The document summarizes the author's observations from visiting five stores in downtown Montpelier, Vermont on Main Street: an art store, book store, stationary store, clothing store, and drug store. The author notes several themes including that most buildings date to the 19th century, signage choices, themes in store windows, what products are featured prominently, and opportunities for improving storage and display strategies in the small stores with limited space.
Concours de création et reprise d'entreprises organisé par la coordination Initiative et Active en Auvergne Rhône-Alpes, avec appui des plateformes sur chaque territoire et département.
Concours de création et reprise d'entreprises organisé par la coordination Initiative et Active en Auvergne Rhône-Alpes, avec appui des plateformes sur chaque territoire et département.
Holiday Marketing and Consumerism on 42nd StreetAlessandra Rao
(All photos and captions are original)
Retailers know how to get into your head. As consumers in this Capitalist economy, everywhere we go, we are bombarded with advertisements that crave our attention. Colors, sounds and textures are strategically placed so that they stimulate our senses. Art of this sort plays a crucial role in marketing because it has the power to subconsciously effect our decision making process—meaning, it might increase the amount of time a customer spends in a store, and time is money. Humans are naturally drawn to the center of displays, so the more expensive items are placed there. In addition, there is a deeper psychology to the colors red and green than just serving as a representation of the upcoming holidays. In fact, a Time Magazine article states that green “is an optimistic color associated with luck and wealth,” and red “stimulates and energizes.” The article also mentions that studies have shown that waitresses who wear red reported receiving 14% - 26% than waitresses wearing any other color. Music played in stores serves the role of providing a sense of happiness, comfort and nostalgia in customers. Most Christmas songs played on the radio have lyrics that somehow tie the holidays with spending—perhaps a subliminal message?
I am fascinated with the culture of American consumerism and marketing tactics that have the power to influence. My iPhone camera collected photos of all kinds of holiday décor and merchandise along 42nd street, from east to west, beginning in Grand Central and Ending in Times Square. The streets were saturated with crowds from every direction, carrying clusters of bags and boxes. Their eyes were tinted with the sparkling chaos of the window displays. As a street photographer, my objective is to investigate the visual psychology behind what lures consumers into shops on 42nd street, one of the most populated areas of New York City.
Inspired by Phillip Lorca-Dicorcia, I photographed with the intention of creating a dreamlike, surreal essence. However, the Leica (used by Lorca-Dicorcia) and the iPhone are quite different, so I focused on the aesthetics rather than the technical settings. Lorca-Dicorcia uses high contrast, paired with saturated colors and sometimes, reflections to create the impression of a transient, illusionistic moment. My intention in utilizing this style was to convey the message that these lights and decors seem to blur reality and time, and sometimes even seem to hypnotize consumers by bringing them to a place and time where they felt most comfortable and safe. In fact, many of the scenes in my series look like a ‘grandma’s house’ setting or a warm living room for that particular reason. I took close-ups because not too many people stop to observe the artistic facets of the décor. In wanted to photograph people, but that brought up quite a number of challenges.
First, I took several photos of people interacting with these objects, but most of t
Holiday Marketing and Consumerism on 42nd StreetAlessandra Rao
(All photos and captions are original)
Retailers know how to get into your head. As consumers in this Capitalist economy, everywhere we go, we are bombarded with advertisements that crave our attention. Colors, sounds and textures are strategically placed so that they stimulate our senses. Art of this sort plays a crucial role in marketing because it has the power to subconsciously effect our decision making process—meaning, it might increase the amount of time a customer spends in a store, and time is money. Humans are naturally drawn to the center of displays, so the more expensive items are placed there. In addition, there is a deeper psychology to the colors red and green than just serving as a representation of the upcoming holidays. In fact, a Time Magazine article states that green “is an optimistic color associated with luck and wealth,” and red “stimulates and energizes.” The article also mentions that studies have shown that waitresses who wear red reported receiving 14% - 26% than waitresses wearing any other color. Music played in stores serves the role of providing a sense of happiness, comfort and nostalgia in customers. Most Christmas songs played on the radio have lyrics that somehow tie the holidays with spending—perhaps a subliminal message?
