comparative analysis. These cross-national surveys have increased understanding of how cultures see each other and civic engagement around the world.
The document provides announcements and schedule information for a communications class. It announces that the second midterm exam will be on April 18th in a multiple choice format. It also notes an advertising quiz on April 11th and that the class will cover politics and the media on April 13th. The midterm will cover chapters 7, 8, 10, 11, 13 and readings on digital media, advertising and mobile phones.
Herman Hollerith developed the first mechanical tabulator for processing census data in 1890, laying the foundations for modern data processing. In the early 20th century, several important developments in survey research and statistics occurred, including the first national polls to predict presidential elections in 1916. The 1920s saw the emergence of market research as a defined field, with Charles Coolidge Parlin coining the term. The following decades saw further methodological developments in survey and sampling techniques, as well as the establishment of important professional organizations for survey research standards.
1920s 1930s 1940s 1950s 1960s 1970s 1980s 1990s 2000s 2010s Future
Herman Hollerith developed the first tabulating machine in 1890, laying the foundations for modern data processing. In the following decades, important innovations in survey research, data collection, and communication studies were made, including the development of market research as a defined field. Over subsequent decades, major professional associations were established to promote standards and ethics in public opinion research and market research. Technological developments like the internet further transformed data collection capabilities.
Mass communication: A critical, social scientific and cultural approachDr. Aitza Haddad Nuñez
Chapter 1: Mass Communication: A Critical Approach Chapter 15: Social Scientific and Cultural Approaches to Media ResearchCampbell, R., et al. (2011). Media Essentials: A Brief Introduction. Bedford/St.Martin’s. p.3-29, p.420-443
MEDIT Seminar: First Week is Editorial, Second Week is Algorithmical: the New...Tiziano Bonini
Abstract
The aim of this seminar is to investigate the current forms of mediation of pop music and what role they play in the contemporary music industry. In particular we deal with those forms of intermediation that are at the basis of the recommender system of music streaming platforms such as Spotify, Apple Music, Google Play Music, Shazam.
These intermediaries are not just the algorithms developed by these companies, which for Pasquale (2015) represent the foundation of what he calls the Black Box Society, but also the people who work on the design, maintenance and continuous fine-tuning of these algorithms. In this paper we have therefore tried to focus, with an ethnographic approach, the emerging key figures in the mediation of pop music, what we call the "new gatekeepers" of the music industry. The circulation of music industry products has always been influenced by intermediaries such as radio, music programmers, music journalists, music shops, but today we see a new class of gatekeepers emerge, both human and non-human: those who work for music streaming platforms (interaction designers, data scientists, music curators, marketing managers), alongside the algorithms they have developed. The study of gatekeepers has a long tradition in media studies (Lewin 1947; White 1950). The technological, cultural and social filters that determined the editorial choices made in the newsrooms of newspapers and television channels have long been investigated and brought to light by classical studies (Tuchman 1978, Gans 1979), while the newsrooms of the new digital companies remain mostly unexplored, due to the many difficulties in accessing the research field (Seaver 2017, Fleischer & Snickars 2017).
The document is a research paper that discusses media theory, specifically examining the theories of Harold Innis and Marshall McLuhan. It provides an overview of several academic articles that analyze aspects of media theory. One article examines why Innis switched his focus from economics to communications. Another evaluates whether McLuhan's concept of a global village is becoming reality. A third argues that Innis' conception of media may be more valid than McLuhan's ideas. The research paper discusses how the articles relate to and support different aspects of media theory.
Traditional media is still valuable despite the rise of new media due to its wider reach, especially among those in remote areas. Both traditional and new media are important for keeping people informed and connected, as the choice of media depends on one's needs, interests, and lifestyle. While new media is useful, traditional media is not yet obsolete.
Public relations involves strategically managing communication between an organization and its various stakeholders to build mutually beneficial relationships. It aims to shape public perceptions of an organization by informing and persuading key audiences through non-paid forms of communication like publicity and civic engagement. PR pioneers like Ivy Lee, Edward Bernays, and others in the early 20th century professionalized the field by emphasizing the importance of truth, transparency, and social responsibility in an organization's relationships with the public.
This document provides an overview of major communication theories developed since the early 20th century. It discusses early theories like rhetorical theory and symbolic interaction theory. It then covers research in the 1930s-40s that studied the effects of media like film, radio and newspapers. This led to theories around two-step flow of communication, uses and gratifications, and limited effects of media. The document also summarizes cognitive dissonance theory, agenda setting theory, spiral of silence theory, cultivation theory, dependency theory and other influential communication theories.
Fourerasofcommunication2 120430110914-phpapp01Annie Ali
The document summarizes four eras in the development of mass communication theories:
1) Era of mass society theory from 1850-1940 focused on media's negative impact on society.
2) Era of scientific perspective from 1940-1950 saw Lazarsfeld introduce empirical research challenging mass society ideas.
3) Era of limited effects from 1950-1960s saw empirical research further support limited media effects.
