Charts from Polygamous Marriage Connections Planning conference, New Orleans October 26 2007. Argues that we need to stop being in the message delivery industry and instead be in the business of creating energy for brands.
Presentation on the 7 'deadly' sins of account planning given at the 2007 AAAA Account Planning Conference by Gareth Kay of Modernista! and ... less Mark Lewis of DDB San Francisco
Charts from Polygamous Marriage Connections Planning conference, New Orleans October 26 2007. Argues that we need to stop being in the message delivery industry and instead be in the business of creating energy for brands.
Presentation on the 7 'deadly' sins of account planning given at the 2007 AAAA Account Planning Conference by Gareth Kay of Modernista! and ... less Mark Lewis of DDB San Francisco
Mariscia Thompson-Snapshot of Graduate School work and how I think....Marisica Thompson
A snapshot of work from the Virginia Commonwealth University Brandcenter where I received a M.S. in Advertising/Creative Brand Management. Just a quick peek into how I use brand strategy and creativity to solve business problems and also how I think.
ReadersFirst - A Movement to Improve E-book Access and Services for Public Li...Jim Loter
ReadersFirst (readersfirst.org) is a coalition of over 225 public libraries advocating for easier access to digital content in libraries. In January 2013, ReadersFirst convened a roundtable discussion with nearly 30 digital content, integrated library system, and discovery services providers to discuss ways in which digital content product architecture can be made more open and allow for libraries to deliver content to patrons in the same familiar and easy-to-use online library environments they are used to.
How can publishers do more for their customers? This summary from the 2015 Future book Forum captures the key learnings and activities from the event looking to answer that question. Four opportunities for publishers and printers emerged to help turning declining industry into a booming one.
From the moment we’re born, our senses make up the fabric of our experiences. They’re entwined with our emotions, anchored in our memories, and according to new research that’s challenging the tenets of Western philosophy, our experience in the physical world has an unconscious effect on how we think, feel and behave.
It’s no surprise then our senses have the power to shape our perception of brands, affecting how intuitively we connect with them, and how credible we perceive their messages to be, whether it’s at a single touchpoint or across the entire customer journey. What is surprising is that many brands quite literally take leave of their senses – and the resulting disconnect between what a brand says and how it feels can leave a bad taste in our mouths.
This eclectic, illuminating and interactive talk weaves together key strands of scientific research, from synesthesia to sensory metaphors, to reveal the three critical drivers of multisensory brand experience – and how you can harness them to create a more impactful, holistic experience that will ultimately change the way people feel – and behave – in relation to brands.
Designing the Digital Branch: it's Everyone's JobDavid King
Who “owns” your Digital Branch? Who makes decisions about your library’s website? Is it: a. the techie folks, b. the marketing staff, c. librarians d. administrators e. all of the above. If you answer “e”, you’re right. Developing the library’s digital presence is everyone’s job. This presentation will introduce you to how the Topeka and Shawnee County Public Library staff works as a team to provide the best digital library experiences for our customers.
You’ll hear:
- How the creative process works on a daily basis, including integration of social media
- How to set administrative, technical, and service and content goals and expectations
- How the organization needs to flex and change to recognize and utilize the strengths and unique skills of all staff involved in the creative process.
A comprehensive over view of how customer service, PR and marketing professionals can use incorporate social media into their customer care or over all marketing communications mix.
By: John Seely Brown
Presented: OpenLearn2007 30-31 October 2007
More: http://kn.open.ac.uk/public/document.cfm?docid=10605
Video/audio: http://stadium.open.ac.uk/stadia/preview.php?whichevent=1063&s=31
Conferència "Innovation is around the corner: Learning in the digital age" impartida pel Sr. John Seely Brown el dia 21 de desembre de 2007 a la sala Josep Laporte de la UOC
A presentation by Nat Edwards, John Murray Archive Programme Manager, to Edinburgh-based library and information service providers at the ELISA (Edinburgh Library & Information Services Agency) Open Forum 15th May 2007. The Open Forum theme was "Skills to Change" and this presentation illustrated the approach of the JMA to marketing this national treasure trove.
Presentation at ANELE, Madrid, Spain in October 2009 on the future of the book as a means to communicate and educate, focusing on collaboration, sharing, interactive content, and linked data.
Mariscia Thompson-Snapshot of Graduate School work and how I think....Marisica Thompson
A snapshot of work from the Virginia Commonwealth University Brandcenter where I received a M.S. in Advertising/Creative Brand Management. Just a quick peek into how I use brand strategy and creativity to solve business problems and also how I think.
ReadersFirst - A Movement to Improve E-book Access and Services for Public Li...Jim Loter
ReadersFirst (readersfirst.org) is a coalition of over 225 public libraries advocating for easier access to digital content in libraries. In January 2013, ReadersFirst convened a roundtable discussion with nearly 30 digital content, integrated library system, and discovery services providers to discuss ways in which digital content product architecture can be made more open and allow for libraries to deliver content to patrons in the same familiar and easy-to-use online library environments they are used to.
How can publishers do more for their customers? This summary from the 2015 Future book Forum captures the key learnings and activities from the event looking to answer that question. Four opportunities for publishers and printers emerged to help turning declining industry into a booming one.
From the moment we’re born, our senses make up the fabric of our experiences. They’re entwined with our emotions, anchored in our memories, and according to new research that’s challenging the tenets of Western philosophy, our experience in the physical world has an unconscious effect on how we think, feel and behave.
