This document provides observations and insights from different shops with opportunities for improvement. It describes several stores including a bar with a hidden logo, a library with special reading corners, a coffee shop known for biscuits, an electronics store that needs better product expertise, a stationery store for writing supplies, and a drugstore that could sell higher-priced items. The observations note things like layout, customer experiences, and hidden details that provide opportunities to enhance offerings and increase revenue.

1. A Crash Course on Creativity
Second assigment: Observation
• Hernán Romanach
• October 30, 2012

2. Different shops, different approaches, many insights
Treasures behind a glass
Hidden logo in a Bar
Self service cookies in a coffe store
High profile visibility
Time 4 play in an electronics store Shelves at one hand distance

3. “Granados Bar”: Cool lunch
Intimacy. White & Blue. Clean, simple. Balanced light. Confortable. Friends.
The insight: Hidden “Granados”
logo in the mirror behind the
shelve in the wall
The opportunity: Cake smell to
push bakery revenue

4. “Yenny Library”: Room for reading
Customized places. Less people, more books. Good place for kids. Nice logo.
The insight: Special “corners”.
Treasures behind a glass. Small
chairs for kids leisure.
The opportunity: Baby sitters
for kids. Time for parents.

5. “Havanna Coffe Store”: Oasis with best bisquits ever made
Excelent Coffe. Excelent chocolate. Stop on the go to bring yourself a pause in
your dayly journey.
The insight: “Bisquit on the Go”.
Share your experience with
friends & relatives by a gift.
The opportunity: Bring Havanna
home with cattering services

6. “Compumundo”: The electronic experience
A bit cold. Too many sales people per customer with poor expertise in products. No
offer for women. Products but not appropiate layout.
The insight: Experience as a
way to push sales. Corner of
games free for trial.
The opportunity: Add specific
accesories in the checkout zone.
No women in sight. Special offers for
them

7. “Punto y Papel”: The writing experience
Nice papers. Nice pens, pencils. Every thing you need to write a handwriting letter.
Seems to discover an ancient art: write without a machine.
The insight: Excelent layout in
orden to present products to
customers.
The opportunity: Build your own
letters as a gift for loved people.

8. “Drugsty”: A drugstore that shocks your attention
High profile advertising. Allways crouded of people. Rush. Miss the opportunity to
leverage the ticket price by selling more expensive products.
The insight: Impossible to ignore. A lot
of funny things to buy.
The opportunity: Add personnel in order to
cross selling of expensive products that
increase your average ticket price.