Web Writing 101

500 views

Published on

Learn how to make your website more attractive to users & Google with snippets of this presentation by Danielle A. Jones @ the CARILEC PR Conference March 2011

Published in: Education
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
500
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
10
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Many things to many people: See myself as a PR professional, author journalist, social media enthusiastOthers see me as: Beauty Queen (Miss Universe Finalist), model & more Today – when you do see me, I’ll be the “Danielle Headed for vacation”
  • Power, St Lucia Electricity, etc – TAG YOUR SITE
  • Web Writing 101

    1. 1. Web Writing 101<br />A Presentation for the CARILEC CONFERENCE March 17, 2011 With Danielle A. Jones<br />
    2. 2. Who the hell am I? <br />Danielle A. Jones, M.A. has helped develop web strategies for regional companies including her own. Included in her 10 years of communications experience are scholarly publications on text messaging, development & execution of a social media strategy attracting over 980,000 views in 30 days and driving content development for various websites including the 1stsocial media integrated web strategy for a local financial company. <br />
    3. 3. What Can I Really Teach U About Web Writing In 20 Minutes? <br /> It’s not about you! – Writing is about the reader; <br />Remind you that your work is dated: Current News/ Info/ Updates MAKE your website tick; <br />Start Over: Relook your web strategy!<br />
    4. 4. Web Writing 101<br />PREFACE<br />K.I.S.S. YOUR WORDS<br />Make your site(s) “Googlicious”<br />69 your paragraphs! Be a tease<br />How to make your boss happy<br />
    5. 5. Small can be powerful (especially 4 the web) <br />
    6. 6. Web Writing 101 = LOGIC <br />If Machiavellian = Evil Then…<br />freakin’ say evil<br />
    7. 7. Web Writing 101: K.I.S.S. Ur Words<br />Keep It Simple Silly:<br />Write for 12 year olds<br />Explain Jargon (consider links)<br />Use pictures instead of text<br />
    8. 8. Pictures vs. Text Example<br />
    9. 9. Web Writing 101 with Danielle A. Jones, M.A.<br />PREFACE<br />K.I.S.S. YOUR WORDS<br />69 your paragraphs! <br />Make your site(s) “Googlicious”<br />How to make your boss happy<br />
    10. 10. WEB WRITING 101: 69 Ur Paragraphs<br />Traditional Writing: <br />Web Writing:<br />
    11. 11. WEB WRITING 101: 69 Your Paragraphs = OK<br />Headline<br />Conclusion: Hot lead <br />Paragraph 1 (blah)<br />Paragraph 2 (blah)<br />Etc. (never read)<br /> Recap (there only 4 boss)<br />
    12. 12. Web Writing 101 with Danielle A. Jones, M.A.<br />PREFACE<br />K.I.S.S. YOUR WORDS<br />69 your paragraphs! <br />Make your site(s) “Googlicious”<br />How to make your boss happy<br />
    13. 13. Powerful Web Writing Facts<br />Users are impatient: 1 click and they're gone. Give them a reason to stay in seconds or lose them forever<br />Long text = few readers<br />Readers won’t believe you & will find counter evidence.<br />
    14. 14. Electricity Isn’t Sexy??? <br />
    15. 15. Make Ur Site “Googlicious” <br />Use Keywords associated with your product/ service/ location<br />Know what words your visitors use when they think of you (and tag with those too)<br />Write <300 words<br />Use headings/ sub headings<br />
    16. 16. What are the Keys to Your Site(s)<br /><ul><li>Focus group customers
    17. 17. Ask your staff
    18. 18. Read the paper
    19. 19. Google Adwords…</li></li></ul><li>Google SHOWS You the COMPETITION! <br />What are the obvious “keyword searches for your companies?” <br />
    20. 20. A Look at the Best in (CARILEC) Class…<br />Using obvious search of “island” + “electricity: <br /><ul><li> VINLEC, T&TEC were 1st in Google results
    21. 21. MOST were after tourism sites
    22. 22. APUA required the word “in” to appear in 1st five search results</li></li></ul><li>Web Writing 101 with Danielle A. Jones, M.A.<br />PREFACE<br />K.I.S.S. YOUR WORDS<br />69 your paragraphs! <br />Make your site(s) “Googlicious”<br />How to make your boss happy<br />
    23. 23. But Do the Sites Remember to say…<br />
    24. 24. USER Focused Website Test<br /><ul><li>Is site visually attractive?
    25. 25. Do users QUICKLY know where to go to get info?
    26. 26. Is it clear why users come to the site?
    27. 27. Is it clear what the product being offered is?
    28. 28. Is text easy to read?
    29. 29. Would I visit this site again?</li></ul>Use this to evaluate some sites<br />
    30. 30. Tips to Make Your Site User Focused<br />Who is visiting you site?<br />What do they visit for?<br />When do they visit & want a information?<br />Where will they use the information/ are they from?<br />Why will they come back?<br />A look at a few CARILEC sites…. <br />
    31. 31. How to Make Your Boss Happy<br />Have a measurement survey created & measure ROI! <br />Work the #s – ensure they know # of visits etc<br />Social Media: Blogging, Facebook & Twitter can ensure your company has a constant & ACCURATE voice<br />Link to everyone in Carilec (& boost your Googlability)<br />Learn to manage the site (CMS) without a 3rd party vendor to save costs<br />
    32. 32. Web Writing 101: Did We Cover Everything?<br /> It’s not about you! – Writing is about the reader; Web User Check List<br />Remind you that your work is dated: Current News/ Info/ Updates MAKE your website tick; APUA– Update time! <br />Start Over: Relook your web strategy! Social media can improve image & accuracy of web information on your company. Include it! <br />
    33. 33. CARILEC Web Writing 101<br />SUMMARY<br />K.I.S.S. YOUR WORDS<br />Make your site(s) “Googlicious”<br />69 your paragraphs! Be a tease<br />Make your boss happy with measurement (free resources) <br />
    34. 34. FOLLOW UP? <br />DANIJONES98@hotmail.com<br />Facebook: Danielle A. Jones<br />Twitter: danijones98<br />Blog: Communication Questions ( danijones98.wordpress.com ) <br />

    ×