This document proposes a hybrid solar-wind power generation system called NWiS@GE. It has several advantages like low operation and maintenance costs, modular scalable design, and risk diversification. The system uses GE's silicon nano-wire solar cells and traditional windmills. It aims to provide continuous power supply to target markets in India like malls, company offices, coastal areas, which currently have high energy bills and deficits. The document outlines government support policies and recommends a B2B, B2C and B2G marketing approach including events, PR, surveys to promote the product based on cost savings and benefits.

1. NWiS@GEGENESIS’09Nine Point SomeoneDepartment of Management StudiesI.I.T. Delhi

2. ProductGo-To MarketSales ModelCustomer Base

3. ADVANTAGESO & M costs are very low

4. Modular structureADVANTAGESModular and scalable

5. Continuous supplyADVANTAGESReduced Infrastructure requirements

6. Continuous supply

7. Risk diversifiedDISADVANTAGESIntermittent Supply

8. Requires lot of SpaceDISADVANTAGESSpace Constraints

9. CostlyIntegrated IdeaSOLAR PANELSGE’s silicon nano-wire based solar cell will be used with 18 % efficiencyNWiS@GEContinuous SupplyWINDConnected to BothTraditional Windmill

10. Operational Feasibility

11. ProductGo-To MarketGo-To MarketSales ModelCustomer Base

12. Present Status of Power SectorABCTotal Demand of 1 Lakh MWNearly Double of that of Developed CountriesOver 14 % deficit Electricity is EXPENSIVESource : TERI, MNRE ,NDPL

13. Potential of SOLAR and WIND200-350 W/m2of energy potential in Coastal areasAEBConverging areas : around 700 W/m2300 Clear sunny Days- Tropical climatePotentialCD500 W/m2 of solar energy can be tapped(10 % efficiency)Daily average solar energy incident = 4 to 7 kWh/m2 Source: MNRE

14. Target MarketVision 2020 , Mandatory solar-powered equipment in all government buildings including hospitals and hotels by 2020. This Would mean an requirement of 20,000 MW of energy.Total 146 approved Total 228 Malls in IndiaMALLS&Company officesSEZ’sAGRIGOVTMore than 70 % in coastal areas80 % are in coastal areasUsually have very high energy billsOver 60 % for IT/ ITESEnergy requirement 50 – 100 MWh per day Average demand is of 1.1 MWh per dayApprox 40 % of demand can be met using NWiS@GESource :Various sources