I am fascinated with the culture of American consumerism and marketing tactics that have the power to influence. My iPhone camera collected photos of all kinds of holiday décor and merchandise along 42nd street, from east to west, beginning in Grand Central and Ending in Times Square. The streets were saturated with crowds from every direction, carrying clusters of bags and boxes. Their eyes were tinted with the sparkling chaos of the window displays. As a street photographer, my objective is to investigate the visual psychology behind what lures consumers into shops on 42nd street, one of the most populated areas of New York City.
Inspired by Phillip Lorca-Dicorcia, I photographed with the intention of creating a dreamlike, surreal essence. However, the Leica (used by Lorca-Dicorcia) and the iPhone are quite different, so I focused on the aesthetics rather than the technical settings. Lorca-Dicorcia uses high contrast, paired with saturated colors and sometimes, reflections to create the impression of a transient, illusionistic moment. My intention in utilizing this style was to convey the message that these lights and decors seem to blur reality and time, and sometimes even seem to hypnotize consumers by bringing them to a place and time where they felt most comfortable and safe. In fact, many of the scenes in my series look like a ‘grandma’s house’ setting or a warm living room for that particular reason. I took close-ups because not too many people stop to observe the artistic facets of the décor. In wanted to photograph people, but that brought up quite a number of challenges.
First, I took several photos of people interacting with these objects, but most of t
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Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
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http://sandymillin.wordpress.com/iateflwebinar2024
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Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
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Are you paying attention? assignment # 2 for the Crash Course in Creativity, Instructor Tina Seelig
1. “ Are You Paying Attention”
Tina Seelig’s Crash
course on creativity
offered through
Venture Lab
Submitted by
Assignment # 2
Alisa Dworsky
2. Main Street, Montpelier VT
Downtown is defined I live in the
by the streets “State” countries smallest
and “Main” state capital-
population 8000
I Know the owners
Most of the buildings of all of the stores
date to the 19th visited for this
century and have brick project with the
facades. exception of the
Rite Aid
The art store smells
I visited and observed of pencils, the
5 stores on Main books store of dust,
street: the art store , a the stationers of
book store, the candles, the
stationary store, a clothing store of
clothing store and a incense and the
drug store. drug store of
cleaning agents.
3. Signage
Pink and Red are
popular signage
choices in this
town.
The Rite aid
building and
signage Breaks with
the pattern of 19th
century storefronts
in town.
4. The door is always open except at Rite Aid
Its unusually warm
for October. Rite aid
is “climate
controlled” and
therefore the door
is closed- everyone
else is enjoying the
effects of global
warming and
keeping the door
open
5. The store window seasonal theme
Halloween!
Storefronts reflect
back messages to
the community.
Most stores will be
welcoming kids
trick or treating on
Halloween.
6. Packed and Cluttered
Every store in
downtown
Montpelier
Vermont is packed
with things. The
stores are relatively
small. They have
very little storage
because their
basements flooded
in “Irene”.
There is an
opportunity to
bring more clarity
and elegance to the
presentation of
products through
improving display
strategies and
improving storage
options.
7. Featured Products …buy buy buy
Xmas gifts, best
sellers, Xmas
wrapping paper and
Candy….tis the
season!
Featured Items
The opportunity is to are always
design a changeable, placed in the
elegant platform, a path of the
stage set for featured customer near
products, that can be the front door.
adjusted and viewed
from all directions.
8. In the back
What I found in the
back of the stores
were
books on sports
Incense
hallmark cards
and frames. Does
that mean we like
these things less or
are we more private
about them?
Perhaps we are
more persistent and
directed in finding
those products and
the retailers know
this?
9. Impulse Buy
What do Stephen
Colbert, Candy,
Moleskine
notebooks and
bracelets have in
common?
10. Opportunities
The design of a display Efficient, affordable
system for featured and elegant storage
products that options because
•can be viewed from all
small stores need
directions
•Is simple and elegant to reduce clutter,
• can change its increase storage
configuration, like a stage set, and streamline
to add theatricality, allow
flexibility and keep customers
visibility in the
engaged. space.
Charles and
Ray Eames
Shelves-
flexible
storage and
display all in
Take the flexibility and
one. A good
drama in Robert Lepage’s
precedent.
sets and apply it to retail
display systems.