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Download to read offline
Hey there,
This guide will
show you how to
write website
content like a pro!
Did you know that only 16%
of all the people who visit a
website will ever read
through a single article
(SRC: Nielsen Norman Group
TECHHELP.CA
So for every 100
people who see your
content, about 16 will
actually engage with it.
TECHHELP.CA
Therestwill
skimfora
paragraphor
twoand
leave!
But you can fix that.
TECHHELP.CA
Here's how!
Create Content That
Gets Read!
How?
TECHHELP.CA
1) Write
Like You
Speak
The web has become
more personal. To connect
with anyone, you must
show your humanity and
that you actually care!
TECHHELP.CA
2) Make it About The Reader
TECHHELP.CA
Think back to when
someone you just met, only
talked about themselfs.
People hate feeling left out
so make it about them!
TECHHELP.CA
3) Use The
Word “You”
More
When someone visits your
web page, it's your job to
make sure that they feel
you are addressing them.
TECHHELP.CA
Next: Build Trust With
Your Readers
TECHHELP.CA
1) Show and Tell
TECHHELP.CA
When you make a bold
claim, back your words up
with proof.
TECHHELP.CA
2) Remember Your Reputation
TECHHELP.CA
“It takes 20 years to build a
reputation and five minutes
to ruin it. If you think about
that, you’ll do things
differently.” _Warren Buffett
TECHHELP.CA
3) Include Testimonials
TECHHELP.CA
Mention or include positive
things that others have said
about you. Most people trust
testimonials!
TECHHELP.CA
How to Rank Your
Content Well in
Search Engines
TECHHELP.CA
1) Keep Readers on The Page
TECHHELP.CA
Show the visitor that you
can solve their problem or
answer their questions first
to keep them reading!
TECHHELP.CA
2) Use Pictures and Videos
TECHHELP.CA
Visual aids can make your
content easier to digest!
TECHHELP.CA
3) Include Relevant
Keywords in Your Content
TECHHELP.CA
Keywords are important! So
use them if you want people
to find your stuff.
TECHHELP.CA
4) Promote Your Work!
"Without promotion,
something terrible happens...
nothing!" _ P. T. Barnum
TECHHELP.CA
Want to learn how to wrap
it up like a boss?
Read the full article
here: https://goo.gl/3ZOsqN
TECHHELP.CA

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A Guide for Writing Amazing website Content