4) Era of cultural criticism from 1960-1980s saw non-empirical European theories challenge the dominant limited effects view.
Audience theory is the starting point for analyzing media texts. There have been several theories proposed to explain the relationship between audiences and media texts, from the earliest Hypodermic Needle Model which viewed audiences as passive receivers, to more modern theories that recognize audiences as active users who consume media for different reasons. Key theories discussed include the Two-Step Flow theory which proposes information spreads through opinion leaders, Uses and Gratifications which examines why audiences consume different media to fulfill various needs, and Reception Theory which acknowledges individual audience members can interpret the same text differently based on their own experiences and perspectives.
The document summarizes key points about the evolution of journalism and media trends. It discusses:
1) How communication modes have changed roughly every 80 years, and we are amid a significant shift with the rise of cable TV, internet, social media reducing America's knowledge homogeneity.
2) The roles have moved from journalists being information gatekeepers to audiences editing their own knowledge, who must now be active consumers rather than passive.
3) America's political polarization has a symbiotic relationship with media polarization, and audiences must be aware of organizations' biases.
4) New journalism models have emerged blending with verification journalism, and audiences must recognize different models.
This document provides an overview of key readings and themes for a university course on media studies and the active audience. It discusses early research on media effects that viewed audiences as passive. It then covers developments like Hall's encoding/decoding model, Morley's Nationwide study, and the uses and gratification perspective that saw audiences as active. More recent topics examined include audience engagement with digital media and examples of fan cultures interacting with television texts across multiple platforms.
This document discusses several theories of audience reception of media texts:
1. The Hypodermic Needle Model suggests audiences passively receive information from media without questioning or processing it.
2. The Two-Step Flow theory proposes information flows from media to "opinion leaders" who then communicate it to their social groups.
3. Uses and Gratifications theory views audiences as active, choosing media to fulfill certain needs like diversion, social interaction, or information.
4. Reception Theory examines how individual factors like gender or class influence how audiences interpret and make meaning from media texts.
The Obama 2008 presidential campaign utilized an integrated communications strategy and predictive analytics to great success. They coordinated messages across various media channels and voter segments to ensure consistency. Data mining and predictive analytics allowed them to microtarget voters and test messages. Key to their approach was an integrated data system that consolidated information to enable real-time analysis, informing strategic decision making. This represented an evolution in political campaigning that some are calling "Politics 4.0".
This document provides an introduction to media studies. It defines media as collective communication outlets used to deliver information, including television, music, newspapers, the internet and advertising. Media studies is described as the discipline that analyzes content, history and effects of mass media. The document outlines the importance of media literacy in making sense of increasing media messages. It then gives a brief history of media development and an overview of four eras in the evolution of media theories, from early mass society theories to current cultural criticism approaches. Key theories from each era are also summarized.
The hypodermic needle model suggests that media messages directly inject ideas into passive audiences, similar to how a needle injects a substance into the body. It was commonly used in early 20th century war propaganda to spread ideas and influence audiences. While seen as too simplistic today, elements of the hypodermic needle model can still be found in how some media aims to increase future consumption by emphasizing the producer's perspective. The model was demonstrated effectively in the 1938 War of the Worlds radio broadcast, as many people believed the fictional reporting and took action.
In this presentation we will learn ‘’ Evolution of Communication Theories’’ Before starting this we are discussing about basic communication and communication theories.
Communication: Communication is simply the act of transferring information from one place, person or group to another.
Communication theories: Communication theory is a proposed description of communication phenomena, the relationships among them, a storyline describing these relationships, and an argument for these three elements. Communication theory provides a way of talking about and analyzing key events, processes, and commitments that together form communication
- PR originated and evolved with Edward Bernays, the first to call himself a PR counsel and writer of the first PR book, and Ivy Lee, the first modern PR practitioner who invented the press release.
- Over history, PR has been used to promote wars, political causes, products, raise money, and publicize events and people.
- PR in the US progressed through four stages - preliminary in colonies, communicating/initiating 1800-1899, reacting/responding 1900-1939, and planning/preventing 1940-1979 as PR matured and grew with technology.
Similar to A history of American commercial (a.k.a. marketing) research (20)
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
QuickBooks Sync Manager Repair Tool- What You Need to Knowmarkmargaret23
Occurrence of technical errors on QuickBooks is common but it can be resolved with the use of QuickBooks Sync Manager Tool . With the help of this too, users can sync the QuickBooks Desktop company file with the Intuit online server. It is compatible with versions QuickBooks Pro, Premier, or Enterprise. In case a user faces sync-related errors then they simply need this repair tool.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janudm24
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
17. What’s next?
● The present - who are the women leaders of market research now and how
do they fit into the context of the broader business and social climate?
● The future - what are some futures we want to create?
20. It was the Herta Herzog story that
really burned me & made me want
to put this together. How can we
understand the present or create
the future without a decent respect
for the past?
Thanks for reading!
-abby
Abby Phenix
Commercial Researcher
abby@abbyphenix.com