It’s no surprise then our senses have the power to shape our perception of brands, affecting how intuitively we connect with them, and how credible we perceive their messages to be, whether it’s at a single touchpoint or across the entire customer journey. What is surprising is that many brands quite literally take leave of their senses – and the resulting disconnect between what a brand says and how it feels can leave a bad taste in our mouths.
This eclectic, illuminating and interactive talk weaves together key strands of scientific research, from synesthesia to sensory metaphors, to reveal the three critical drivers of multisensory brand experience – and how you can harness them to create a more impactful, holistic experience that will ultimately change the way people feel – and behave – in relation to brands.
Designing the Digital Branch: it's Everyone's JobDavid King
Who “owns” your Digital Branch? Who makes decisions about your library’s website? Is it: a. the techie folks, b. the marketing staff, c. librarians d. administrators e. all of the above. If you answer “e”, you’re right. Developing the library’s digital presence is everyone’s job. This presentation will introduce you to how the Topeka and Shawnee County Public Library staff works as a team to provide the best digital library experiences for our customers.
You’ll hear:
- How the creative process works on a daily basis, including integration of social media
- How to set administrative, technical, and service and content goals and expectations
- How the organization needs to flex and change to recognize and utilize the strengths and unique skills of all staff involved in the creative process.
A comprehensive over view of how customer service, PR and marketing professionals can use incorporate social media into their customer care or over all marketing communications mix.
By: John Seely Brown
Presented: OpenLearn2007 30-31 October 2007
More: http://kn.open.ac.uk/public/document.cfm?docid=10605
Video/audio: http://stadium.open.ac.uk/stadia/preview.php?whichevent=1063&s=31
Conferència "Innovation is around the corner: Learning in the digital age" impartida pel Sr. John Seely Brown el dia 21 de desembre de 2007 a la sala Josep Laporte de la UOC
A presentation by Nat Edwards, John Murray Archive Programme Manager, to Edinburgh-based library and information service providers at the ELISA (Edinburgh Library & Information Services Agency) Open Forum 15th May 2007. The Open Forum theme was "Skills to Change" and this presentation illustrated the approach of the JMA to marketing this national treasure trove.
Presentation at ANELE, Madrid, Spain in October 2009 on the future of the book as a means to communicate and educate, focusing on collaboration, sharing, interactive content, and linked data.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
17. All very similar
A problem to be solved by advertising
‘Consumers’ to ‘target’
A message to say at them
Reasons to believe
Tone of voice
Maybe, if lucky, what space you’re filling
28. “This stuff is as mainstream as it can be.
Google, the iPhone - these move the
culture more than The Beatles did in
the ’60’s. It’s shaping the human race.”
- Andy Hertzfeld
29.
30.
31. “Nobody comes out of a movie saying,
“that was a really good movie. I really
enjoyed it. It was really clear.”
- Russell Davies
35. Technology has driven dramatic,
and continuous, cultural change
More participatory
More social and communal (arguably amplifying who human beings are)
More fragmented
More transparent
More playful
‘Always on’
Location increasingly important
52. Stop communicating products and
start making communication products.
Useful entertaining or memorable,
not interruptive, experiences.
Create, don’t fill, media space.
53. Not just what we do
but what people
do to what we do.
54. We tend to design finite,
complete products.
We’re not very good at
designing for gaps.
76. Radiohead went out to
where people are and built
experiences there with
partnerships like:
- iTunes for remixes
- aniBoom for an
animation contest
- Google for 3-D video
77. “Media is less and less often
about crafting a single
message to be consumed by
individuals, and more and
often a way of creating an
environment for convening
and supporting groups.”
81. “The bigger a brand gets,
the smaller it should act,
because no one likes big.”
82.
83. “Any idea is dangerous if it’s a
person’s only idea”
A culture full of depth and complexity
The rule of 5% requires lots of matches to start a fire
Why not when the economics have changed and the cost of failure is near
zero?
85. “The mistake of science is to pretend
everything is a clock when the world
is a cloud.”
-Jonah Lehrer, referencing the work of Karl Popper
86. Coherency, not consistency
specials eg
language, frappucino
eg ‘skinny’
habits
formation
‘my sister’
book range
and options
book
barista Provide an
reading
culture uplifting experience ordering
that enriches system akelah and
used grounds people’s lives the bee
for gardeners in store
starbucks
sofas and performance
company
social ambience and art starbucks
responsibility salon
africa 05
hearmusic
fair trade Xm
coffee
music cd
cause
burn your own
publicity
cd
in store
Source: John Grant, ‘The Brand Innovation Manifesto’
87. It’s about understanding
distributed identity
Google
Books
Blogspot
Youtube
Google
Google Google Scholar
411 Search
Google
Docs
Organize the
world’s information
Google and make it
Shopping universally
accessible and Google
useful.
labs Chrome
Browser
Google
Maps Google.Org
Google
sketch Fossil fuel
Challenge
90. Pre-digital Post-digital
Interruption Participation
Image manipulation Value creation
Saying things at people Doing things for people
Intangible value Tangible value
Perception Behavior
93. Better questions
What’s the real problem?
Who is this among?
How might we best approach solving this?
Why might they talk about this idea?
How do they get involved?
What keeps the conversation going?
94. There are no great briefs,
only great ads.
There are no great briefs,
but there are a lot of bad ones.
A good brief is probably about
as good as a brief gets.
95. The piece of paper is less
important than the journey.